HOW TO LEVERAGE

LINKEDIN AS A
LEAD GENERATION
PLATFORM

WWW.MIRNABACUN.COM
LINKEDIN IS THE OPPORTUNITY FOR YOUR BUSINESS:
The best place to find decision-makers and quality leads for high-ticket
coaching programs, high-priced consulting gigs, speaking gigs etc…

Best place to build the visibility of your business brand and trust with your
potential leads and clients

Best place to build relationships and position as an expert in front of the

decision-makers, influencers and people that maker money (and that goes
A LONG WAY)

Best place to be active if you are in B2B space or looking for corporate
clients
 Started using LinkedIn specifically for lead
generation back in 2013., build two businesses from

MIRNA BACUN scratch with LinkedIn and grew them to 5 and 6

figure businesses

Turned that knowledge into a repeatable Framework

“LinkedIn Funnels Framework”) that helped literally
hundreds of business owners find thousands of
quality leads and make hundreds of thousands of
dollars for their business using LinkedIn

Loves innovating and building long-term LinkedIn

lead generation systems that don’t use automation
tools or spammy gimicks, but makes her clients more
money and builds a loyal audience.
 1. Niche down (very specifically) on ONE LinkedIn
Target Market (LTM) and ideal client on LinkedIn

LINKEDIN CAN 2. Pick ONE product you want to position as an

BE A LEAD
expert for on LinkedIn, that solves the BIG problem
for your LTM

GENERATION 3. Learn how to use powerful LinkedIn search to find

POWERHOUSE
your LTM

(IF YOU DO THESE

4. Optimize your LinkedIn Profile towards your LTM
with a specific LinkedIn Profile Goal in mind

STEPS) 5. Drive traffic to your LinkedIn Profile, build trust and

relationships through communication - and people will ask
you to give them the solution to their problem
 Make sure you have just ONE ideal client in
mind when you are thinking about LinkedIn

STEP 1 The more you niche down the better

NICHE DOWN (VERY Understand their psychology (their needs,

SPECIFICALLY) ON ONE wants, pains, desires, beliefs, interests etc.)

LINKEDIN TARGET Translate your ideal client into a LinkedIn

MARKET (LTM) AND (business) environment to create your
IDEAL CLIENT ON LinkedIn Target Market (LTM):

LINKEDIN 1. The industry they work in

2. How big is the company they work in
3. What is their title
 MAKE SURE

STEP 2
To pick JUST ONE product/service that solves
VERY specific problem for your LTM

PICK ONE PRODUCT That it’s a "need-to-have" product or service

YOU WANT TO POSITION instead of a "nice-to-have"

AS AN EXPERT FOR ON That it solves a BURNING pain

LINKEDIN, THAT SOLVES
THE BIG PROBLEM FOR
That it can bring your LTM specific results they are
looking for
YOUR LTM
That it can give you the ROI on your time spent
on LinkedIn (high-ticket)
 LinkedIn Search is one of the most
powerful tools on the planet for

STEP 3 finding high-quality leads

LEARN HOW TO USE

Use filters like “industry”, “title” and/or
“country”
POWERFUL LINKEDIN
SEARCH TO FIND YOUR
Focus on quality NOT quantity

LTM Make sure you test out a couple different

searches to make sure you have the right type
of leads showing up

Research manually those leads until you find

your perfect LTM ☺
 Optimize your LinkedIn Profile for
your LTM

STEP 4 You LinkedIn Profile is NOT about you. It’s NOT

a sales page either.

OPTIMIZE YOUR Focus on telling a story about your LTM on

LINKEDIN PROFILE your LinkedIn Profile

TOWARDS YOUR LTM Make sure you have a clear LinkedIn Profile
WITH A SPECIFIC goal throughout your LinkedIn Profile

LINKEDIN PROFILE GOAL The job of your LinkedIn Profile is to answer

IN MIND the question that your LinkedIn Profile visitors
have – “Why should I care and what’s in it for
me?”

Show the opportunity

 Drive traffic to your LinkedIn Profile

STEP 5 There are different ways to drive traffic to your

LinkedIn Profile:
DRIVE TRAFFIC TO YOUR
LINKEDIN PROFILE AND 1. Connecting with your LTM
BUILD TRUST AND 2. Starting conversations with your LTM
RELATIONSHIPS THROUGH through LinkedIn Messaging System
COMMUNICATION AND 3. Sharing valuable content on the Home
PEOPLE WILL ASK YOU TO Feed
GIVE THEM THE SOLUTION
4. Being active in the LinkedIn Groups
TO THEIR PROBLEM
5. LinkedIn Ads
 Drive traffic to your LinkedIn Profile

STEP 5 Your job is to identify one or two of the best

ways to drive traffic to your Profile
DRIVE TRAFFIC TO YOUR
LINKEDIN PROFILE AND Don’t do everything, research how your LTM
BUILD TRUST AND likes to interact, consume content, engage etc

RELATIONSHIPS THROUGH and focus your efforts on that

COMMUNICATION AND Test and do more of what works

PEOPLE WILL ASK YOU TO
GIVE THEM THE SOLUTION Repeat!

TO THEIR PROBLEM
RECAP
1. Niche down (very specifically) on ONE LinkedIn Target Market
(LTM) and ideal client on LinkedIn

2. Pick ONE product you want to position as an expert for on

LinkedIn, that solves the BIG problem for your LTM

3. Learn how to use powerful LinkedIn search to find your LTM

4. Optimize your LinkedIn Profile towards your LTM with a

specific LinkedIn Profile Goal in mind

5. Drive traffic to your LinkedIn Profile and build trust and

relationships through communication and people will ask you to
give them the solution to their problem
 YOU HAVE A 6-FIGURE BUSINESS AND WANT RESULTS LIKE THESE?

Schedule a LinkedIn Diagnostic Call and let me give you an outline how to get there.