IPER Technical Campus, Bhopal

COMMUNICATION SKILLS
COURSE CODE-CP 105
MBA I Semester

COURSE OUTLINE

Faculty: Prof.Owais Qureshi

Course Objectives: This course aims to provide students with a strong framework for the development of
practical communication skills in organisation settings. One major aim of this course is to stimulate you to think
about what, why and how you communicate. Another is to develop an understanding of communication
theories, process and techniques used at organizational, managerial and personal levels. The objective of the
course is to help the students to develop effective communication skills required for a successful professional
career, irrespective of the field of specialization.

Course Outcome:
1. Student will be able to understand the basic communication skills required in an organization.
2. Student will be able to communicate appropriately and effectively within groups.
3. They will be able to enhance their overall personality.
4. Most importantly they will be able to use it in their professional life.
Course Requirements:
1. The students should read newspapers, magazines and listen to English news.
2. The students should try to converse in English language most of the times.

Teaching Pedagogy: The teaching pedagogy consists of classroom study, role plays, group exercises,
presentations and group discussions. The performance of the students will be evaluated on the basis of internal
exams and the scores obtained on the above mentioned activities.

Total No. of Sessions: 44 Hrs.

Total Teaching Session- 33 Hrs.
Total session for Evaluative Activities – 11 Hrs.

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Scheme of Evaluation:

Component Number Weightage

Assignments 01 5 Hrs.
Presentation 02 3 Hr. + 6 Hrs.
Role Play 01 6 Hrs.
Video Analysis 01 2 Hr.
Total 05 22 Hrs.

Text Books:

T1- Effective Technical Communication by M. Ashraf Rizvi, Tata McGraw-Hill (10 th edition, 2010)

T2- Contemporary Business Communication by Scot Ober, Biztantra (5th edition, 2009)

T3- Professional Communication by Aruna Koneru, Tata McGraw-Hill (2010)

Reference Books:

R1- Effective Business Communication by Rodriquez, Concept Publishing Company (1992)

R2- Business Communication by MK Sehgal and Vandana Khetrarpal, Excel Books (2009)

R3- Communicate or Collapse by Pushp Lata & Sanjay Kumar, PHI Learning (2010)

R4- Business Communication: Making connection in a Digital world by Raymond V Lesikar. Tata McGraw-Hill (11 th

edition, 2010)

R5- Business Communication by Asha Kaul, PHI learning (2nd edition, 2010)

R6- Technical Writing: Process and Product by Sharon J. Gerson & Steven M. Gerson (3 rd edition, 2001)

