3.

4 Marketing Tactics Test

DIRECTIONS: ​Use the following template to guide the design of your marketing tactics test. Remember that you should start the test
at the end of this lesson and your analysis and move-forward plan need to be completed by the MVP pitch.

TACTICS IDENTIFICATION & DESCRIPTION:

Fill out the following table for 1 - 3 tactics you want to test.
Type Description
Direct-sales Attend daycares from 7am
- 9am for one week to
discuss product, handout
fliers, and have a “keep
me informed” sign up
sheet.
Message & Call to
Action
Awareness: do you ever
get caught enough clean
diapers? We’ve got a
solution. Sign up now and
get 5% of your first order.
Resources
Expected Results & Tracking Method
Needed
Building the flier Expect to talk to / have direct exposure to 50
Sign-up Sheet parents.
+our time to enter Distribute 30 fliers (or 60% of those we talk to)
those who sign Have 10 sign-ups (or 20% of those we talk to)
up into a master
spreadsheet. Tracking done via counting via remaining fliers
and via adding sign-ups into a spreadsheet.

Digital sales We will post pictures of
- social our products on our
media instagram and facebook
channels that help gain
empathy for our values
and debut our designs and
bracelets
Help save our planet and
purchase your wearable
solution to pollution today!
Pictures of our Expected to post two times a week
products
Tracking done via amount of likes on the
various platforms, comments, and possible
sales

Influencers/ We will contact media
Endorsemen influencers and potentially
ts create a ambassador
program that creates a
community of people that
support and share our
ecov​ ī​ ​v bracelets and
mission
Our wearable pollution
solution is just what you
need this holiday season
Have the Expected to have people post at least once a
Influencer talk week and for their followers to engage
about our product
and there Tracking will be done via likes and comments
experience with it

Subject to Change​ ​|​ ​ ​©2018 Uncharted Learning, NFP    1 

COPYRIGHT WARNING: Do no reproduce or make available to persons outside your School.
3.4 Marketing Tactics Test

Video Create a demo video and
awareness video of our
product to post of different
platforms to give people a
better understanding of
our brand and values.
Pollution is a problem in Recording Expect people to gain awareness and
our world….. Ecov​ī​v can equipment understand who ecov​ī​v is and what we support
help…...buy your bracelet Demo of our
today product Tracking done by measuring views and
comments

Subject to Change​ ​|​ ​ ​©2018 Uncharted Learning, NFP    2 

COPYRIGHT WARNING: Do no reproduce or make available to persons outside your School.