NAME = {MUHAMMAD FAHAD ARIF}

CLASS = {BBA (6)}

DATE = {28 MARCH, 2019}
ID: = {11961}
INSTRUCTOR = {sir faisal sultan}
ASSINGMENT = {#01}
SUBJECT={CROSS CULTURAL MANAGEMENT}
A) DIMENSION OF CULTURE IMPLEMENTATION
OF OUR SELF?
EXPLAIN:
Cultural Dimensions
Understanding Different Countries
Imagine this scenario: Sayed’s boss has asked him to manage a large, global team. In this new
role, he'll be working closely with people in several different countries. He's excited about the
opportunities that his connectedness will present, but he's also nervous about making cross-
cultural faux pas.

He knows that cultural differences can act as a barrier to communication, and that they
could affect his ability to build connections and motivate people. So, how can he begin to
understand these differences and work effectively with people from different cultures?

When analyzed his database of culture statistics, he found clear patterns of similarity and
difference along the dimensions. And, because his research focused solely on IBM employees,
he could attribute those patterns to national differences, and minimize the impact of company
culture.

Tip:
By its nature, a theory like this only describes a central tendency in society. Different
organizations, teams, personalities, and environments vary widely, so make sure that you're
familiar with cultural leadership, intelligence and etiquette, and do extensive research into the
country you'll be working in (our Managing).

Individualism (IDV)
{This refers to the strength of the ties that people have to others within their community.}

A high IDV score indicates weak interpersonal connection among those who are not part of a
core "family." Here, people take less responsibility for others' actions and outcomes.

Application: Central American countries Panama and Guatemala have very low IDV scores
(11 and six, respectively). In these countries, as an example, a marketing campaign that
emphasizes benefits to the community would likely be understood and well received, as long as
the people addressed feel part of the same group.
HIGH (IDV)
Characteristics:

 High value placed on people's time and their need for privacy and freedom.

 An enjoyment of challenges, and an expectation of individual rewards for hard

work.

 Respect for privacy.

Tips:

 Acknowledge individual accomplishments.

 Don't mix work life with social life too much.

 Encourage debate and expression of people's own ideas.

Key Points

Cultural norms play a large part in interpersonal relationships at work. When you grow up in a
certain culture, you take the behavioral norms of your society for granted, and you don't have to
think about your reactions, preferences and feelings, provided that you don't deviate too much
from the central tendency in your society.

However, when you step into a foreign culture, things suddenly seem different, and you don't
want to cause offense. By using Hofstede's Cultural Dimensions as a starting point, you can
evaluate your approach, your decisions, and your actions, based on a general sense of how
people in a particular society might think and react.

Of course, everybody is unique, and no society is uniform, but you can use this model to make
the unknown less intimidating, avoid making mistakes, and to provide a much-needed
confidence boost when you're working in an unfamiliar country.

Apply This to Your Life

Take some time to review your own country's scores, and those of the countries or cultures that
you deal with regularly. Think about some interactions you've had with people from those
countries. Were you involved in critical events, and do they now make more sense, given your
additional insights?

Challenge yourself to learn more about one culture in particular, compare Hofstede's scores
with what you discover, and determine their accuracy and relevance for yourself.

The next time you work with a person from a different culture, make notes about your approach, what
you should be prepared to discuss, and why you feel the way you do. Also, read specific information
about that culture
Above all, make cultural sensitivity a daily part of your life. Learn to value people's differences, and how
to respect the things that make people who they are.

B) Elements of culture 4proviences

comparison on the basis of elements of
culture?
CULTURE OF PAKISTAN:

The society and culture of Pakistan comprises numerous diverse cultures and ethnic groups:
the Punjabis, Kashmiris, and Sindhis in east, Muhajirs, Makrani in the south; Baloch and
Pashtun in the west; and the ancient Dardic, Wakhi and Burusho communities in the north.
These Pakistani cultures have been greatly influenced by many of the surrounding countries'
cultures, such as the Turkic peoples, Persian, Afghan, and Indians of South Asia, Central Asia
and the Middle East. Pakistan has a cultural and ethnic background going back to the Indus
Valley Civilization, which existed from 2800–1800 B.C. Pakistan has been invaded many times
in the past, and has been occupied and settled by many different peoples, each of whom have
left their imprint on the current inhabitants of the country Every great nation enjoys its own
culture. Similarly, Pakistani culture is very distinct due to its Islamic nature and rich historical
background. Pakistani culture has the following characteristics:

i- Islamic values and traditions.

ii- National and regional languages.

iii-Mixed culture.

iv- Rich literature

v- Male dominated society.

vi- Variety of Dresses

vii- Fairs and Festivals.

viii- Sports ix- Handicrafts.