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Module I

Module 1 One: Introduction to Communication

Contents: Meaning, nature, need, types of communication, Theories of Communication, Process of
communication, barriers to effective communication, PPT Making.
Text: T1- Ch1(page – 21 to 24, 28 to 37), 2(page – 47 to 51), 3(page – 76 to 86), 4(page – 97), 5(page – 120
to 128), 6(page – 142 to 143)
T2- Ch 1(page – 2 to 13, 16 to 21), 2(page – 24 to 27), 3(page – 46, 53, 54), 5(page – 92 to 105), 6
(page – 108 to 115)
T3- Ch3(page –22 to 28), 19(page –266 to 287)
References: R1- Ch 1(page – 3 to 20), 3(page – 35 to 42, 44 to 46)
R2- Ch 1(page – 4 to 9, 12 to 22)
R4- Ch 1(page –13)
R5- Ch1(page –1 to 23), 2 (page –39 to 50), 4(page –119 to 152)
Presentation : The students will be divided in the group of 3, in order to have 20 groups. Each group will be assigned
with one picture which they will analyze & narrate. The Narration should cover the description of
present past & future of the characters. What is happening at the moment & what is the outcome of the
story. Student would be evaluated on the basis of content, effectiveness of content delivery &
creativity.
1. One hour session orientation of language to the students.
2. Ice Breaking Session – Introducing your Buddy: The class will be divided in the groups of 2,
Class Activity: each student in the group is required to give the introduction of the other member & has to
compare the member with any celebrity (famous person among masses) to tell the attributes of the
partner. Students will get ten minutes to have the interaction with each other.
Readings :  How to interact effectively at Workplace.
(Objective: The reading will help the student to understand the do’s & don’ts of communication
skills at workplace.)
 Brush up your communication skills at Work.
(Objective: Students will be able to understand the basics etiquettes of communication at work
place)
 Communication Skills for Daily Use at work.
(Objective: Students will be able to understand about listening, introducing & asking questions in
a formal manner via this reading.)
 6 Jobs that require excellent communication skills
(Objective: Students will know about the importance of communication skills in professional life
via practical examples.)
Web  Soft Skill Training for RPF Officials
Resources: http://indianexpress.com/article/cities/mumbai/soft-skills-rpf-officials-get-training-in-body-
language-communication-skills-2908226/
 Ten tips to develop Effective Workplace Communication skills
http://www.moneycrashers.com/effective-workplace-communication-skills/
 Four Styles for Effective Communication.
http://www.maximumadvantage.com/four-styles-of-communication.html
 Barriers to effective communication.
http://www.skillsyouneed.com/ips/barriers-communication.html
 Importance of Communication
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http://www.buzzle.com/articles/importance-of-communication-skills.html
 The Importance of Communication Skills for Technical Professionals.
https://www.techopedia.com/2/31653/it-business/it-careers/the-importance-of-communication-
skills-for-technical-professionals
 Importance Of Communication Skills In Business, Workplace & Professional Life
http://www.yodiz.com/blog/importance-of-communication-skills-in-business-workplace-
professional-life/
Videos for  How to Improve Communication Skills
reference: https://www.youtube.com/watch?v=mPRUNGGORDo
 Make A presentation like Steve Jobs
https://www.youtube.com/watch?v=RHX-xnP_G5s
 Barriers to effective Communication
https://www.youtube.com/watch?v=2-TY3OQbr-o
 Common Daily Expressions
https://www.youtube.com/watch?v=bzZ5AlI-IdE
 Self-Introduction
https://www.youtube.com/watch?v=20LfN8ENbhM
 Communication in Business
https://www.youtube.com/watch?v=VuUS6yKKo6U
Session: 10 hrs. (08 Hrs. + 2 Hrs. Presentation)
(Presentation Weightage: 3 Hrs.)

Module II
Module 2 Two: Writing Strategies
Contents: Letter writing, types of business letters, Do’s and Don’ts of business letters, Business Memos.
Resume and cover letter writing and its importance.
Text: T1- Ch12(page – 256 to 280), 13(page – 283 to 285), 20(page – 397 to 402)
T2- Ch 15(page – 278 to 295), 16(page – 298 to 307), 17(page – 310 to 322), 18(page – 326 to 331)
T3- Ch5 (page –49 to 53), 6(page –58 to 66)
References: R1- Ch 20(page – 351 to 375), 21(page – 381 to 385), 23(page – 391 to 411), 24(page – 423 to 436),
26(page – 468 to 473)
R2- Ch 4(page – 125 to 144), 5(page – 161 to 176), 7(page – 221 to 228), 8(page – 256 to 281),
15(page – 525 to 543)
R4- Ch 5(page –113 to 116), 9(page –304 to 313)
R6- Ch2(page –91 to 112), 6(page –115 to 154)
Assignment: Individual students are required to submit the Cover letter & Resume in the set format taught in the
class, as per their interest area & intended Specialization.
Class Activity: 1. Content Development: Students will be given a common topic; they need to write on topic for
the next 5 minutes and faculty will discuss how they have performed in the next class. (Sample
will be drawn from the submitted sheets, and discussion about common errors or issues will be
discussed)

