PRESENTATION

AD FABRIKA SECERA TE-TO

SENTA
 SHORT HISTORY OF THE COMPANY

„ 1961- construction and the first campaign with the daily

processing capacity of 2000 t of sugar beet /day
„ 1971.- big reconstruction of the factory- the capacity increased
up to 4300 t sugar beet /day
„ Numerous changes of economical system caused changes in
internal Company organization
„ Nowadays we operate as an open-joint-stock company rated on
Belgrade Stock Exchange
„ 2001-privatization through capital increase-the majority owner
became Italian Company SAIEST from Cesena, operating within
the framework of SFIR Company
 Current data

„ Maximum daily capacity : 9000 t sugar beet/day

„ Daily production of sugar: 1000 t/day
„ Number of employees: 200
„ Overall turnover in 2009: cca 49 mil €
 Investments and modernization

„ In collaboration with the mother Company from Italy, the

permanent modernization and broadening of existing
capacities is being performed through investments in new
equipment
„ The principal investments are directed towards:
1. Increase of the daily processing capacity
2. Improvements of sugar quality
3. Reduction of energy cost
4. Environmental protection
 Principal investments 2003-2009
(mil €)
„ 2003 4,614,369
„ 2004 1,457,101
„ 2005 2,814,538
„ 2006 4,902,085
„ 2007 7,803,546
„ 2008 4,024,653
„ 2009 2,359,311

„ TOTAL investments in 7 years : 27,975,603 mil €

Sugar beet processed 2003-2009
(tons)
800,000

700,000

600,000

500,000

400,000

300,000

200,000

100,000
2003 2004 2005 2006 2007 2008 2009
Sugar production in Serbia
2006-2009
SFIR
21%
HELLENIC
SUGAR
35%

SUNOKO
44%
 Sugar production in Serbia 2004-2009
500,000 467,725
451,224
429,043
450,000
403,773
386,201
400,000 369,736

350,000

300,000
Quantity (tons)

250,000

200,000

150,000

100,000

50,000

0
2004 2005 2006 2007 2008 2009
 Sugar production per groups
2004-2009
250,000

200,000

150,000 SUNOKO
HELLENIC SUGAR
100,000 SFIR
SHAFFER/Others
50,000

0
2004 2005 2006 2007 2008 2009
Food quality and safety management
system
„ 2000 - the first sugar factory in Serbia to own certificate on
quality management system
„ 2003 - performed recertification of ISO 9001:2000
„ 2005 - the first sugar factory and among the first food factories
in Serbia to own HACCP certificate
„ 2006 - introduction and certification of ISO 22000:2005 Food
Safety Management System and integration with ISO 9001:2000,
HACCP and Codex Alimentarius principals
„ 2007- recertification of ISO 9001 Quality System
„ 2008 - recertification of ISO 9001:2001, ISO 22000:2005 and
HACCP
„ 2010 – start of implementation of 14001:2004
 Sales

„ Our finished products are:

1. Sugar
2. Molasses
3. Pulps
Proportional participation of sugar
sales

Export
42%

Domestic
market
58%
Domestic sales
„ The sales on
domestic market is
divided between
industrial and
retail clients
„ Notadolce is the
brand under
which we sell retail
package having
wide products
portfolio
 Marketing
„ Notadolce brand reinforced its positions due to
carefully planned marketing strategy
„ Our permanent focus in respect of sales of
Notadolce products remains the final consumer
„ Our task is continual communication through
different marketing channels and fulfillment of
needs of highly demanding consumers
Thank You for Your attention!