STARTUP SERVICES

@ JAVELIN CONSULTING ENTERPRISE

May 2019

ABOUT
JAVELIN EDGE
Javelin Consulting Enterprise is a division of Javelin
Consumer Company engaged in providing cutting
edge management consultancy services and
specializes in strategy and brand development along
with research and advisory for new businesses. The
consulting partners at Javelin have a combine work
experience of more than 75 years in different
business domains and across wide range of
industries. The team at Javelin comprises of serial
entrepreneurs, experienced financial analysts,
management gurus, experienced marketing
consultants & branding experts.
Javelin provides consultancy across various industry
verticals like FMCG, FMCD, Consumer internet
technologies, IoT, Digital media, Financial
technologies, Retail, Energy, Electric mobility,
Manufacturing, Hospitality Industry & Real estate
Sector. Javelin was started in the year 2012 (formerly
known as Jiyagro) and has served over 100 clients
till date.
The core strength of Javelin lies in developing highly
customized yet pragmatic strategies for clients to
fulfill their business needs. We at Javelin believe that
even though management principles govern
JAVELIN CONSULTING
BUSINESS, STRATEGY & BRANDS
business at macro level , it's the micro aspects of
any business that shape its growth trajectory
especially when it is small in size. Be it building a
scalable brand, a disruptive business model, a
strategy for growth, marketing action plans or
exploring trend setting new business ideas, Javelin is
at the helm of things when is comes to delivering
tangible results.
Over the period of last 7 years, team Javelin has
undertaken diverse consulting assignments across
various domains. Below case studies elaborate
some of the projects undertaken by the team
followed by the delivered results.
STARTUP SERVICES
IN-PREP PROGRAMME
Getting ready for investment is a big thing in the life
cycle of a startup. Investors are seasoned and often
subject matter experts in their domain areas. During
the investor presentation they look at a number of
things like the team, the scalability of business,
understanding of customers, business model,
commercial viability, scale of business, the speed of
customer acquisition etc. It good to get a
professional guidance from seasoned consultants on
different aspects of business to put the best foot
forward during the investor presentation.
a
PROGRAMME DETAILS - INPREP or
Investment Preparation programme is a 1-2 month
intensive consulting programme to prepare the
startup through the business model canvas,
understanding their customers through surveys and
research backed data, Identifying the unique market
positioning of the products and services through out
proprietary matrices, formulating innovative
marketing strategies to help they scale up the
business in a short period of time and to prepare the
YESTERDAY’S
STRATEGIES
startups for the investor pitches.
PROGRAMME FEE:-
DON’T WIN
1) INR 2.00 Lakh + GST for a startup with an
annual /projected turnover of upto 10 crores.
2) INR 3.5 Lakh + GST for a startup with an
annual/projected turnover of over 10 crores. TODAY’S
GAMES
3) Travel & Accommodation costs on actuals for
projects outside Delhi NCR region in India.
PROGRAMME ADVANTAGE
1) Investors get thousands of business pitches for
funding everyday. Your pitch should stand out and
so should your value proposition. INPREP
PROGRAMME not only prepares your business to
garner investor attention , it also helps you fulfill all
the essential checkpoints that each investor is
looking for.
2) Every business has its own set of challenges
and the right management consulting can identify

