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Mission
We look at the market with fresh eyes to find new opportunities, and
seek new ways of enabling our customers to succeed and advance the
world of finance.
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Table of Content
1. Title Page ––––––––––––––––––––––––––––––––– 1
2. Introduction ––––––––––––––––––––––––––––––––– 2
(Vision And Mission)
3. Acknowledgment ––––––––––––––––––––––––––––––––– 4
4. Group Information ––––––––––––––––––––––––––––––––– 5
5. Executive Summary ––––––––––––––––––––––––––––––––– 6
6. About Bank Alfalah ––––––––––––––––––––––––––––––––– 8
7. Branch Working Model ––––––––––––––––––––––––––––––––– 7
7.1 Operation
7.2 Trade Finance
7.3 Credit
8. Product and services ––––––––––––––––––––––––––––––––– 9
8.1 Deposit Accounts
8.2 Loans
8.3 Credits Cards
8.4 Home Remittance
8.5 Bancassuranc
9. Business banking ––––––––––––––––––––––––––––––––– 10
10.Corporate and investment banking ––––––––––––––––––––––––––– 11
11.Branch less banking ––––––––––––––––––––––––––––––––– 11
12.Self-service banking ––––––––––––––––––––––––––––––––– 11
13.Competitive advantage ––––––––––––––––––––––––––––––––– 11
14.PESTEL analysis ––––––––––––––––––––––––––––––––– 12
Conclusion of PSTEL Analysis
15.SWOT Analysis ––––––––––––––––––––––––––––––––– 14
Conclusion of SWOT Analysis
3. Acknowledgment
Special thanks to “Syed Rizwan Raza Hamadani” (Manger Alfalah
bank limited Near Grain Market, Vehari Road, Multan) and their
staff for cooperate and shared their experience with us.
4. Group Information
Name Roll Number
• OPERATIONS
• TRADE FINANCE
• CREDIT
8.2 LOANS
Alfalah Car Financing
Alfalah Home Finance
Alfalah Home Buyer
Alfalah Home Improver
Alfalah Home Start
Alfalah Home BTF
Alfalah Plot Purchase & Construct
8.3 Credit Cards
Alfalah Platinum VISA Credit Card
Alfalah Titanium MasterCard
Alfalah VISA Gold
Classic Credit Cards
9. BUSINESS BANKING
Achieve your business goals faster
Alfalah Karobar Finance
Alfalah Quick Finance
Lease Finance
Alfalah Milkiat Finance
Alfalah SME Toolkit
Agri Loans
Alfalah Paidawari Zarie Sahulat
Alfalah Musalsal Zarie Sahulat
Alfalah Tractor and Transport Zarie Sahulat
Alfalah Machinery & Equipment Zarie Sahulat
Alfalah Aabpaash Zarie Sahulat
Alfalah Islah-e-Araazi Zarie Sahulat
Alfalah Poultry Zarie Sahulat
Alfalah Dairy & Livestock Zarie Sahulat
10. Corporate & Investment Banking
Human Resource
Innovative programs like SME Tool kit
Free consultation facility to customer
Total quality management
Lavish branches
14. PESTEL ANALYSIS
E - Economical Factor
T - Technological Factor
E - Environmental Factor
L - Legal Factor
POLITICAL
Political factors in any countries affect the organizations and institutions
greatly. If there is a stable political environment, the organizations flourish successfully but if
there is instability in political environment, then there is a bad effect on all institutions and
organizations. If we look Bank Alfalah with the aspect of political environment, there are some
rules made by the government to follow. A regulatory approval is necessary from the State Bank
of Pakistan in order to launch a bank. Furthermore there is a requirement of State Bank of
Pakistan that the paid up capital of Bank Alfalah should be Rs 10 billion by 2010, Rs 13 billion
till 2011 and Rs 23 billion by 2013.
ECONOMIC FACTORS
As we know the economic conditions of the country at the current
is not so good, and there was a huge economic crisis recently which affected many banks. Bank
Alfalah should consider short term and long term issues concerning economy of the country. It is
obvious that with the current situation, Bank Alfalah like many other banks is being affected by
the challenges like inflation, unemployment and economic crisis.
LEGAL FACTORS
The banking industry follows strict laws regarding privacy,
consumer laws, and trade structures to confirm frameworks within the industry. Such structures
are required for customers in the allocated country and for international users.
ENVIRONMENTAL
With the use of technology — particularly with mobile
banking apps — the use for paper is being reduced. Additionally, the need to drive directly to a
branch to handle affairs is minimized as well. Many issues are taken care of through mobile apps
and online banking services. Consumers can apply for credit cards online, buy cheques online,
and have many of their banking questions answered online or by phone. Thus, reducing
individual environmental footprints.
The banking industry is held accountable by the government. What and how they offer services
is determined by politics and current governmental laws. Additionally, banks are at the whim of
the economy — inflation rates can devastate banking prospects as it affects the value of
currency. Technology is helping consumers spend and save money with readily available apps
and online services. For many daily transactions, it isn’t required for users to visit their branch
anymore. This, in turn, saves the use of paper and gas spent from driving to and from banking
locations. Legally, banks regard consumer laws, trade agreements, and privacy laws. They also
must have top-notch cyber security with the growing use of technology with banking
transactions.
15. SWOT Analysis
SWOT stand for
S - Strength
W - Weakness
O - Opportunities
T - Threats
STRENGTHS
Bank Alfalah has moved rapidly in expanding branches network and Deposit base,
along with making profitable advances and increasing the range of products and
services.
Bank Alfalah developing and delivering the most innovative products manage
customer experience, deliver quality service that contribute brand strength,
establishes a comparative advantage and enhances profitability.
In comparison to other banks Alfalah providing high excellence service like
home, car, Agri-financing.
Modernize Banking system with highly integrated information system record kept
properly, online banking and integrated circuits.
Salaries are very reasonable, so the employs are not financially disturbed and they
devote their selves fully to their work.
Entertainment facilities are available for customers • Bank Alfalah is lending
more money than any other bank in Pakistan by providing least interest rates
Bank Alfalah is offering two types of banking
1. Consumer banking
2. Islamic banking
Alfalahs credit cards are globally accepted in more than 150 countries
WEAKNESS
Bank makes less advertisement of its new products.
Employees are over loaded with the work because of less number of employees.
The bank’s Islamic Banking Department is very slow in introducing the new
services and technologies as the internet facility.
The bank’s environment is supportive for the educated and rich persons but very
irritating for the uneducated and poor person that’s why these people hesitate in
dealing with the bank.
Still less branch network compared to other banks.
As a large firm it is not giving its staff a more benefits.
OPPORTUNITIES
Can extend its network to international framework
Can extend number of branches in Pakistan
Can grow its market fast
Can take benefits from governments new policies towards *IT
Because of huge capital can introduce new services and products
Can provide ATM’s it all the cities other than branches
Concentrate more on the growing sector of the market Islamic Banking
Improve the communication software even further with the latest software
packages
THREATS
Large number of competitors
Huge competition because of large number of private banks
Uncertainty in the country’s economic condition
Growth of other competing Banks
Conclusion SWOT Analysis
SWOT analysis shows that Bank Alfalfa’s strengths are more than its weakness and it has a
chance of availing many opportunities.