Genre & Audience Research

My Song

I have chosen a song called “Concrete”

by the UK band Shame. My chosen
song fits into both the alternative rock
and post-punk Genres and is both
similar and different to other songs in
theses genres.
Original Video:
https://www.youtube.com/watch?v=_MVLqZpnwow
 Target Audience
Alternative rock has been around since the 1970s and became
massively popular in the 1980s and is a genre of music
described as rock music which goes against the mainstream.
The typical target audience from this genre is both male and
female, however more of a male following, aged between
around 16 to 50. The demographic is usually E, D, C2 and
sometimes C1 workers, This is due to the large amount of
teenagers, students and other young people that make up the
target audience. The psychographic of the target audience is
often that they are explorers and like to try new things. It could
also be said that the target audience may have quite a
rebellious nature.
The post-punk genre was formed in the late 1970s and
submerged from the punk scene in the 1960s and 1970s. The
target audience of post-punk is very similar to alternative rock
as the genres often overlap and intertwine. Again, the audience
for post-punk is mainly young people however due to its origins
still has a lot of older fans ranging up to around 50-60 years old.
post-punk sprung from punk which was all about self-expression
and going against the mainstream so again the psychographic
is usually explorers.
The target audience for both of these genres in the UK would
also be typical listeners of BBC Radio 6 as a lot of music from
these genres are played on there.
Artists in the Genre
Some of the most popular artists in the alternative rock
genre include bands such as: Nirvana, Pixies, Muse, Foo
Fighters, Green Day and Arctic Monkeys. Artists very
similar to this are signed or have been signed to Sony
Music. For example, Foo Fighters is listed as the most
popular alternative rock artist on The Billboard Charts
and Foo Fighters are also currently signed to Sony
Music. Other bands from the genre such as Kasabian,
Manic Street Preachers and Bring Me The Horizon are
also signed or have been signed to Sony Music.
Alternative rock is overall a very fitting genre for the
label and therefore a great genre to make a video for.
Some of the most popular post-punk artists include Joy
Division, The Cure and Public Image Limited. Post-punk
has a very similar story as it too is a common genre for
multiple of the artists who were or are signed to Song
Music, for instance: Adam and the Ants, The Vaccines
and The Clash who were both punk and post punk. Iggy
and the Stooges were also signed to Sony and were one
of the founders of the punk genre which post-punk
came out of. So again, the post-punk genre would be
great for a video for Sony.
 My Chosen Artist
The song I have chosen is called
Concrete by UK band Shame. The band
fits into both the post-punk and
alternative rock genres however is
much more modern than a lot of the
artists talked about previously; this is
good. The artists signed to Sony Music
are very much relevant and rising acts
in music at the moment, for instance: J
Hus and Travis Scott, so a fresher and
more up and coming artist would fit
very well with Sony Music’s artists.
Similar artists to Shame would be
artists such as: Fat White Family,
Fontaines DC, Parquet Courts, Slaves,
and IDLES. All of these artists similarly
are quite modern and relevant and fit
into these genres.
Most Popular Videos in the Genre
Alternative Rock:
• Nirvana, Smells Like Teen Spirit, 914M Views -
https://youtu.be/hTWKbfoikeg
• Linkin Park, Numb, 1.1B Views -
https://www.youtube.com/watch?v=kXYiU_J
CYtU
• Foo Fighters, The Pretender, 376M Views -
https://www.youtube.com/watch?v=SBjQ9tu
uTJQ
 Most Popular Videos in the Genre
Post-punk:
• Public Image Limited, Rise, 3.1M views
https://www.youtube.com/watch?v=Vq
7JSic1DtM
• Joy Division, Love Will Tear us Apart,
53M views-
https://www.youtube.com/watch?v=zuu
ObGsB0No
• The Cure, Boys Don’t Cry, 59M views -
https://www.youtube.com/watch?v=9G
kVhgIeGJQ