Вы находитесь на странице: 1из 60

CYCLE TOURISM ASSESSMENT

AND STRATEGY STUDY

REGIONAL TOURISM ORGANIZATION 8

JUNE 2011
Cycle Tourism Assessment and Strategy Study
Regional Tourism Organization 8

Ex ecutive Sum m ary

Table of Contents
1 INTRODUCTION ........................................................................................................................... 1-1
2 CYCLE TOURISM TRENDS ......................................................................................................... 2-1
2.1 CYCLE TOURISM – A GROWING AND AFFLUENT MARKET ......................................... 2-1
2.2 CYCLING TOURIST CHARACTERISTICS........................................................................... 2-1
2.2.1 Off Road and Mountain Biking Tourist .................................................................... 2-2
2.3 ECONOMIC BENEFITS OF CYCLE TOURISM .................................................................. 2-2
2.4 TOURISM TRENDS AND CYCLE TOURISM ...................................................................... 2-3
2.4.1 Respond to Demands For Comfort and Convenience ............................................... 2-4
2.4.2 Put Information on the Internet ................................................................................. 2-4
2.4.3 Respond to the Demand for Unique and Culturally Authentic Travel...................... 2-4
2.4.4 Cycling Market Segments ......................................................................................... 2-5
3 CYCLING TOURISM ASSESSMENT .......................................................................................... 3-1
3.1 INTRODUCTION .................................................................................................................. 3-1
3.2 CYCLING ROUTES, TRAILS AND INFRASTRUCTURE ..................................................... 3-1
3.3 EXISTING CYCLING ROUTES MAPS 1 -4 .......................................................................... 3-2
3.3.1 Cycling Routes, Trails and Infrastructure Gaps ........................................................ 3-4
3.3.2 Cycling Routes, Trails and Infrastructure Opportunities .......................................... 3-5
3.4 BUSINESS SERVICES AND EVENTS ................................................................................... 3-5
3.4.1 Business Services and Events Gaps .......................................................................... 3-7
3.4.2 Business Services and Events Opportunities ............................................................ 3-8
3.5 INFORMATION AND MARKETING .................................................................................... 3-9
3.5.1 Information and Marketing Gaps ............................................................................ 3-10
3.5.2 Information and Marketing Opportunities .............................................................. 3-10
3.6 BEST PRACTICES IN CYCLE TOURISM WEBSITES ....................................................... 3-11
3.6.1 All the Information in One Place ............................................................................ 3-11
3.6.2 Veloroute des Bluets – Saguenay Lac St. Jean, Quebec ......................................... 3-11
3.6.3 Santa Barbara County, California ........................................................................... 3-12
3.6.4 Linear Park Le P’Tit Train du Nord, Quebec ......................................................... 3-13
4 DISCOVERY SESSIONS ............................................................................................................... 4-1
4.1 BACKGROUND..................................................................................................................... 4-1
4.2 CYCLE TOURISM OPPORTUNITIES .................................................................................. 4-2
4.2.1 Cycling Routes, Trails and Infrastructure ................................................................. 4-2
4.2.2 Business Services and Events ................................................................................... 4-3
4.2.3 Information and Marketing ....................................................................................... 4-4
4.3 CYCLE TOURISM GAPS ...................................................................................................... 4-4
4.3.1 Cycling Routes, Trails and Infrastructure ................................................................. 4-4
4.3.2 Business Services and Events ................................................................................... 4-5
4.3.3 Information and Marketing ....................................................................................... 4-6
4.4 CYCLE TOURISM RECOMMENDATIONS.......................................................................... 4-6
4.4.1 Cycling Routes, Trails and Infrastructure ................................................................. 4-6
4.4.2 Business Services and Events ................................................................................... 4-7
4.4.3 Information and Marketing ....................................................................................... 4-8
5 CYCLE TOURISM PRODUCT DEVELOPMENT STRATEGIES ............................................... 5-1
5.1 CYCLING ROUTES, TRAILS AND INFRASTRUCTURE ..................................................... 5-1
5.1.1 Cycling Infrastructure ............................................................................................... 5-1
5.1.2 Providing A Safe Place For Cyclists ......................................................................... 5-1
5.1.3 Multi-Day Regional Rides ........................................................................................ 5-3
5.1.4 Off Road Infrastructure ............................................................................................. 5-4
5.1.5 Develop Downhill Cycling Opportunities ................................................................ 5-4
5.1.6 Provide Route Connections - For Multi-Day Rides .................................................. 5-5
5.1.7 Provide Route Connections - To Other Regions ....................................................... 5-5
5.2 CYCLING BUSINESS OPERATORS AND EVENTS ............................................................. 5-6
5.2.1 Partner With Regional Activities and Events ........................................................... 5-6
5.2.2 Plan A Signature Ride ............................................................................................... 5-7
5.2.3 Car Free Days ........................................................................................................... 5-7
5.3 CYCLING INFORMATION AND MARKETING ................................................................... 5-8
5.3.1 Develop a Regional web site for cycling .................................................................. 5-8
5.3.2 Signage.................................................................................................................... 5-10
5.3.3 Cycle Routes Distributed on the Internet Free ........................................................ 5-10
5.3.4 Tourism Brochures and Material ............................................................................ 5-10
5.3.5 Cycle Tourism Exhibits .......................................................................................... 5-11
6 CYCLE TOURISM EDUCATION TOOL KIT .............................................................................. 6-1
6.1 CYCLING TOURISM EDUCATION TOOL KIT ................................................................... 6-1
6.2 OVERNIGHT ACCOMMODATION...................................................................................... 6-1
6.3 CYCLE TOURISM ACCOMMODATION.............................................................................. 6-2
6.3.1 Accommodation Features ......................................................................................... 6-2
6.3.2 Recommended Standards .......................................................................................... 6-4
6.3.3 Draft Cycle Tourism Toolkit Brochure..................................................................... 6-5

APPENDIX A
Cycle Tourism Education Tool Kit

APPENDIX B
Retiree Cyclists

APPENDIX C
Waterfront Trail Interview

APPENDIX D
Meeting with Presqu’ile Provincial Park Staff

APPENDIX E
Off Road Trails Inventory
EXECUTIVE SUMMARY

Tourism Region 8 has a several unique and desirable attributes for the development of cycle tourism. The
region is attractive with charming towns and scenic countryside. It is very accessible to major centres of
population. Developed infrastructure includes the Waterfront Trail, TransCanada Trail and a network of
paved secondary roads. There is the great potential of the development of more extensive routes on paved
roads and the improvement of rail trails on the TransCanada Trail route east from Peterborough and the
Victoria Rail Trail.

This report provides recommendations on the strategies that can contribute to making the region well
known nationally and internationally as a cycle tourism destination. The most important
recommendations relate to providing cyclists with on road routes that offer a sense of safety and trails that
are properly developed and maintained for cycling. The development of more extensive routes with
opportunities for multi-day rides and for cycling through the region will attract more dedicated cyclists
from other parts of Ontario, Quebec, the United States and beyond.

In the future there will likely be significant increase in cycle tourism from the baby boom population as
more of them reach retirement age. They will be seeking healthful recreational activities and have the
time and resources to enjoy travelling. The recommendations in regard to providing complete information
on the internet and catering to the desire for comfort and convenience while cycling will enable the region
to meet the expectations of these and other cyclists. The region can be a leader in cycle tourism since it is
probably the first area in Ontario to consider the development of a strategy for this tourist activity.

Cycle Tourism Assessment and Strategy Page i


1 INTRODUCTION
This cycle tourism assessment and strategy has been prepared in response to a request by the Regional
Tourism Organization 8 as an initiative to develop a cycle tourism product in the area. Working with the
member municipalities of Northumberland County, County of Peterborough, City of Peterborough and
the City of Kawartha Lakes and their respective tourism organizations, RTO8 has funded and managed
this study.

The study begins with an overview of trends in cycle tourism by various cycle types, demographics and
changing expectations. The assessment portion of the study examines three distinct areas of the cycle
tourism product: cycling routes, trails and infrastructure; business services and events; and information
and marketing. This assessment forms the foundation for specific strategies and projects.

A key element in the study was the participation of cycling stakeholders in discovery sessions. Numerous
service providers, user groups and not-for profit organizations were invited to participate in one of two
workshops on cycle tourism. These sessions provided an opportunity for user groups to identify gaps,
opportunities and recommendations for each of the three parts of the cycle tourism products. Their
participation provided important insight into the experiences, enjoyment and challenges related to cycling
in the Region.

The first two parts of the project lead to the cycling product development strategies for the RTO8. The
strategies provide opportunities for the RTO8, its partners, business service providers and stakeholders to
initiate projects to develop the cycle tourism product. These strategies identify projects in the three areas
of infrastructure, business operators and information/marketing, comprising the cycle tourism product.

The strategy developed by the Project Consultants includes a Cycle Tourism Education Tool Kit. This
material provides information, ideas and recommendations for various stakeholders to position their
organization for the promotion of cycle tourism. It is recognized the most effective way to develop the
tourism product is through long term partnerships with RTO8 members, tourism organizations,
municipalities, business operators and not-for-profit organizations. The Cycle Tourism Assessment and
Strategy Study creates the framework and opportunity to offer an unforgettable cycling experience for
tourists from Ontario, Canada and around the World. The Region has an abundance of road cycle routes,
off-road trails and major cycling routes to attract a broad range of cycle tourists.

Cycle Tourism Assessment and Strategy Page 1-1


2 CYCLE TOURISM TRENDS

2.1 Cycle Tourism – A Growing and Affluent Market


In developing a strategy for cycle tourism it is important to understand the characteristics of people who
engage in this activity in terms of age and income. A number of reports have been released, both in
Canada and internationally which show that there is a growing and affluent market for bicycle related
tourism. It attracts people from age 30 up to the 65 to 74 age group in increasing numbers. They are
primarily professionals and university graduates with above average incomes. Many areas around the
world, and as close as the neighbouring Province of Quebec, have recognized the remarkable potential of
the cycle tourism market.

2.2 Cycling Tourist Characteristics

Based on a survey of Bike On Tours clients in the 1990’s cycling tourists were primarily age 30 to 55;
44% are age 30 to 45, 33% are age 46 to 55, 6% are age 56 to 65 and 17% were under age 30.
(www.bikeontours.on.ca/tourism.htm)

The VeloQuebec research report “Bicycling in Quebec 2005” reported that “over the past decade, the rate
of cycling has remained stable among 35-54 year olds, while the rate among the 55-64 age group has
increased substantially, from 34 to 43%. However, the most spectacular increase has been among 65-74
year olds, with the proportion of active cyclists more than doubling in 10 years, jumping from 12 to 25%.
This indicates a growing participation of retiree and pre-retiree baby boomers, who make up a significant
and growing portion of the population. (VeloQuebec Association)

The survey of Bike On Tours clients showed that most cycling tourists had professional - white collar jobs
with annual incomes of over $60 000. 47% had annual incomes of $60 000 to $80 000, or 18% had
annual incomes of over $80 000.,12% had annual incomes of $40 000 to $60 000 and 23% had incomes
under $40 000.

VeloQuebec reported that “cycling enthusiasts are well educated (45% are university graduates, as
compared with 31% of the general population) and relatively affluent (68% earn more than $40,000 per
year).

“Bicycling in Quebec 2000” released by VeloQuebec showed that cycling enthusiasts are likely to live
alone or with one other person. 70% had no children living at home. This increases the likelihood that
they have a relatively high disposable income.

Other recreational activities enjoyed by cyclists are eating out, canoeing, camping, hiking, theatre,
shopping, museums / historic sites, water sports / swimming /beaches in declining order of
frequency while other interests mentioned include sightseeing, golfing, skiing and walking according to
the Bike On Tours survey.

Cycle Tourism Assessment and Strategy Page 2-1


2.2.1 Off Road and Mountain Biking Tourist

According to the 2006 Travel Activities and Motivations Survey quoted in the report “Mountain Bike
Tourism - Tourism Business Essentials” produced by Tourism British Colombia, mountain bikers
represent 34% of active cyclists in North America and 41% of cycling travelers. British Columbia is more
likely to have cyclists traveling for mountain biking as a result of the natural resources available and the
well established infrastructure.

Mountain bike enthusiasts surveyed tend to be younger; over 40% age 18 to 34 and another almost 20%
age 35 to 44. 75% are male and 60% have completed post secondary education.

2.3 Economic Benefits of Cycle Tourism

The economic benefits associated with cycle related tourism have been documented in a number of
different studies internationally. This is of particular interest to government agencies in these times of
increased demand on tax dollars and resistance to tax increases.

Cyclists often travel to scenic rural areas that are otherwise not developed as tourist areas supporting rural
accommodation providers, stores and other services with little or no environmental impact. Unlike visitors
traveling by car, cycle tourists need to travel light and shop at local businesses more frequently.

In England it has been shown that cycle route users spend more and stay in serviced accommodation in
greater numbers than the average visitor. (Countryside Commission, 1997 in Cope, A., Doxford, D., &
Hill, T. (1998). Monitoring tourism on the UK's first long distance cycle route, Journal of Sustainable
Tourism)

In New Zealand the development of cycling infrastructure and routes have provided opportunities for rural
communities to diversify and help maintain existing infrastructure. Cycle tourism supports small scale
locally owned facilities and services which means that more of the economic benefit stays within the local
area. (Ritchie,1999b).

Ritchie, B. W., & Hall, C. M. (1999b). Bicycle tourism and regional development: A New Zealand case
study. Anatolia: An international Journal of Tourism and Hospitality Research, 10 (2): 89-112.

