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FACULTY OF
HIGHER EDUCATION
HOLMES INSTITUTE
GRADUATE PROGRAM
SUBJECT OUTLINE
TRIMESTER 3 / 2014
www.holmes.edu.au
The faculty offers a Bachelor of Business, a Bachelor of Professional Accounting, a Master of Professional
Accounting, a Master of Business Administration and a Graduate Diploma in Business.
Details about the members of the faculty can be found on the homepage of the Faculty of Higher Education at
www.holmes.edu.au/undergraduate.
The Holmes Institute programs offer domestic and international students the opportunity to study a set of
contemporary subjects in preparation for a career in business. These programs explore the global and cross-
cultural dimensions of business. Teaching utilizes a combination of delivery methods and includes critical
analysis and case study methods. A combination of exams, case studies and company analysis are used in
assessment.
HI 6006 Competitive Strategy approaches business management from the perspective of the board and senior
management. In an uncertain, complex and fast changing world, thinking strategically, learning quickly and
adapting rapidly are the foundation of success.
This subject leverages on the knowledge acquired by students from other Holmes MBA subjects to produce
well rounded graduates, ready to contribute to business success.
Skills
Graduates will be able to, analyse complex strategy environments and develop confidence in working with others
to develop and evaluate strategic alternatives.
SUBJECT ADMINISTRATION
CONTACT DETAILS
Lecture TIMES*
Please check with your lecturer
Monday Tuesday Wednesday Thursday Friday*
Melbourne Campus 9-12 AM
Consultation by appointment.
Assignment 1 –
Review of e-Learning materials
This is a mandatory assessment
For weeks 3, 4 and 5 e-Learning materials will be placed on Blackboard for review and
application. (additional weeks may be available to enhance your learning – however weeks
3,4 and 5 will definitely be there)
Review means that each student should look at the video, read the recommended text and
record a response as follows:
For each week of materials you are asked to prepare two paragraphs:
The first should contain the key ideas from the materials – not a summary – you must select
the key ideas (most important) and talk about them.
The second paragraph should identify an organisation which would benefit from the
application of these ideas and explain how the ideas should be applied.
You should consult the rubric – Attachment 1 to this document to see exactly what is required
and how your assignment will be marked)
The review and application materials (two paragraphs for each week) submitted by each
student for weeks 3,4 and 5 - will be assessed (possible marks for this assignment are 20 in
total).
Assessment criteria:
See details in the rubric in attachment 1
3. Final Examination:
ASSESSMENT POLICY
To be eligible to pass this subject, students must complete all forms of assessment and demonstrate
achievement of the learning outcomes. All assignments must be submitted electronically using a word
processor, uploaded to Blackboard via SafeAssign. You must print and attach the full SafeAssign report with the
Holmes Institute Cover Sheet to the printed assignment (hard copy).
The assignment cover sheet must include the student/s name, number, subject code and subject name,
subject lecturer’s name, assignment due date and time of submission. All hard copies must be submitted to
the designated Assignment Submission Facility on Campus during opening hours.
Submission deadlines are strictly enforced and late submission incurs penalties of 5 (five) % of the assessment
value per calendar day unless an extension and/or special consideration has been granted by the Subject
Coordinator prior to the assessment deadline . Unless an extension and/or special consideration has been
granted by the Subject Coordinator prior to the assessment deadline, no assessments are accepted after 14
calendar days of the due date or the end of the trimester for assessments due later in a trimester. Students are
requested to familiarize themselves with the Holmes Institute Assessment Policy located on the Blackboard
Student Subject: HE-General Study Information (HGEN_HE) > General Information > Policies and Procedures >
Holmes Institute Student Assessment Policy v1.pdf.
HD Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and
evaluation of the subject matter. While the work utilizes opinions of others, judgements about the value of the
subject matter are made and drawn together in an organized whole. Gaps in the subject matter might also be
identified and the implications discussed.
D Substantial work of high quality, which demonstrates a clear understanding of the subject matter, in which
the relationship between the constituent elements are identified clearly and discussed with some level of
critical analysis. The work also applies abstract ideas in concrete situations.
CR Sound and competent work, which demonstrates a reasonable but not complete grasp of the subject
matter. The work utilizes recall and paraphrases the work of others concerning the subject matter. Some basic
level of critical analysis is evident. Originality in the work is rarely evident.
P Work that demonstrates a satisfactory engagement with the subject matter such that the student is said to
have a general understanding of the field. Provides an adequate basis for further study.