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2. Drafting Career Objective: Structured format for writing career objective will be provided to
the students based on which they will write their individual career objective.
Readings :  5 Email etiquettes to avoid embarrassment.
(Objective: Student will be able to understand the basics of email writing at workplace.)
 7 Small changes that will make a big difference to your Resume.
(Objective: The reading will help the student to find out the common mistakes in reading & how
to overcome the same.)
 Writing a Cover Letter.
(Objective: Students will be able to understand the essential rules for writing an effective cover
letter.)
 The Business Memo.
(Objective: Student will be able to understand the use of Memo in organization & how to draft
the same.)
 Writing Emails and Letters.
(Objective: Students will be able to understand the essential rules for writing an effective email
and official letter.)
Web Resources:  5 Types of Professional Writing You Can Start a Career In.
http://www.hongkiat.com/blog/types-of-writing/
 Types of Business Letter
http://work.chron.com/10-types-business-letters-9438.html
 Resume Writing Tips for fresher’s
https://www.classle.net/book/resume-writing-tips-freshers-experienced
 Mistakes you are making in the Resume
http://www.forbes.com/sites/ashleystahl/2016/02/08/8-resume-style-mistakes-youre-probably-
making/#52b347e96e21
 How to write a Cover Letter
http://www.kent.ac.uk/careers/cv/coveringletters.htm
 Sample Cover Letter & format
http://resumesamples.yuvajobs.com/cover-letters-for-freshers/MBA/
Videos for 1. How to write a cover letter & resume
reference: https://www.youtube.com/watch?v=MTh4HJpD3j8
2. Writing effective Emails
https://www.youtube.com/watch?v=vhMt-KYSlDA
3. Key forms of Memo Writings
https://www.youtube.com/watch?v=n5Zyn9y_MDs
 Basics of business letter Writing
https://www.youtube.com/watch?v=I2txr6OY5dY
No. of Sessions: 7 hrs.
(Assignment Weightage : 5 hrs., 3 hrs. for preparation +2 hrs. for drafting & submission)
Module III

Module 3 Three: Communication for employment

Strategies for developing effective communication skills, Speeches, Public Speaking,
Contents: Interviews (Types of Interviews), group discussion, Conferences, Effective Listening, and
Grapevine Communication.
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Text: T1- Ch3(page – 87 to 90), 8(page – 187 to 189), 9(page – 197 to 199,203,204), 10(page –
209 to 211,217 to 227), 11(page – 231 to 235, 240 to 245)
T2- Ch 3(page – 55 to 58), 10(page – 178 to 182), 14(page – 264 to 274), 21(page – 374 to
382), 23(page – 404 to 414)
T3- Ch 22(page –315 to 321)
References: R1- Ch 1(page – 14 to 17), 4(page – 59 to 67), 5(page – 72 to 76 & 83), 6(page – 91 to 98),
9(page – 139 to 161), 10(page – 165 to 179)
R2- Ch 2(page – 61 to 63), 15(page – 544 to 554)
R3 - Ch1(page – 8 to 13), 3(38 to 50), 16(229 to 247), 17(250 to 261)
R4 – Ch 14(page –515 to 521), 15(page –527 to 540)
R5 – Ch3(page –83 to 118), 7(page –214 to 249)
1. Debate Session: Class Activity for Public Speaking. (50% of the class will participate in this
Class Activity: activity, where students will be given different topics on which they will debate in forthcoming
class.)
2. GD Sessions: Remaining 50% of the class will be participating in mock GD Sessions on the
topics presented in form of Readings & Web Resources.
 55 Must-Know Phrases to Land a Job! by ROBBY on MAY 6, 2016 (Source:
Readings : englishharmony.com/job-seeking/)
(Objective: The reading will help the student to know the latest ways to introduce in PI )
 Effective Listening and Open Door Policies (Source: F.O.C.U.S. Resources. (n.d.). Effective
Listening and Open Door Policies, from http://www.focusresourcesinc.com/2011/01/effective-
listening-and-open-door-policies/)
(Obj: The reading shows the importance of effective listening in workplace.)
 10 things that can make job interviews successful. (Source: Times of India (2013). 10 things
that can make job interviews successful, from http://timesofindia.indiatimes.com/life-
style/relationships/work/10-things-that-can-make-job-interviews-
successful/articleshow/17666173.cms
(Obj: The reading will help the student to understand the do’s & don’t at time of interview.)
 High Cost for Poor Communication. (Source: 360 Solutions (2009). High Cost for Poor
Communication, from http://360solutions.com/documents/Communication%20White
%20Paper.pdf)
(Obj: The reading points out how a poor communication among employees ultimately leads to
individual & companies loss.)
 3 Strategies For Managing Public Speaking Anxiety
Web Resources http://www.fastcompany.com/3004857/3-strategies-managing-public-speaking-anxiety
 Ten Interviewing Rules
http://career-advice.monster.com/job-interview/interview-preparation/ten-interviewing-
rules/article.aspx
 Top Interview Tips
http://www.interview-skills.co.uk/interview-skills-tips.aspx
Videos for  3 Ways to Improve Your Communication Skills https://www.youtube.com/watch?
reference: v=D5hMN_XkPQA
 Tips To Improve Your Public Speaking
https://www.youtube.com/watch?v=6RDnl3NFgsY
 Best Interview for Fresher’s
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https://www.youtube.com/watch?v=o0Mp_0LADWk
 Tech Mahindra's mock interview session
https://www.youtube.com/watch?v=tdTqyalsLt8
 Effective Listening Skills
https://www.youtube.com/watch?v=ENkwUBPhMJw
Video Analysis (Questions Based on the Video) Its Class Room Session & Quiz will be after they have seen & Quiz
this video. Only 75% & Above scorers will be given 2 Hrs. Weightage.
10 hrs. (7 hrs. +02 hrs. for GD, Debate & Prepared Speech + 01 Hr. for video analysis)
Session: (2 Hrs. Weightage for Video Analysis)