The Central Otago Rail Trail in New Zealand increased local revenues from businesses by approximately
25% since its inception. (Blackwell, 2001) http://digitalebookden.com/cycle-tourism-in-austrailia.html

In 2000, the annual amount spent by cyclists traveling on the Route Verte totalled $95.4 million having a
more positive impact on tourism than anticipated. This represents 2,000 jobs (person years) and revenues
of $15.1 million for the Government of Québec and $11.9 million for the Government of Canada.
Cyclotourists spent 57% of the money associated with the use of the Route Verte, or a total of $54.6
million. People who live near the Route Verte also spent a considerable amount of money on route-
related activities — over $24.5 million. In 2000, over 500,000 bicycles were sold in Québec which is
approximately 30% of the bicycles sold in Canada. 38% of the tourists using La Route Verte were from
outside the province. Vacationing bicycle tourists took an average of 3.5 trips and cycled for an average

Cycle Tourism Assessment and Strategy Page 2-2


of 5.4 out of 9.7 vacation days with vacation spending averaging $200 annually for the bicycle portion of
their trips. (www.velo.qc.ca/documents/bicyclingquebec2005-en.pdf)

Vermont, a widely known as a bicycle touring destination with more hills that Tourism Region 8, found
that cycling tourism earns the State of Vermont twice the annual income of its most famous export, maple
syrup. According to a study of outdoor recreation tourists to Vermont ‘active travellers’ (a group that
includes cyclists) visit more often - 2.5 visits yearly versus 2.0 for typical tourists; stay 8.1 nights versus
4.7 nights, are more likely to visit again; spend US$ 971 per visit while a typical tourist spends US$ 645;
have higher incomes, are older, and are more likely to travel further for their trips. (2000 National Study
of the Vermont Visitor: Outdoor Recreation Supplement www.uvm.edu/~snrvtdc/publications)

The 2003 Road World Cycling Championships held in Hamilton, Ontario from October 6 -12, 2003
generated a total estimated economic activity of $48.3 million in the province, including $31.1 million in
the Hamilton region and an additional $17.2 million for other regions in Ontario. These totals resulted
from $19.7 million in combined operations, capital and visitors spending. The event contributed nearly
$20.3 million to the provincial GDP. A total of $13.9 million in wages and salaries were paid in the
province, supporting more than 527 jobs. The Championships involved over 900 participants and an
estimated 23,800 other visitors to the region.

(Cycle Tourism Research Summary Julie Fraietta, Tourism Research Analyst, May 2004.
www.linkbc.ca/torc/downs1/cycleTourism.pdf)

The economic benefits of investments in cycling infrastructure have been well proven in many different
locations. The documentation that has been done in Quebec should be particularly convincing since it is a
neighbouring province with a colder climate starting with a road infrastructure which was no more cycle
friendly than in Ontario.

2.4 Tourism Trends and Cycle Tourism

General tourism trends need to be considered in the development of cycle tourism. These include the
following:

• People are increasingly planning their own holiday and making extensive use of internet resources
to plan and undertake their vacations.

• Travellers expect to be able to find all the information that they need in one place.

• Comfort and convenience are top decision priorities.

• Activities and events are a significant draw for cycling tourists.

• There is a growing demand for unique and culturally authentic travel that preserves the ecological
and cultural environment and is differentiated from previous or more stereotypical experiences.

Cycle Tourism Assessment and Strategy Page 2-3


(National Geographic Centre for Sustainable Destinations
travel.nationalgeographic.com/travel/sustainable
The Top 10 Tourism Trends and How to Tap Into Each Destination Development Inc.)

2.4.1 Respond to Demands For Comfort and Convenience

Tourists desire for comfort and convenience should be considered in developing cycle touring resources.
This includes comfortable accommodation at different price points, secure bicycle storage, luggage
transfer and accessibility to food services from overnight accommodation.

Cyclists, like other tourists are demanding more in terms of comfort and convenience. Although there are
cyclists who will pack minimally and camp or stay in hostel type accommodation, many more want to stay
in good standard accommodation and have suitcases or packs with the items that they would take on any
other vacation. They like to be comfortable and even pampered at the end of their ride with a good meal
and perhaps a massage or spa experience.

Many cyclists like traveling from one place to another on a multi-day ride and staying in several different
locations rather than bicycling a loop route or out and back while staying in one location. Luggage
transfer service is desired.

The availability of washrooms is important for cyclists who are traveling way from their home for a day or
longer. The location of public washrooms in public buildings, stores or restaurants should be included
with other cycling route information and they should be readily available for cyclists.

Other convenience items that might be provided include reservation service for accommodation,
restaurants and spas as well as route planning assistance.

2.4.2 Put Information on the Internet

People are looking for resources on the internet that they can use immediately to plan a holiday. They
don’t expect to have to wait to get something in the mail at some future date. Many trips are planned a
short time before leaving. They want to see it now! Tourism resources that are not on the internet do not
exist for many people. If you want people to see and respond to cycle tourism initiatives all relevant
information should be available on the internet and easy to access, understand and arrange. For bicycling
people need to see pictures of the area along with maps showing bike paths, bike routes and all of the
roads that would be good for bicycling. They will be looking for specific suggestions of where they can
ride and what they can see.

2.4.3 Respond to the Demand for Unique and Culturally Authentic Travel

Cyclists are looking for a unique experience that includes experiencing not only the scenery but also the
culture of an area. Look for opportunities to highlight the history of the area and stories of the people who
have lived there. They provide a memorable and differential context for the travel experience.

Cycle Tourism Assessment and Strategy Page 2-4


This region is fortunate that it still has evident rural and small town charm. Port Hope and Cobourg have
old fashioned main streets and there are a number of charming small towns and villages including
Warkworth, Millbrook, Campbellford and Lakefield.

Cycling routes should showcase the area as much as possible including first settlers, current cultural
groups, famous people who have lived in the area [such as area [such as Marie Dressler], First Nations
communities [such as Alderville First Nation], Mennonite communities, crafts or products that are
produced in the area [such as cheese, chocolate and craft beer in the Campbellford area, wine near
Warkworth and sculptured aluminum in Colborne], heritage properties [Victoria Hall, Capitol Theater,
Proctor House] and roadside attractions which become favorites for pictures [big apple in Colborne, big
toonie in Campbellford].

In formulating tours, trip information and other components for a cycling tourism initiative, one needs to
recognize that the cycling market is not homogenous. Therefore the tour packages and marketing material
need to reflect various cycling market segments, which are uniquely different and have different touring
and amenity requirements. For younger audiences the internet and social media advertising strategies
related to Facebook and Twitter will be important. For other market segments printed material will be the
primary vehicle to reach them.

2.4.4 Cycling Market Segments

Market segments have different interests and are looking for different experiences. Family cycling would
be concerned with safety, child and youth attractions and overall family experiences. Professional cyclists
are looking for distance, challenge and related perspectives. Mature adults and empty nesters are looking
more for those authentic experiences involving culture, events and related opportunities. It is important to
consider the needs and desires of the various market segments and to develop core messages and touring
package amenities that respond to the unique needs of each segment. Family oriented accommodation and
food services would be vital for the family cycling segment; comfortable and convenient amenities for the
mature adult audience and more challenging tours for professional cyclists.

Cycling tourists can be divided into different market segments in a number of different ways. The
following describes four different types; described by demographic, frequency, distance, speed,
motivation and preferred location. These groups all need to be considered in the development of a cycling
tourism strategy.

i. Occasional Riders

Demographic Young adults, families with children and mature adults. May ride with
friends or family including children
Frequency Ride sporadically or only a few times per year
Distance Short distances up to an hour or two.
Speed Ride close to walking speed with frequent stops
Less than 20 kilometres per hour

Cycle Tourism Assessment and Strategy Page 2-5


Motivation Fitness, fun, family and social activity
Preferred Location Paths or sidewalks close to home or cottage, parks or recreational areas
Negatives Riding with motor vehicles and hills

ii. Short Distance Riders (see Retiree Cyclists interview Appendix B)

Demographic Mature adults and retirees. May ride with family, friends, group or solo
Frequency Regular weekly to monthly rides
Distance Day ride distances of 30 to 40 kilometres
Speed Just above walking speed with frequent stops, 20 to 25 kilometres per hour
Motivation Ride for fitness and social or family connection
Preferred Location Rail trails, paths or roads with low volumes of motor vehicle traffic. Mostly
near home with occasional longer group trips. Go on organized rides
including internationally with arrangements for bicycles, accommodation and
luggage.
Negatives Hilly rides and roads with motor vehicle traffic particularly where there are
no paved shoulders.
Travel Accommodation Often prefer to stay in affordable accommodation – economical motels and
restaurants.

iii. Long Distance Riders

Demographic Mature adults and retirees. Ride with grown up children, family, group or
solo
Frequency Ride frequently, weekly to monthly rides
Distance Day ride distances of 65 to 100 kilometres or more
Speed Usually ride at top speed with few stops, 25 to 30 kilometres per hour
Motivation Ride for fitness and joy of the experience
Preferred Location Well-maintained trails and paved roads with low volumes of motor vehicle
traffic and paved shoulders. Enjoy rolling topography. Go on multi-day rides
solo or with others close to home or on a cycling vacation. May travel
internationally for rides that provide desired experience.
Negatives Find trails boring or too busy with other users
Travel Accommodations Accommodation and meals to match budget, sometimes the best available.

Cycle Tourism Assessment and Strategy Page 2-6


iv. Competitive Riders

Demographic Young to mature adults with group or solo


Frequency Ride regularly to train and maintain fitness level
Distance Day ride distances of 100 to 160 kilometres or more
Speed Generally ride at top speed stopping only when necessary, 30 kilometres per
hour or more
Motivation Ride for fitness and joy of experience, competitive challenge
Preferred Location Paved roads with low motor vehicle traffic and good paved shoulders. Multi-
day rides solo or with others - particularly club rides. Challenging rides in
terms of distance and hills.
Negatives Trails are generally not suitable since they have other slow moving users and
not designed for fast bicycling
Travel Accommodations Generally affordable accommodation for groups, college residences, budget
motels or camping.

Considering all of these groups, the ability to provide cycling trails as well as safe on road routes wherever
possible has the broadest appeal for cyclists. The Niagara Region is fortunate in this regard since it has
both well designed and maintained multi-use recreational paths and reduced speed parkway routes
adjacent to both the Niagara River and the Welland Canal.

Cycle Tourism Assessment and Strategy Page 2-7


3 CYCLING TOURISM ASSESSMENT

3.1 Introduction

This section sets out an assessment of the tourism cycling experience within RTO8. It is based on three cycling
perspectives: 1) cycling routes, trails and infrastructure; 2) business services and events; and 3) information and
marketing. The first section focuses on identified cycling routes, trails and infrastructure throughout the region. It
includes both on road and off-road cycling trails and supporting public infrastructure such as cycling signage, rest
areas, and washroom facilities that may the support cycling activities.

Business services and events focuses on operators who provide food services, accommodation, bicycle repairs and
service, special events and points of interests that are available to cyclists coming to the region. These are generally
the private for profit or not-for-profit services and activities that make cycling a very pleasurable activity within the
region. They provide the amenities and services to extend bicycling stays and are the key to higher cycling
expenditures in the region.

Information and marketing focuses on the availability of cycling related information and the efforts undertaken by
tourist organizations and operators to promote RTO8 as a cycling destination. It identifies ways that information is
disseminated and received through the bicycling community. Marketing identifies activities by which the RTO8
and its member organization highlight the cycling amenities of the region. Together these three areas of
infrastructure, service and marketing combine to increase the significance of the RTO8 cycle tourism product.

3.2 Cycling Routes, Trails and Infrastructure

In order to facilitate the required assessment of the existing cycling infrastructure within the Region, information
relating to known existing cycling routes, was collected and consolidated into a series of maps. These maps (Maps
1-4) serve as a visual inventory of the existing cycling infrastructure within the
Region and are based on information acquired from a variety of different sources. Specifically, existing route
information was obtained from the following sources:

• City of Peterborough, Land Information Services


• Ontario Bicycle Touring Atlas 2011 – 4th Edition – By Howard Pulver
• Ontario Trails Council – www.ontariotrails.on.ca
• Road Cyclist Map – Produced by the County of Peterborough & the City of Peterborough
• Northumberland Tourism – www.northumberlandtourism.com
• Peterborough & The Kawarthas Tourism – www.thekawarthas.net
• Conservation Ontario – www.conservation-ontario.on.ca
• Ontario Parks – www.ontarioparks.com
• Discovery Sessions – Conducted by the Consultants
• Land Information Ontario (LIO)

Once information relating to all known cycling routes was collected, GIS was used to create a single cycling route
layer by consolidating all of the data. Each route segment was then categorized by type using the following
categories: Waterfront Trail, Trans Canada Trail, rail trail, paved route, and unpaved route. The classifications of
paved and unpaved routes were determined by using road surface information obtained from the Province’s Ontario

Cycle Tourism Assessment and Strategy Page 3-1


Road Network GIS layer. Areas that were identified as having off road trails that would be appropriate for
mountain biking have also been identified by symbol of trail head.

It is important to note, that the cycling infrastructure maps are intended to illustrate only those routes that have been
identified by the above sources as being appropriate for cycling. While each of the four member municipalities
have provided preliminary assessments of their cycling infrastructure, the comprehensiveness of these assessments
vary. Therefore, areas within the RTO 8 that have fewer identified cycling routes should not necessarily be viewed
as being less suitable for cycling, but rather areas that require further investigation.

The following series of four maps Existing Cycling Route Maps illustrate the results of the inventory within the
Region. The extent of each of the maps is designed to represent one of each of the four member municipalities,
County of Northumberland, City of Kawartha Lakes, City of Peterborough and County of Peterborough
respectively. In addition to identifying existing cycling routes by type, additional information such as roads,
municipal boundaries, RTO 8 boundary, towns and villages, lakes, and topography have been added.

3.3 Existing Cycling Routes Maps 1 -4

The Existing Cycling Route Maps shows six different route and trail classifications. Four different types of trails
have been identified including: Waterfront Trail, Trans Canada Trail, rail trail and off road trails.

