DETAILED LESSON PLAN

IN
ENGLISH VI

Date: January 31, 2019

I. Objective:
 Evaluate and make judgments
 Distinguish advertisement from propaganda

Value: Concern for Mother Earth

II. Subject Matter:

Distinguishing Advertisement from Propaganda
Selection: Paragraphs from “Earth Savers: A Continuing Battle to Save Mother Earth”
References: BEC 9.1 p. 2
PELC 7.1 p. 10
Philippine Panorama, p 12
Growing in English VI (Language) p. 270
Materials: charts, cassette tape, flashcards, strips of cartolina
III. Learning Activities:
A. Preliminary Activities:
1. Pronunciation Drill
Initial /f/
the flash of the fluorescent lamp
flow flood fluids flowing
flatter flight flight of the butterflies
a fly and a flea
flash float play the flute
flame fluid
flesh flunk

2. Unlocking of Difficulties
Match the words in Column A with the meaning in Column B
A B
1. advertisement a. developed
2. advertise b. to call public attention to especially emphasizing desirable
 qualities so as to arouse a desire to buy or patronize
3. propaganda c. supportive
4. movement d. a set of fundamental beliefs
5. evolved e. the spreading of ideas, information or rumor for the purpose
of helping or injuring an institution, a cause or a person
6. innovation f. characterized by sound judgment
7. sustainable g. an organized effort to promote or attain an end
8. judicious h. fair
9. equitable i. something new
10. credo j. a public notice especially one published in the press of
broadcast over the radio
3. Motivation
Let’s have a guessing game. Listen to this.
Is this an advertisement or propaganda?
“Sleep soundly, be happy, live forever…. CONVI, Portable Bed & Mattress” available
at all branches of SM Shoemart Inc. including Cebu and Iloilo, Uniwide Warehouse Club
Inc., Amilgrahen Nationwide Distributors, Inc., and other department stores in Metro
Manila and key cities nationwide.
4. Raising the motive Question
What is the credo of the earth savers?
B. Presentation:
1. First Listening
Teacher reads the selection while pupils just listen.
2. Second Listening
Teacher reads the second time while pupils take down notes.

Earth Saver: A Continuing Battle to Save Mother Earth

The Earth Savers Movement, which was organized in 1987, evolved into an internationally
recognized body involved in various eco-scientific programs employing innovative methods to fight
poverty and pollution.
The movement is listed as a voluntary, private, non-profit and non-stock corporation. Its objective
is to promote sustainable development, strategies underscoring population health through housing,
livelihood, education and employment needs co-existing with environmental protection, the judicious and
equitable use of natural resources and the preservation on indigenous heritage.
With some 20,000 regular members all over the country including regional and provincial
representations, an earthsaver swears by its credo of “protecting all these beautiful gifts of God has blessed
our nation with.”
 3. Comprehension Check-up
a. Answering motive question.
b. Answering the guide questions.
1. When was the movement organized?
2. What is its objective?
3. Do you think this movement has good motive? Why?
Allow the pupils to react or give their opinions or views.
4. Analysis and Discussion
What type of selection is it, an advertisement or propaganda?
How about the one given in the guessing game, is it an advertisement or propaganda?
What is an advertisement? Propaganda?
Discuss some common ways or means of propaganda. Refer to page 270, Growing in
English (Language)
5. Fixing Skills
Listen to the following advertisements. Find out if they are simply advertising or informing
about the product or giving propaganda or false reasoning. Write advertisement or
propaganda.
1. Introducing SCRAM cockroach killing system. Roach baits with pass-on kill action.
Kills bugs dead. (Advertisement)
2. Use FRAGRANCE body soap. It’s the body soap of everybody on the go anywhere-
at home, in school, at workplace. Keeps you fresh and fragrant all day. (Propaganda)
3. It’s SURPRISE shampoo. Use it. Makes your hair smooth and soft all day.
(Advertisement)

6. Generalization
How can you distinguish advertisement from propaganda?
7. Practice Exercise
Group Activity
Have pupils form groups, ask them to create an advertisement and a
propaganda of their own. Lay them out on separate pieces of cartolina/manila paper.
Make them attractive by using an illustration or drawing. Then present them in class. As
the group present each, let other pupils tell whether it is an advertisement or propaganda.

IV. Evaluation:
Listen and write whether each one is an advertisement or a propaganda.
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V. Assignment:

Bring some clippings of advertisements or bits of propaganda from newspapers and

magazines. They may also write down those they hear over the radio or TV programs. Then, have
them form groups, share their clippings and discuss whether they are advertisements or
propaganda.

Prepared by:
Mr. Nikki Sixx C. Anunciacion