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Introduction to
Sanitary ware industry
Sanitary ware Industries in India for the last 6-7 years has
shown very dramatic growth withmajor players doubling their
production capacity. The Companies have also upgraded
theirmanufacturing system by introducing Battery Casting, Beam
Casting and have gone in forlatest imported Fast Firing Cycle Kiln
Technology. These Companies have also upgradedtheir quality and
have introduced high value range in the market, which has been
acceptedand appreciated. The demand for high value sanitary ware in
India is growing very fast. TheCompanies are trying to meet the
demand as the realization per Metric Ton for high valueproduct is
very good which ultimately results in good profitability. In order to
educate thecustomers in India to go for quality products and also for
higher value sanitary ware,companies have adopted a very aggressive
advertisement campaign. Companies have alsostrengthened their dealer
network by offering showroom incentives and some of the
companies have also gone for their own retail outlets in major
towns. The demand forsanitary ware in India is growing @ 15% -
17% every yearThe sanitary ware industry in India is divided in two
sectors. The organized sector consistingof 5 companies (M/s.
Hindustan Sanitary Industries Limited, M/s. E.I.D. Parry, M/s.
Swastik Sanitary ware Limited, M/s. Madhusudan Ceramics, M/s.
Neycer India Limited),manufacturing sanitary ware for the last 15-20
years and have established their Brand image.The organized sectors
produce fully vitrified sanitary wares, using latest technology and
bestof Ceramic Raw Materials available in India. The unorganized
sectors have adopted localIndian technology to manufacture the basic
sanitary ware products. Since the availability of raw material is in
abundance and also very cheap in the state of Gujarat & Rajasthan,
variouscompanies have established their factory in these areas. They
are producing the basic sanitaryware in various brands. Unorganized
sector's percentage of production capacity and also theirsales in the
local domestic market are higher than that of the organized sectors'
sales.Unorganized sanitary ware manufacturer comes under small
sectors and hence enjoy thebenefit of Nil Excise Duty and Sales Tax
and hence they sell their products in the domesticmarket
approximately 70% cheaper than the organized sector products.
Opportunities