• The Waterfront Trail, funded by the municipalities involved and the CIBC, with program funding from
Trillium Foundation, Heart and Stroke Foundation and Ontario Ministry of Health Promotion among
others, is a780km designated trail that runs along the shoreline of Lake Ontario and the St Lawrence River.
Approximately 72 km of this trail exists within RTO8, running east - west through Northumberland
County.
• With over 14,500 kms of operational trail, the Trans Canada Trail is the world’s longest recreational trail
network stretching from the Atlantic to the Pacific to the Arctic oceans. Approximately 122 kms of the
Trans Canada Trail runs east to west through all four of the member municipalities in the Region.
• The rail trail category consists of the 55km Victoria Recreation Corridor that stretches from Lindsay to
Kinmount within the City of Kawartha Lakes.
• There are a total of 21 off road trails identified within the region and they consist primarily of trails that are
appropriate for mountain bikes rather than road bikes. As many of the off road trails have not been
accurately mapped their location on the maps have been identified with a point to represent the trail head.
RTO8 has 2215.7 kilometres of identified bicycle routes within the Region. This amount of routes can provide all
levels of cycling enthusiasts with years of varied and interesting cycling opportunities. The primary cycle routes
are paved on road routes comprising 51.3% followed by unpaved road routes at 26.1% and 37% identified for off-
road trails. The two provincial and national trails include the Waterfront Trail along the Lake Ontario shoreline and
the Trans Canada Trail that traverses Peterborough County and the City of Kawartha Lakes, comprise 8.9% of trail
routes. The rail trail identified in the City of Kawartha Lakes comprises 3.8% of the total amount of trails. A
review of the existing cycle route maps showed some distinction in the character of the mapping. Paved and
unpaved roads in Northumberland County show loops of bike trails connecting communities or destinations within
the Region. Maps 1 and 2 show the extent of identified on road opportunities within Northumberland and
Peterborough Counties. There is a more extensive identification of all roads that may accommodate cyclists
through the County. Map 3 shows the map routes identified in the City of Kawartha Lakes. The Municipality has
not identified an extensive on road system and it appears they lack cycling resources. From the perspective of a
cycle tourist not familiar with the general area, clearly identified and preferred cycling routes are easier to identify

Cycle Tourism Assessment and Strategy Page 3-2


and choose from in contrasted to a detailed listing of all potential routes. Knowing which routes are available is
helpful to local cyclists but difficult for cycling tourist to interpret. Map 4 shows cycling routes within the City of
Peterborough. These routes provide a tourism and municipal transportation function.

Table 1
Existing / Identified Cycling Trails
(Kilometres / Percentage Of Trail In Each District)
Northumberland City of County & RTO8
County Kawartha City of (km) %
Lakes Peterborough
Paved Route (km) 395.8 201.7 676.9 1274.3 57.5
Percentage 31.1% 15.8% 53.1%
Unpaved Route (km) 42.6 118.4 416.8 577.9 26.1
Percentage 7.4% 20.5% 72.1%
Rail Trail (km) 0.0 83.3 0.0 83.3 3.8
Percentage 0.0% 100.0% 0.0%
Waterfront Trail/Trans Canada 107.5 49.3 41.1 197.8 8.9
Trail (km) 49.3% 24.9% 20.8%
Percentage
** Off Road Trail (km) 56.4 21.0 5.0 82.4 3.7
Percentage 21.0% 25.5% 6.1%
Number of Off Road Trails 12 6 2 20
Total Trails (km) 602.3 473.7 1139.8 2215.7 100.0
Percentage 27.2% 21.4% 51.4%
** the length of trails are listed where they are published

The Waterfront Trail and Trans Canada Trail are provincial and nationally recognized trails, known throughout the
Country. They have defined expectations from touring cyclists, connect the RTO8 to other parts of the region
creating a significant tourism product opportunity. Furthermore, because they are related to federal, provincial and
municipal funding, these trails generally receive greater interest and investment by other levels of government.
While only a small portion of the entire trail system these are key assets in the development of cycle tourism.
Through the background research it was identified that the trail east of Peterborough to Hastings is in the process of
being developed. Continued development and investment in this portion of the trail and further extension from
Hastings to Campbellford and Hastings County will be an important strategy for cycle tourism.

The total kilometres of cycling routes are distributed approximately 600 kilometres in Northumberland County;
1,000 kilometres in Peterborough County and approximately 475 kilometres in the City of Kawartha Lakes. While
there appears to be fewer trails in Northumberland County than Peterborough County, the inclusion of an extensive
amount possible cycling routes on passable roads does not necessarily reflect safe and comfortable routes that are of
interest to cycle tourists.

There are twenty off road cycle routes in the Region with twelve available in Northumberland County, six in City
of Kawartha Lakes and two in the County of Peterborough. This distribution suggests Northumberland County has
greater opportunities for off road cycling. This is reflected in the identified length of off-road trails with more than
56.4 kms. found in Northumberland County; 21.0 kms. in the City of Kawartha Lakes and 5.0 kms in Peterborough
County.

Cycle Tourism Assessment and Strategy Page 3-3


The assessment of the trails suggests a variety of sites in terms of length. Some of the trails are relatively short
found within urban areas and used for walking and cycling. In comparison areas such as the Ganaraska Forest
provide hundreds of kilometres of trail within one area with opportunity for cycle tourism and events. At the same
time other areas that might be considered for cycle tourism such as the natural areas south of Apsley in
Peterborough County that have not been identified. Overall there seems to be a stronger identification of cycle
routes within the Northumberland County consistent with the investments and promotion of cycling the County has
made.

The geography of RTO8 makes it ideal for cycle tourism. There are areas for all levels of cycling skill and
challenges that may appeal to cyclists. Cycling the Waterfront Trail along the shores of Lake Ontario is relatively
flat with scenery of the Lake, historic towns and architecture and access to extensive support facilities along the
way. The convenient location of towns, villages and rest stops make cycling along the waterfront an excellent
resource. Moving inland from the lake the hills north of the Highway 401 towards Rice Lake and Peterborough
provide opportunities for challenging physical cycling up and down land forms created by the receding glaciers
through this area. Steep hills around Rice Lake towards Hastings and Campbellford provide opportunities for the
experienced cyclist. Moving further north into Peterborough County and the City of Kawartha Lakes to the west
the topography is generally flatter making it easier for more novice cyclists. The topography is less difficult while
the scenery remains very attractive and appealing for cyclists through various lakes and watercourses.

RTO8 offers excellent landscape, scenery and views from the tops of hills, along valleys and along the many
natural features. The changing scenery through the seasons, i.e. spring, summer and fall offer variety and attraction
to bring cyclists back over various times during the year. In connection with the scenery the RTO has vistas of
Lake Ontario, the Trent-Severn Waterway System, the Ottonabee River, Rice Lake, Stoney Lake, Pigeon Lake
associated with the cottage country in the Kawarthas and Peterborough.

3.3.1 Cycling Routes, Trails and Infrastructure Gaps

With respect to cycle route mapping the most significant gap is an inconsistency between the four member
municipalities. Cycle tourists who are unfamiliar the region assume a consistency across the Region in terms of
quality, destination and categories across the Region. Efforts should be made to standardize the routes amongst the
four partnering municipalities. This standardized system should include the length of routes, road quality, signage,
direction and level of difficulty.

The routing should try to identify important designations or connections for the route. Loops can be identified by
the physical features such as the Rice Lake route or connections to various places within the region such as
Warkworth, Millbrook, Lakefield, etc.

There are limited connection points through the Region for cycle tourists making longer distance tours. Existing
connections of the Waterfront Trail and Trans Canada Trail are along the shoreline and mid point of the Region.
Another northerly route connection or a mid region connection south of Rice Lake may be attractive alternatives to
people from outside of the region.

Identification of the skill level for each of the routes may be of assistance to newcomers in the area. Identifying
routes similar to ski runs using the coloured symbols may make visitors more comfortable attempting certain routes
within the Region.

Cycle Tourism Assessment and Strategy Page 3-4


3.3.2 Cycling Routes, Trails and Infrastructure Opportunities

The primary concern of many cycling tourists is the safety of travelling on paved roads. One of the key
opportunities is to create a safe cycling environment by developing safe paved shoulders. There is a movement
across municipalities in southern Ontario working to have a consistent approach to the development of paved
shoulders. The primary focus on this movement is to reduce the annual operating costs of maintaining paved roads
within counties based on the reduced need to gravel and grade the shoulders of paved roads, a wider 1.2 to 1.5
metres shoulder provides a safe spot for vehicles to stop for emergency road repairs and stabilizes the un-travelled
portion of the road from vehicular traffic. Where county roads are replaced or reconstructed the wider shoulder will
provide excellent safe travelling lane for cyclists. Once adopted these wider shoulders should be identified on the
cycle route mapping throughout the Region.

The significant opportunities created by the Waterfront Trail and Trans Canada Trail can be enhanced by RTO8
efforts. These trails should be separately identified on any mapping and connecting routes or loops between the
Waterfront Trail and the Trans Canada Trail will fill existing gaps in the cycling network. Connecting these two
routes will offer cycling tourists a wider variety of routes and allow alternative daily cycling loops.

The Trans Canada Trail which is under development east of Peterborough should be a priority of all municipalities
to establish as an open and viable route within the region. This is a significant gap in infrastructure.

The existing off road trails identified through the inventory are a mix of local parks department, walking and
cycling trails and more challenging Ganaraska Forest Trails. This variety should be clearly identified and marked
on all mapping to help encourage the various cycling tourism interests. Avid mountain cyclists are more interested
in the longer Ganaraska Forest activities while day trip cyclists may be looking for a casual ride along the
lakeshore.

The development of signage and way-finding features will add to the cycle tourism experience. Signage at the
beginning of trails and at overnight or day parking areas will assist in cycle tourists identifying the routes and
reduce the risk of becoming lost and discouraged.

3.4 Business Services and Events

The project consultants undertook a review of business services and events in RTO8. Business services included
bike shops, rentals, accommodation, food services, convenient store, events and points of interest. For each
municipality locations were identified that provided one or more business services and events. All of these
locations are identified on the maps showing the various trails and off-road trail locations. The consultants then
undertook a review of the potential business services and events in each of the three areas and have summarized the
information on Table 2 Business Services and Events.

One of the highest orders of business services are bike shops and rentals used for the repair and service of bicycles,
parts, clothing and accessories and potentially bike rentals. Within the region there are five sites identified for bike
service. They are located in each of the municipal participants including Cobourg, Cambray, Lindsay, Lakefield
and Peterborough. Where accommodation or food service providers advertise bike friendly services the nearest
bike shop should be identified with the hours of operation and contact information so that cycling tourists can
access bike shops. As cycle tourism is advanced in the Region, bike shops can often be important partners in the
sponsorship of mapping information, biking events and in some instances hosting and organizing tourism related
cycling events.

Cycle Tourism Assessment and Strategy Page 3-5


One of the key features for cycling tourism is accommodation. Of the thirty-eight communities identified twenty-
seven have some form of overnight accommodation. The RTO8 has a wide range and quality of accommodations
including chain hotels, world class spa accommodation, a wide range of bed and breakfast establishments, country
inns and overnight camping accommodation. The camping accommodation is part of the Provincial Parks,
Conservation Authority parks, and private campgrounds that are well suited to the travelling cycling tourist.

Generally there is a higher concentration and availability of accommodation in Northumberland County and
Peterborough County and fewer narrower range of accommodation options in the City of Kawartha Lakes.
Accommodation in Northumberland County is based on a high population, proximity to Highway 401 and access to
Lake Ontario. The County of Peterborough and the City of Peterborough offer a wider range of accommodation
based on the City location and tourism destinations in the north part of the County. The City of Kawartha Lakes is
predominately rural with limited accommodation in Lindsay and some seasonal accommodation in the northern part
of the municipality.

Convenience stores offer an important service to cycle tourism. They are often the most available and ubiquitous
place to pick up snacks, have a rest before continuing on the tour. Convenience stores are generally open, longer
hours are easy to find at the main intersection of most communities. Convenience stores are found in thirty-one of
thirty-eight communities identified in the RTO8. One of the trends that may impact cycle tourism is the potential
loss or closure of convenience stores in smaller communities that lack of the population and demand for these
services. While there are no identified concerns or gaps in convenience store services, this may become an issue in
the future particularly in the northerly, more remote parts of RTO8.

Local events that attract tourists from beyond the Region may also be attractive to cycling tourists. Through our
internet research and review of materials supplied by the tourism organizations, eleven of the thirty-eight
communities identified tourism events in the community. These events were identified based on their larger
regional appeal and did not include many local events that may occur at a smaller scale. These events create
opportunities for cycle tourists to enjoy the local culture, local foods, local entertainment available within the
region. Based on a review of these events they include First Nations festivals, country fairs, Little Lake Musicfest
in Peterborough, a variety of live entertainment, music and farmers markets. Combined this wide range of events
and activities provides significant opportunities for cycle tourists to come at a variety of times in the year. While
these events occur, consideration should be given to cycling accessibility, secured cycling parking areas and traffic
management to ensure no conflict between cars and bicycles.

Points of interest were identified for all of the communities shown on the cycling route maps. Twenty-one of the
thirty-eight communities identified points of interests for the community. These points of interest ranged from built
forms such as the Peterborough Lift Locks, the lighthouse in Présqu’ile Provincial Park, and the suspension bridge
at Ferris Provincial Park. The RTO is also conducting a cultural mapping project which will further identify points
of interest related to historical figures, architecture and archaeology. This identification of significant cultural
points of interest aligns with an aging population who are increasingly interested in the heritage and cultural
attributes of a community they are visiting on holidays.

Cycle Tourism Assessment and Strategy Page 3-6


Table 2
Business Services and Events
Bike Shops / Food Convenience Points of
Location Accommodation Events
Rentals Services Store Interest
Northumberland County
Alderville First Nation ✓ ✓ ✓
Bewdley ✓
Brighton ✓ ✓ ✓ ✓ ✓
Campbellford ✓ ✓ ✓ ✓
Castleton ✓
Cobourg ✓ ✓ ✓ ✓ ✓ ✓
Colborne ✓ ✓ ✓ ✓ ✓
Garden Hill ✓ ✓ ✓
Gores Landing ✓ ✓ ✓ ✓
Grafton ✓ ✓ ✓ ✓
Harwood ✓ ✓
Hastings ✓ ✓ ✓
Port Hope ✓ ✓ ✓ ✓ ✓
Warkworth ✓ ✓ ✓ ✓
City of Kawarth Lakes
Bethany ✓ ✓
Bobcaygeon ✓ ✓ ✓ ✓
Cambray ✓
Coboconk ✓ ✓ ✓ ✓
Fenlon Falls ✓ ✓ ✓ ✓
Kinmount ✓ ✓ ✓ ✓
Kirkfield ✓ ✓ ✓ ✓
Lindsay ✓ ✓ ✓ ✓ ✓ ✓
Omemee ✓ ✓ ✓
Oakwood ✓
Pontypool ✓ ✓
Woodville ✓ ✓ ✓
County of Peterborough &
City of Peterborough
Apsley ✓ ✓ ✓
Bridgenorth ✓ ✓ ✓
Buckhorn ✓ ✓ ✓ ✓
Burleigh Falls ✓ ✓
Havelock ✓ ✓ ✓ ✓
Hiawatha First Nation ✓ ✓ ✓
Keene ✓ ✓
Lakefield ✓ ✓ ✓ ✓
Millbrook ✓ ✓ ✓ ✓
Norwood ✓ ✓
Peterborough ✓ ✓ ✓ ✓ ✓ ✓
Warsaw ✓ ✓ ✓

3.4.1 Business Services and Events Gaps

The gaps in business services evolve around convenience for the cycle tourist and understanding of the cyclists
needs. For accommodation providers, especially bed and breakfast, a stay of more than one night may be required
on busy summer weekends and more frequently on holiday weekends. For travelling cyclists a one night
accommodation is usually preferred in order that they may continue on in their tour. All forms of accommodation
providers should be flexible to provide for one night accommodation for cycle tourists.

