ND Creative Media Production YR 1 2018-19

Semester 2
Unit 2: Communication Skills for Creative Media Production
Assignment Details Evidence
Title:– Client Brief
Assessor: Faustina Starrett  Evidence of research
School: Media, Multimedia & the Arts  (Pre-Production Folder)
Programme level:3 Assignment number: 1  Printed Report+e-report weebly
Issue date: 23/02/19 Interim Hand-in:  Short Films Review & Evaluation
Due: 25/05/2019 Feedback: 05/06/19 1. 23/03/19 – Evidence of Research
2. 27/04/19 – Pre-Production Folder
3. 17/5/19 – Printed Report
4.21/05/19 – Short Films; Review & Evaluation
IV: IV date: 10/01/19 This Assignment can be cross referenced to
Jim Doherty Unit1, Unit 3, Unit 16, and Unit 31

Outcomes:
1. Be able to extract information from written sources
2. Be able to create a report in a media production context
3. Be able to pitch a media production proposal using appropriate
technology.
Overview
1 Be able to extract information from written sources
Written sources: eg books, journals, websites, magazines, newspapers, handouts
Reading: with concentration; skim-reading: scanning; using index; using word search; using phrase
search. Extract information: eg write notes, summarise, highlight text, annotate document, underline
passages, copy and paste extracts
2 Be able to create a report in a media production context
Create report: content; structure; summary; index; presentation; visuals, eg illustrations,
graphics, charts, graphs Contexts: eg for client, product analysis, self-evaluation
Revision: proof-reading (spelling, punctuation, grammar, clarity of expression, structure of content);
electronic checks (spelling, punctuation, grammar, thesaurus)
3 Be able to pitch a media production proposal using appropriate technology
Proposal: outline of idea; costs; requirements, eg locations, talent, crew; audience; USP (unique selling
point) Technology: presentation PowerPoint; slide design; transitions; visual aids, animations, video clips,
audio clips, clip art, charts, graphs, screen shots, web pages; copyright issues
Address: clarity of voice; tone of voice; register, use of technical language; maintaining engagement, eye
contact, reinforcement of points, reference to screen

Brief
‘Just Us’ Media Productions has been commissioned to participate in a Joint Student
Project with Churches Trust. As a Team you will participate in a team-building residential
and make a short film about your experiences during the ten week experiential ‘Columba
Heritage Trail’ project titled ‘Searching for Columba’.
ND Creative Media Production YR 1 2018-19
Semester 2
Unit 2: Communication Skills for Creative Media Production
Tasks Pass Criteria
Learners will work in groups of 2/3 (or as To achieve a pass, the student
individuals) to: must:

1. Gather the research from your chosen P1 use appropriate techniques to

project this year and extract relevant extract relevant information
information from written sources from written sources
P1 –
10/05/19 – Evidence of Research

2. Write a Report which conveys relevant P2 present a media production

information from your chosen project report which conveys
P2 relevant information
17/05/19 – Printed Report [IE]

3. Record changes made through review

P3 review reports to make
and feedback process.
changes with occasional
P3 beneficial effects
[RL]

4. deploy and manage appropriate P4 deploy and manage

technology to evidence a pitch for a appropriate technology to
media production proposal for your pitch a media production
chosen project proposal
[SM]
ND Creative Media Production YR 1 2018-19
Semester 2
Unit 2: Communication Skills for Creative Media Production
Merit Criteria Distinction Criteria
To achieve a merit, the student must: To achieve a Distinction, the student
must:
M1 use appropriate techniques D1 use appropriate techniques
to extract information from to extract comprehensive
written sources with some information from written
precision sources
M2 present a structured and D2 present a well-structured and
detailed media production substantial media production
report which conveys report which conveys
information and explains information with precise
conclusions with clarity exemplification and justifies
M3 review reports to make conclusions with supporting
changes with frequent arguments
M4 deploy and manage D3 review reports to make
technology to pitch a changes with consistently
media production proposal beneficial effects
effectively and with some D4 deploy and manage
Imagination. technology to pitch a media
production proposal with
creativity and flair and to
near-professional standards

Guidance
Suggested Reading:

Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student
Book (Pearson, 2010) ISBN 978-1846906725
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Teaching
Resource Pack (Pearson, 2010) ISBN 978-1846907371
Baylis P, Holmes P, Starkey G – BTEC National in Media Production (Heinemann Educational, 2007)
ISBN 978-0435499198
Abercrombie N, Longhurst B – The Penguin Dictionary of Media Studies (Penguin, 2007)
ISBN 978-0141014272
Branston G, Stafford R – The Media Students Book (Routledge, 2006), ISBN 978-0415371438
Briggs A, Cobley P – The Media: An Introduction (Longman, 2002) ISBN 978-0582423466
Clark V, Jones P, Malyszko B, Wharton D – Complete A-Z Media and Film Studies Handbook
(Hodder Arnold, 2007) ISBN 978-0340872659
O’Sullivan T Dutton B, Rayner P – Studying the Media: An Introduction (Hodder Arnold, 2003)
ISBN 978-0340807651
Bradbury A – Successful Presentation Skills, 3rd Edition (Koogan Page, 2006) ISBN 978-0749445607
Condrill, J and Bough, B – 101 Ways to Improve Your Communication Skills Instantly (GoalMinds Inc,
1999)
ISBN 978-0966141498
Cottrel S – Critical Thinking Skills: Developing Effective Analysis and Argument (Palgrave Macmillan,
2005)
ND Creative Media Production YR 1 2018-19
Semester 2
Unit 2: Communication Skills for Creative Media Production
ISBN 978-403996855
Hargie, O – The Handbook of Communication Skills, 2nd Edition (Routledge, 1997) ISBN 978
0415123266
Jeffries L and Mikulecky B – More Reading Power: Reading for Pleasure, Comprehension Skills, Thinking
Skills,
Reading Faster (Pearson, 2003) ISBN 978-0130611994

Websites
https://qualifications.pearson.com/en/qualifications/btec-nationals/creative-media-
production-2010.coursematerials.html#filterQuery=Pearson-
UK:Category%2FSpecification
www.bbc.co.uk/keyskills – online resources for practising communication skills
www.learndirect.co.uk – government website with links to online courses
www.mindtools.com – free online tools which help you discover and develop essential communication
skills and techniques
www.mediaknowall.com – a web guide for media students
www.mediawatchuk.org – campaign for accountability and decency in the media
www.ofcom.org.uk – the regulator of the UK’s broadcasting, telecommunications and wireless
communications industries

SITE FOR BACKGROUND INFORMATION, SCHEDULING AND PROJECT UPDATES

http://faustinastarrett.weebly.com/just-us-project.html

Other material as directed by lecturer and supplied on Moodle.

http://learn.nwrc.ac.uk/_teldemo/creative13/story_html5.html

http://moodle.nwrc.ac.uk/course/view.php?id=2001