Purpose:  

The purpose of “Tien Tang” is to make food which involves vegan ingredients like palm 
sugar. 
Values:  
We value the environment and how important it is 
Mission:  
Our mission is to protect our planet by using sustainable resources which would increase the 
life of the earth. 
Vision:  
Our vision is to use more reusable products to create a more eco-friendly environment for 
the food industry. 
 

 
Roles: 
Marketing Manager​:  
Miracle, Angus 
Operations manager​:  
Miracle and Jayla 
Finance Manager​: 
Angus, Achille 
Human Resources​: Achille 
Chief Executive Officer​: Jayla 
 
Skills for different jobs: 
CEO: T​ he CEO has to be a good leader, supportive teammate, knows how to proofread, and 
has Math skills 
Operation: ​The operation manager has skills of being logical and planned, who can 
construct diagrams and flowcharts, also knows how to make products and trains others for 
production 
Finance​: The finance manager has to be logical and planned, good at mathematics, data 
analysis by using excel H
​ uman resource:​ The human resource manager should Works well 
with other people, have some mathematics, care about the wellbeing of staff and 
environment 
Marketing: T ​ he marketing manager should be Creative, is good at drawing and design, can 
construct questionnaires, knows how to Conduct research primary and secondary 
Authority & Responsibility: (CEO) 
The CEO is the manager of the company who gets to approve the final product before 
releasing it in the market. The CEO also is in charge of calculating the monthly profit and 
deciding the monthly salary. The CEO is in charge of proofreading the business plan, 
writing the summary of the company’s performances and complete presentations. Due to the 
fact that the CEO makes the final decision, he/she gets to do anything to the company. The 
choice is in the CEO’s hand.  
 
Authority & Responsibility: 
(Finance) 
The finance manager takes care of the financial statements where the finance manager has 
to be good at math in order to calculate the cost of the business. The finance manager also 
has to do the breakeven analysis and the cash flow forecast. The finance manager should 
mostly use the app Excel to produce his/her work for the company.   
 
Authority & Responsibility: 
(Operation) 
The Operation Manager is the person who decides how the logo of the company looks like 
after being approved from the CEO. The operation manager also is in charge of the materials 
being used for the products, the quality of it, the appearance of the products, production 
planning, the cost of materials and trade others for production. The operation Manager is 
fairly important because the final product comes from this department.  
 
Authority and responsibility (Human resource) 
The role of human resources is to plan the roles and responsibility of the company. This job 
is also very important as the person who is in charge of this controls the salary and the wages 
and he/she has to think about the wellbeing that is being produced. The human resource has 
to be good at math and is good at communicating with the staff. 
 
Authority and responsibility (Marketing) 
The marketing manager is in charge of a variety of different things where he/she has to do 
the survey to interview the customer's opinions. He/she also has to do the SWOT analysis, 
marketing campaign, cost/benefits of the product, and design the logo along with the slogan. 
 
Why are we suitable for this role? 
Human resources: 
“Achille will be the Human Resources manager as he is experienced in maths and has a good 
understanding of wages and salary due to the fact that he often reads different articles 
related to wages and salary of different jobs and roles. Therefore he has a good 
understanding of wages and salary. He also plays different manager roles in football and 
other businesses that he learned from his father and has a clear understanding of the 
importance of the well-being of staff working for a company” 
- Achille 
 
Chief Executive Officer: 
“The reason why I am suitable to become the group’s CEO is that I’ve always wanted to be a 
leader in every area I deal with. I am also a person who is responsible who can support my 
teammates throughout the whole process. I also have good organizational skills and I always 
hand in my work on time which makes me perfect for this job in the group. I will be a great 
leader for my team and lead them to become successful in the future.”  
- Jayla 
 
 
Operations manager:  
“I am suitable for being an operating manager because I am logical and organised, and I am 
able to construct diagrams, create products and train others for production” 
- Miracle 
 
“I am suitable for being an assistant to the Operations manager because I am good at 
following instructions. Also, I’ve worked well with my partner before which lead to 
successful results”  
- Jayla 
 