Cycle Tourism Assessment and Strategy Page 3-7


Business services including accommodation providers, restaurants and convenient stores should consider the ability
to park bicycles in a secure, well lit and visible area to minimize the potential of theft or damage to the bikes. The
bike racks must allow secure locking systems that will ensure the bike remains in place and will not damage the
bike. The layout and design of bicycle parking often creates an inconvenient or potential risk to damaging the
bicycle and should be considered in relation to the proximity to the entrance and convenience to the cyclists.

Accommodation providers should also consider the ability to repair or clean bicycles that may need service over the
course of the stay. Special areas onsite that can accommodate bike cleaning and bike repair can be identified out of
the weather elements.

Cycle tourists travel with a variety of luggage configurations. Some cyclists carry everything they need with them
while others would like to have their luggage transferred by a business to improve their travel speed and enjoyment

of the tour. Very few accommodation providers have a luggage transfer service unless the service is part of an
organized group tour.

Some cycle tourist accommodation is located some distance from meals, events, points of interest or access to bike
repair. Some form of shuttle service is often a way to provide greater access to these other tourist amenities.
Shuttle service can be provided by taxi, rental vehicle or by the accommodation provider. Normally cycle tourists
are willing to travel up to two kilometres after cycling for the day to find other tourist venues.

Some form of shuttle service may also be appropriate to bring cycle tourists across a difficult terrain or to the top of
a particularly scenic view.

3.4.2 Business Services and Events Opportunities

Some of the gaps in business services can be bridged through information and educational resources available to
business services to understand the unique interests and needs of cycle tourists. An annual forum to discuss the
kinds of services available to cycle tourists may be create a more consistent approach to cycle tourism businesses
and enhance the cycling tourist product.

The development of a regional luggage transfer and / or shuttle service to provide vehicular access to cycle tourists
would be a benefit. This kind of service could be an extension of an existing courier company or part a cab
company service uniquely suited to cycle tourists. There could be an identified business to meet the specific needs
of cycle tourists with set rates and tariffs for distances within the region.

The aging population and increasing interesting interest in cycle tourism may create opportunities to market and
promote cycle tourism packages discounted in the off season or extend tourist stays. This may create an opportunity
to enjoy the fall and spring seasons that have unique scenery opportunities and extend the accommodation season of
various service providers.

The offering of unique cycling routes within the region could create an event around completing all the routes
within one season and obtaining recognition from the RTO8 for the accomplishment. The development of a
cycling passport idea where certain points of interests would verify participation of a tourist may create a unique
cycle tourism achievement in Region.

While there are a number of cycling events identified within the region, there are opportunities to partner with other
cycling organizations such as the Waterfront Trail or the Trans Canada Trail and schedule specific cycling events

Cycle Tourism Assessment and Strategy Page 3-8


when those trails are actively being used. The RTO8 and local municipalities could provide rest stops, close the
road to traffic or create a party atmosphere around participants in the Waterfront Trail Ride or similar events. The
RTO and local service organizations could consider holding mass participation events using Trent University, Sir
Sandford Fleming or other large institutional accommodation providers.

In order to provide a consistent a level of service cycling tourists a designation recognizing the service provider
would provide confidence to the cycle tourists as to the expectation and level of service provided. The County of
Northumberland has identified thirty service providers through the Welcome Cyclists Network banner that could be
extended to other municipalities in the Region. This designation would guarantee that cycling facilities would be
provided onsite and that the provider understand the specific needs of cycling tourists.

3.5 Information and Marketing

One of the primary assets for any information and marketing for cycle tourism product development is the tourism
website for each of the partner municipalities in the RTO. The website will give an indication of cycle tourism
infrastructure, cycle tourism businesses and cycle tourism events. Through the background research the consulting
team evaluated each of the three websites of the partner municipalities to determine the ease and convenience of
cycle tourism information access.

Northumberland County Tourism website initiated the cycling information under the heading ‘Outdoor Adventure’.
Outdoor Adventure provided one link to trails and cycling; the cycling link identified routes and Welcome Cyclists
Network. The routes link identified five specific routes described and mapped each of them. It also identified the
Trans Canada Trail link; the Waterfront Trail Link, the Ganaraska Forest and the Northumberland County Forest as
infrastructure available for off road cycling. The Welcome Cyclists Network icon was intended to identified
businesses who had been designated for cycle tourism, the link did not function. The website also included cycling
outfitters (two businesses identified) and cycling clubs (3 not-for-profit clubs in Northumberland County).

The website also identified a variety of accommodation types from luxury spas, bed and breakfast, campgrounds
and RV locations and chain hotels. The website identified arts, culture, heritage and events all in an easily
accessible format and presentation. The Northumberland County Tourism website provided an excellent one, stop
source of information for cycling tourism within the County.

The Peterborough and Kawartha Tourism website provide an option of Relax and Play. Under the Relax and Play
drop down menu options were Adventure Travel and Parks and Trails. Under the Adventure Travel there was no
reference to outdoor cycling. Under the Parks and Trails there were two cycling trails maps, one for the City of
Peterborough and one for the County of Peterborough. There were no supporting links to other cycling resources,
clubs, are identified preferred cycling businesses. The website offered good selection on a variety of
accommodation types and selection of food choices. Overall the Peterborough and Kawartha website had a limited
number of cycling website resources.

The City of Kawartha Lakes Tourism website is named ‘Explore Kawartha Lakes .com’ Under the heading of
Experience it identified Outdoor Adventure which lead to walking, hiking and cycling. The website identified the
Victoria Rail Trail Corridor, the Trans Canada Trail, and seventeen trail maps within the City. There was also a
link to the Kawartha’s Cycling Club and ‘Map My Ride’ cycling routes. The ‘Map My Ride’ cycling routes was
not active. Many of the trails identified were part of the Health for Life and Taking Action for Healthy Living.
Many of these trails routes are for hiking and walking with limited availability for cycling. There did not appear to
be any identified on road cycling routes shown on the website.

Cycle Tourism Assessment and Strategy Page 3-9


3.5.1 Information and Marketing Gaps

The gaps in information marketing reflect the different in topography and natural features of the various counties.
Northumberland County in the south has an abundance of quiet paved routes suitable for cycle tourism. As you
move further inland away from Lake Ontario there is a greater opportunity and emphasis on boating and water
related activities, trails and hiking. The northerly tourism websites had a greater overall interest in the lakes,
waterways, Trent Severn waterway system that are unique to the area.
The Peterborough and Kawartha’s websites have limited cycling specific resources and has limited links to
organizations which are beyond the tourism organization. Greater emphasis on cycling clubs identification of the
Trans Canada Trail through Peterborough and potential links to other areas within the region would be helpful.
The City of Kawartha Lakes website appears to emphasize off road cycling and hiking opportunities. There are
opportunities to develop area specific on road routes. The website should be updated to ensure links identified on
the website are functional to offer reliable and high standard information service.

3.5.2 Information and Marketing Opportunities

The following marketing opportunities are intended to create a consistent focus on cycle tourism product across the
RTO8. The intent is to link routes, information and accommodations in order to create a seamless cycle tourism
product across the Region.
• Establish website links between the three municipal tourism organizations to share information and data
specific to cycle tourism.
• Invite cycling organizations within the region to upload cycling events onto the tourism website through a
password protected system whereby executives of the cycling organizations take responsibility for sharing
cycling activities within the region.
• In order to raise the awareness of cycling in the Region additional photographs of active cycling by various
market segments at different times of the year will encourage people visiting the website to enjoy cycling in
the region.
• The cycling routes that are posted onto the website are in PDF form hard copy. The next wave of
marketing and information will effectively download the routes from the website onto digital hand held
devices such as GPS or IPhones to be taken with the cyclists on route. This provides added convenience,
information and safety in the travelling through the Region.
• The Cycling Tourism website can sponsor scavenger hunt; passport; geocaching; or related cycling
activities. These types of activities would encourage both on road and off road cyclists to explore various
parts of a municipality, find specific information and submit that information for recognition or prizes
offered by the tourism website.
• The RTO8 or member tourism organizations could develop further cycle tourism product by sponsoring
cycling events within the Region. These cycling events may be at an introductory, touring or competitive
level offered through local cycling or non-profit organizations.
• The RTO8 could identify potential partnerships to build on existing major trails including the Trans Canada
Trail and the Waterfront Trail firstly by promoting these trails, identifying and developing links between
the two trails in the Region.

Cycle Tourism Assessment and Strategy Page 3-10


• RTO8 could identify other organizations such as the Green Belt or the Oak Ridge Moraine as partners
within the RTO8 on which to develop special events within the region.
• The RTO8 and member municipalities can participate in tourism and bicycle marketing events such as the
spring Toronto Bike Show where other Regions promote cycle tourism products.
• The RTO8 could invite cycling tourism writers to visit the area and prepare cycling articles about the
features of the Region for publication in national and international magazines.
• The RTO8 could partner with cycling clubs to create web links promoting activities, events and
information about cycling in the Region.
In addition to website marketing all three regions have identified brochures and maps providing information to
cyclists and tourists alike. Overtime with increasing accessibility to hand held digital devices the primary source of
information will continue to grow in digital formats.

3.6 Best Practices in Cycle Tourism Websites

3.6.1 All the Information in One Place

Consider all of the resources that might be needed for a cycling holiday: bike paths, bike routes, tour routes, bicycle
rentals, accommodation, camping, meals, bike shops and bicycle touring related businesses. Cyclists often find that
having arrived at the location for their ride, they have forgotten something that they need for their ride or that they
require a minor repair. Consider where visiting cyclists are going to start their ride. If they bring their bicycles for
the day where can they park their car? This can present a problem for day visitors since parking for a day or longer
is often regulated or prohibited.

All of the required cycling information needs to be accessible in one place on a web site and in printed material for
those who do not use the internet. Information centres should be located near parking areas where cyclists can
leave their motor vehicle for the day or more. Internet access should be available nearby so that cyclists can obtain
information, see maps and make reservations for accommodation or other services. Up to date information is more
easily made available through a website that can be printed on demand than a printed document.

Three best practice cycle tourism web sites are described below. They provide good examples of what is being
offered to cycling tourists in Quebec and California and offer valuable insight into the market potential.

3.6.2 Veloroute des Bluets – Saguenay Lac St. Jean, Quebec

Veloroute des Bluets in the Saguenay Lac St. Jean area of Quebec has a best practice cycle tourism web site at
www.veloroute-bleuets.qc.ca/en/. This is a good example of a region with a single loop route and a recently
developed state of the art bilingual web site reflecting a full consideration of cyclists needs. It includes a
downloadable guide which can be ordered in print form with ten detailed maps of the trails and networks, lodging,
attractions, parking, bike rentals and pictures. A downloadable GPS guide is also available. The route is being
advertised internationally through the Adventure Cycling Association in the United States.

Free authorized parking spaces with no time limit are available close to the route and in towns. Thirty six rest areas
are provided equipped with picnic tables, waste receptacles and bike racks.

Cycle Tourism Assessment and Strategy Page 3-11


Three “Maisons du Vélo” information and service centre are available along the Véloroute des Bleuets, open daily
from late June until September. They provide tourist information, internet access, light meals, rest areas and sell
products. Staff provide any required assistance or information to bike vacationers.

Eighty volunteers wearing red “Véloroute des Bleuets Ambassador’’ jerseys ride the route everyday in order to
greet, inform and ensure the safety of cyclists. They are all equipped with a cellular phone and tools to carry out the
mechanical repairs for cyclists in distress, give first aid or answer questions. They have received training on the
route, tourist attractions and bicycle mechanics as well as being certified in cardiopulmonary resuscitation.

Luggage transfer service is available daily from mid June to mid September and by reservation on other dates. The
rate is $40. per person, including a 3-4 day trip around the lake with a regular-sized suitcase plus $10 per additional
day. Tents and coolers are available for rent at an additional charge.

The route totals 256 kilometres plus associated trails including La Pointe Taillon National Park. Three, four and
five day itineraries are described. The surface is 90% paved and the rest is surfaced with stone dust. The network
is made up of 31% bike paths, 27% designated road surfaces, and 42% paved shoulders. Paved bike paths are built
exclusively for route users and completely isolated from roadways. Paved shoulders are strips of 1.5 to 1.7 meters
on either side of a roadway. Designated road surface are low traffic streets or roadways designated as a cycling
path without corridors reserved for cyclists, and with appropriate signs to warn drivers of the presence of cyclists.

(www.veloroute-bleuets.qc.ca/en Veloroute des Bluets)

3.6.3 Santa Barbara County, California

Santa Barbara County California provides good information for cyclists at www.bike-santabarbara.org. This region
includes the city of Santa Barbara and a wine producing area made famous by the 2004 movie “Sideways”. This is
a good example of a region with several routes within and through it. The web site contains an abundance of
relevant information but very little of it is accessible directly through web site links. It would be more useful to
have live links to the web sites for listed items and more downloadable maps and tourist information.

The home page includes weather, travel information and a list or bicycling events with live links. There are maps
and information for eight different self guided rides varying in length from 10 to 52 miles. Maps can be printed
showing the route, turn by turn directions, attractions and topography. The rides are on quiet streets and roads with
bike lanes, or paths separate from traffic. There is a warning that the rides are not for beginners or young children
on their own bikes. Users can also choose to look at listings for twenty two different bike tour companies, mountain
biking information, bike club rides, routes for cycling through the county and Google rides. Bike shops, bike
rentals and bike companies are listed.