Module IV

Module 4 Four: Non Verbal Communication & Business Etiquettes

Contents: Type of Non Verbal Communication: Meaning and importance, Kinesics, Proxemics, Chronemics,
Paralanguage and Artefacts. Business etiquettes: Dressing and grooming, Business Meals, Table
manners.
Text: T1- Ch 4(page – 106 to 115)
T2- Ch 4(page – 62 to 70)
T3- Ch 2(10 to 17)
References: R1- Ch 6(page – 99 to 101), 7(page – 108 to 111), 8(page – 117 to 131)
R2- Ch 2(page – 46 to 49)
R5- Ch 6(page –180 to 213)
Role Play The students will be divided in the group of 6, in order to have 10 groups. Each group will be
assigned with a business situation (real cases) on which they are required to present a role-play in the
class.
Readings:  How to interact effectively at workplace (Source : Times of India, Jul 29, 2014)
(Objective: Students will be able to understand how to communicate effectively in the
organization)
 Dress & Grooming (Source: Art of Manliness Handout, October 2013)
(Objective: Students will be able to understand about Dressing code via this one page Template
on Dressing & Grooming.)
 Business Lunch, some unwritten rules (Source: Economic Times May 15, 2011,)
(Objective: Students will know the etiquettes which should be followed during the business
lunch)
 Nonverbal Communication (Source: Skills you need Handout, May 2014)
(Objective: Students will understand NVC, its types & their usage at various places.)
 First learn some business dining etiquettes (Source : Times of India, 27 Oct 2012)
(Objective: Students will be able to understand how to use the opportunity of business lunch to
discuss business proposal and other points )
Web Resources:  Office Etiquette: Tips To Overcome Bad Manners At Work
http://www.forbes.com/sites/lisaquast/2014/04/07/office-etiquette-tips-to-overcome-bad-
manners-at-work/#3f5fa4de1f4a
 Body language you should borrow from your dog and use on your boss
http://qz.com/649846/your-dog-can-teach-you-how-to-be-a-better-negotiator/
 8 Forms of Nonverbal Communication Actors Must Master
http://www.backstage.com/advice-for-actors/backstage-experts/8-forms-nonverbal-
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communication-actors-must-master/
 Facial Expressions in Nonverbal Communication: Importance & Explanation
http://study.com/academy/lesson/facial-expressions-in-nonverbal-communication-importance-
lesson-quiz.html
 Business Etiquette: Phone, Email, and Text
http://www.lynda.com/Clear-tutorials/Business-Etiquette-Phone-Email-Text/365216-2.html
 14 email etiquette rules every professional should know
http://www.businessinsider.in/14-email-etiquette-rules-every-professional-should-
know/articleshow/47872149.cms
Videos for  Vodafone Zoo zoo Ad ( Non-Verbal Communication)
reference:  https://www.youtube.com/watch?v=moSBmKUm0pk
 Non-Verbal Communication- For the Birds
https://www.youtube.com/watch?v=ihKXQbYeV5k
 Non-verbal Communication Types & Examples
https://www.youtube.com/watch?v=rFeCXxe8jpw
 Business Etiquette - Personal Branding
https://www.youtube.com/watch?v=5KWwwp4yu2Y
 Dress code & Grooming tips for a job Interview
https://www.youtube.com/watch?v=I7-YbVPz5p0
 Etiquette Rules For Business Meetings for Every Professional
https://www.youtube.com/watch?v=ieYuoQ9sMvA
 Table Manners Do's & Don'ts
https://www.youtube.com/watch?v=AeHwh5rPK4g
8 hrs (06 hrs +03 hrs for Role Play)
No. of Sessions:
Role Play Weightage : 6 hrs = 4 hrs for Script +2 hrs preparation