Finance manager:  
“We will be fit for being Finance managers, as we’ve excel in mathematics. Additionally, 
Angus provides logical reasoning to the team, which could keep us from irrational choices 
that may ruin our reputation and business. Moving on, Achille is an avid electronic user and 
he is familiar with all kinds of software programs, and he would certainly know how to use 
apps such as Excel dexterously and analyse result findings. Also, for the past 3 years, we’ve 
worked with each other on all sorts of projects, which could give us an upper edge for 
finance, as we can cooperate really well.” 
- Angus and Achille 
 
Marketing manager: 
“I am suitable for being the main marketing manager because I am able to sketch 
professionally and design logos for our company ” 
- Miracle 
 
“I will be fit for being a marketing manager, as I’m very effective at conducting 
questionnaires that are essential for improving the company. Additionally, I provide creative 
ideas which could help in adding interest from the crowd.  
- Angus 
 
 
 
 
 
 
 
 
 
 
 
 
Why are we doing this? 
The reason why we’re doing this is that we are all passionate for making foods and we want 
to invest in it and create a better environment for the target users. As the earth has a limited 
amount of resources and we’ve almost reached the limit to it, therefore, we would want to 
make changes and help protect our planet earth before it’s natural reserves are expended.  
 
We chose to do chocolate powder+milk tea+sugar soil because it is a unique idea where 
people would consume. We are aiming to use it as our product to attract the target audience 
to earn profits and to invest in our users.  

Other than that, we would want to give the target audience a safe and delicious drink, 
powder, and environmental sugar so that we could create a successful company. Also, we 
have this opportunity in the Dragon’s Den to express our creativity in terms of thinking in 
the uses of palm sugar, providing somewhat better and more Vegan/Eco-friendly alternatives 
to products nowadays. Also, as it is currently a cold season, we would want to make more hot 
drinks to fit the weather. 

Previous ideas: 
Cosmetics industry- Care Package 
We thought of doing a soap with other cosmetics such as hand scrub, shampoo, etc. however 
we found out that other groups are actually doing the same industry with similar ideas which 
made ours very unoriginal if we chose to do this cosmetics industry. We were going to 
package it nicely with different themes which are cosmic theme, tropical theme, and 
masculine/feminine theme. The themes would attract different types of people. Research 
shows that sugar actually helps in a different cosmetic product which would enhance it.  
 
Outdoor utilities- Campfire Fuel 
We thought of doing campfire fuel because due to the fact that when sugar is powdered to 
fine dust, it is highly combustible. This could mean help in starting campfires. And since we 
had a tropical theme centred in our company, we wanted to make this, but in the end we 
didn’t, as it is too peculiar. Also, this would be too hard to make and it wouldn’t be possible 
as we would need o do it outdoor where our school's auditorium is an indoor environment 
which makes it impossible to do it. 
 
Shopping industry- Biodegradable bag     
We thought of doing a biodegradable bag, as plastic bags are often thrown away, making a 
lot of non-degradable plastic waste that can harm the environment. So, we thought to make a 
bag that could biodegrade after 1 use, but we decided to not do this, as we could not find a 
way to make palm sugar into the properties we want for this product. Also, using palm sugar 
to make bags might attract insects to come near the bag which is very disgusting and it 
wouldn’t be the best way.  
 
Power production- Energy conductive solution  
We thought of doing a conductive solution that can help in conducting energy. But this is 
way out of our scope, and also quite dangerous, as once the solution is exposed, it could very 
likely electrocute others. This is likely impossible because we do not study in engineering 
and know a lot about energy conductive. If we do anything wrong, we might injure ourselves 
or even kill us which is extremely dangerous. Therefore, we think this solution is not the best 
idea in our own reach. 
 
Business model: 
Who are the customers and where can they be reached? 
The customers of our products are for both genders because they could choose what to drink 
and we want to create a genderless product to show no stereotype are shown in our company. 
Our themes are based on different festivals and trendy themes people and our customers 
would like. As the drinks are for everyone, we could promote our products anywhere. 
However, we do not recommend people who have high blood sugar level or people who are 
allergic to dairy products to eat and drink this. Yet, we need to attract the customers into 
liking our product and consume/buy it in order to reach them and get feedback from them. 
 