Accommodation listings include bed and breakfasts, hostels, campgrounds and bike friendly inns by location. The
bike friendly inns offer special services for cyclists which in some cases include bike wash area, bike assembly
area, storing shipped bikes, free use of bicycles, bicycle rentals and secure bike storage.

They list visitor information offices, maps and books, bicycling tips, newsletters from the Santa Barbara Cycling
Coalition and the Tour of California called “The Greatest Cycling Race in North America”. One part of that race is
a competitive time trial being held in the County at Solvang for the fourth year. This has become a major spectator
event associated with other cycling related activities before and after.

Cycle Tourism Assessment and Strategy Page 3-12


3.6.4 Linear Park Le P’Tit Train du Nord, Quebec

A 230 kilometer linear park in the Laurentians region of Quebec between St. Jerome and Mont Laurier, Le P’Tit
Train du Nord is a scenic rail trail developed after rail use ended in 1989 offering only bicycling and in-line skating
in the summer along with cross-country skiing, ski-skating or snowmobiling in winter. This trail, through an
established ski resort area, is partially paved and partially compacted granular. The train stations have been
retained and operate as service centres. www.laurentians.com/parclineaire

The attractive bilingual web site provides an abundance of information on the trail, nearby services and
attractions. There is a printable map, elevation profile and distance table with an order form for printed
information. Information is provided for the sections of the trail with places and services within 3 kilometres
including restaurants, accommodation, camping, bike shops, banks and parking. A reservation service is available
to help visitors arrange their itinerary, accommodation and transportation. An exclusive transportation service
located in the old train station at the southern start of the route, carries passengers, bicycles and baggage. The route
is patrolled. Free parking is available at the northern and southern starting points. Links are provided to three bike
tour companies who offer packages in the area and to the Tourism Laurentides for complete regional tourist
information.

This trail is not linked to other bike routes and there is no established public transportation from Montreal. The
expectation is that users will arrive by motor vehicle at the starting point. By looking at another web site you can
find information for cycling to the P'tit train du Nord from Montréal using Québec's "Route Verte" across Montreal
and Laval on bicycle lanes, paths and the Lower Laurentians Trail. It indicates that the route is difficult to follow
and there are some locations where cyclists have to ride on busy streets. It is about 60 kilometres from the centre of
Montreal to the southern starting point at St. Jerome. www.gobiking.ca/p-tit-train/index.html

The “Santa Barbara County” web site is for an area that is most similar to this Region. The “P’Tit Trail du Nord”
site is for a rail trail and provides a good example of how tht resource can be well developed for cycling. The
“Veloroute des Bluets” site is a superb example of how cycle tourism is being used to assist the economic
development of a region remote from major centres of population. They serve as worthy examples of making use
of the internet.

Cycle Tourism Assessment and Strategy Page 3-13


4 DISCOVERY SESSIONS

4.1 Background

An important part of the cycle tourism assessment and strategy was to engage the regions cycling stakeholders in a
forum to discuss cycle tourism opportunities, gaps and recommendations. These stakeholders include cycling
clubs, partner tourism organizations, business service providers and municipal representatives within the Regional
Tourism Organization 8. All participants have a direct interest in the product development of cycle tourism. Their
participation was intended to enrich the background information available to RTO staff and the Consultants,
highlight the strengths and opportunities of cycling within the region and propose recommended investments to
further cycle tourism.

Notice of the two Discovery Sessions was prepared and sent by the Region of Tourism Organization 8. It was
distributed to a list of stakeholders developed with the assistance of other cycling organizations and the member
municipalities. The first session was held April 19, 2011 from 2:00 p.m. to 5:00 p.m. at the Black Diamond Golf
Course on Pontypool Road, east of Pontypool. A second session was held April 20, 2011 from 2:00 p.m. to 5:00
p.m. at the Best Western in Cobourg. There were approximately 30 participants at the first session and 25
participants at the second session. There was a broad spectrum of stakeholder participation from all facets
including cycling clubs, organizations, service providers, municipal representatives and tourism promoters.
Participants were asked to sign in and discuss specific questions on cycling tourism at working tables. There was
also an opportunity to submit written comments after the Session.

The format of the Session provided an introduction to the Strategy and Assessment by the Project Consultants.
Participants then formed working tables where they were asked to discuss the following three questions:

1. What are the opportunities, strengths and positive characteristics of cycling routes, trails and infrastructure;
cycling accommodation, food and services; and cycling information, destinations and promotion that
support cycle tourism in Regional Tourism Organization 8?

2. What are the gaps, challenges and concerns of cycling routes, trails and infrastructure; cycling
accommodation, food and services; and cycling information, destinations and promotion that limit cycle
tourism in Regional Tourism Organization 8?

3. Based on your experience in other places what are the key recommendations, improvements and
investments for the next 1-3 years for cycle tourism business operators; information and marketing
strategies; and cycle tourism product development strategies to enhance the Region Tourism Organization 8
as a cycle tourism destination?

After twenty minutes of discussion on each of the three questions, each working table was invited to share their
comments and recommendations with the rest of the participants. The Consultants recorded their comments on
flipcharts which formed the summary of the following sections cycling opportunities, cycling gaps and
recommendations. East of the working tables created a significant level of discussion with many insightful
comments being presented. This form of participation not only provides important information but also helps build
the commitment and interest to cycling tourism in the Region. Similar sessions may be helpful in the future as the
educational toolkit is presented and shared amongst service providers. We did receive additional comments on

Cycle Tourism Assessment and Strategy Page 4-1


cycle routing in the Region but no submissions were received on the comments sheets available at the Discovery
Sessions.

4.2 Cycle Tourism Opportunities

This section provides a summary of opportunities, strengths and positive characteristics for cycle tourism in the
Region. It is divided into three sections as follows: cycling routes, trails and infrastructure; business services and
events; and information and marketing. The bullet points are a synopsis of comments with no priority ranking. The
comments provide a unique perspective from broad spectrum of session participants.

4.2.1 Cycling Routes, Trails and Infrastructure

• A mixture of on-road, off-road and rail trail cycling opportunities;

• Many quiet low volume, paved cycling roads;

• Off-road cycling in the Ganaraska Forest Centre in Northumberland and Peterborough

• Several interesting cycling destinations include Petroglyphs Provincial Park and the Warsaw Caves;

• Good day trips of easy 40km to 60km cycling routes in the area;

• Excellent out and back trips of two to three days;

• Trails and roads to Durham Region on west;

• Opportunity to link Northumberland to Peterborough and Kawartha Lakes;

• Trent Severn Waterway trails;

• Many paved secondary roads;

• Rural flavour and Mennonite communities;

• Abandoned rail lines for trails;

• The Waterfront Trail and TransCanada Trail provide safe, well known routes through Northumberland
County, County of Peterborough and City of Kawartha Lakes;

• The variety of topography from flat along Lake Ontario to the rolling hills south of Rice Lake;

• The Trent Severn Waterway, rivers, trout and salmon migration fish derbies;

• Lots of paved roads with low traffic volumes;

• Former rail beds converted to cycling trails;

• Many off road cycling locations;

Cycle Tourism Assessment and Strategy Page 4-2


• Strategic location of the Region between Toronto and Prince Edward County and within 1.0 – 1.5 hours
of the Greater Toronto Area;

• Beach access to Lake Ontario for scenic views and swimming;

• Countryside scenery to enjoy the cycle touring;

4.2.2 Business Services and Events

• Off-road bike races held in the Ganaraska Forest

• Many services available in small towns throughout the region including Millbrook Bakery, Warsaw
Bakery, Douro General Store and many others;

• Access to the region from the VIA Bike Train stopping in Cobourg;

• Variety of accommodation from camping, bed and breakfast, inns, chain hotel and exclusive spas;

• Opportunity to leverage Peterborough July triathlon event with 1800 participants;

• Good campground accommodation with amenities;

• Stores in small hamlets, such as the Castleton General Store;

• Strong long term potential for growth and development of cycle tourism;

• Cycling lifestyle with club and solo riders;

• Active bike clubs in the Region;

• Cycling museum in Little Britain;

• Thirty accommodation, visitor, services and attractions that are designated “Welcome Cyclists”
through the network;

• Identified attractions and destinations such as the Big Apple, the Oak Heights Winery, Presqu’ile
Provincial Park, Victoria Park in Cobourg, architectural features in Port Hope;

• The Warkworth artisans community;

• Geocaching activities in the Ganaraska Forest;

• Canyon Mountain bicycle and canoe rentals with pick-up at the hotel;

• Accommodation providers such as Best Western and Victoria Inn where they have storage for cycling,
a onsite washing area for cyclists, a bike pump and tire repair equipment;

• Birding activities, cycling paths in Presqu’ile Provincial Park;

Cycle Tourism Assessment and Strategy Page 4-3


• Lots of festivals and special events such as the Waterfront Festival, Jazz Festival, Shelter Valley Folk
Festival, campgrounds in Shelter Valley;

• Parks, architecture, cultural and heritage sites;

• Recognition awards for the Region related to cycling; and

• Hub motors could be available on rental bikes to help slower riders.

4.2.3 Information and Marketing

• Location close to large population of possible tourist and cyclists in the GTA;

• Peterborough City and County offers bike route maps;

• Peterborough County is undertaking cultural heritage mapping to identify destinations for cycle tourist;

• People are making healthier choices towards active vacations such as cycling tourism;

• Pod casting and geocaching are becoming accepted and broadly known activities;

• Outdoor maps and trails identified on the Free Wheelers website without cost;

• GPS mapping with tourist information is available for use by tourists;

• You Tube and Facebook social networking are available to market and inform potential customers;

• Day trip resources are mapped for all of the Region.

4.3 Cycle Tourism Gaps

This part of the summary identifies gaps, challenges and concerns of cycle tourism in the RTO8. Comments are
divided by infrastructure, business services and information. This section identifies the unique perspective of user
groups and service providers as to the challenges around cycle tourism development in the Region.

4.3.1 Cycling Routes, Trails and Infrastructure

• Lack of safe shoulders for cyclists and limited shoulders on uphill grades for safety;

• Ganaraska Forest has many alternative recreation uses and the signage is confusing and hard to
navigate;

• There is a lack of cycling stops due to widely spaced services in the more challenging areas especially
east of Peterborough;

• The lack of places to cycle in the northern part of the Region;

Cycle Tourism Assessment and Strategy Page 4-4


• Some of the identified cycling routes have poor quality roads and are busy reducing enjoyment and
safety

• Lack of continuity in trails including Trans Canada Trail east of Peterborough;

• Multi/use trails for ATV, Horses and others make cycling unsafe;

• Accessibility to washrooms the ability to fill-up on potable water is limited thereby reducing
enjoyment;

• Inadequate maintenance of garbage cans and trail appearance reduces the tourist experience;

• City of Peterborough cycle routes do not connect with County of Peterborough routes;

• Off-road trails in Ganaraska Forest in Northumberland, number one issue is poison ivy that lines the
roads and trails;

• Need to link bike lanes, bike lanes are expensive;

4.3.2 Business Services and Events

• Challenges to provides groups of cyclists with overnight accommodation especially in smaller hamlets
such as Millbrook;

• Lack of clearly identified overnight camping for cyclists;

• There is an absence of support facilities in the north part of the City of Kawartha Lakes and
Peterborough County;

• No clear identification of festivals and their benefits to cyclists;

• Lack of understanding and accommodation of cycle tourism by accommodation providers, such as bed
and breakfast services;

• Lack of connection between business owners and cycling community;

• Accommodation providers need to facilitate a service area, potentially drop sheets for services in the
room;

• Ontario motorists poor attitude towards cyclists and the need to promote ‘Share the Road’ attitudes;

• Improving education and understanding about cycle tourism in the area;

• Limited role of rental bikes as a resource to tourism;

• Need guide service to provide advice to cycle tourists;

Cycle Tourism Assessment and Strategy Page 4-5


• How to manage free loading cyclist campers who do not want to pay for services;

• Liability issues related to allowing and accommodating cycle tourists

4.3.3 Information and Marketing

• Mapping for cycle tourism and services is limited and the signage needs to match the mapping;

• Identification that a municipality is cycling friendly is not clearly indicated;

• Lack of maps for circle tours;

• Need to develop a cycling culture with share the road signs, driver education and routes planned for
safety – identify the region as a cycling community;

• Lack of availability of maps

• Education of how to deal with touching poison ivy through the trails;

• Additional education to promote the area as a cycle friendly destination;

• Concerns by municipalities that promotion of travel by cycling would increase the public liability;

• Concerns around the danger to cyclists and safety of cycling in the community;

• Need a brand to market

• Need to interest travel magazines and writers with donated accommodation

4.4 Cycle Tourism Recommendations

The following recommendations were formed through the discovery sessions and will help focus the development
of a cycle tourism product within the Region. The recommendations are divided by infrastructure improvements;
business service and information / marketing recommendations. The recommendations reflect the various
perspectives of the stakeholders.

