ARTS AND DESIGN

ART is the expression or application of human creative skill and imagination, typically in a visual form
such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional
power. the various branches of creative activity, such as painting, music, literature, and dance."the
visual arts"

- An artist is a person engaged in one or more of any of a broad spectrum of activities related to
creating art, practicing the arts or demonstrating an art.

DESIGN - a plan or drawing produced to show the look and function or workings of a building, garment, or other
object before it is built or made.

- Purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object.

- Design is the creation of a plan or convention for the construction of an object, system or measurable
human interaction (as in architectural blueprints, engineering drawings, business processes, circuit
diagrams, and sewing patterns).

ELEMENTS AND PRINCIPLES OF DESIGN

ELEMENTS OF DESIGN
- Are the components or part which can be isolated and defined in any visual design or work of
art. They structure and carry the work.

7 Basic elements of design which are common throughout the field of designing

1. POINT / MARK – is the smallest and most basic element. It can

vary in size, value, regularity or irregularity and can be used
alone as a unit in a group.

Marks can be used to form a value or pattern (placed close

together forms a darker value, further apart forms a lighter
value), or to delineate space (larger means closer).

2. LINE –
3. SHAPE –

4. FORM –

5. SPACE –
6. COLOR –
 7. TEXTURE- Refers to the surface quality, both simulated and actual of artwork.

PRINCIPLES OF DESIGN –
- Are the artistic guidelines used to or organize or arrange the structural elements of design.

BALANCE
RHYTHM

EMPHASIS

CONTRAST
PATTERN

UNITY

PROPORTION

HIERARCHY