What do they need and what values can the company create in meeting the need? 
The customer needs high-quality products which could help their daily lives. They’re in the 
food industry which means we have to be extremely careful of the product testing and 
whether or not the drinks are safe for people to consume. To test that, we must create 
different prototypes for our target audience to consume it in order to find out their opinions 
and whether it’s safe or not. In making the food, we can create a value that we have to help 
the environment and make it into a better place. This is because the environment is 
currently in danger and we need to help and protect it. 
  
Why do they need it and why should the company be the one to satisfy the need? 
A lot of people care for their appearance and the way they look is very important. Therefore, 
we decided to interpret the outlook into different themes. They’re a festive theme which is 
Christmas in this case, cosmic themes as people like how the galaxy looks, and tropical 
themes for summer time. The reason why our customers need this is that these drinks are 
very common and we want to create something unique out of them and therefore we 
proposed the sugar soil replacing the sugar packages as it is not environmentally friendly 
into the drinks we’re making which is milk tea. 
 
how to produce the product or service or both to meet the need? 
We could produce the product with palm sugar for the sugar soil as we are using the way we 
did with chocolate soil to make sugar soil. This helps the environment in both ways because 
firstly, we’re using palm sugar and secondly, we aren’t using any paper packagings which are 
wasteful, but instead, we’re using reusable packagings to help the environment.  
 
How much will it cost to produce and how much return benefits can be received in 
producing it?  
It will cost a minimum of 15 dollars for the milk tea, 10 dollars for the sugar soil per pack 
and 10 dollars for the chocolate powder per pack and for receiving it, we would sell a 
minimum of 25 dollars for milk tea, 20 dollars for the sugar soil and 20 dollars for the 
chocolate soil. This is because we need to earn profits in order to make the company work 
properly, by using amount above, we would get at least 10 dollars profit out of each pack and 
drink.  
 

