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Table of Contents
Page 2
MillenniumMart Inc.
Introduction
MillenniumMart is the convenience store of the 21st Century future,
fulfilling a need that will continue to exist into the future - the need for
speed. MillenniumMart will be the first fully automated, 24-hour
convenience store that is more like an enormous dispensing machine than
the traditional store.
The company expects to capture market share by becoming the low cost
leader in the convenience store industry by significantly reducing one of
the primary expenses, which is labor. Through our completely automated
shopping experience, customers will have the chance to shop for everyday
items at reduced prices, thus undercutting competition such as 7-11,
AmPm, Circle K, and other local convenience store chains. The
possibilities for expansion are excellent not only in the local area, but in
neighboring communities as well.
The Company
The company is a joint venture start-up company between the principals,
Mr. Bean and his associates, and the management of Martin-Bower, one of
the country's largest and most successful food distributors. The company
will be incorporated as a class C corporation in the state of Delaware with
all shares held by private investors.
The company will be set up with a board of directors. Mr. James Bean, a
former senior manager of Martin-Bower is slated for the position of CEO.
Mrs. Linda Tuck has accepted the position of CFO.
The Products/Services
MillenniumMart will sell the same products as other convenience stores in
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MillenniumMart Inc.
the same packaging sizes, quality, and quantity as other stores. This
includes newspapers, magazines, soft drinks, fruit juices, sport drinks, hot
and cold snacks, a limited number of grocery items such as canned soups,
microwaveable meals, condiments, bread, auto products such as fuel
additives and cleaning supplies, pet supplies, paper products, toothpaste,
etc.
In addition, the company is looking into ways to sell restricted items such
as beer, wine and cigarettes and to set up a separate Internet area for remote
access to the Web and email for its customers.
The Market
Our market is booming. Convenience store industry sales rose 8.6% last
year. Overall U.S. retail sales grew by only 6.3%, and grocery sales
followed with 2.4% growth, proving once again that the convenience store
industry has become a powerful force in U.S. retailing.
Financial Considerations
Our start-up requirements come to $453,000, which are largely single time
fees associated with opening the store. These costs are financed by both
private investors and the investment of Martin-Bower. It should be noted
that we expect to be operating at a loss for the first six months before
advertising begins to take effect and draw in customers.
Chart: Highlights
Page 3
MillenniumMart Inc.
1.1 Objectives
These are the goals for the next three years for MillenniumMart:
1.2 Mission
Automated stores such as MillenniumMart are not new, they have existed
in Asia, especially in Japan for a number of years now and have been quite
successful there. Mr. James Bean, MillenniumMart's founder and the
driving force behind the joint venture, has been intrigued with the idea of
bringing this new type of store to the U.S. since it can significantly reduce
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MillenniumMart Inc.
costs and the ability of an automated store to provide products and services
is only limited to the imagination of management.
The company is a joint venture start-up between the principals, Mr. Bean
and his associates, and the management of Martin-Bower, one of the
country's largest and most successful food distributors. The company will
be incorporated in the state of Delaware with all shares held by private
investors.
Our start-up expenses come to $453,000, which are largely single time fees
associated with opening the store. These costs are financed by both private
investors and the investment of Martin-Bower.
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MillenniumMart Inc.
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $2,400
Pre-sale advertising/marketing $8,000
Land location and finders fee $8,000
Consultants $4,000
Insurance $1,780
Rent $12,000
Research and Development $10,000
Expensed Equipment $50,000
Initial store facilities $150,000
Other $3,000
Total Start-up Expenses $249,180
Start-up Assets
Cash Required $113,820
Start-up Inventory $10,000
Other Current Assets $8,000
Long-term Assets $72,000
Total Assets $203,820
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MillenniumMart Inc.
Start-up Funding
Start-up Expenses to Fund $249,180
Start-up Assets to Fund $203,820
Total Funding Required $453,000
Assets
Non-cash Assets from Start-up $90,000
Cash Requirements from Start-up $113,820
Additional Cash Raised $0
Cash Balance on Starting Date $113,820
Total Assets $203,820
Liabilities
Current Borrowing $15,000
Long-term Liabilities $100,000
Accounts Payable (Outstanding Bills) $8,000
Other Current Liabilities (interest- $10,000
free)
Total Liabilities $133,000
Capital
Planned Investment
Private Investors $150,000
Martin-Bower management $110,000
Other $60,000
Additional Investment Requirement $0
Total Planned Investment $320,000
Chart: Start-up
3.0 Products
includes newspapers, magazines, soft drinks, fruit juices, sport drinks, hot
and cold snacks, a limited number of grocery items such as canned soups,
microwaveable meals, condiments, bread, auto products such as fuel
additives and cleaning supplies, pet supplies, paper products, toothpaste,
etc.
