EXECUTIVE SUMMARY:

I am Sumit Patel, business advisor of Summit grocery store. Summit grocery

store’s current sales are Rs.2 lack par month. Finance is a live blood of the
business. Before thinking of expansion of business we must think about
financial resources. Customers are heart of our business so customer
satisfaction and delightful. Our business plan includes marketing plan,
operational plan, financial plan, different strategy, and organisation structure
of summit grocery store.

OBJECTIVES:

• Customer satisfaction and customer delight.

• Net and clean environment.
• Great, friendly services.
• To maintains good customer relationship.
• Store will be at least 25,000 square feet.
• Sales of Rs. 50 lack or more in a year.
 MISSION:
• customer satisfaction.
• To maintain customer relationship.
• To provide highest quality and at fair prices of
goods.
 COMPANY SUMMARY:
PRODUCTS:
Summit grocery store has following kind of product
category.
• Staple food (Rice\wheat)
• Coarse grain(Jawar\bajara\makka)
• Pulses
• Salt\sugar
• Refined oil and Ghee
• Dry fruit
• Spices
• Bakery products
• COMPANY OWNERSHIP:

• Mr. Sumit Patel is the owner of the Summit grocery

store. It is structured as sole proprietorship in which
the business is established as a legal entity.

COMPANY LOCATION:

Summit grocery store is located at.

Summit grocery store,

V2 complex,
Opp- Bhaikaka statue.
V.V Nagar.
 INDUSTRY ANALYSIS
TARGET MARKET:

• All people who live around our store are our target
market. Although summit grocery store generally
focus on family people and women.

SERVICE PROVIDED:

• Home delivery services

• Free gift.
• Exchange goods.
 ANALYSIS OF THE CUSTOMERS:
• Without any analysis of the customers, we can not know
about perception and desire of the customers. Through
customer analysis we can easily understand our target
market.

FREQUENT BUYER:

• Family group contribute 40% of total revenue.

• Random customers group contribute 38% of total revenue.
• Business people create 12% and other customer
contributes 10% of total revenue.
 IDEAL CUSTOMER:

This typically involves a comparison of demographics

and transactional data. Variables to consider include:
age, income, gender, education, etc.

SATISFACTION OF THE CUSTOMER:

By knowing exact need and wants of the customer.

By providing other benefits and services.
By reaching their ideas.
ANALYSIS OF THE COMPETITION
 SWOT Analysis
STRENGTHS:

• A new, innovative product or service.

• Location of our business.
• Quality of our products.
• Loyal customers.
• Parking facilities

WEAKNESSES:

• Lack of marketing expertise.

 OPPORTUNITIES:

• A developing market such as the Internet.

• Mergers, joint ventures or strategic alliances.
• Moving into new market segments that offer improved
profits

THREATS:

• A new competitor in our home market.

• Price wars with competitors.
• A competitor has a new, innovative product or service.
 STRATEGY:
MARKETING STRATEGY:

POSITIONING:
• For effective positioning Summit grocery store will provide free of cost
product sample to the customer and create need and desire for the
product. We will realise our customer when our products and brands are
good. We will create positive value in our customer’s minds through free
of cost sample and taste of the product.

BRANDING STRATEGY:
• Summit grocery store use multi brand product. We have also our own
SUMMIT brand. We generally prefer Summit brand because of cleanness
and good packaging. If customers do not want to buy our brand product at
that time we provide other brand also. Within a year all customer will
prefer our brand through trust and product quality.
 PROMOTIONAL STRATEGY:

• Summit grocery store mainly uses viral marketing as a

promotional strategy. It also advertises in local
newspaper, local TV channel, home delivery, exchange,
free gifts, etc. We provide product information to the
customer and provide home delivery to the customer if
our customer buys above Rs 1000.

PRICING STRATEGY:

• Summit grocery store generally focuses on price

penetration strategy because it want to rise customer
foot fall in our store.
 OPERATION\ DESIGN AND
DEVELOPMENT PLAN:
There are mainly seven steps of our summit grocery
store operations.
• Staff entry in the store
• Preparation of store
• Customer entry
• Taking care of customer
• Customer exit
• Store winding up
• Staff exit
DESIGN AND LAYOUT
 1. Flours, Rice, pulses, Instant Masala & cooking, Edible oils.
2. Tea, coffee, Dry fruits, noodles, pickles, soup.
3. Biscuits & snacks, Chocolates, Baby products, Souses &
jam.
4. Health & soft drinks,
5. Beauty products, Oral care products ,cosmetics
6. Detergent & bathing products, homecare, Pooja
items, others.

QUALITY CONTROL:
• Quality control is most important concept of the store. It
measures the future business image and customer
loyalty. Summit grocery store maintains quality through
FMFO, FIFO method. By using this method we can
maintain our best quality.
 STAFFING PLAN
• Summit grocery store time is 8:00 am to 11:00 pm.

• Our employee salary is Rs 4500 per month.

• We provide bonus and free gift to motivate our

employee and also give 15% special discount which
other peoples are not getting benefits.

• Our staff’s minimum qualification is 12th pass or any

graduate.
 Summit grocery store has following kind of skills or back ground.

• Mathematical calculations such as addition, subtraction,

multiplication, division, and percentages.

• Great knowledge of cash handling procedures including cashier

accountability and deposit control.

• Huge knowledge of inventory management and merchandising

practices.

• Profound and effective interpersonal skills.

• Strong ability to solve problems and deal with a variety of

situations where limited standardization exists.

• Strong ability to write routine reports and correspondence.

 FINANCIAL PLAN:
Overheads Expenses:
Summit Grocery store has financial expenses approximate
estimation of monthly expenses as per the new financial
plan, which are as below
Salary
• Accountant Rs. 5500
• Employees Rs. 4500
Expenses
• Light Bill Rs. 1500
• Telephone Bill Rs. 600
• Maintenance Rs.700
• Transportation Rs. 3500
• Stationery Rs. 400
• Miscellaneous Rs. 1500
• Marketing Exp.
• News paper advertisement Rs.15000
• Free gift & Vouchers Rs. 9000
• Free samples Rs. 8000
• Local TV Advertisement Rs.18000
Capital Investment:
• The Basic Capital investment of summit grocery store was 25,00,000
• After the expansion of the store the new capital will be raised through the
bank loan of ICICI bank of Rs.20,00,000 at the interest rate of 8.5%.

Steps for raising Profit

• Cost minimizing by bulk purchase of goods & Proper material handling &
storage.
• Increase in promotional & marketing activities & through the maintaining
loyalty of the customers, Thereby increase in the sale turnover per month.