 
Market Main
and Competitors Unique Selling Points
Product
Against Animal Testing
-The parent company is
L’oreal.
-It uses natural ingredients.
The Body -the target group is ​Beauty and
Shop health-conscious women of
higher income group,
Cosmetic cosmopolitan customers
s/ facial -reducing economical footprint
industries -water footprint
-ingredients from renewable
natural origin
- They focus on the main
problem which is creating skin
products which would help
one’s life. Rather than just
creating products, The Body
Shop has been looking at skin
or personal care issues that
women face and their rage is
dedicated to resolving specific
issues.
Lush -The products: Lush
Cosmetics products are not
just different but also naturally
scented and coloured to look
at.
-Ingredients: The company
makes cosmetics with natural
and organic ingredients which
are safe to be used on all
types of skin. The brand uses
only vegetarian or vegan
recipes and has minimal
preservatives or chemicals in
them.
-Sustainability: Lush is a highly
sustainable brand making sure
that everything that they sell is
completely organic. Their
packaging also ensures that
the environment not harmed
How could you compete
against this product?
-The pricing is one of their
main problems: ​Anita Roddick
felt that customers would be
willing to pay a higher price for
products with natural
ingredients and during the
early years of business this
was true. However, as
competition picked up The
Body Shop struggled with high
prices and lost a lot of
business to competitors.
-The second main problem is
that the company loses their
focus on fundraising matters
-being unable to catch up. The
Body Shop was a ​successful
brand​ in the nineties. But as
time progressed, competitors
like “Boots” made similar
products and more.
-Most of the Lush Cosmetics
stores are located in the malls
in their regions.
-being unable to match up:
Lush Cosmetics was in a
category which did not have
too much of competition.
However, as the makeup
needs of the customer started
growing the company had to
make multiple variants of
products or start new product
categories.
-the high cost of retailing: The
cost of retailing is growing as
brands focus increasingly on
improving the in-store
experience.
Market and Main
Product Competitors Unique Selling Points
- A clean and simple style in
all its products
- Portable
- Accessible for all
demographics who are
Apple slightly wealthy
- New and more improved
Electronics versions often released
- Products that can boost your
gaming experience, which is
Razer for all gamers
- A dark yet colourful style in
products
- Uses strong pieces of chips
that can affect the display and
how fast a laptop/phone can
be.
- Targets teenagers, young
adults and gamers with a
slight bit of wealth
Market Main Unique Selling Points
and competitors
product
Clothing Off-White - Its products are quite blank,
Industry only often having the brand’s
logo or the simple labelling of
what the product is. And often
sticks to the colour theme of
black white and sometimes
green.
- Clothing made with
high-quality materials
- Aimed at rich teenagers and
young adults. Due to its high
price, it’s also a way to show
wealth
Uniqlo - Its clothing is diverse in
colours and styles. Giving a
wide selection of clothing
choices.
- Relatively good in quality
How could you compete
against this product?
- A product that has higher
performance
- A product that is cheaper and
reasonably priced
- Create products that last
longer and more durable.
Products more reliable to use
and less likely to break down
- Products that can support a
gamer but is not related to the
gameplay or display, such as
chairs, headphones, mouses
etc.
- Products that provide the
same level of effectiveness,
but at a lower price.
- A simpler colour schemes
product
- Create a product with higher
performance that supports
even more powerful gameplay
How could you compete
against this product?
- Create a cheaper alternative
that is scarce.
- Create an expensive
alternative with more diversity
in colours.
- Create an alternative that is
widely available.
- Create products with logos
that the public would know
more about and would be
more interested in
- Create an expensive
alternative with scarcity.
- Create a product with higher
quality clothing that provide
longer use time and less
 - Often collaborates with other
companies to create unique
clothing, such as Disney.
- Aimed at nearly all
demographics, but normally
aimed at middle-income
people with a price of a range
of $100-200 per clothing
Market Main Unique Selling Points
and competitors
product
Starbucks - They often write the names
Coffee/dri of customers incorrectly on the
nks drinks so that they can gain
industry more attraction by having
customers tell other people
about this.
- Different drinks at different
times of the year depending
on the season. Usually, in
winter they have promoted hot
drinks but in the summer they
have more cold drinks.
- They have good quality
ingredients and products,
pushing the average price of a
Starbucks drink to around 4.5
euros
- The drinks are not only
coffee, with different types of
drinks such as smoothies and
juices with unique recipes
such as the salted caramel
frappuccino.
Pacific - This brand tends to create a
Coffee comfortable place for people
to relax and drink coffee in so
they have comfortable sofa
chairs in every single store.
- Pacific coffee makes different
beverages and foods to make
sure that the customers can
have what they feel like they
want to have.
- Everything that the brand
chances of being damaged.
How could you compete
against this product?
- Our group can do something
attractive in a bizarre way
such as including different
notes in our products in order
to create attraction in getting
different versions etc.
- Create different products
using sugar that can have
benefits to climate changes
that are short term or long
term seasonal changes
- We put more effort and use
more expensive ingredients to
make our products to earn a
higher profit than having low
priced cheap products being
sold.
- Alternate uses and different
creations using sugar will help
us sell our products to anyone
possible and not limit to only
one particular customer group.
- We can have a place to sell
our products that has a
comfortable home feel to It so
that the customers can relax in
an environment that they can
get used to
- We can have different types
of products that can be used in
different ways
- We can make sure that the
products we make are fresh
 makes is fresh every morning
and not food that has been at
stores for overnight. You can
see the employees baking
when you are buying food or
beverages
- They don’t have expensive
prices so that customers can
afford the products while
enjoying the environment of
the stores.
 
 

Our business demographic is:

Potential Marketing Strategy Advantages Disadvantages

Posters Posters are an effective and Posters with uninteresting

economical marketing strategy designs would often be
that is useful for conveying overlooked and would not attract
messages to a certain target any attention
group. A well-placed poster is
often more likely to reach out to
customers that are actively
looking for things to do.

