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The task is to collect a data using the questionnaire that you have developed in the
Assignment 1. This assignment accounts for 35% of the overall assessment in this unit. This
task should be completed in pairs. Please report your pair to your lecturer via email.

1. Choose a person from the class with who to work with. You will have to work with the
same person in Assignments 2 & 3.
2. Report your pair to the lecturer.
3. Look at individual questionnaires developed in Assignment 1 and choose your topic
(yours or your partner’s in this task) that your pair wants to work on.
4. Compile a joint questionnaire consisting of AT LEAST 10 best questions to answer your
selected business question.
5. Use SurveyMonkey (or other alternative online tool) to add your questions and to
send the questionnaire to potential respondents. ALTERNATIVELY, you could print out
the questionnaire and hand out to your respondents.
6. Make sure that your respondents are relevant to your business idea. For example, if
you’re investigating whether groceries store is a good idea on campus – your
respondents should be Murdoch University’s students.
7. Collect AT LEAST 20 responses (respondents should answer ALL questions – if you
have some questionnaires that are not fully answered, please collect MORE responses
that are fully answered).
8. Briefly summarize results in the report (up to 5 pages) and upload this report into LMS.
Please also upload evidence that you actually gathered the data (i.e. extract from
Survey Monkey/other tool or scanned copies of your filled questionnaires).
In the first part of your report, please summarize your topic, process that you undertook and
high-level results. Explain your topic, who did you ask to complete the questionnaire, what was
your response rate, and some very high results (i.e. For example, “Based on results obtained, a
conclusion might be drawn that the idea X might be feasible if established in Y”.

In this section you should briefly summarize your findings. First, report on how many participants
did you get (only 20 or did you have more?), whether all people fully responded to all questions,
what was the overall response rate (i.e. is you sent out 50 questionnaires and got back only 25,
your response rate is only 50%). Then report on main findings based on the questions you chose
to ask your participants. Please use visualizations (graphs, tables, other visuals) in your report.
You will be marked on the data as much as on the presentation and creativity of the report.


In this part of your report make a preliminary conclusion – based on your results, is it feasible to
implement the idea you had? It does not matter whether it is feasible, or not, as long as you
report on why you made such conclusion. Also, make some recommendations/suggestions and
address limitations of your research. Perhaps you asked only 20 people and that is too little to
decide whether a significant idea works? Perhaps you asked only males or females to respond?
How could you make this research better and more reliable?

APPENDICES: Please do not forget to upload the evidence of your data collection in addition to
your report. For example, extract from Survey Monkey (or other tool) with the responses from
your participants or scanned copies of your filled questionnaires if you used paper versions.

Online on LMS by 19th April, 12pm (noon). Please submit the report & evidence of the data