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NAME
SCHOOL NAME
CLASS/SECTION
ENTREPRENEURSHIP EDUCATION
October 2016
1 hour 30 mins
Write your name, the name of your school and your class/section in the spaces provided above.
The number of marks is given in brackets [ ] for each question or part question.
The total of the marks for this paper is 100.
Cedric set himself to start his entrepreneurial journey by contracting a loan of Rs17,000 from two
friends, Sam and Agnia. When Prêt à Papier Enterprise was newly set up, it employed 5 workers
and produced 20,000 paper bags each week. After six years of being in active business, Cedric
Rose decided to convert his sole trading business into a company. When the enterprise
expanded, it employed 10 workers and produced 200 000 units each week. Cedric was
overjoyed when Mr Billy, his bank manager, told him that his business plan was interesting and
therefore a loan of Rs 500 000 had been approved.
Cedric was recently nominated “Best Young Leader Entrepreneur”. In his interview, he said that
he was planning to turn his enterprise into the largest enterprise to supply paper bags all over the
country and contribute to projects that care for the environment.
Cedric believes that he has been successful because he has persevered and developed
self discipline. He wants to innovate the products as well as make a difference through creative
designs of paper bags. He is proud that his customers always come back because Prêt à Papier
has always produced high quality products. However, he believes it is just the start.
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©MoE&HR,TE&SR & MES 2016
Question 1
(1) For each item, there is only one correct answer. Circle the letter which shows the
correct answer. [5 marks]
(b) Which of the following is a business risk borne by Cedric in his enterprise?
A Increase in profits
B Decrease in costs
C Increase in sales
D Uncertainty in profits
(c) One stakeholder of Prêt à Papier Enterprise which is not mentioned in the case is
A suppliers.
B retail shops.
C government.
D bank.
A non-verbal communication.
B visual communication.
C verbal communication.
D internal communication.
A Perseverance
B Self confidence
C Pessimism
D Self discipline
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(2) (a) Cedric started his business as sole trader.
Give two advantages of setting up a sole trading enterprise. [2 marks]
(1) …………………………………………………………………………………………………………………………………………………………………………………………..……….
(2) …………………………………………………………………………………………………………………………………………………………………………………………………...
(b) Identify two problems Cedric may face as a sole trader. [2 marks]
(1) …….…………………………………………………………………………………………………………………………………………………………………………………………….
(2) ……….…………………………………………………………………………………………………………….…………………………………………………………………………….
(c) Give two possible reasons why Cedric refused to form a partnership. [4 marks]
(1) ……..………………………………………………………………………………………………….…………………………………………………………………………………………
.……………………………………………………………………………………………………….…………………………………………………………………………………………
(2) ………..……………………………………………………………………………………………….…………………………………………………………………………………………
………..…………………………………………………………………………………………………………………………………………………………………………………………
(d) Identify and explain two reasons why Cedric chose to set up a company. [6 marks]
Reason 1: …………………………………………………………………………………………………………….…………………..………………..………….….………………
Explanation: …………………….………………………………………………………………………………….………………………………………..……….….……………
…………………………………….……………………………………………………………………………………………………………………………………….…………….……………...
Reason 2: …………………………………………………………………………………………………………………………………………………..………….….………………
Explanation: …………………….…………………………………………….………………………………………………………………………………..……….….…………
…………………………………….………………………………………….…………………………………………………………………………..…………………………….…………….…
(e) Bouton Rouge, a franchisor, proposed Cedric to set up a franchise but he refused.
(i) What is a franchise? [2 marks]
……………………………………..………………………………………………………………………..……………….……….…………………………………………….…………
………………………………………………………………………………………………..……………………………..……….……………………………………..…………………
(ii) Suggest two possible reasons why Cedric refused the proposal. [2 marks]
(1) …….………………………………………………..…………………..…………..…………….…………………………………………………………………………………….
(2) .……………………………………………………………………………………….…………..……….…………………………………………………………………………….
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©MoE&HR,TE&SR & MES 2016
Question 2
(a) The following diagram shows an effective communication process. Complete the diagram
using appropriate words in the space provided. [3 marks]
(2) ……………...……………..……………....
feedback
(b) Tick () the appropriate box to show whether the statement describes internal or external
communication. [4 marks]
Internal External
communication communication
1. Cedric contacts restaurants, retail shops,
supermarkets, medical centres and individual
customers through email.
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(c) Cedric may face different types of risks in his enterprise. Draw a line to match the type of
risk with its correct example. [3 marks]
(d) Identify three leadership qualities of Cedric as the founder of Prêt à Papier Enterprise.
[3 marks]
(1) ………………………………..…….…………………………..……………………………………………………………………………….……………………………….………………..
(2) …….…………………………..………...……………………………………………………………………………………….…………………………………………….………….………
(3) …….…………………………..………...……………………………………………………………………………………….…………………………………….………………….………
………………………………..…….…………………………..………………………………….…………………………………………….………………………………………………..
