BRAND IDENTITY GUIDELINES

hub it!

HUB 101 ENTERPRISES

brand strategy & design by:

studio pace design x motion

la scala studio, loft 2, marfori village
davao city, philipinnes 8000
HUB 101 enterprises provides
electronic solutions & services
to educated customers in a
highly-skilled environment with
a professional voice. Helping
them feel satisfied and be
worry-free.
hub it!
 table of contents

01 hub 101 full logo

02 who we are
03 hub it!
04 table of contents
05 logo development
06 brand & logo & tagline
07 logo & wordmark anatomy
08 lock ups
09 color
10 misuse
11 typography
12 grid & layout
13 company essentials
14 web & social media
15 interior graphics
16 exterior graphics
17 merchs & decals
18 mock-ups & imagery
19 cloud files links
20 the mark

04
logo development

05

the hub 101 brand
Lorem ipsum dolor sit amet consectetur adipiscing elit nullam,
class aliquam velit magnis mus augue tortor, risus inceptos
gravida molestie suscipit semper nostra. Erat dignissim non
congue sapien facilisi volutpat quis massa risus, augue donec
viverra bibendum ante nostra malesuada eu, in a pulvinar sed
magnis dui blandit nam. Bibendum vulputate morbi venenatis
cum est turpis pellentesque platea leo, consequat ligula
penatibus massa sociosqu ullamcorper phasellus inceptos, nam
cubilia velit netus aptent molestie sagittis luctus. Magna pretium
ante curae ultricies montes lectus pharetra tristique nisi donec
congue accumsan cum diam, quisque metus euismod auctor
phasellus habitant vulputate netus ornare dui hac ultrices.
Tortor potenti fames cras dignissim justo torquent gravida
mattis habitasse, egestas inceptos luctus facilisis ultricies
commodo molestie aptent sem, mus et pellentesque ac ultrices
a vulputate turpis. Tempor faucibus nisi vitae semper dui in
curabitur platea luctus, nibh pellentesque fringilla dignissim.
brand & logo & tagline
hub it!
the tagline
Lorem ipsum dolor sit amet consectetur adipiscing elit nullam,
class aliquam velit magnis mus augue tortor, risus inceptos
gravida molestie suscipit semper nostra. Erat dignissim non
congue sapien facilisi volutpat quis massa risus, augue donec
viverra bibendum ante nostra malesuada eu, in a pulvinar sed
magnis dui blandit nam. Bibendum vulputate morbi venenatis
cum est turpis pellentesque platea leo, consequat ligula
penatibus massa sociosqu ullamcorper phasellus inceptos, nam
cubilia velit netus aptent molestie sagittis luctus. Magna pretium
ante curae ultricies montes lectus pharetra tristique nisi donec
congue accumsan cum diam, quisque metus euismod auctor
phasellus habitant vulputate netus ornare dui hac ultrices.
Tortor potenti fames cras dignissim justo torquent gravida
mattis habitasse, egestas inceptos luctus facilisis ultricies
commodo molestie aptent sem, mus et pellentesque ac ultrices
a vulputate turpis. Tempor faucibus nisi vitae semper dui in
curabitur platea luctus, nibh pellentesque fringilla dignissim.
06
logo & wordmark anatomy

wordmark
logo mark

EUROSTILE EXTENDED BOLD | 0 KERN

typed as all letters ‘H - U - B - I - O - I’

not ‘one zero one’

1x

merge kern right - half of y full round corners

[top & bottom only]

2 1

1 inch

0.2 inch
0.1 inch
1 1

y y
0.1 inch
0.2 inch

full round corners

[all other letters is in sequence 1]
1 inch

2x

07
 logo configurations

lock up rendition

1 x 1 inch configurations

1 inch width 0.8 inch width 0.65 inch width 0.65 inch width

variations

minimum size

0.30 inch 0.35 inch 0.25 inch

08
color

PRIMARY

C 75 R 65 Web
M 25 G 154 419ACA
Y 05 B 202 Pantone
K 01 P 109-13 U

C 00 R 255 Web
M 00 G 255 FFFFFF
Y 00 B 255 Pantone
K 00 [ pure white ]

SECONDARY GRAYSCALE

C 70 R 00 Web C 00 R 38 Web
M 25 G 32 002035 M 00 G 35 262324
Y 05 B 53 Pantone Y 00 B 36 Pantone
K 90 P 539 C K 99 P NB C

C 15 R 124 Web C 00 R 138 Web

M 00 G 141 7C8D97 M 00 G 140 8A8C8E
Y 00 B 151 Pantone Y 00 B 142 Pantone
K 50 P 7544 C K 55 P 7544 C

C 08 R 216 Web C 02 R 229 Web

M 04 G 222 7C8D97 M 06 G 222 E5DEE6
Y 00 B 233 Pantone Y 00 B 230 Pantone
K 06 P 649 C K 07 P 663 C