Email Email marketing increases the Emails related to business would

efficiency and productivity of our often be ignored and regarded
business. Some advantages of as spam for most email users
sending emails for the marketing
strategy

Public Announcements Public Announcements are a Public announcements are often

type of free advertising that is overused, thus making public
used to advertise a certain announcements would not have
company or event to a large sufficient audiences to have a
group of audience. positive effect

 
 

Slogan choices: 
“Taste of heavenly paradise” 
“Sweet!” 
“Heaven in a drink” 
“Palm tree paradise” (As palm trees are how palm sugar is created, and also ) 

“Heaven in a drink” was chosen, as it represented what our company stands for, and also 
what the company makes. The word “drink” gives in more detail into what our company 
does. If our slogan was “sweet!”, the customer would only know that we sell sweet products 
and wouldn’t know what we sell in details. The other slogans were suitable, however, we 
believe that “Heaven in a drink” specifies our vision of our company. Also, our company’s 
name is called “Tien Tang”. The word “Tien Tang” is how heaven sounds like in Chinese. 
Therefore, we interpret the usage of our company’s name into our slogan.  

Logo of our company: 

 
Recipes for the Chocolate powder: 
Ingredients: 

- Water 10ml 
- Palm sugar 60ml 
- Chocolate 100ml 

Equipment: 

- Saucepan 
 - Whisk 
- Blender 
- Empty paper packet 

Process: 

- Put the palm sugar and water into the saucepan and wait for it to melt 
- Before it starts to turn into caramel, put chocolate into the saucepan. 
- Whisk the chocolate and sugar together rapidly until they form into small balls 
- Wait for the chocolate to dry 
- Put the chocolate solid into a blender 
- Blend until fine as powder 
- Put inside the paper packet 

Recipe for sugar soil 

 
★ 100 grams caster sugar 
★ 10ml water 
★ whisk 
★ bowl 
★ gas stove 
 

1)Measure out 100g of sugar with 10 ml of water, then pour it into the bowl altogether. 
2)Heat up the bowl and wait for the solution to go transparent with bubbles 
3)After seeing bubbles, use a whisk and then whisk the solution quickly and it should 
become sugar soil. 
4)The sugar soil then is used to put into the solutions to replace the sugar packages 

Materials  Ordering date  Receiving date 

Water  12/10/2018  12/10/2018 

Palm sugar   12/10/2018  14/10/2018 

chocolate  12/10/2018  12/10/2018 

Caster sugar  12/10/2018  12/10/2018 

 
 
 

Equipment  Ordering date  Receiving date 

Whisk  12/10/2018  17/10/2018 

Bowl  12/10/2018  15/10/2018 

Mass measure  12/10/2018  17/10/2018 

Measuring cup  12/10/2018  15/10/2018 

Sets of teaspoon/tablespoon  12/10/2018  15/10/2018 

Siffer  12/10/2018  17/10/2018 

Ordering process diagram 

Production process: 
 

This is the palm sugar we used to make both the chocolate powder 
which is our paradise powder and our sugar soil.  

The pictures above show the process of manufacturing one of our products which is called 
“sugar soil”. We firstly have to measure 50 grams of caster sugar and 50 grams of palm sugar, 
along with 6 ml of water, the pour them all together into a pot with the gas being turned on. 
Then, we will need to wait for the solution to turn translucent, when it’s translucent, stir it 
with a whisker rapidly and it would turn into sugar soil. However, we would still need to sift 
the mixture so that the sugar soil would come out instead of the sugar. When the sugar are 
being sifted pout, redo the whole process again. “I reused the sugar for four times in total”. 
Says Jayla. 

product/service delivery process 

Production/service delivery training will be conducted on 10/12/2018(date) 

We chose this date because most of the products arrived a few days later and the staffs must 
be prepared to conduct the delivery. Therefore, this date is very suitable for training. 
 
• The following staff will be responsible for conducting training: 
1) Jayla Kwok 
2) Miracle Lau 
 
The reason why these members are suitable for conducting the training is that they’re the 
operation manager which are professionals in this area and therefore, they are suitable for 
doing this job with the high qualifications. 
 
Production/service delivery plan will begin on 12/10/2018(date) and should be completed in 
around 4 sessions. This is because there are four delivery dates, however, as they’re from 
different companies, we might need to have more than 4 sessions in order to complete the 
delivery. 
 