4.4.1 Cycling Routes, Trails and Infrastructure

• The Ganaraska Forest is a significant resource with over 100 kilometres of off-road trails;

• The Trent Severn Waterway is a potential route and natural resource for cycling;

• Lesser travelled roads provide heritage destinations which could be connected to the historic and
cultural mapping undertaken by the County;

• Preservation of a cycling route into Peterborough adjacent to the Peterborough Airport as identified
through the environmental assessment process;

Cycle Tourism Assessment and Strategy Page 4-6


• Signage for promotion, visibility and education;

• Add signage to Highway 401 and other major roads identifying the region as ‘cycle friendly’;

• Add infrastructure by linking of trails between Peterborough and the City of Kawartha Lakes;

• Add bike lanes with resurfacing or reconstruction projects;

• Links north to Peterborough

4.4.2 Business Services and Events

• Sponsoring cycling races in the region through the Ontario Cycling Association, the RTO was
approached by the Canadian Cycling Championships and was considering sponsoring the 2013 / 2014
championships with 1500 racing cyclists and 10,000 sportif cyclists;

• Participation in Pedal for Hope ‘Becel Heart and Stroke Foundation Rides’;

• Make use of the recreation centres and community facilities available in small municipalities such as
the Millbrook Fairgrounds;

• The Kawartha Highlands Signature Site has 200 campsites over 800,000 acres and provides significant
opportunities for off-road trails;

• Creating opportunities for casual cycling, overnight accommodation such as warmshowers.com;


couchsurfers.com; as a place to stay;

• Create discount keys to offer incentives for travelling cyclists to stay in the area or obtain discounted
prices for services;

• That campsites offer breakfast services to the cycling campers similar to services in Europe;

• Use models from other areas such as Pennsylvania, Elgin County and Collingwood Grand Fondo;

• Get support from municipal councils and relate cycle tourism to official plans

• Build health unit support and partnerships for cycling in the Region

• Demonstrate financial benefits to convince municipal councils to buy-in

• Have special road closures on certain days to promote cycling;

• Bidding on major cycling events using volunteer base;

• Access funding and media for large event;

• Marketing to attract out of region events;

Cycle Tourism Assessment and Strategy Page 4-7


• Developing spectator sports, cyclocross, family events and tours;

• Possible road closing for cycling events and activities;

• Scavenger hunt event by bicycle to promote the Region

4.4.3 Information and Marketing

• The ability to download mapping onto digital handheld GPS devices;

• Information packages for cyclists:

• Toolkit information for stakeholder businesses and collaborate with them;

• Web site for cyclists in region

• Provide information that can be downloaded on handheld devices with specific applications for cyclists

• Develop a cycling advocacy group in the region to promote education awareness and safe cycling;

• Send out cycling ‘Share the Road’ information in the tax notices;

• Send cycle information out through the vehicle licensing program;

• Add cycling safety information on the garbage / recycling calendar sent to the community;

• Create a slogan contest to promote the region as cycle friendly;

• Create a Northumberland County’s cycling apps for download into digital handheld devices for trails,
accommodation, services and food;

• Develop a Facebook page of cycling groups that is immediately accessible;

• Create a YouTube video on cycling near Northumberland such as the winter cycling adventure across
Rice Lake;

• Develop a training video for cyclists to where Northumberland County and RTO 8 is featured for
indoor bicycle trainers;

• Booth and material for bike show in Toronto;

• Easy to access maps and services:

Cycle Tourism Assessment and Strategy Page 4-8


5 CYCLE TOURISM PRODUCT DEVELOPMENT STRATEGIES
The following cycling tourism product strategies are divided into three section: Cycling Routes, Trails and
Infrastructure; Cycling Business Operators and Events; and Cycling Information and Marketing. Each section
offers specific strategies and defined projects for the RTO8 or member groups to consider undertaking over the next
number of years as budgets and priorities permit. Cycle tourism strategies are shown in bold with following
explanations and specific projects in plain type.

5.1 Cycling Routes, Trails and Infrastructure

5.1.1 Cycling Infrastructure

Request a review of the standard for Municipal and County paved roads throughout the region, particularly
those on designated cycling routes with significant volumes of traffic, to provide a paved shoulder wide
enough for cyclists to travel without interfering with other motor vehicle traffic.

“Share the Road” signage should be posted on all designated on road cycling routes.

Consider the separation of bicycle and motor vehicle traffic where justified

Encourage and support the Province in making motor vehicle drivers more aware that cyclists are legitimate
users on roads including Provincial legislation for safe passing of bicycles.

Work with the TransCanada Trail to complete improvements to off road trails from Peterborough to east of
Campbellford.

The completion of the TransCanada Trail through this area would be a valuable extension to the already completed
sections west of Peterborough. An abandoned rail line right of way is available.

Develop good connections through urban areas for the TransCanada Trail route and links to other trails to
make the area more attractive for tourists.

Routes within both Peterborough and Lindsay are not well developed or signed for easily finding the route through
the cities. It makes cycling very difficult for tourists who are unfamiliar with the area and want to travel from one
side of the city to the other. As more trails develop this becomes more important.

Painted route signs on roads should be considered to avoid problems of signs being damaged or removed.

Where partner municipalities undertake transportation master plans, the municipality should include a review of the
cycling routes with specific consideration of tourism routes.

5.1.2 Providing A Safe Place For Cyclists

The feeling of safety when bicycling is a major factor for many cyclists. This is a particular concern for families
with children, for mature adults and others who are relatively inexperienced cyclists. Motor vehicle drivers in
Ontario are not accustomed to sharing the road with cyclists and many resent having to allow cyclists space on busy
roads. The volume of large trucks and recreational vehicles on many roads during the cycling season increases the
sense of discomfort. Many cyclists do not feel safe bicycling on roads.

Cycle Tourism Assessment and Strategy Page 5-1


Through the fifteen years of operation of Bike On Tours in Ontario there have been frequent requests for good and
safe places to bicycle – places where there are well maintained and preferably paved paths and trails where cyclists
do not have to compete with motor vehicles.

Share the Road Cycling Coalition province wide survey in September 2010 found that: “As in the 2009 study, safer
roads are at the top of the agenda when it comes to helping and encouraging Ontarians to cycle more. The build out
of infrastructure at the local level remains a key focus of concern.”

(www.sharetheroad.ca/files/Stratcom-Survey-2010.pdf)

The Ontario Ministry of Transportation “Cycling Skills” web site says: “drive in the right-hand lane, or as close as
practicable to the right edge of the road except when preparing to turn left or when passing another vehicle. For
cyclists, you must ride far enough out from the curb to maintain a straight line, clear of sewer grates, debris,
potholes, and parked car doors. You may occupy any part of a lane when your safety warrants it. Never
compromise your safety for the convenience of a motorist behind you.” (http://www.mto.gov.on.ca/
english/pubs/cycling-guide/section5.0.shtml) Can Bike and other safe cycling courses teach cyclists that they may
ride within two feet of the edge of the road pavement. Many motorists do not recognize that they have an
obligation to share the road with cyclists. Many cyclists do not feel safe in traffic unless they stay uncomfortably
close to the edge and have had experiences of being forced off the roadway by motor vehicles.

The traditional road design in Ontario did not provide for any paved shoulder and consequently there is no space
that can be used by cyclists without effecting motor vehicle use of the road. Some transportation engineers have
concluded that having a paved shoulder makes good sense for improved road maintenance and operation and are
increasingly adopting this standard.

Begun in the 1990’s and established as policy in 2001, the County of Lennox and Addington centred at Napanee is
constructing paved shoulders in road reconstruction or rehabilitation projects unless they are physically impossible
to construct. They are built to either 1.2, 1.5 or 2.0 meter widths depending on traffic volumes, percentage of trucks
and road width available. This includes, but is not limited to, twelve identified routes 576 kilometres in total length
for pedestrians, joggers, cyclists and other non-motorized means of active transportation. These were intended to
promote tourism, economic development, recreation and healthy lifestyle activities. They have also recognized the
operational benefits of reducing edge of pavement breakup, less shoulder grading and gravelling, less shoulder
stone to clean out of ditches, improved snow removal not on frozen gravel shoulder, providing a safe and secure
roadside for traffic and shoulder users and eliminating the need for awkward grading and vegetation growth control
in some areas. (Steve Roberts, Manager, Roads and Bridges. The County of Lennox and Addington’s County
Trails Network)

Grey County centred at Owen Sound adopted a similar policy in 2009 based considerations of road maintenance
costs, concluded that “over a period of fifteen years, paved road shoulders are less costly to install and maintain
than gravel shoulders. Paved shoulders are also safer for the traveling public.”
(greydocs.greycounty.ca/ucm/groups/public/documents/greypolicies/gc_015016.pdf)

People would bicycle more if they had a safe place to bicycle or the perception of a safe place to bicycle. Although
some cyclists will prefer to stay on bike paths this should not be the only place that they can feel safe. The space on
roads for cyclists needs to be clearly identified unless there are very low motor vehicle traffic volumes. This
includes the separation of bicycles and motor vehicles in areas of high traffic volume and adequate lane width.
Standards should be established for paved shoulders. Generally they should be 1.5 to 2 meters in width.

Cycle Tourism Assessment and Strategy Page 5-2


These concerns resulted in safe passing legislation, providing for one-meter distance between bicycles and motor
vehicles, being introduced in a private members bill to the Ontario Legislature on May 18, 2010. This bill has not
been passed although is has merit and there are precedents in a number of states in the United States.

To encourage cycle related tourism providing a safe place for cyclists needs to be taken into consideration to
make your region bicycle friendly. This should include:

• reviewing the standard for paved roads, particularly those with high volumes of traffic, to have a paved
shoulder wide enough for cyclists to travel without interfering with other motor vehicle traffic

• considering the separation of bicycle and motor vehicle traffic where justified

• posting “Share the Road “ signage and

• supporting Provincial legislation for safe passing of bicycles

Trails for bicycles need to be well-maintained and adequately designed for all intended users. Hard surfacing is
best. Fine gravel surfaces are adequate for all cyclists but they require maintenance. Good drainage is important.
Storm water erosion on grades, horse hooves, footprints and tire tracks can make trails rough and unsafe.

On multi-use trails the width should be adequate for intended users. When there is heavy usage with many
competing users it may be necessary to consider separating users on different paths. Cyclists in Ontario are legally
required to have a bell or horn on their bicycle, which is most useful on trails to warn pedestrians. Motorized
vehicles such as ATVs create a safety hazard and are incompatible with cycling and pedestrian use of trails.

5.1.3 Multi-Day Regional Rides

Develop an on road and trail route suitable for multi-day rides connecting the trails and municipalities in the
Region. These routes/trails might include the routes shown on Map 5 and described below:

• 26 kilometres Port Hope to Grafton on the Waterfront Trail

• 33 kilometres Grafton to Warkworth on Shelter Valley Road and Road 25

• 20 kilometres Warkworth to Hastings on Godolphin Road 35 and Road 25

• 37 kilometres Hastings to Peterborough on Road 2 and Crowley Line

• 23 kilometres Peterborough to Road 10 near Omemee on the TransCanada Trail

• 45 kilometres Omemee to Port Hope

This would be a 184 kilometer 3 day ride at about 60 kilometres per day starting and ending in Port Hope with
overnights at Warkworth and Peterborough

Alternative route extending outside of the Region to the east:

• 54 kilometres Port Hope to Brighton on the Waterfront Trail

• 60 kilometres Brighton through Wooler, Frankford and Glen Ross to Campbellford on Road 26, County
Road 5, Wingfield Road and Road 8

Cycle Tourism Assessment and Strategy Page 5-3


• 58 kilometres Campbellford through Hastings to Peterborough on Road 35, Road 25, Road 2 and Crowley
Line

This would be a 240 kilometer 4 day ride at about 60 kilometres per day starting and ending in Port Hope with
overnights in Brighton, Campbellford and Peterborough

The map also shows a shorter loop route south of Rice Lake

• 60 kilometres from Garden Hill through Gores Landing and Alderville to Warkworth.

Study the feasibility of making the Victoria Trail into a scenic bike path with improvements as required
from Bethany to Kinmount connecting to Haliburton.

This route has the potential to become an extremely attractive cycling route, inviting comparisons with Le P’Tit
Train du Nord Liner Park in Quebec. It offers the possibility of attractive scenery and quite easy grades on an
existing right of way for 55 kilometres from Kinmount to Lindsay and an additional approximately 25 kilometres
south to Bethany. It intersects with the TransCanada Trail in Lindsay and continues beyond the Region north to
Haliburton through Fenlon Falls. The rail stations still exist at Fenlon Falls and Kinmount.

5.1.4 Off Road Infrastructure

Consider making improvements to areas for mountain biking. Areas such as the Ganaraska Forest are used
for mountain biking but have not been developed to attract cyclists from beyond the local area.

This has been done in Bruce County however they have made some recent changes related to liability issues
removing all wooden man-made technical trail features and creating an "easier" cross county loop through the
property and the construction of a pump track to replace technical/skills progression area. www.mtbthebruce.com

The Tourism British Colombia report is an excellent resource for mountain bike tourism including the
characteristics of mountain bikers, strategies for the development of bike trails and the promotion of mountain
biking as a tourist activity. It highlights good practices and resources that can assist regions to establish their own
unique mountain biking experiences. The components of a plan for developing a tourism product are discussed
including a management plan, determining tourism potential, liability concerns, funding sources and marketing.

(Mountain Bike Tourism - Tourism Business Essentials 2008 Tourism British Colombia
www.mbta.ca/assets/pdfs/mbtguide08_web.pdf)

Improved signage and mapping for trails in the Ganaraska Forest for off-road cycling was recommended in the
Discovery Session. Develop and provide information for off-road cyclist, advising about the extent of poison ivy in
the Ganaraska Forest and how to limit risk of rashes.

5.1.5 Develop Downhill Cycling Opportunities

The region is very hilly; more so than most of the Ontario. Although dedicated cyclists are challenged by hills the
average cyclist would rather avoid them. The region should look for opportunities to organize down hill cycling
where cyclists can ride all or mostly downhill with transportation available to the topographical high point. Cycling
downhill is extremely enjoyable and invigorating and few regions have the topography for long downhill rides.

Cycle Tourism Assessment and Strategy Page 5-4


There is a height of land about fifteen kilometres directly north of the lakeshore that provides for downhill cycling
descending approximately 200 meters all the way south to the Waterfront Trail. Three opportunities with routes
have been mapped:

• 17 kilometres from Centreton through Vernonville and Grafton to the Waterfront Trail, using Shelter
Valley Road

• 18 kilometres from Cold Springs to the Waterfront Trail using Ontario Street in Cobourg

• 14 kilometres from Perrytown to the Waterfront Trail using Choate Road and Cavan Street in Port Hope

These might be developed as a day trip attraction. Bicycling on the Waterfront Trail might be combined with the
opportunity to do one or more downhill rides leaving a vehicle in Cobourg or Port Hope or taking the train.

5.1.6 Provide Route Connections - For Multi-Day Rides

Cyclists who go on bicycling holidays expect to bicycle long distances for several days and up to several weeks.
Cycling tourists coming from a distance, particularly international tourists, usually plan on bicycling for up to a
week or longer. Most touring cyclists like the idea of staying overnight in different locations and prefer to ride loop
routes rather than returning on the same route. This means that bike paths and routes need to be linked together.