09
 misuse

do not squash & stretch do not add effects do not add outline

do not add shadows do not change typeface do not mix colors

do not alter lock-up do not add unofficial shapes do not rotate any element

10
typography
EUROSTILE
TYPOGRAPHY
Brand Application
Typography is another important element of
our brand. By controlling the type styles and
alignment used, we further strengthen the
visual distinctiveness of HUB 101.
Our typeface is EUROSTILE - A linotype sans
serif typeface that is clear and highly legible
with a clean & techy characteristics.
Always maintain the fundamentals of
typography in all applications for this brand
including especially heirarchy & contrast for
clear communications. We recommend to
flush left in all application. Justified &
centered is not recommended.
11
EUROSTILE Extended Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
-=_+[]{}\|;:’”,.<>/?!@#$%^&*()
for logo / wordmark only (customized)
EUROSTILE Bold
ABCDEFGHIJKLMNOPQRS T U VW X YZ
abcdefghijklmnopqrstuv wxyz 0 1 2 3 4 5 6 7 8 9
-=_+[]{}\|; :’”,. <>/?!@ #$% ^ & * ()
for headers, titles, labels
EUROSTILE Bold Condensed
ABCDEFGHIJKLMNOPQRSTUV WX Y Z
a bc d e fgh ijklmno p q rst u vw x y z 0 1 2 3 4 5 6 7 8 9
- =_+[ ] { } \|;:’”,.<>/?!@#$% ^&* ( )
for body copy / content
EUROSTILE Regular
ABCDEFGHI JKLMN OPQRST UVWX YZ
abcdefghi jkl m nopqrst uvwx y z0 12 3 4 5 6 7 89
-=_+[]{}\| ;: ’ ” , . <>/?!@#$%^ & *( )
for sub headers & labels
EUROSTILE Italic
ABCD E F G H IJ KLM N O PQR STU VW X YZ
abcde fghi j kl mnopqrstuv w x y z012 3 4 5 678 9
-=_+[]{}\|;:’” ,.<>/?!@#$%^& *( )
for quotes & emphasis, etc.
 grid & layouts

social media manuals

[ 1000 px x 1000 px ] [ 10 inches x 10 inches ]

TITLE HERE
SUB HEADER HERE

Lorem ipsum dolor sit

amet consectetur
adipiscing elit, proin eget
dapibus habitant volutpat
pulvinar ridiculus,
tincidunt suscipit
venenatis cubilia nulla
lacus. Neque magna
eleifend vel purus urna
pellentesque donec class
eget, porta aliquet nisi
lacus vivamus curabitur
quisque a vehicula mi,
condimentum lectus cum
fermentum per dictumst right page (reversible)
velit pulvinar.
Condimentum arcu vel
vulputate nam pharetra
ridiculus senectus curae
montes sodales

posters & billboards banners

[ 18 inches x 24 inches ] [ 9 ft x 3 ft ]

TITLE HERE
SUB HEADER HERE

Lorem ipsum dolor sit

amet consectetur
adipiscing elit, proin eget
dapibus habitant volutpat
pulvinar ridiculus,
tincidunt suscipit
venenatis cubilia nulla
lacus. Neque magna
eleifend vel purus urna
pellentesque donec class
eget, porta aliquet nisi
lacus vivamus curabitur
quisque a vehicula mi,
condimentum lectus cum
fermentum per dictumst
velit pulvinar.
Condimentum arcu vel
vulputate nam pharetra
ridiculus senectus curae
montes sodales

TITLE HERE
SUB HEADER HERE

Lorem ipsum dolor sit amet consectetur adipiscing elit,

proin eget dapibus habitant volutpat pulvinar ridiculus,
tincidunt suscipit venenatis cubilia nulla lacus. Neque magna
eleifend vel purus urna pellentesque donec class eget, porta
aliquet nisi lacus vivamus curabitur quisque a vehicula mi,
condimentum lectus cum fermentum per dictumst velit
pulvinar. Condimentum arcu vel vulputate nam pharetra
ridiculus senectus curae montes sodales

HUB 101 ENTERPRISES

+63 908 559 8258 HUB 101 ENTERPRISES

+63 908 559 8258 +63 908 559 8258
+63 908 559 8258
Dona Aurora St.,
Mintal, Davao City Dona Aurora St.,
Mintal, Davao City
facebook.com/hub101davao
facebook.com/hub101davao
facebook.com/hub101siargao
facebook.com/hub101siargao
hub101enterprises.com hub101enterprises.com

12
company essentials

business card letterhead envelope

front back
RAMIR Bargamento RAMIR Bargamento
CEO CEO

hub it!