Results including the final grade can be viewed via the Grade Centre on Blackboard. Results for all assessments
are published within two weeks of the due date of the assessment and the final examination. Students who
wish to appeal their mark for a specific assessment are advised to follow the procedures outlined at
www.holmes.edu.au /undergraduate/appeals.
Holmes Institute view any forms of academic misconduct as most serious offences. Academic misconduct in
any form during an examination is not tolerated and will be dealt with according to the policies and
procedures set out in the Holmes Institute Student Handbook (located on Blackboard in the Student General
information Subject: HE-General Study Information (HGEN_HE) > General Information > Student Handbook
2010 v.3.pdf).
Plagiarism occurs when one uses another person’s ideas or manner of expressing them and passes them off as
one’s own work by failing to give appropriate acknowledgement (that is, referencing the source). Any instances
of plagiarism will be dealt with promptly).
It is important that student reference their work appropriately. The Faculty of Higher Education at Holmes
Institute uses the APA (American Psychological Association) style of referencing. A detailed guide to referencing
can be found in the Student Handbook. It expected that you would be familiar with the APA style of
referencing.
Holmes Institute uses Blackboard as its online teaching platform and all students enrolled have access to
Blackboard to view and download their lecture material, grades, important announcements on their subjects
and discussion rooms for selected subjects.
Please note that it is the student’s responsibility to check Blackboard on a regular basis. It is expected that
students will have viewed lecture materials and additional readings before class. All students are advised to
familiarize themselves with the use of Blackboard. Guides to Blackboard are available in the Resource Centre
on each campus. Should you have difficulties accessing and/or using Blackboard, please contact your lecturer
or the Holmes Institute Blackboard Helpdesk on: bbhelpdesk@holmes.edu.au.
For most subjects, students are expected to engage in additional research. Textbooks and teaching materials
available in the Resource Centre will be of use here. In addition, current students have access to a range of
electronic academic journals via Proquest, which is accessible once you log into Blackboard.
Should you require any assistance with the use of Proquest and/or online research, please contact your
lecturer and/or the Resource Centre staff on your campus.
Students who have difficulties with their studies and/or specific forms of assessment should visit online Study
Skills on www.holmes.edu.au/undergraduate/studyskills. Holmes Institute also offers regular Academic
Support, which is free for any student enrolled. See details on
http://www.holmes.edu.au/undergraduate/Information.
Adoption Details
Title: Fundamentals of Global Strategy
Author(s): Cornelis A. de Kluyver
e-ISBN: 978-1-4533-3287-0
Institution: Holmes Institute
Course Title: Competitive Strategy
Course Number: Hi5008 (now become HI6006)
Section Number:
Class Start Date: Monday, March 3rd, 2014
Final Exam Date: Friday, July 25th, 2014
If you or your students lose this URL, simply go to students.flatworldknowledge.com and find your
class using your name, your course name or Institution.
If you still can't find the answer to your question, customer support is available Mon - Fri from 9AM to
5PM (EST).
Recommended Reading
Johnson, G., Scholes, K. & Whittington, R (2008), Exploring Corporate Strategy – Text and Cases, 8th Edition,
Prentice Hall.
LECTURE SCHEDULE/SYLLABUS
Wk Topics scheduled
1 Globalisation: (Chapter 1)
2 Globalisation for companies: (Chapter 2)
3 Generic Strategies: (Chapter 3)
4 Business Model Change: (Chapter 4)
5 Target markets and modes of entry: (Chapter 5)
6 Value Proposition: (Chapter 6)
7 Global Branding: (Chapter 7)
8 Value Chain Infrastructure: (Chapter 8)
9 Supply Chain Management: (Chapter 9)
10 Management Model: (Chapter 10)
11 Revision: PESTEL, 5 Forces, SWOT, Ansoff Matrix
12 Revision: Other Management models
* Note: Students must consult the Academic Calendar and Blackboard for the dates of the Study and
Examination Week.
STUDENT ASSISTANCE
Studying in higher education presents many experiences and challenges. These might involve academic,
personal and/or professional issues. At Holmes Institute, we have a range of people who can help you with
various challenges. The following table identifies contact points should you require any support.
Attachment 1
5
(10 Marks)
Paragraph Organisation Organisation Organisatio Organisatio No
2: Applies identified identified n identified n identified organisatio
ideas to an Application of Application of Application Application n identified
organisation ideas clear ideas clear of ideas of ideas Applicatio
More elaborate More elaborate clear unclear n of ideas
and informative and informative 5 3 unclear
(10 marks) discussion discussion
Additional ideas 7
from journal
Articles
identified and
imported into
the narrative
10