It is easy to underestimate the distance that a cyclist can travel in a day. At a brisk walk you travel 5 to 6
kilometres [3 to 3.5 miles] per hour while cyclists can cover 20 to 30 kilometres or more [12 to 19 miles] per hour.
It is quite easy for a fit cyclist to bicycle 60 to 100 kilometres [40 to 60 miles] per day and most guided tours have
daily rides of that distance. For bicycling multiple days within a region an extensive route is required.

The significant difference in the speed of touring cyclists and pedestrians on trails results in safety concerns when
both are sharing the same right of way, particularly if the width of the riding surface is narrow. This becomes more
of a problem as the volume of pedestrian and bicycle traffic increases and with the addition of youthful or
unpredictable pedestrians, cyclists and other users such as riders on horseback and dogs on leash.

Bicycle paths often reflect opportunities for development such as abandoned rail lines and public open space. They
frequently have limited distances and budgets. To be truly useful as a significant part of the bicycling network they
need to be connected to roads that can be used along with the path for longer distance rides.

Since some cyclists prefer to stay on paths while other more experienced and faster riders prefer roads it is
advantageous to have both multi-use path and road routes as options where possible. This provides opportunities
for cyclists with a wider range of experience.

5.1.7 Provide Route Connections - To Other Regions

Connections are important - from the region to the population areas in the Greater Toronto Area (GTA) and to the
rest of Ontario. Just as Highway 401 brings cyclists by motor vehicle to the region and Via Rail brings cyclists
with their bicycles, route and trail links bring cyclists who are traveling from adjacent cities or bicycling across
Ontario to the region. The Waterfront Trail has become a major asset to the region, providing an important link.
With good connecting routes to the region cyclists can easily bicycle out of the east side of the GTA to your region
in a day. It is about 120 kilometres from the centre of Toronto to Port Hope.

Cycle Tourism Assessment and Strategy Page 5-5


Additional connections should be developed to provide more opportunities for cyclists to travel through the region
to north of Lake Ontario. One possibility is a route through Ontario’s Greenbelt that might extend through the
region north of Rice Lake through Pontypool on the west and extend to the east through Campbellford as a section
of a route across Ontario between Sarnia or Windsor and Ottawa.

Another opportunity is created by the Kawartha TransCanada Trail, which will extend from the Durham Region
Boundary west of Little Britain to Peterborough. The improvement of the TransCanada Trail from the Durham
Region boundary to Uxbridge has been approved. A connection east of Peterborough might be developed,
eventually continuing east to Ottawa.

Touring cyclists can easily travel through the region to another tourism region in a day or two. It is about 110
kilometres from Port Hope to Picton in Prince Edward County. That area is attractive for cycling because of the
Waterfront Trail, an abundance of paved secondary roads with little motor vehicle traffic, scenic peninsulas and the
wineries. Cyclists in this region can be attracted both to and from that area.

Many cycling networks are being developed that open regions up to the likelihood of cyclists traveling from other
provinces and other countries. Cyclists would come through your region from Quebec crossing in Ottawa,
Hawkesbury and east of Cornwall and from the United States crossing from Buffalo, New York to Fort Erie and
from Cape Vincent, New York to Kingston using the ferries and Wolfe Island.

There are many precedents for the development of route that extend across the province or country. Although
unknown to most people in Ontario, the Adventure Cycling Association in the United States has routes extending
through two areas of Ontario on the north shore of Lake Erie and from Buffalo to Owen Sound as a part of 81,000
kilometer Adventure Cycling Association, US Bicycle Route System. (www.adventurecycling.org) Quebec’s well
known 4,000 kilometer Route Verte extending across that province (www.velo.qc.ca/rv/index2010_e.php)
EuroVelo 66,000 kilometer route which will cover most of Europe by 2020 (www.ecf.com) and the Sustran United
Kingdom National Cycling Network of over 20,000 kilometres.

(www.sustrans.org.uk/what-we-do/national-cycle-network)

5.2 Cycling Business Operators and Events

5.2.1 Partner With Regional Activities and Events

Regional events involving cyclists provide a special opportunity to increase the knowledge and interest in cycling
opportunities in the area. This includes Peterborough Triathlon and possible sponsorship of the Canadian Cycling
Championships.

Special events and cultural attractions draw people to the area, who may also be cyclists. Cyclists also enjoy these
activities as an evening peripheral or primary trip experience. This includes music [such as Campbellford’s
Westben, Port Hope’s All Canadian Jazz Festival, Peterborough’s Little Lake Music Fest, Grafton’s Shelter Valley
Folk Festival]; theatre [Millbrook’s 4th Line Theatre] and summer festivals [Cobourg’s Waterfront Festival].

Cycling information should be highlighted for people who attend these events, preferably both on their website and
in their program. One possible direct tourism initiative is to develop specialized cycling events organized to
coincide with activities and events in the region.

Cycle Tourism Assessment and Strategy Page 5-6


5.2.2 Plan A Signature Ride

Cycle Oregon organizes two signature rides each year in different areas of the state. The two day weekend ride in
July has 1700 participants paying $160. per adult and $75. per student to ride 25 to 75 miles [41 to 122 kilometres]
per day with camping or university dormitory rooms, food, massage, beer and wine, live entertainment and a full
support. The six day weeklong ride in September has 2200 participants who pay $850. to ride an average of 68
miles [111 kilometres] or more per day with camping, food, massage, beer and wine, live entertainment and a full
support. The rides always sell out, recently in the first week of registrations. In 2010 thirty nine states and ten
foreign countries were represented on the weeklong ride.

The rides are used to raise funds with volunteers and most of the costs donated. Each year Cycle Oregon disburses
approximately $100,000. for community improvement projects in the small towns who welcome the tours and
approximately $130,000. for goods and services in the host communities. Cycle Oregon also does fund raising in
addition to the ride. (www.cycleoregon.com)

One Ontario example of a successful regional ride is provided by the June Rideau Lakes Cycle Tour organized by
Ottawa Cycling Club volunteers. The event is sold out each year with about 2000 riders going from Ottawa and
Perth to Kingston on Saturday and back on Sunday. Four routes of 100 to 200 kilometres are offered with 70
kilometres of rolling hills. Overnight the riders stay at Queens University in Kingston. The registration fee is $130.
which includes accommodation, dinner and breakfast. The Tour is wholly organized and supported by Ottawa
Bicycle Club volunteers. The majority of riders come from Ontario and Quebec but there are riders from many of
the other provinces, the United States and occasionally from abroad. (www.ottawabicycleclub.ca/rlct)

The well known annual Great Waterfront Trail Adventure ride is another example with 250 riders traveling 720
kilometres over eight days and a daily distance of 45 to 140 kilometres. The registration fee is $700. plus tax with
an additional fee for meals. The ride uses campsites for most participants with the option of bed an breakfast or
motels at an additional cost.

A regional ride which includes the Waterfront Trail might be developed in conjunction with the Waterfront
Regeneration Trust organization.

5.2.3 Car Free Days

Car free days might be organized as a way to encourage the use of the Waterfront Trail and other roads through the
Region. It would encourage people to use roads without concerns about safety. They could be promoted a special
public event and combined with other community events or with bicycling activities such as organized tours or
downhill rides. Experience in other communities has shown that this can become a very popular activity,
contributing to community and individual health.

Car free day projects have occurred throughout Europe, Latin America and North America. The car free day
movement started with a presentation at the Ciudades Accesibles Congress in Toledo Spain in 1994 entitled
“Thursday A Breakthrough Strategy for Reducing Car Dependence in Cities". The recent car free projects have
been oriented to weekend community recreation, health and cultural events rather than weekday events that would
directly modify transportation habits and reduce car dependence.

The World Carfree Network held its first conference in 1997 in Lyons France followed by a series of conferences
in Romania, Prague, Berlin, Budapest, Bogata, Istanbul, Portland and New York. World Carfree Network is the
hub of the global carfree movement. It’s aims are to promote socially and environmentally responsible alternatives

Cycle Tourism Assessment and Strategy Page 5-7


to car dependence and automobile-based planning - walking, cycling, public transport, and ultimately the
transformation of cities, towns and villages into human-scaled, pedestrian environments rich in public space and
community life; and to amplify the impact of local, regional and national organizations. The tenth conference is
being held in Guadalajara Mexico from September 5 to 9, 2011.

Guadalajara’s first car free day “Via Recreativa” was held on September 12, 2004. It was planned as an experiment
to occur weekly for twelve Sundays for four hours each week on downtown Guadalajara’s main east-west arterial,
Avenidas Vallarta and Juarez, which is the most important and traveled car route throughout the city.

The experiment proved to be a great success and the route was rapidly expanded.

Now regularly attracting 150,000 participants weekly, it stretches over 25 kilometres through Guadalajara with the
assistance of around 400 volunteers and 150 support staff. In 2008 and 2009 the surrounding suburbs started their
own events in response to citizen demand. Now the Guadalajara route connects to these neighboring suburbs
creating an extensive route stretching throughout the metropolitan region from the center of the city.

The event is aimed at everyone: jogging, bike riding, skating, family stroll, using a wheelchair, enjoy recreational
activities, cultural events, getting to know the city, or simply enjoying public activity throughout the city.

(www.worldcarfree.net World Carfree Network www.ecoplan.org/carfreeday/cf_index.htm World Carfree Days


Collaborative)

5.3 Cycling Information and Marketing

5.3.1 Develop a Regional web site for cycling

Develop one regional web site for cycle touring, linked from the index page of all of the tourism web sites in the
region, containing all relevant information in easily printable and downloadable form including:

• Trails with surface suitable for road bikes

• Bike routes on roads or suitable trails

• Mapped loop routes within the region suitable for day-long rides of 30 to 100 kilometres or more

• Connections through the region to other regions

• Elevation charts showing climbs and descents on routes

• Related services within 3 kilometres of mapped routes including public washrooms, convenience stores,
bike stores, bike rentals, accommodation, camping, restaurants and food service

• Attractions within 3 kilometres of mapped routes including commercial, cultural, historic and natural
attractions

• Parking adjacent to starting points in major centres

• Information centres and locations with public internet access

Cycle Tourism Assessment and Strategy Page 5-8


• Regional bike tour operators

Provide relevant information for mountain biking and off road biking on rough trails separately. Cyclists who enjoy
mountain and off road cycling are a different demographic and are seeking a different riding experience.

Tourists, including cyclists are increasingly looking for travel information on the internet. The information should
also be available in printed form for those who do not have access to the internet or do not make use of it. Web
sites should be considered as the most important marketing tool providing a convenient source of information that
tourists are seeking. Unlike printed material, which is updated annually for the beginning of the tourist season, web
sites can easily be updated as required. They should be as comprehensive as possible including all of the
information and services that would be required on a ride. In order to be truly useful, listed services and attractions
should be close to mapped routes or trails.

The web site should have information similar to the Santa Barbara County, California web site with the
functionality of the two Quebec Veloroute des Bluets and Le P’Tit Train du Nord sites. The high degree of
organization and service provided by the Veloroute des Bluets – Saguenay Lac St. Jean, Quebec is something to
aspire to.

On the web site, highlight the areas with the greatest potential to attract tourists for cycling for several days or on
weekends, which include:

• The Waterfront Trail.

• Loop routes from the Waterfront Trail on paved secondary roads to the north.

• The TransCanada Trail from Peterborough through Lindsay to the Durham Region border and the
Peterborough to Lakefield Trail.

• Loop routes from the TransCanada Trail on paved secondary roads in Peterborough County and Kawartha
Lakes.

Build a cycling network that is based on developed cycling paths. They provide a spine for cycling through
the Region as well as a base from which cyclists can be attracted to other routes through the Region.

Look for opportunities to provide cycling information through information centres at strategic locations
throughout the region as well as online chat and toll free telephone calls.

In a large region the touring opportunities are quite diverse. Some visitors will choose to bicycle on trails, such as
the TransCanada Trail or Waterfront Trail while others will want to go on a multi-day ride on roads. Information
centres should be available throughout the region related to the cycling facilities. Some cyclists will be looking for
more assistance in locating suitable accommodation, planning a ride or luggage transfer. Seasonal employees
might assist cyclists with their travel planning. Arrangements might be made with a local courier to offer luggage
transfer on demand.

Existing tourist information centres and public libraries might serve this function, including providing public
internet access and washrooms, since they are already established in many communities.

Institute a car free Sunday on the Waterfront Trail through the region during the summer perhaps in
conjunction with opportunities for downhill cycling north of Grafton, Cobourg and Port Hope.

Cycle Tourism Assessment and Strategy Page 5-9


This would be an event that anyone could participate in; any age and any fitness level including those who are not
cyclists. It has the potential to attract cyclists who might otherwise be deterred by bicycling on roads with motor
vehicle traffic and introduce them to the cycling opportunities in the Region. It should be popular with occasional
and short distance riders, both those who live in the Region and day tripping cyclists from Toronto and other urban
areas.

Opportunities for downhill cycling on the long descents north of Grafton, Cobourg and Port Hope would provide an
additional attraction. The routes drop 200 meters in about 15 kilometres. This offers the exhilaration and ease of
cycling down hills without the climb.

Develop cycling events with broad appeal to attract tourists to the region, build on existing events. Look for
opportunities to attract competitive and touring events to the region. Coordinate cycling information with
cultural and cycling events.

Bike tour operators from the United States and Canada offer tours internationally if there are attractive areas for a
tour.

A signature ride developed in conjunction with local cycling clubs and the Waterfront Trail organization would
introduce many more people to cycling opportunities in the Region.

5.3.2 Signage

Develop consistent signage for cycling routes. This should include posted directional signage from major roads to
trailheads and parking areas. Route marking painted on the road surface rather than posted signs should be
considered for marking route turns since it is more durable and not subject of theft or damage.

5.3.3 Cycle Routes Distributed on the Internet Free

Consider providing cycling routes to Google for addition to their bicycle route database that is in the process
of being developed for Ontario.

This project can make Region bike route information available to any Google user. Google Maps Get Directions
now offers a biking directions option. Like the directions for traveling by motor vehicle, the service displays a map
of the route, the total distance to the destination, the number of kilometres between segments of the trip and the
estimated time to arrival. The routes provided are said to be able to take into account the suitability of a road
including features such as hills and bike lanes. The directions will be more useful as the database grows through
the addition of cycling routes in various areas. Google Maps biking option is currently available in Ontario for
Ottawa, Toronto and Waterloo. Additional information for contributing to the growing database of cycling routes
can be found at maps.google.com/content.