hub it!
fix | cctv | pos | digital signs
2 inches
hub it!
+63 908 559 8258
+63 908 559 8258
+63 908 559 8258 Dona Aurora St.,
Dona Aurora St., Mintal, Davao City
Mintal, Davao City facebook.com/hub101davao
facebook.com/hub101davao facebook.com/hub101siargao
facebook.com/hub101siargao
hub101enterprises.com January 01 2019
hub101enterprises.com

Sir Isaac Newton

3.5 inches Math & Physics Department
Cambridge University

Lorem ipsum dolor sit amet consectetur adipiscing elit porta facilisis, duis laoreet nunc
metus varius neque parturient donec, sapien himenaeos tincidunt feugiat montes nostra
sodales eleifend. Porttitor potenti feugiat facilisis accumsan tristique odio aliquet cursus
enim fringilla, nullam blandit duis mus magnis urna phasellus augue vitae lacus taciti,
ridiculus mollis curae integer auctor ullamcorper etiam molestie tortor. Odio pellentesque

identification card tristique eget primis purus maecenas dictumst non enim ullamcorper, aliquet
condimentum neque massa morbi porttitor elementum taciti feugiat. Metus non mi diam
maecenas in volutpat sed gravida ut, erat potenti id consequat nec suspendisse rhoncus
front back ultricies nunc, habitasse lacinia natoque dictum cursus tortor nostra laoreet.

Placerat ante duis lacus a odio nibh semper netus, eget nec risus in nulla potenti varius
taciti, senectus habitant tempus nam curae quisque justo. Cum ornare porttitor vivamus
pretium magna mauris sem quis fusce vulputate, porta libero praesent elementum litora
rhoncus congue imperdiet justo lacinia, eu eget semper morbi urna magnis volutpat
torquent class. Nulla eu malesuada etiam pharetra imperdiet rutrum mauris neque mi,
dictum suspendisse facilisis sed auctor dui felis commodo diam facilisi, massa pretium
nascetur aptent conubia egestas fusce vestibulum.

Cheers,

A4
3.5 inches
Nikola Tesla
Physicist
HUB 101 Enterprises

Dona Aurora St. Ramir Bargamento facebook.com/hub101davao

Mintal, Davao City +63 908 559 8258 facebook.com/hub101siargao
Philippines 8000 +63 915 000 0000 www.hub101enterprises.com

2 inches A4

business card
front left side back side right side

hub it!
+63 908 559 8258
+63 908 559 8258
Dona Aurora St.,
Mintal, Davao City 24 inches
facebook.com/hub101davao
facebook.com/hub101siargao

hub101enterprises.com

fix | cctv | pos | digital signs

18 inches 5 inches

13
 web & social media

landing page profile photo

animated logo

square circular

cover photo

home

pages official hashtags

fix

#hub101
cctv

pos
#hub101enterprises
dig signs
#hubit
home services contact

#hubfix
#hubcctv
fix cctv pos digital signs

#hubpos
#hubdigitalsigns
#hub101siargao

14
interior graphics

ceiling: blue logo with white background (semi glossy)

front door wall right side wall

f ix | c c tv | p os | d ig ita l si gns
hub it!

back door wall left side wall

floor: white tiles (glossy)

15
 exterior graphics

fix | cctv | p os | d ig ita l sig n s

front facade outdoor signage

16
merchs & decals

staff basics accessories

lanyard
caps www.hub101enterprises.com f ix | cctv | p os | d ig it a l s ig n s

outer

www.hub101enterprises.com f ix | cctv | p os | d ig it a l s ig n s

inner

ballers
www.hub101enterprises.com fi x | c c tv | pos | d i g i ta l s i g n s

front back outer

www.hub101enterprises.com fi x | c c tv | pos | d i g i ta l s i g n s

tees inner

stickers warranty stickers

large

medium

sm
xs white / blue blue / white
blue / transparent white / transparent

sizes
extra small: 0.5 inch
size
small: 1 inch
minimum size: 0.25 inch
medium: 2 inches

large: 4 inches
front back
blue / transparent white / transparent

staff uniform
cap
standards

fix | cctv | pos | digital signs

+63 908 559 8258

+63 908 559 8258 +63 908 559 8258
+63 908 559 8258 Dona Aurora St.,
Mintal, Davao City
Dona Aurora St.,
Mintal, Davao City facebook.com/hub101davao
facebook.com/hub101siargao
facebook.com/hub101davao
facebook.com/hub101siargao hub101enterprises.com
hub101enterprises.com

official staff
uniform

left side back side

service vehicle

light gray
long pants

f ix | cctv | pos | d ig it a l sig n s

+63 908 559 8258

+63 908 559 8258
Dona Aurora St.,
Mintal, Davao City
facebook.com/hub101davao
facebook.com/hub101siargao

hub101enterprises.com

casual shoes
right side front side

17
mock-ups & imagery

18
cloud files links

full package brand book

logo templates color typography grids office essentials

web & social media interior graphics exterior graphics mock-ups & imagery merchs & decals

19