A Business Research Method Report

On
JBL T150A & Sennheiser CX 180 & boAt Bassheads 225

Abstract

Business research is the application of the scientific method in searching for the
truth about business phenomena. These activities include defining business
opportunities and problems, generating and evaluating alternative courses of
action, and monitoring employee and organizational Performance. Business
research is more than conducting surveys.

This process includes idea and theory development, problem definition, searching
for and collecting information, analyzing data, and communicating the findings
and their implications.We carried out a market survey on which one is better.

This research is been conducted to understand the consumer requirement and

understand the consumer need/preference when they look for an earphone in the
market. We conducted this search on the top three best-selling earphones in India
and for this we used the survey method of providing a close ended questionnaire to
the population.

We had few question in our minds like which is best JBL T150A or Sennheiser CX
180? What did the people choose? Which is more convenient according to the
users?
 Literature Survey
Sennheiser and JBL, are brands that the Indian audiophile market has loved ever
since their inception. Let's see if the products from these popular brands keep up
with the reputation of these good old brands.

Although both these in-ears have fallen into the entry-level budget earphone
categories, they have features that can give complimentary stock earphones a run
for their money.

The Sennheiser CX 180 are one of the most selling earphones in the country. They
have been going off the shelves more frequently than one would guess. No
surprises there as the in-ears have been designed by specifically keeping Indian
sensibilities in mind. German precision for Indian consumption? Indeed.

The JBL T150A is perfect for the music buff who not only wants music on the go
but also prefers the convenience of answering calls, all on a budget!

Both the colors are complimented with a black cord which is 1.1m long and
consists of an inline one-button remote and mic. Answer calls, play/ pause your
music—all on the go. The buck stops there as there are no controls for managing
the volume.

The JBL T150A comes packed with 3 sizes of ear buds, small, medium and large,
ensuring they give a snug, comfy fit. The ear buds are latex-free, have silicone
sleeves and ensure long hours of usage. Comfort is a prized factor when it comes
to looking for a pair of earphones for anybody and JBL hasn't compromised on the
same.

As far as the warranty is concerned, the JBL T150A offers a 1-year manufacturer’s
warranty whereas the Sennheiser CX 180 comes with 2 years warranty. Thus,
displaying Sennheiser's trust in their product.
When it comes to the sound, the CX 180's are biased towards bass. But Indians as a
community are a happy bunch of bass-lovers and Sennheiser has capitalized on this
by designing these to cater to that very whim.

Regardless of its heavy bass, the audio is appreciably clear at lower volumes. But
as one increases the volume, the bass does tend to become overwhelming. The
mids and highs sound colored due to the overpowering bass but aren't completely
ignored. All in all, Sennheiser does try its best to cater to local sensibilities at this
given price point and it is definitely an effort worthy of praise

What can you expect from an earphone whose packaging itself says bass heavy?
That's how JBL’s T150A are. Just like CX 180, these heavily lean towards the
lower end too. It delivers JBL's signature sound with an extended frequency
response. The earphones drivers generally deliver precise, powerful sound for an
exceptional listening experience, however, tones get muffled at higher volumes.

Some might consider the bass on these deep and powerful, while others will find it
to be too overwhelming. JBL has yet again managed to combine style with decent
audio quality.

To conclude with sonic quality, the Sennheiser CX 180 undoubtedly boasts of a

much better sonic output than the JBL T150A. Both these earphones do not come
with a soundstage that is worth mentioning about. We should definitely not
compare them with something that a Rs. 2000 product can offer.
 Introduction
Sennheiser CX 180

The Sennheiser CX 180 are one of the most selling earphones in the country. They
have been going off the shelves more frequently than one would guess. No
surprises there as the in-ears have been designed by specifically keeping Indian
sensibilities in mind. German precision for Indian consumption? Indeed.

Key features:

• Good quality plastic

• Finger-contoured housing design.

Cons:

• Comes with a single greyish glossy finish on the front and dull black finish
on the back.

• If you need more colour options, you have to upgrade to CX 213

JBL T150A

JBL is an American company that manufactures loudspeaker and associated

electronics. There are two independent divisions within the company – JBL
Consumer and JBL Professional. The former produces audio equipment for the
consumer home market while the latter produces professional equipment for the
studio, installed sound, tour sound, portable sound (production and DJ), and
cinema markets. JBL is owned by South Korean company Samsung Electronics
through its Harman subsidiary. The JBL T150A is perfect for the music buff who
not only wants music on the go but also prefers the convenience of answering calls,
all on a budget.