Our market is booming. Convenience store industry sales rose 8.6% for
2002. Overall U.S. retail sales grew by only 6.3%, and grocery sales
followed with 2.4% growth, proving once again that the convenience store
industry has become a powerful force in U.S. retailing.
Our target market for our test store encompasses a five mile radius in which
the approximate population is 150,000 (based on census information).
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MillenniumMart Inc.
The majority of the residents in this area are Caucasian (58.8%) Black
(23.6%) and Hispanic (19%) with occupations classified as
professional/technical, homemaker, or retired. The majority of household
incomes range from $20,000 - $30,000 (50.3%), yet there are also affluent
household incomes ranging from $50,000 - $100,000 (15.4%).
The median income in this area is $48,096, compared to the whole New
York area which is $34,248. The typical "head of household" age is 25 - 34
(22.4%) or age 34 - 44 (23.1%) with a median age of 44.4 years old and an
average age of 32 years old.
Market
Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Growth CAGR
Customers
Late night 3% 78,000 80,340 82,750 85,233 87,790 3.00%
shoppers
Quick 2% 42,000 42,840 43,697 44,571 45,462 2.00%
shoppers
Other 3% 30,000 30,840 31,704 32,592 33,505 2.80%
Total 2.68% 150,000 154,020 158,151 162,396 166,757 2.68%
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MillenniumMart Inc.
Convenience store industry sales rose 8.6% to $86.3 billion for 2002.
Overall U.S. retail sales grew by only 6.3%, and grocery sales followed
with 2.4% growth, proving once again that the convenience store industry
has become a powerful force in U.S. retailing.
Pre-tax profit margin in the convenience store industry was the highest
since 1988 (1.8%). The 2002 results confirm that a new, upward trend is
emerging. This upward trend is based on several factors, and occurred
along with a slow rebound in the general economy.
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MillenniumMart Inc.
7-11 holds approximately 30% of the industry market, and in 1999 their net
income was $160 million. Other competitors include Circle K, Fastrip, and
any of the 85 chain grocery establishments on the east coast.
Many of the initial customers will be drawn to the unique nature of the
store and will then have the opportunity to realize the cost savings of
MillenniumMart. We expect an average 27% increase in sales from year to
year. This may seem very high, but considering the level of initial sales and
the growth possibilities, management actually considers this to be
conservative.
employees and quick shoppers looking for snacks and related items. In
order to capture attention and sales MillenniumMart will use prominent
signs at the store locations, billboards, media bites on local news, and radio
advertisements to capture customers. Many of the initial customers will be
drawn to the unique nature of the store and will then have the opportunity
to realize the cost savings of MillenniumMart. Since automated shopping is
still in its infancy, the firm expects to invest a great deal of its available
cash and revenues in marketing efforts.
Since our store will be a stand-alone, remote facility, there is little in the
way being able to directly influence how we close the sales other than to
have an attractive storefront with our low prices and easy-to-use system.
We believe that this in itself is its own seller. One critical procedure to
ensure top customer service and reliability will be establishing a method
for keeping enough inventory of all our products. We will be using industry
data on inventory for other convenience store chains to assist us.
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MillenniumMart Inc.
Based on a 20% mark-up, our forecasted sales for years one, two, and three
respectively are: $2,480,106; $3,149,735; $4,000,163. This gives us an
average 27% increase from year to year. This may seem very high, but
considering the level of initial sales and the growth possibilities,
management actually considers this to be conservative.
Sales Forecast
Year 1 Year 2 Year 3
Sales
Drinks $978,070 $1,242,149 $1,577,529
Snacks $873,277 $1,109,061 $1,408,508
Magazines/newspapers $209,586 $266,175 $338,042
General grocery items $279,449 $354,900 $450,723
Other $139,724 $177,450 $225,361
Total Sales $2,480,106 $3,149,735 $4,000,163
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MillenniumMart Inc.
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MillenniumMart Inc.
Mrs. Linda Tuck has a graduate degree in finance from Kansas State
University and has eight years experience working for various companies.