Two production/service delivery teams will be needed. Each team will have Two members. 
This is because two members have to go out and deliver with transportation, while the other 
two members would be tracking where they go and if they delivered the products 
successfully or not. This would be conducted in a survey and a chart. 
 
How well packaged and presented is your product? 
We will ensure that our product is packaged and presented nicely enough in order to create a 
better impression towards our customers to let them build up trust and reliability of our 
company. 
 
Are they defects? 
Our products are not defects at all because we’ve tried them ourselves and we’ve ensured 
that there are no problems to it and it shouldn’t be taken by people who have allergies 
towards dairy products. 
 
How does the food look and smell? 
The powder looks just like chocolate powder after being sifted by the sifting. It smells just 
like chocolate says, Kylie and Angelina. 
 
Does the product work well? 
Our product worked very well from the comments of the target user, however, some said it 
was overly sweet but some said it’s not sweet enough. 
 
Product testing(prototype one) 
Sweetness rating: Overly sweet 
Chocolate rating: Lacking in flavour 
Amount: Should be increased 
Dissolve: Mostly dissolved after the 60s 
Suggested No. of packets: 6-7 per box 
Suggested price range: 26-30$ 
 
Comments from reviewers: 
“It's good but there is not enough chocolate” 
“interesting because chocolate soil is not fully dissolved but the chunky bits are 
delicious” 
“The drink is WAY too sweet.” 
 
Improvements suggested: 
“More chocolate” 
“sweeter and more chocolate flavour” 
“You should have different packages and perhaps offer a pack of sugar for those that 
fancy/favour a stronger taste of sugar.” 
 
  
 
 
 
 
 
Prototype 2: 
Sweetness level: Balanced 
Chocolate level: Balanced 
New amount: Should remain the same (3-4 tbsp) 
Dissolve: Fully dissolved after 1 min 
Suggested amount per pack: 6 
Price: 26-30$ 
 
Comments from reviewers: 
“I like the fact that it had chunks of chocolate soil” 
“Tastes sweet and mixes well.” 
“very tasty and nice” 
“I think the drink is very successful and it tastes very good!! 
“It's very tasty” 
Improvements suggested: 
“Not really much improvements could be made, should remain the same” 
“None” 
“Some of the chocolate powders were too big and it didn't dissolve.” 
“It should be more powdery” 
Possible improvements: 
- Powder should be more fine, in order to fully dissolve. 

share: 
This is the configuration of the company’s shares. 
CEO- 20% 
The CEO takes 20% of the share, as the CEO is one of the most important roles in the 
company. The CEO is in charge of maintaining the company structure and providing 
leadership to the other managers. 
Operations Manager- 16% 
Marketing Manager- 16% 
 
This is the configuration of the company’s shares. 
Finance Manager- 16% 
 
Human Resource Manager- 16%  
 
Managers of the branches and investors will get a share of 16%, as both are an important 
component to how the company works. 
 
Investor (s)- 16% 
In order to make good deals with the investors, we must ensure that the investors have . 
Though it may seem substantial, it is only considered as the total sum of the shares among 
investors. 
 
Unique selling point:  
The product is much more environmentally friendly compared to other products in the 
market, as it does not use palm oil as one of its ingredients, adding on, it uses paper 
packaging, creating a more biodegradable alternative, compared to packets that use metal 
foils with paper. 
 
Aims for Human Resources: 
In our company, we aim to give workers a comfortable environment to work in and make 
sure that they enjoy the role that they have in our company. We aim to provide motivation in 
our workers, extrinsic and intrinsic. In our working areas, we will make sure that they get 
the training they are needed to fulfill the needed requirements in different roles in our 
company such as sellers, farming, product making etc. Our special thing in the company is 
that we would give numerous opportunities for our workers to prove that they are worthy of 
a bigger role in our company, we promise that me, the head of department and future 
co-heads of this very department will make sure we will have someone in the different 
working areas everyday so we can see what our employees are doing. This company will 
achieve this by having motivation in have more socializing in the employees in order to get 
people comfortable in where they are working, as well as maintaining a clean and cozy 
environment that employees can enjoy working in with air-con and more private room.