and eliminate or mitigate the risks at the early stages
of the startup. With limited cash and resources , the
startup cannot afford to make costly mistakes and
therefore the INPREP PROGRAMME is absolutely
essential for the longevity of the startup.
3) INPREP PROGRAMME gives you the competitive
edge in acquiring your customers and servicing them
efficiently. Any startup who has and edge over
competition stands to attract investment faster.
CASE STUDIES
Maklay Industries
Introduction- Mr. Ameen Mohammad is an
entrepreneur who started Maklay industries to
provide healthy root based carbonated beverage to
the consumers
Product-Ginger based carbonated beverage
served in 500 ml under the brand name “Ginderaide”
target the competitors like Schweppes Ginger Ale.
The product was priced at 60/- per bottle and the
sales were sluggish
Programme Scope - Javelin’s team
conducted a detailed market research did
competitive analysis, market positioning, re-
engineered the product to bring down the
manufacturing costs, rebranded the product as
JAVELIN CONSULTING
BUSINESS, STRATEGY & BRAND
Gintak and repositioned it as a post meal digestive
drink. It was followed by a subscription based online
distribution strategy and key market launch in the
phase wise manner. The IN-PREP PROGRAMME
and Market advisory services held the company
achieve a revenue of INR 8 crore in the first year of
operations.
Result-The product sales skyrocketed and they
were able to secure a Pre-Series-A funding of $1.5
million from Kerala Angels. Today the company is
growing at a CAGR of 40% and is already present in
Delhi Mumbai, Bangaluru , UAE and London. The
startup has also filed for product patent.Our brand
story for the company which included how Mr
Ameen is helping the marginal farmers with
sustainable ginger production and better value for
their produce has helped him won many accolades.
Areas Of Specialization
Mobiurja Innovations
Management Consulting
Introduction- Mr. Rakesh Agarwal worked with
a leading Oil PSU and wanted to start his own Strategy Development
venture in providing last mile fuel delivery more
accessible to consumer. He started Mobiurja
Market Development
innovations with his own fund.
Brand Development
Product-He wanted to create CNG dispensing
VANs for reaching out to commercial and residential
establishments for last mile CNG delivery. He also
wanted to setup charging stations for electrical
New Business Advisory
mobility. He had invested 1 crore of his own and was India entry of foreign
looking to raise to raise 2 million from investors. companies
Programme Scope- Mr. Agarwal opted for an Technology based
IN-PREP programme, and the consultants at javelin
business consultancy
undertook the market survey, trend analysis and
deep dived into the problem and its proposed
solution. This was then matched by the clients Digital transformation
capability to deliver the services and the estimation
of his capital needs. We suggested him to setup an
asset lite model and adopt technology to create an
OLA like platform for aggregating the CNG
dispensing truck and locating/booking the electric
charging station instead of developing the truck
himself. Once the app was launched , we suggested
him to go to transported and showcase the business
potential. The moment he did so, the transported
themselves invested in vehicles and now he has to
just run the technology platform to connect demand
and supply. Currently in the stealth mode, his asset
light model has already secured a $5 Million
commitment from Oil India Corporation and a private
investor.
Result-He has understood that to scale up his
model he has to be asset light and invest in IP rather
than investing in truck and other depreciable assets.
This has created large interest amongst investors
and now he is on his way to launch the company
with a near monopoly business model. The cost of
customer acquisition in his case is very low as fuel is
a necessity and people are always on the lookout for
cheaper and more convenient ways of refueling
M O R E S TA RT U P S
SUPPORTED BY US
Executive Club A unique concept of after office
clubs for working professionals for unwinding ,
business conversations and networking in Gurgaon.
It’s a new category of service in the hospitality
industry and fast picking up amongst the millennials.
Tuk-Tuk-Tapri A chain of e-rickshaw based
mobile tea vending units which are like hangout
points for the people in transit with free wifi and also
double as pick up points for Ola and Uber .
PeerMedics We all keep good stock of
medicines at our home for general and critical care.
Many times the medicines lie unused with us. Peer-
medics allows people to monetize or donate such
medicines. Its a huge and an upcoming market
ElectroKart A production facility for manufacture
electric mobile carts & lifting vehicles used in
grocery shopping at the super markets or hospitals
etc. These are smart IoT vehicles designed for
specific jobs.
MagicBus-Kids A for-profit social project
where in electric buses are used as day boarding
premises for streets kids as classroom, food and
recreation. The buses recover their cost of
operations through advertising on their external
panels as billboards.
P2P Renting - A direct listing and renting option
where tenants list the properties they are about to
vacate in sometime on the listing platform and earn a
commission on it. They are also able to sell the
leftover items of the house they are vacating to the
new tenants which otherwise they were supposed t
to remove upon the directions of the Landlord.
 Javelin Consulting comprises of domain experts who are entrepreneurs at heart yet apply all the management principles in

FUNCTIONAL formulating strategies for businesses. We have extensive industry experience across sectors like IT, Consumer Technologies,
Consumer Products, Energy, Mobility and Automation, Manufacturing, IOT, Aviation and Defense, Media and Entertainment.

STARTUP When we consult you, we think like the stakeholders in your business for unless we do that , we won’t be responsible enough for
our advises and actions. We value your money and your time and our consultancy is more pragmatic and solution oriented and

CONSULTING.
sure to yield tangible results

We are trying to establish a new way of consulting which we call as ‘FUNCTIONAL CONSULTING’

DELIVERED


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GET IN TOUCH WITH US

Javelin Consulting Enterprise

enquiry@javelinconsumer.com
www.javelinconsumer.com

+91 7217710546
+91 9267910455