Culture and Customs of Punjab

INTRODUCTION:

The North West region of India is known as Punjab. This is called the land of five rivers as the
word Punjab is made up of two words 'Panj'+ 'Aab' where 'Panj' means five in Punjabi and 'Aab'
mean rivers in Punjabi. Punjabi Culture is the culture of the Punjab region. It is one of the oldest
and richest cultures in world history, dating from ancient antiquity to the modern era. Though it is
mother tongue of the natives of Punjab in India and Pakistan. The Punjabi Culture is the culture
of the Punjabi people who are now distributed throughout the world.

LANGUAGE:

Punjabi is the official and the local language of Punjab. People also communicate in several
other languages such as Hindi, Urdu, Gurmukhi and English.

People:

Punjabi people are very warm hearted and fun loving. Punjabis are heterogeneous group
comprising of different tribes, communities and are known to celebrate each and every tradition
of their culture.

ART AND CRAFT:

Women in Punjab traditionally practice the craft of needlework on bedspreads, garments and

other textile products. Punjab is the major manufacturing industry in Pakistan’s economy and
here each art enjoys a place of its own.

Religion

Sikhism and Hinduism are the two major religions of Punjab. Punjab being the land of different
ancient religions; you will find people from different religious backgrounds

Sports:

Punjabi people have fanatical interest in sports. Punjabi’s are fond of kabaddi, and wrestling,
which is also popular in other parts of Pakistan and it’s also played on national level.

ARCHITECTURE:

Pakistan’s architecture is the feast for the eyes. Taxila is an archaeological site. Lahore’s
Badshahi mosque is a famous landmark and a major tourist attraction.

Culture and Customs of Sindh

Introduction:

Sindh is one of the four provinces in Pakistan located at the Southern border. The province of
Sindh has been named after the famous River Indus. In Sanskrit, the province was dubbed
Sindhu meaning an ocean.

Language:

Sindhi language is an ancient language spoken in Pakistan and many other parts of the world. It
is an Indo-Aryan language spoken by approximately 41 million people in Pakistan, and 12
million people in India, it is the second most spoken language of Pakistan, mostly spoken in the
Sindh province.
Sports

There are many regional sports that are played in Sindh. Malakhiro(Malakhra) is one of the
famous sports of Sindh

Lifestyle

People of Sindh are more inclined towards an agricultural based lifestyle. The fertile Indus
Plains provide a valuable source of income for the local people who practice farming on these
lands. Inland fishing is also practiced along the Indus River in Upper Sind providing further
opportunities for local people.

Made of Dress:

Sindh the province of Pakistan is best characterized as fame for its best quality Mirror work and
fabulous hand embroidery. Sindhi woman are fond of wearing heavy worked dresses. Sindhi
caps are world famous and they are recognized by their name in the whole world

Culture and Customs of KPK

Pathan is not merely a race but infect a state of mind there is a Pathan inside every man.

Location:

Khyber Pakhtunkhwa (Pashto) (KP) formally called North West Frontier Province and several
other names, is one of the four provinces of Pakistan located in the North West of the country. It
borders the Federally Administrative Tribal Areas to the west and South, Gilgit-Baltistan to the
North-east, Azad Kashmir to the east, Punjab and the Islamabad Capital Territory to the south
East and Afghanistan to the North-West.

Languages:

Urdu, The lingua franca being National Language is also spoken and understood. Pakhto is the
major language, spoken and understood in the whole province.

Food:

One of the most famous dishes include Tikka, Serge, suji ka halwa, kawa, Chapli Kabab, Kabala
Polao special long naans.

Sports:

Some Pashtun’s parcicipate in Buzkashi which is a port introduced in the region during the
Mughal Era. The word “Buzz” means “goat” and “Kashi” means “Dragging or pulling.

Culture and Customs of Baluchistan

Culture:
The Baloch have a rich tradition of storytelling. Music plays a role in all ceremonies except
death rituals. Dancing accompanies many events, such as weddings and other festivals. Men’s
dances reflect warrior traditions of the Baloch.

Sports:

Popular games include checkers, wrestling and horse racing, shooting and hunting, card games
and gambling.