Her last job was as a financial analyst for Circle K corporation.
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MillenniumMart Inc.
Initially the company will only have a small staff including upper
management, an operations technician and office manager. All other
services, such as bookkeeping, will be outsourced.
Table: Personnel
Personnel Plan
Year 1 Year 2 Year 3
Mr. Bean $42,000 $48,000 $52,000
Mrs. Tuck $42,000 $48,000 $52,000
Mr. Takeda $30,000 $40,000 $48,000
Office manager $20,400 $22,000 $28,000
Technicians $33,000 $56,000 $58,000
Total People 7 7 7
The following tables illustrate our financial projections over the next three
years. Please note that we expect to be operating at a loss for the first six
months before advertising begins to take effect and draw in customers.
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MillenniumMart Inc.
General Assumptions
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00%
Other 0 0 0
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MillenniumMart Inc.
The following table and chart show our Break-even Analysis. Although our
break-even point seems quite high, we are expecting to have higher than
average fixed costs during the period of this plan due to customer "creation
costs," R&D costs, higher rent in a premier spot, higher percentage of
payroll costs to overall fixed costs with a small company, and the need to
import and pay for the store facilities. We expect to have a more reasonable
positive retained earnings point around year 5.
Break-even Analysis
Assumptions:
Average Percent Variable Cost 77%
Estimated Monthly Fixed $38,025
Cost
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MillenniumMart Inc.
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MillenniumMart Inc.
The following table explains our itemized costs and determines gross and
net margin. Please note that these predictions are weighted toward having
higher costs in comparison to revenues in case unexpected hidden costs
arise. The charts give a visual representation of the data.
Expenses
Payroll $167,400 $214,000 $238,000
Sales and Marketing and $60,000 $130,000 $130,000
Other Expenses
Depreciation $7,200 $7,200 $7,200
Leased equipment $50,000 $60,000 $60,000
Rent $84,000 $84,000 $84,000
Utilities $28,800 $30,000 $30,000
Accounting/bookeeping $6,500 $9,000 $9,000
Insurance $14,400 $14,400 $14,400
Payroll Taxes $0 $0 $0
Other $38,000 $45,000 $45,000
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MillenniumMart Inc.
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MillenniumMart Inc.
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MillenniumMart Inc.
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MillenniumMart Inc.
Chart: Cash
Page 27
MillenniumMart Inc.
Current Assets
Cash $357,649 $398,292 $499,248
Inventory $371,402 $282,345 $358,578
Other Current Assets $8,000 $8,000 $8,000
Total Current Assets $737,050 $688,637 $865,826
Long-term Assets
Long-term Assets $72,000 $72,000 $102,000
Accumulated Depreciation $7,200 $14,400 $21,600
Total Long-term Assets $64,800 $57,600 $80,400
Total Assets $801,850 $746,237 $946,226
Current Liabilities
Accounts Payable $428,518 $226,798 $298,335
Current Borrowing $20,000 $13,000 $0
Other Current Liabilities $10,000 $10,000 $10,000
Subtotal Current Liabilities $458,518 $249,798 $308,335
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MillenniumMart Inc.
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MillenniumMart Inc.
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MillenniumMart Inc.
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry
Profile
Sales Growth n.a. 27.00% 27.00% 2.27%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 23.00% 23.00% 23.00% 23.55%
Selling, General & 20.26% 20.10% 17.78% 16.21%
Administrative Expenses
Advertising Expenses 0.00% 0.00% 0.00% 0.85%
Profit Before Interest and 4.60% 4.15% 7.56% 1.02%
Taxes
Main Ratios
Current 1.61 2.76 2.81 1.68
Quick 0.80 1.63 1.65 0.71
Total Debt to Total Assets 75.89% 52.91% 46.85% 4.63%
Pre-tax Return on Net 50.63% 32.56% 57.23% 57.28%
Worth
Page 31
MillenniumMart Inc.
