HANNAH ULM

Hannah.Ulm@utexas.edu
Austin, TX  (713) 842-0136

RELEVANT WORK EXPERIENCE

Round Rock Express – Digital Marketing Intern January 2019 – Present
 Assist in developing digital content for the Round Rock Express and five of the Ryan Sanders Baseball entities
 Update social media profiles and websites for the companies and events, while maintaining the voice of each company
 Create relevant content and brainstorm multiple avenues for promoting games to increase game attendance
 Actively participate at Express games to create engaging social media to foster excitement and fandom for the team

Texas Monthly – Audience Development Intern May 2018 – August 2018

 Analyzed social media data to gain insight about marketing tactics and how people interact with the Texas Monthly brand
 Executed campaigns that resulted in an increase of the publication’s audience on social media and email campaign lists
 Monitored website traffic on Google Analytics to analyze consumer behavior on the homepage and social accounts
 Created weekly web and social reports to detect the trends in audience behavior and the top stories of the week

Athlete Interactive – Social Media Intern October 2017 – Present

 Daily monitoring of online information about three professional athlete clients: Earl Thomas, Al Jefferson, and Hope Solo
 Present relevant information for content creation and posting on athletes’ digital channels
 Create content including highlights, videos, GIFs, and social media posts
 Manage clients’ websites and write blog posts incorporating the athlete’s social media accounts

HMU4beads – Founder and CEO June 2015 – Present

 Established an online shop and Instagram account to market custom-made necklaces for purchase
 Creative designer and marketer of jewelry business with revenues in excess of $25,000 from the sale of over 400 necklaces
 Realized a 300% increase in followers after posting and following others to expand the target market
 Responsible for strategic planning, budgeting, and bookkeeping for business

EDUCATION
The University of Texas at Austin Bachelor of Science in Advertising: May 2019
TexasMedia Program
Texas Sports and Entertainment Program
Business Foundations Certificate
Overall GPA: 3.86

LEADERSHIP EXPERIENCE AND ACADEMIC PROJECTS

University of Texas Club Lacrosse Team - Vice President, Team Captain Spring 2015 - Present
 Organize team travel for the past 3 years by booking flights, rental cars, and hotels with total expenditures of over $50,000
 Play a key role in the budgeting and fundraising related to funding the team and travel
 Implement guidelines for players to follow to promote health, wellness, unity, and motivation for the team
 Advertise to increase membership for the team and realized a 20% increase in the number of new members this season

TexasMedia Media Planning Project - ADV 377 Spring 2018

• Collaborated with a team to create a media plan to be carried out in the summer for a confidential national client in the QSR
industry

• Assumed a leadership role in the planning of the allocation of the campaign’s $8,000,000 budget and the media flowchart

RELEVANT SKILLS AND CERTIFICATIONS

Marketing Analytics: Google Analytics (certified), Google Ad Words (certified)
Computer Skills: MS Office, Adobe Photoshop, WordPress
Social Media Insights: Twitter Flight School (certified), Facebook Business Manager, Instagram Analytics, Sprout Social
Language: Conversational Spanish