Marketing Mix

Nowadays, consumer wants in terms of beauty products have become too numerous and widely
scattered especially on women. It is great challenge for Reset to capture and satisfy all consumers in the
market place or at least all buyers in the same way. Customers are the epicenter of any business. In fact,
the survival of any company

is heavily dependent on customer’s acceptability and satisfaction of the

company’s offerings. Therefore, business organizations would make all possible

attempts to satisfy their customers, by implementing a marketing mix strategy that

best suits those target groups.

With a big portion of the cosmetics industry's demographics being tech-hungry millennials or
Generation Y, it makes sense to market digitally. By advertising (yourself or with the help of influencers)
through social media, YouTube and suitable blogs, for starters, you create numerous places for folks
born between 1980 and 1994 to soak up information about your beauty products.

Product Strategy

Reset PH makes the most of their marketing strategy efforts by further defining product
through packaging. They started as an online seller who was fascinated in offering
organic beauty products that are not available in Davao city yet. Since the products are
new, the company made sure that their products are attractive. They started it with an
assertive pastel colored and unique packaging. Second their simple yet meaningful
brand name Reset which conveys to their brand tagline “let’s go back to basic”. In spite
of many established organic beauty products business nowadays, Reset PH was not
frightened for they are confident that their products are 100% organic and safe for those
who have a sensitive skin.

It is recognised as an authority in colours and creates products with the seasonal colour
combination in hottest shades.

Distribution Strategy

Reset PH was originated in an online selling and later started their physical store at
Abreeza Mall, Davao City, in order to cater
Maybelline is an international company with its product presence spreading to more
than one hundred and twenty-nine global countries. Its headquarters base is in New
York City in the United States. Products were first sold locally and later at the mass
market by its founder.

Price Strategy

Compared to other organic beauty products in the market, Reset offers an affordable and reasonable
price for their consumers.

Pricing Strategy

Pricing is one of the classic “4 Ps” of marketing (product, price, place, promotion). It’s one of the key
elements of every B2C strategy.

Yet for many B2B marketers, the pricing strategy in their marketing plan is challenging to write; many
aren’t even involved in creating their pricing strategy.

There are many factors to consider when developing your pricing strategy, both short- and long-term.
For example, your pricing needs to:

Reflect the value you provide versus your competitors

Match what the market will truly pay for your offering

Support your brand

Enable you to reach your revenue and market share goals

Maximize your profits

Maybelline has projected itself as a brand with charming, stylish, intelligent, cool, hip and unflappable
image that is daring as well as modern with a sophisticated outlook. It targets upper and middle-class
section of society and its aim is to offer accessible cosmetics to every woman. Maybelline has adopted
mid-premium pricing policy as it offers qualitative products. As the brand faces stiff competition from
other rival brands it has implemented competitive pricing plan to gain an advantage in the consumer
market. It has kept its product prices at par with similar products of competitors and this has helped in
gaining a larger market share in the cosmetics industry.