www.wizeline.

com
Designers + Developers WIZELINE proprietary + confidential

UX Sessions

Jameel Somji
Design Sprint
Designers + Developers WIZELINE proprietary + confidential
What is Wizeline Academy?
Wizeline Academy offers AI, UX, Technical Writing,
Software Development courses to meet the demand for
very high-value skill sets within the tech industry.

We empower our emerging tech communities in

Guadalajara, Mexico City, and Ho Chi Minh City (VN) with
knowledge and the power to innovate.

How does it work?

● Every Wizeline Academy course is taught by
industry experts who are thought leaders and
expert practitioners in their area of focus.
● All courses are composed of engaging lectures, a
projects to apply new concepts, and peer
collaboration to develop soft skills.
 Follow us
@wizelinedesign

#UXSessions
Source: NEA future of design survey 2017
The Basics
Highly curated directory &
community of professionals in
the field of design working
and living in Vietnam.

Source: NEA future of design survey 2017

Join Us!
Apply at:
Designersofvietnam.com
 Design Sprint Workshop

SpiNovation Labs Jameel Somji, CFA | Founder & CEO of SpiNovation Labs 9
10
11
 Today’s Workshop

● Understand the sprinting framework

● Try out some sprint methods

-
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 What is a Design Sprint?

‘A design sprint helps answer critical

business questions through design,
rapid prototyping and user testing.
-
SpiNovation Labs 13
SpiNovation
SpiNovation Labs
Labs 14
SpiNovation Labs 15
 When to sprint?
-Start of new project to define product

-Hit a roadblock

-Inject speed into your process

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 When not to sprint?
-Have clear product direction -> just need time to build

-Don’t have leadership buy-in

-Don’t have the right team

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 Sprint Team
Executive Sponsor (Decider)* Marketing Expert
Operations Expert Customer Expert
UI/UX Designer Product Manager
Tech Lead Sprint Facilitator

SpiNovation Labs 18
SpiNovation Labs Source: Google19
 What’s the catch?
-Prototypes won’t be perfect

-Take multiple sprints to find product-market fit.

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 Sprint ROI
-Compress 3-6 months of work into a few days
-Get product to market faster
-Prototype costs <5% of building the wrong thing.

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 Let’s Get Started

SpiNovation Labs 22
 GRAB Goal

‘Grab puts safety and security for customers

as a top priority. Whether you book your car
or bike on the move, we are always here to
protect your rights’ -

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 Sprint Challenge

Design a safer car or

bike experience for riders

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Source: Google
 Experience Map

...

Book Driver Get in Car Ride

SpiNovation Labs Source: Google 26

 List Challenges
Individually list safety
challenges you have
personally experienced
while using Grab Car or
Bike.

-1 challenge per post-it

-use marker

-5 minutes
SpiNovation Labs Source: Google 27
 Affinity Mapping
-Each team member
presents their challenges to
the team

-Group challenges into

categories

-20 minutes

Source: Google

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 Vote

Source: Google

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 Determine most critical moment to focus on to
achieve goal
Place top 3 challenges on experience map
Book Driver Get in Car Ride

Sexual Harassment -
drivers hit on me and
ask inappropriate
questions

Drivers don’t obey the

traffic rules especially
during rush hour.

Robbery - I have had my

phone stolen by a driver.

SpiNovation Labs Template Source: Google

30
 Determine most critical moment to focus on to
achieve goal

...

Book Driver Get in Car Ride

Sexual
Harassment -
drivers hit on me
and ask
inappropriate
questions

SpiNovation Labs Template Source: Google

31
 Fill out User Needs & Emotional Experience

Sexual
Harassment -
drivers hit on me
and ask
inappropriate
questions

SpiNovation Labs 32
Template Source: Google
 Share

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Template Source: Google
Drop Jameel a message if you want to chat about design sprints!
jameel@spinovationlabs.com