Activity Ratios
Inventory Turnover 10.91 7.42 9.61 n.a
Accounts Payable 6.06 12.17 12.17 n.a
Turnover
Payment Days 27 43 26 n.a
Total Asset Turnover 3.09 4.22 4.23 n.a
Debt Ratios
Debt to Net Worth 3.15 1.12 0.88 n.a
Current Liab. to Liab. 0.75 0.63 0.70 n.a
Liquidity Ratios
Net Working Capital $278,532 $438,839 $557,491 n.a
Interest Coverage 7.02 7.98 20.64 n.a
Additional Ratios
Assets to Sales 0.32 0.24 0.24 n.a
Current Debt/Total Assets 57% 33% 33% n.a
Acid Test 0.80 1.63 1.65 n.a
Sales/Net Worth 12.83 8.96 7.95 n.a
Dividend Payout 0.00 0.00 0.25 n.a
Page 32
Appendix
Sales Forecast
Month Month Month Month 4 Month 5 Month 6 Month 7 Month 8 Mo
1 2 3
Sales
Drinks 0% $28,000 $33,040 $38,987 $46,005 $54,286 $64,057 $75,588 $89,193 $10
Snacks 0% $25,000 $29,500 $34,810 $41,076 $48,469 $57,194 $67,489 $79,637 $93
Magazines/newspapers 0% $6,000 $7,080 $8,354 $9,858 $11,633 $13,727 $16,197 $19,113 $22
General grocery items 0% $8,000 $9,440 $11,139 $13,144 $15,510 $18,302 $21,596 $25,484 $30
Other 0% $4,000 $4,720 $5,570 $6,572 $7,755 $9,151 $10,798 $12,742 $15
Total Sales $71,000 $83,780 $98,860 $116,655 $137,653 $162,431 $191,668 $226,169 $26
Direct Cost of Sales Month Month Month Month 4 Month 5 Month 6 Month 7 Month 8 Mo
1 2 3
Drinks $21,560 $25,441 $30,020 $35,424 $41,800 $49,324 $58,202 $68,679 $81
Snacks $19,250 $22,715 $26,804 $31,628 $37,321 $44,039 $51,966 $61,320 $72
Magazines/newspapers $4,620 $5,452 $6,433 $7,591 $8,957 $10,569 $12,472 $14,717 $17
General grocery items $6,160 $7,269 $8,577 $10,121 $11,943 $14,093 $16,629 $19,623 $23
Other $3,080 $3,634 $4,289 $5,061 $5,971 $7,046 $8,315 $9,811 $11
Subtotal Direct Cost $54,670 $64,511 $76,123 $89,825 $105,993 $125,072 $147,585 $174,150 $20
of Sales
Page 1
Appendix
Table: Personnel
Personnel
Plan
Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10
Mr. Bean 0% $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $
Mrs. Tuck 0% $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $
Mr. Takeda 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $
Office 0% $1,700 $1,700 $1,700 $1,700 $1,700 $1,700 $1,700 $1,700 $1,700 $1,700 $
manager
Technicians 0% $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $3,000 $3,000 $4,500 $4,500 $
Total 5 5 5 5 5 5 6 6 7 7
People
Total $12,700 $12,700 $12,700 $12,700 $12,700 $12,700 $14,200 $14,200 $15,700 $15,700 $
Payroll
Page 2
Appendix
General
Assumption
s
Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11
Plan Month 1 2 3 4 5 6 7 8 9 10 11
Current 10.00 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Interest %
Rate
Long-term 10.00 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Interest %
Rate
Tax Rate 30.00 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
%
Other 0 0 0 0 0 0 0 0 0 0 0
Page 3
Appendix
Gross Margin $16,330 $19,269 $22,738 $26,831 $31,660 $37,359 $44,084 $52,01
Gross Margin % 23.00% 23.00% 23.00% 23.00% 23.00% 23.00% 23.00% 23.00%
Expenses
Payroll $12,700 $12,700 $12,700 $12,700 $12,700 $12,700 $14,200 $14,20
Sales and Marketing $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,00
and Other Expenses
Depreciation $600 $600 $600 $600 $600 $600 $600 $60
Leased equipment $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,00
Rent $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,00
Utilities $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,40
Accounting/bookeeping $500 $500 $500 $500 $500 $500 $500 $50
Insurance $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200 $1,20
Page 4
Appendix
Total Operating $35,400 $35,400 $35,400 $35,400 $35,400 $35,400 $36,900 $36,90