Module V
Module 5 Five: Report Writing, Electronic communication & Business Presentation
Contents: Types and structure of reports, drafting reports, Introduction to electronic communication, designing
and delivering business presentations.
Text: T1- Ch21(page – 411 to 422, 434 to 435)
T2- Ch 19(page – 334 to 346),20(page – 362 to 370),22(page – 390 to 401)
T3- Ch 7(73 to 84), 13 (177 to 179),14(189 to 203)
References: R1- Ch 11 (page – 200 to 209), 24(page – 441 to449), 25(page – 452 to 449)
R2- Ch 10(page – 330 to 351), 12(page – 412 to 440), 13(page – 460 to 464), 14(page – 498 to 511)
R4- Ch 5(page – 111 to 125),11(page –338 to 339, 372 to 380),12(page –442 to 447)
R6- Ch 15(page –352 to 381),10(page –225 to 251),17(page –426 to 438)
Presentation The students will be divided in the group of 3, in order to have 20 groups. Each group will be

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assigned with one Industry which they will analyze & present. Presentation must cover a) Fact File of
the Industry b) Latest Trends & Happenings c) Opportunities for Employment d) Future of the
Industry & e) Any other extreme Vital facts. Student would be evaluated on the basis of content,
effectiveness of content delivery and QA’s Session.
Readings:  Report Writing- Types and Structure of Reports (IIT Kanpur)
 Electronic Communication (Source: Potomac Knowledge Way)
 101 Inside Tips for More Successful Presentations (Source: Distinction Communication Blog,
June 2013)
(Objective: student will get an idea insight from top industry experts and put their collective
wisdom to work in prepare presentation)
 Effective E-mail Communication (Source: Writing Centre Handout, July 2014)
(Objective: Student will learn Impact of e-mail communication on organizational life)
 Writing a brief report (Source: Website of UEFAP, Aug 2013)
(Objective: An example for writing a brief report on training workshop of WHO)
Web Resources:  Report writing – Types and Structure of report
https://www.google.co.in/?
gfe_rd=cr&ei=_V9uVq5KrT98wfvjrrABA#q=communication+skills+types+of+reports
 Presentation Styles - What Style Should You Use?
https://support.office.com/en-in/article/Presentation-Styles-What-Style-Should-You-Use--
7977da84-78c1-49f8-b5b1-c42c94274e1c
 Electronic Communication
http://www.thefreedictionary.com/electronic+communication
http://www.knowledgeway.org/living/communications/homepage.html
 How To Give A Work Presentation
http://in.askmen.com/career/1107192/article/how-to-give-a-work-presentation
 Tips on delivering a presentation like a pro
http://ifuccha.com/8-tips-on-delivering-a-presentation-like-a-pro/
Videos for  How Social Media and Electronic Communication Are Revolutionizing Business
reference: Communication
https://www.youtube.com/watch?v=ZzuyE2AJ6_c
 Report Writing
https://www.youtube.com/watch?v=AFGNKJruxdg
 How to Design an Effective Presentation
https://www.youtube.com/watch?v=HJgeF3ALl0g
 Delivering A Great Presentation
https://www.youtube.com/watch?v=x9E8yaFCX0Y
 Professional Advisory: Electronic Communication
https://www.youtube.com/watch?v=8iMLjqIptBc
No. of Sessions: 8 hrs. (05 hrs. +03 hrs. for Presentation)
Presentation Weightage: 6 hrs. = 3hrs for data collection + 2 Hrs. for PPT making+ 1 hr. for
Preparation