No.

2 Business: Graphic Design Business

Executive Summary:

The PinArt Design Studio is a Philippine based graphics design

company striving to cultivate relevant and meaningful connections
between brands and people using graphic design and matchless visual
services. The company work as a freelance basis processing visual
communication; creating materials for corporate clients; advertising
agencies; public relations firms and publishers. Starting by acquiring a
skill in the business and then begin to horn creativity skills, it offer
chances to achieve the desired growth of sales.

PinArt Design Studio opened as a freelance graphic design

company located in Los Baños, Laguna, Philippines with its startup cost:
1,000,000 Php, generated all of the company’s revenue, providing sales
adequate for paying operating expenses. The business has experienced
tremendous growth; from the use of various art materials, to the use of
desktop publishing and graphic art software.

PinArt Studio Company set to compete in the highly competitive

graphic design industry not only in the Philippines market, but also in the
global market. Our company believe that having the best of employees
also have a ways of helping to boost a business. This is why our workers
will be selected from a talented and highly creative graphic artist around
Laguna and also from any part of the country as the business grows.
The members of our workforce take the required trainings that will
position them to meet the expectation of the company.

The studio will be well equipped and we will ensure that we follow
the trend in the industry. At PinArt Design Studio our studio will be well
equipped and we will ensure that we follow the trend in the industry. The
PinArt Design Studio is founded by a graphic designer, Risha Ann
Cortes. Fond in graphic arts, she started a business related to her field;
a combine experience in corporate branding and advertising,
animations, graphic and commercial art services and print media design.

Objectives:
 - To create and develop a company whose primary goal is to
exceed customer's expectations.

- To create a firm that provides the target customers with

valuable services and provides the owner with a flexible, creative,
fun, and profitable business opportunity.
Mission and Vision:

Our mission is to provide highly creative graphical design

and related services. We exist to attract and maintain customers. Our
services will exceed the expectations of our customers.

Our Vision is to establish a standard graphic design who

serves services and brands in the Philippines.

The keys to success are:

 Professionalism

 Creativity

 Practical insight

 Enjoyment of the experience

Market Analysis:

PinArt Studio aim to become the best graphic design company in

the Philippines within years of our start up.

The graphic design industries are indeed very prolific and at the same
time a highly competitive industry. Clients will only hire your services if
they know that they can get nothing but the best from you. We are
mindful of the fact that there is stiffer competition in the graphic design
industry. Our sales and marketing team will be recruited based on their
vast experiences in the graphic design industry.

Here is the provided list of people and organizations that we have

specifically promote our products and services:

- Financial Institutions
-The Government (Public sector)

-Schools (Colleges, Universities)

-Political Parties

-Television Stations

Organization Market:

The PinArt Design Studio is a solo graphic design company

proprietorship owned and operated by Risha Ann Cortes.

(Mama pakidagdagan hehe)

Sale Strategies:

The main goal of our business is to grow The PinArt Design Studio to
reach the top graphic design companies in the Philippines which is why
we have mapped out strategy that will help us to grow and reckon not
only in the Philippines but also in other parts of the world.

The PinArt Design Studio is set to make use of the following marketing
and sales strategies to attract clients;

 We will introduce our graphic design company by sending

introductory letters.
 We will advertise our business in relevant business magazines,
newspapers, TV stations, and radio station.
 We will Attend relevant international and local seminars, and other
business fairs
 Engage direct marketing approach
 Encourage word of mouth marketing from loyal and satisfied
clients
  We will offer a 40% discount on all of our services on Client’s
referral.

The company established with the aim of maximizing profits in the

graphic design industry, we do all it takes to meet and surpass the
expectations of all our clients.

PinArt Design Studio will generate income by offering the following

graphic design related services:

-Web design

-Advertising

-Commercial art services

-Creating illustrations

-Animation production

Our pricing strategy: At The PinArt Design Studio we will keep the prices
of our services below the average market rate for all of our customers;
we will ensure that we abide by the pricing model that is expected from
contractors or organizations that bid for such contracts.

Here are the payment options that we will make available to our clients;

- Payment by via bank transfer

-Payment via online bank transfer

-Payment via mobile money

-Payment with cash

Financial Projection:

After deciding the strategy and personnel plan of the company, the
next step is to develop a detailed map about the financial projections
covering all aspects of the company.In setting up any business the
amount or cost will depend on the approach and scale you want to
undertake. The company financial plan outlines the development of the
company over the next three years

The following is the expenses to setup The PinArt Design Studio in Los
Baños, Laguna, Philippines:

- Business incorporating fees cost: 40,500 Php

- The budget for Liability insurance, permits and license will cost:
189,000 Php

- Acquiring an office space or warehouse that will accommodate the

number of employees for at least 6 months:

- Equipping the office (computers, printers, projectors, markers, servers /

internet facility, furniture, telephones, filing cabinets, and electronics) will
cost:

- Amount required purchasing the needed software applications:

- Launching an official Website will cost:

- Amount need to pay bills and staff members for at least 2 to 3 months
cost:

-Additional (Promotions) will cost:

(Mama patulong dito mag-compute

ng expenses/cost na dapat di
lalagpas ng higit 1,000,000 Php)
(Lagay na din po kayo ng pang
ending na sentence kahit isa lang
po)