Expenses
Profit Before Interest ($19,070) ($16,131) ($12,662) ($8,569) ($3,740) $1,959 $7,184 $15,11
and Taxes
EBITDA ($18,470) ($15,531) ($12,062) ($7,969) ($3,140) $2,559 $7,784 $15,71
Interest Expense $958 $1,375 $1,375 $1,375 $1,375 $1,375 $1,375 $1,37
Taxes Incurred ($6,008) ($5,252) ($4,211) ($2,983) ($1,534) $175 $1,743 $4,12
Net Profit ($14,020) ($12,254) ($9,826) ($6,961) ($3,580) $409 $4,066 $9,62
Net Profit/Sales -19.75% -14.63% -9.94% -5.97% -2.60% 0.25% 2.12% 4.25%
Page 5
Appendix
Pro Forma
Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month
Cash
Received
Cash from
Operations
Cash Sales $71,000 $83,780 $98,860 $116,655 $137,653 $162,431 $191,668 $226,169 $266,8
Subtotal $71,000 $83,780 $98,860 $116,655 $137,653 $162,431 $191,668 $226,169 $266,8
Cash from
Operations
Additional
Cash
Received
Sales Tax, 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $
VAT,
HST/GST
Received
New Current $0 $0 $0 $0 $0 $0 $0 $0 $5,00
Borrowing
Page 6
Appendix
New Other $0 $0 $0 $0 $0 $0 $0 $0 $
Liabilities
(interest-
free)
New Long- $0 $50,000 $0 $0 $0 $0 $0 $0 $
term
Liabilities
Sales of $0 $0 $0 $0 $0 $0 $0 $0 $
Other
Current
Assets
Sales of $0 $0 $0 $0 $0 $0 $0 $0 $
Long-term
Assets
New $0 $0 $0 $0 $50,000 $0 $0 $0 $
Investment
Received
Subtotal $71,000 $133,780 $98,860 $116,655 $187,653 $162,431 $191,668 $226,169 $271,8
Cash
Received
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month
Expenditures
from
Operations
Page 7
Appendix
Cash $12,700 $12,700 $12,700 $12,700 $12,700 $12,700 $14,200 $14,200 $15,70
Spending
Bill $12,062 $120,914 $94,045 $108,734 $126,066 $146,518 $170,637 $198,680 $232,2
Payments
Subtotal $24,762 $133,614 $106,745 $121,434 $138,766 $159,218 $184,837 $212,880 $247,9
Spent on
Operations
Additional
Cash Spent
Sales Tax, $0 $0 $0 $0 $0 $0 $0 $0 $
VAT,
HST/GST
Paid Out
Principal $0 $0 $0 $0 $0 $0 $0 $0 $
Repayment
of Current
Borrowing
Other $0 $0 $0 $0 $0 $0 $0 $0 $
Liabilities
Principal
Repayment
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $
Liabilities
Principal
Repayment
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $
Page 8
Appendix
Other
Current
Assets
Purchase $0 $0 $0 $0 $0 $0 $0 $0 $
Long-term
Assets
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $
Subtotal $24,762 $133,614 $106,745 $121,434 $138,766 $159,218 $184,837 $212,880 $247,9
Cash Spent
Net Cash $46,238 $166 ($7,885) ($4,779) $48,887 $3,212 $6,831 $13,289 $23,88
Flow
Cash $160,058 $160,225 $152,340 $147,561 $196,448 $199,661 $206,492 $219,780 $243,6
Balance
Pro Forma
Balance
Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7
Assets Starting
Balances
Current
Page 9
Appendix
Assets
Cash $113,820 $160,058 $160,225 $152,340 $147,561 $196,448 $199,661 $206,492 $
Inventory $10,000 $60,137 $70,962 $83,735 $98,807 $116,592 $137,579 $162,343 $
Other $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000
Current
Assets
Total $131,820 $228,195 $239,186 $244,074 $254,368 $321,040 $345,239 $376,835 $
Current
Assets
Long-term
Assets
Long-term $72,000 $72,000 $72,000 $72,000 $72,000 $72,000 $72,000 $72,000
Assets
Accumulated $0 $600 $1,200 $1,800 $2,400 $3,000 $3,600 $4,200
Depreciation
Total Long- $72,000 $71,400 $70,800 $70,200 $69,600 $69,000 $68,400 $67,800
term Assets
Total Assets $203,820 $299,595 $309,986 $314,274 $323,968 $390,040 $413,639 $444,635 $
Current
Liabilities
Accounts $8,000 $117,795 $90,440 $104,554 $121,209 $140,862 $164,052 $190,981 $
Payable
Page 10
Appendix
Net Worth $70,820 $56,800 $44,546 $34,720 $27,759 $74,179 $74,588 $78,654
Page 11