(ii) Explain one problem that might arise in Cedric’s enterprise if conflicts remain
unresolved. [2 marks]
…………………………………………………………..……………………….………………………………………………..………………………………………………………………
(iii) Identify two ways in which Cedric might resolve conflicts arising between him and his
employees. [2 marks]
(1) ………………………..…….…………………………..……………………………………………………………………………….………….………..……………………………
(2) …….…………………………..………...………………………………………………………..……………………………….………………………………………………………
.
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©MoE&HR,TE&SR & MES 2016
Question 3
(a) Match the terms in Column 1 with their correct definitions in Column 2. Write your answers
in the table which follows.
Term 1 2 3 4 5 6 7 8 9
Definition C
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(b) Fill in each blank by using one of the words given in the list below. [5 marks]
workplace as much time was lost due to the unnecessary movement of people. This is
increase …………………………...………………………….……… .
………………………………………………………………………………………………………………..……………….……….…………………………………………….…………
………………………………………………………………………………………………………………………………..……….……………………………………..…………………
Before 20 000 5
(d) (i) What do you understand by the term small group activity (SGA)? [2 marks]
………………………………………………………………………………………………………………..……………….……….…………………….……………………….…………
………………………………………………………………………………………………………………………………..……….…………………….………………..…………………
(ii) Explain how small group activity (SGA) can help Cedric to improve the quality of paper
bags. [2 marks]
………………………………………………………………………………………………………………..……………….……….…………………………….……………….…………
………………………………………………………………………………………………………………………………..……….……….……………………………..…………………
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©MoE&HR,TE&SR & MES 2016
Question 4
………………………………………………………………………………………………………………………………………….…………………………………………………………………..
….………………………………………………………………………………………………………………………………………………………………………………………………………….
….………………………………………………………………………………………………………………………………………………………………………………………………………….
(b) List two questions an entrepreneur should ask himself when launching a new product.
[2 marks]
(i) …………………………………….…………………………………………………………………………………………………….………………………………………………………
(ii) ……………………………………………………………………………...….…….…….……………………………………………………………………………………………………
(c) Give three reasons why Cedric should carry out a market research before starting his paper
bag enterprise. [3 marks]
(i) ……………………………………………………………………………………………….…………...………………………….……………………………………………………………
….……………………………………………………………………………………...….………………………………………………………………………………………………………
(ii) ………………………………………………………………………………………………………………………………….…………………………………………………………………
….…………………………………………………………………………………………………………………………………………………………………………………………………
(iii) ………………………………………………………………………………………………………………………………….…………………………………………………………………
….…………………………………………………………………………………………………………………………………………………………………………………………………
(d) Give two characteristics of the paper bag that make it a marketable product. [2 marks]
(i) …………………………………….…………………………………………………………………………………………………….………………………………………………………
(ii) ……………………………………………………………………………...….…….…….……………………………………………………………………………………………………
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(e) Tick () the appropriate column to describe the form of promotion used by Cedric.[3 marks]
……………………………………………………………………………………………………………………………….……………………………………………………………..……..
…………………………………………………………………………………………………………………………………………………………………………………………………….
(ii) Identify two methods of E-marketing that Cedric might use to promote the paper bags.
[2 marks]
Method 1: .…………………………………………………………………………………………………….……………………………………………………………..……..
Method 2: ………………………………………………………………………………………………………………….……………………………………………………….
(iii) Explain two advantages of using E-marketing to promote the product offered by Cedric.
[4 marks]
Advantage 1: …………………………………………………………………………………………………………………………………….………….….………………
………………….……………………………………………………………………………………………………………………………...……………………..……….….……………….
…………………………………….……………………………………………………………………………………………………………………………...….…………….……………...
Advantage 2: ………………………………………………………………………………………………………………………………...…..………….….………………
…………………….……………………………………………………...…………………………………………………………………………………………..……….….……………….
…………………………………….………………………………………………………………………………………………...……………………………….…………….……………...
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©MoE&HR,TE&SR & MES 2016
Question 5
(a) Cedric contacted a friend to prepare a business plan. The document contained the
following components.
Title page
Summary
Description of the enterprise
Business idea
Identify two components other than those listed above which must appear in the business
plan. [4 marks]
(1) ………………………..………………………………………………………………………………………………………….………………………………………………………………….
(2) ………………………..………………………………………………………………………………………………………….………………………………………………………………….
(b) Using information provided in the case study, fill in the table below. [6 marks]
Information in Cedric’s
At the start After 6 years
Business Plan
2 Type of organisation
4 Number of employees 5
6 Output (Units)
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(c) Suggest three reasons why an enterprise should prepare a business plan. [3 marks]
(i) ……………………………………………………………………………………………….…………...………………………….……………………………………………………………
(ii) ………………………………………………………………………………………………………………………………….…………………………………………………………………
(iii) ………………………………………………………………………………………………………………………………….…………………………………………………………………
(d) Give one reason why a bank might refuse to approve a loan after going through the
business plan of an enterprise. [2 marks]
……………………………….…………………………………………………………………………………………………………….………………………………………………………………
………………….……………………………………………………………………………………………………………………..…………………………………………………………………….
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©MoE&HR,TE&SR & MES 2016