Crafts and hobbies:

THE Baloch are not known for their folk art or crafts. However, the women are skilled at
embroidery and decorate their clothes with elaborate geometric and abstract designs. They
make felt from sheep’s wool, and also weave rugs for their own use and for sale.

Social problems:

The Baloch do not live well in modern Pakistan. They are viewed as virtual ”Savages” by the
ruling majority in the country. It is little wonder that the Baloch do not have a very strong sense
of identity with Pakistani nationalism. This situation is not helped by the government. It has
failed to promote economic development in Balochistan, one of the most underdeveloped areas
of the country.

c) ORGANIZATION CULTURE AND CATEGORIES OF INTERNATIONAL

BUSINESS IMPLEMENTATION ON ALL CATEGORIES SELECT
COMPANY?

ORGANIZATIONAL BEHAVIOUR AT

About the Company

 KFC is a fast food restaurant chain that specializes in fried chicken.
  Headquarter at Louisville, Kentucky, in the US.

 The idea of the company was founded by Colonel Harland Sanders in

1930.

 it main sells chicken, sandwiches, wraps and salads.

 It is the world's second largest restaurant chain.

 In KFC, there is a huge concentration on employees’ benefits from their

employers and top management.

 Employees work hard for the development of the organization.

Leadership

 They use low differentiated with an integrated leadership.

 They build the Yum! University that provides the training and development
programs.

 They provide group of interactive session, institutionalized open conversation.

 They provides a completely transparent interface in those to leadership positions,

and including all of the restaurant manager and the Chairman.

 Also enhance open communication, and give everyone the opportunity to

express concerns and their ideas.

Empathy Dimension

There are three dimensions of Empathy

1.Cognitive Empathy

2.Emotional Empathy

3.Epathetic Concerns

Cognitive Empathy

 This is simply knowing how the other person feels and what they might be
thinking.

 Sometimes called perspective-taking, this kind of empathy can help in a

negotiation or in motivating people.

 KFC take care of each individual customer by knowing their customers

 perceptions about their offerings and services, which results in holding their customers.

Emotional Empathy

 It makes someone well-attuned to another person’s inner emotional world, a plus

in any of a wide range of callings, from sales to nursing– let alone for any parent or lover.

 KFC take care of each individual customer by providing the meal according to the
customer requirement. Such as, a meal can be upgraded by adding cheese, pineapple,
tomato, plain or spicy chicken as per the customer’s taste.

Empathic Concerns

 With this kind of empathy we not only understand a person’s predicament and
feel with them, but are spontaneously moved to help, if needed.

 In the case of KFC, it can be deduced that KFC manager or supervisor is actually
in everyday conversation and interaction with its employee.

 During these times of conversation, the employees determine that it manager

truly care and understand.

Learning & Knowledge Management

 KFC provides training to all the staffs.

 They offer each employee a form entitled "Training Needs Assessment“.

 They also provide some basic training to staff like the restaurant level and also
provides the incentive lectures.

 they also have a guest speaker with the CEO and senior management meetings
of different institution.

Culture Diversity

 KFC offers different Diversity of food choices, different cultures in the rest of the
world.

 KFC has workers from different parts of the world with different culture.

 They took decisions only after considering the values and norms of different
culture.

 There are 7,741 KFC in other location or countries.

Benefits To Employees
 Health benefits include medical and dental insurance.

 Vision and eye insurance are also available to the qualified employees.

 Also provides discounted gym and fitness services.

 They also offer disability and accident insurance.

 They also provide retirement benefits to some of there employees.

 Provides tuition benefits.

 Even provides assistance which include medical, college or even personal bills
that an employee is struggling to pay.

 Also provides stock benefits.

 Discounted food and one free meal on one persons shift.

 Paid vacation is offered along with holiday pay.

 Child care programs are also available.

Employees Response

 Lower employees are unhappy as most of the benefits are only offered for
qualified employees.

 Qualified employees are very much satisfied with the benefits offered by KFC.

 Every employees are very much satisfied with the health insurance provided as
compared to other fast food outlets.

Conclusion

 By this report we came to know a lot about KFC, likewise their motivational
strategies which uses a one to one meeting strategy, crew incentive programs etc.

 Unlike most of the other companies KFC follows bottom up and top to down
strategy for decision making.

 We also come to know that people from different country and culture come
together and work in KFC.

 KFC also provides so many benefits to the employees even though it is having
some problems.

Recommendations
 Continue with great taste.

 Have something for everyone.

 Offer a choice without confusing.

 Let the customer know what they will be getting there every time.

 Consistency into brand loyalty.