Key Features:

• Classic look

• Colour options: White and Black

• Inline one button remote/mic.

• Answers calls, play/pause music.

Cons:

No controls for managing the volume

boAt 225 Bassheads

There is not any information available on Internet regarding boAt Company and
what we all know about BoAt is that they started making his products in 2015 and
now boAt is the most loving brand in India and we also have the boAt’s official
products website

boAt 225 Bass heads In-Ear Super Extra Bass headphones are really cool in terms
of look and design. The cable is flat which makes the earphone tangle free while as
JBL C100SI has a normal design and comes with a plain or traditional cable.

• Key Features:

• Made of polished metal which looks clean and lasts for long.

• HD Sound

• Build-in mic
 Hypothesis
Null Hypothesis

Whether there is more demand for JBL or Sennheiser or boat.

What are the preferences of the population between the age group of 20 years to 30
years about JBL or Sennheiser or boat.

Alternative Hypothesis

Headphones have no impact on peoples life.

People in the age group of 20-30 years don’t prefer headphones regularly.

Age Analysis.

Age Group Percentage No. of responses

15& below 6% 12

15-25 years 64% 121

25-35 years 20% 38

35& above 10% 19

Total 100 190

Headphone preference
Brand Percentage No. of responses
BoAt 30.3% 57
JBL 41.5% 79
Sennheiser 28.2% 54
Total 100 190

Mostly used for

Usage Percentage No. of responses
Gaming 10% 19
Music 80% 152
Calling 2% 4
Youtube 8% 15
Total 100 190

Features
Qualities Percentage No. of reponses
Comfort 57.1% 108
Design 24.9% 47
Price 15.9% 30
Fashion 2.1% 5
Total 100 190

Pricing Preferences
Headphones Percentages No. of responses
BoAt Basshead(Rs 37.4% 71
599)
JBL C150SI (Rs 799) 40.1% 76
Sennheiser 22.5% 43
CX180(Rs 819)
total 100 190

Methodology
Our methodology for this research was Survey Method carried out on Google
Forms.
We further sent the link on Whatsapp groups and forwarded it to as much people as
possible.

Most of the people who reverted to the survey were from age group 15-25.

The questionnaire was prepared accordingly to understand the demand for

earphones among people.

By Anova Test;
Zi = (Xi – Xsi) * Ss + Xs

Ssi
Where,
Zi = Normalised Results
Xi = Score of subject (i)
Xsi = mean score for subject (i)
Xs = mean score for all subjects
Ss = Standard deviation for all subjects
Ssi = Standard deviation for subject (i)
The above formula will be used to find out the demand for
headphones( JBL, BoAt and Sennheiser) in market. And also we will
come to know which headphone is preferred by them keeping various
factors in mind. We shall also know the which headphone is best among
JBL T150A , SENNHEISER CX 180 & BoAt BassHeads 225 keeping
their features and specification in mind.

Questionnaire
How much of an impact do in-ear headphones have on your daily life?
1. No impact at all
3. Neutral
4. Somewhat impactful
5. Very impactful

2) If given a choice which one from these three would you prefer?
1. BoAt
2. JBL
3. Sennheiser

3 What is the most common use of earphones in your daily life?

1. Gaming

2. Music (e.g. Listening/Production)

4) What you look for while buying an earphone?

1. Comfort and Design
2. Durability and waterproof feature

5) What you prefer while selecting ear phone

1. Warranty of the product
2. Sound quality and noise cancellation

6) According to the price tag which earphone you think suits the best for price
sold?
1. Boat Bass Head (Rs. 599)
2. JBL C150SI (Rs. 799)
3. Sennheiser CX 180 (Rs.819)

7) Which Brand according to you is best among these three?

1. BoAt
2. JBL
3. Sennheiser
8) Which earphone would you prefer?
1. Wired
2. Wireless

Results
 Conclusion

Overall Survey results are in the favour on buying JBL earphones and the reasons
being:

• Durability

• Comfort and design

• Noise Cancellation

• Price Point
 Bibliography

• Survey Data acquired through Google Forms.

• https://www.kenyt.com/compare?id=HPH157042,HPH98829,HPH144032,
HPH86409&cat=headphones

• http://youthsarea.blogspot.com/2017/09/boat-bassheads-225-vs-sennheiser-
cx180-best.html?m=1

• https://reviews.trekbook.in/sennheiser-cx-180-street-ii-vs-jbl-t150a-ear-
headphone-comparison/