5.3.4 Tourism Brochures and Material

The RTO8 should include cycling product information to all tourism organizations and cycling clubs, hard copy
information this should include photo images, website sources, route mapping and testimonials from cycle tourists.
These should be consistent branding of the cycle tourism product across the Region using features such as
‘Welcome Cyclists Network’ designation. The branding must be consistent and frequent to reinforce the marketing
message and image of the Region as a cycling destination.

Cycle Tourism Assessment and Strategy Page 5-10


5.3.5 Cycle Tourism Exhibits

The RTO8 can lead / coordinate efforts by stakeholders to prepare marketing material and attend one or two bicycle
/ outdoor exhibitions in the GTA to promote the Region. Emphasis could focus on the varied topography, services
and routes available for cycle tourism. Where the RTO8 members attend tourism exhibits they need to emphasize
the cycling product quality.

Cycle Tourism Assessment and Strategy Page 5-11


6 CYCLE TOURISM EDUCATION TOOL KIT

6.1 Cycling Tourism Education Tool Kit

Information on the Toolkit is provided to assist the operators of businesses, attractions and services. Understanding
the perspective of tourists who are traveling with a bicycle, rather than in a motor vehicle is important to meet their
needs. This understanding will improve the cycling experience and improve the product in the Region.

The most basic need is water and food. This can be met by convenience stores and a range of food service
providers; bakeries, delis, fast food outlets, family restaurants, pubs and fine dining establishments. Overnight
accommodation is often required and cyclists use a range of accommodation providers including campgrounds.
Cycling and tourism information is important to know about attractions and routes.

On a cycling tour, cyclists generally prefer to go longer distances between stops. When they are enjoying their ride
and making good time they will not want to stop unless they feel the need. Cyclists will stop to have a rest, to refill
water bottles, to purchase a drink or snack, to correct a mechanical problem and to use the washroom. Washroom
facilities are frequently difficult to find and business owners sometimes limit use to customers only. The secure
storage of bicycles when stopped is an important issue. Bicycles need to be securely locked and all valuables
removed. Cyclists have to carry all of the valuables that they brought with them on the ride including wallets, cash,
passports and electronic devices.

When cyclists stop they often come in groups with their cycling companions. When their bicycles are secure they
tend to stay longer, making food and other purchases. Tourist attractions or businesses that want to attract cyclists
need to keep these needs in mind.

The location of bicycle friendly accommodation, businesses and attractions is important. Generally cyclists will not
go more than two kilometres from an established path or tour route. More remote accommodation, services or
attractions will not be appealing unless there are no nearby alternatives. Access by a good paved roadway is also
an asset. The recommended criteria include items that have been found to be of significant importance to touring
cyclists from other sources. These include the availability of a place for an evening meal, parking for a few days
while away on a bike tour, internet access, clothes drying, availability of public washrooms and luggage transfer
service. These should be included as appropriate in the criteria for recognition of bicycle friendly accommodation,
businesses and attractions within the Region.

The Welcome Cyclists Network has established a program certifying and promoting bicycle friendly businesses and
cycle tourism in a growing number of regions across Ontario including Northumberland County. Accommodation,
food services, attractions, cycling related businesses and organizations interested in cycle tourism are included.
The Welcome Cyclists Network should be encouraged to extend their coverage into all of RTO8 and link the
information directly to cycle touring routes that are established within the Region. They should be asked to consider
adopting the recommended criteria for use in the Region.

6.2 Overnight Accommodation

Touring cyclists look for a variety cycling amenities of accommodation types, depending on their personal
circumstances, from the most basic to the most luxurious available.

Cycle Tourism Assessment and Strategy Page 6-1


Groups of young cyclists, families traveling with young children and competitive cyclists often seek the most
affordable accommodation. This may include campsites if they carry their equipment with them or have a support
vehicle to move the camping equipment to the campground for the next night. Most cyclists in Ontario are not
accustomed to carrying a load on their bicycle or in a trailer and do not have a support vehicle. They seek the most
affordable motels or bed and breakfast accommodation. College or university accommodation, which is often not
otherwise occupied during the summer months, is very suitable. Small rooms with shared washrooms are available
at an affordable price.

Organized rides may use camping and other affordable group facilities in order to control the cost and to
accommodate a large group of cyclists in locations where overnight accommodation is limited. For many older
people having a comfortable place to sleep is a high priority and they will choose to arrange their own more
comfortable overnight accommodation.

Increasingly tourists are accustomed to higher standards of accommodation and will not accept anything less than
bed and breakfasts with ensuite bathroom or good standard hotel rooms. The hotel chains have been upgrading
their accommodation to include more bicycle amenities and quality bedding. Touring cyclists have the same high
expectations as other tourists. Lodging that is historic, in a scenic location or unique in some way is particularly
valued.

6.3 Cycle Tourism Accommodation

6.3.1 Accommodation Features


.1 Reservation Restrictions

The availability of accommodation is sometimes limited by restrictions requiring reservations for more than one
night. This does not suit cyclists who are traveling through the area to a new location each night.

.2 Secure Bicycle Storage

The most important expectation for overnight accommodation is a secure and convenient place to store bicycles.
Bicycles can be quite expensive and the loss of a bicycle means the end of a bicycling holiday.

.3 Food Service

Food service should be provided or nearby for breakfast. A restaurant should be available for an evening meal
within two kilometres of the accommodation. Transportation should be provided to a restaurant where meal service
is not within two kilometres. Information should be available on the location and menus of restaurants.

Having a good breakfast is important for cyclists to get their day’s ride off to a good start. Often cyclists snack
while they are on the road or eat only a light lunch. A heavy meal while riding can adversely affect cycling
performance and cause indigestion.

That is why cyclists prefer a bed and breakfast where food is abundant and is available without having to find a
restaurant and wait to eat. Fresh fruits and whole grain options are desirable. Some cyclists prefer a high
carbohydrate diet.

Cycle Tourism Assessment and Strategy Page 6-2


.4 Motor Vehicle Parking

While cyclists are off on a multi-day ride they need a safe place to leave their motor vehicle. This is an important
concern with the cost of parking in many urban areas and the potential for damage to unattended vehicles.
Accommodation providers will usually do this in return for a one night stay. Vehicles can be parked in an out of
the way location. Tours can be arranged so that cyclists can loop back to their starting point.

.5 Clothes Drying

Cyclists may end up riding in the rain since a planned tour does not stop because of poor weather. Often there is a
schedule to keep and no spare time. Having a place to hang and dry clothes overnight is important since the clothes
have to be packed up or sometimes worn the next day.

.6 Internet Access

The internet is used by cyclists to keep in touch and to obtain travel information. Accommodation should provide a
public computer with internet access or information should be provided on the location and hours of another site
that provides this service.

.7 Cycling Information

Accommodation providers should have information available on other bicycle friendly accommodation, camping,
businesses and attractions, other bike services such as bike routes and tours in the area, bike rental services, bike
repair locations and their hours of operation would be helpful.

.8 Repair Kit

A basic bicycle repair kit should be available including a high pressure tire pump [for presta and schrader valves]
tire irons, tire patch kit and a multi-tool.

.9 Luggage Transfer Service

There is a strong desire for North American cyclists to bicycle a multi-day loop route and have their luggage
transferred from one accommodation provider to the next during the trip. This is difficult to organize for
individuals or couples who are planning their own itinerary. Accommodation providers could agree to share the
transfer duties for a set price but this may limit the distance and route choice. In some areas arrangements have
been made with local couriers to provide this service. The 2010 cost was up to $95.00 per transfer for any number
of bags in one vehicle for a one way travel distance of about 50 kilometres. This is quite expensive for one or two
cyclists and will increase with higher gasoline prices.

.10 Emergency Road Service

Cyclists have concerns about what might happen if they have a breakdown while on tour and can no longer ride
their bicycle. This is more of a problem when bicycling away from home where it may be many kilometres to a
town or bike shop. The most frequent repair problem is a flat tire which most cyclists know how to repair when
carrying a spare tube and tire pump. Other repairs are more difficult or require parts. Assistance may be available
from the goodwill of passing motorists or nearby residents but this cannot be relied on. Some regions provide
roving volunteer ambassadors that can assist cyclists in this type of emergency.

Road service for cyclists is now available to CAA members in Southern Ontario although this is not widely known.

Cycle Tourism Assessment and Strategy Page 6-3


6.3.2 Recommended Standards

1. Provide food service for breakfast and an evening meal within one kilometer of the accommodation or
transportation to a restaurant. Fresh fruits, vegetables and whole grain options are desirable.
2. Provide a secure and convenient place to store bicycles
3. Permit single night reservations for cyclists.
4. Provide a place for motor vehicle parking while cyclists are on a multi-day ride when cyclists stay for one
night or more
5. Provide a basic bicycle repair kit with tire irons, tire patch kit and a multi-tool and high pressure tire pump
for presta and schrader valves.
6. Have information available on bike routes and bike tours in the area, other bicycle friendly accommodation,
camping, businesses and attractions, bike rental services, bike repair locations and open hours.
7. Provide a public computer with internet access or information on a public library or other provider.
8. Provide a place to hang and dry cycling clothing overnight

Desirable:
1. Space for bike repair and cleaning
2. Offer a luggage transfer service for a fee
3. Laundry facilities
4. Transportation of guests if needed
5. Good quality bicycle rentals
6. Bicycles provided for use by guests

Standards for Bicycle Friendly Camping

1. Separate area for cyclists with tents which is level and grassed
2. Provide a secure and convenient place to store bicycles
3. Provide a basic bicycle repair kit tire irons, tire patch kit and a multi-tool and high pressure tire pump for
presta and schrader valves.
4. Have information available on bike routes and bike tours in the area; other bicycle friendly
accommodation, camping, businesses and attractions; bike rental services; bike repair locations and open
hours.
5. Provide a public computer with internet access or information on a public library or other provider.

Standards for Bicycle Friendly Businesses and Attractions


1. Provide a secure and visible location to lock up bicycles
2. Where public washrooms are provided, make them available to cyclists without having to make a purchase
3. Where food service is provided fresh fruits, vegetables and whole grain options are desirable.
4. Have information available on bike routes and bike tours in the area; bicycle friendly accommodation,
camping, businesses and attractions; bike rental services; bike repair locations and open hours.
5. Provide a basic bicycle repair kit tire irons, tire patch kit and a multi-tool and high pressure tire pump for
presta and schrader valves.

Cycle Tourism Assessment and Strategy Page 6-4


6.3.3 Draft Cycle Tourism Toolkit Brochure

The following cycle tourist toolkit brochure is intended to inform businesses, service operators in creating a
stronger cycle tourism product. It identifies images, text and approaches to create cycle friendly destinations.
RTO8 can develop a polished version of the brochure for distribution It could be the focus of workshops and
discussion. These standards could form the basis for a Region-wide cycling friendly designation. The brochure is
convenient and easy to read resource in the Region.

Cycle Tourism Assessment and Strategy Page 6-5


APPENDIX A
CYCLE TOURISM EDUCATION TOOL KIT

Cycle Tourism Assessment and Strategy Appendices


APPENDIX B
RETIREE CYCLISTS

Cycle Tourism Assessment and Strategy Appendices


APPENDIX B
Retiree Cyclists

Interviews were conducted to investigate and learn about retiree cyclists. They are the leading edge of the
significant baby boom population group born from 1946 to 1966. This population is a large and growing group of
cycling tourists.

The Director of a bicycling group with the Huff and Puff Fitness Association in London Ontario
www.huffnpuffsfa.com, Bill McKenzie, was interviewed. This association exclusively organizes active
recreational activities for retirees. Cycling is one of thirty five different activities offered. The age group involved
in cycling is 55 to 80. The average age is 60 with more early retirees joining. Most of them have not been
bicycling for a number of years and do not feel confident bicycling on roads. They are slow riders who stop
frequently.

There are two groups of cyclists with 40 riders each from a total association membership of 1500. This compares
with 800 who participate in hockey.

They ride mostly in the city and nearby including trails in Pinery Provincial Park, Simcoe, Sarnia, Brantford and
Paris. They ride about 35 to 37 kilometres on a regular schedule. Once a season they go on a trip further away; for
the last 6 or 7 years to Niagara Falls. They stay at a Comfort Inn on Lundys Lane where they have been made very
welcome. They drive to the start of their rides, on trails out and back from Fort Erie, Chippewa, Niagara Falls,
Queenston and Niagara on the Lake or in a loop along the Welland Canal from Thorold to Welland.

They choose to mostly ride on trails and prefer Niagara or the Georgian Trail from Collingwood.

Bill would like to see more organized rides since there is a growing group of retirees who would be interested. The
ride is an important social activity.

Another person who is an active retiree cyclist was also interviewed. In the last few years she has gone on rides in
Quebec (P’Tit Train du Nord), the Danube, Missouri (Katy Trail), and Natchez Trace. She prefers easy rides on
well maintained scenic paved or gravel paths where cars are not adversaries of cyclists. She prefers orgainized
rides with small hotels, bicycle rentals and the option of not riding. Planned rides and luggage transfer are
desirable.

The main concern in Ontario is safety on roads but she will bicycle on quiet roads. She pointed out Ontario would
be best since air travel is becoming increasingly difficult and travel is expensive.

Cycle Tourism Assessment and Strategy Appendices


APPENDIX C
WATERFRONT TRAIL INTERVIEW

Cycle Tourism Assessment and Strategy Appendices


APPENDIX C
Waterfront Trail

The following comments related to the Waterfront Trail in Tourism Region 8 were provided by Marlaine Koehler
Executive Director - Waterfront Regeneration Trust.

First and foremost, provision should be made to seize opportunities to create a dedicated off-road path as close to
the water’s edge as environmental possible. This is the long-term goal for the Waterfront Trail and the legacy the
partnership of communities have expressed their support for.

In the interim a safe, interesting and connected route should be in place. Where possible off-road. If on-road a
generous paved shoulder or bike lane is important. We would like to encourage communities to paint the bird, leaf,
fish trail marker on the trail surface.

Trail surface at Railway crossings should be improved with new materials.

Clarington /Port Hope Trail runs largely on roads and through some very quiet, remote sections. Signage indicating
distance to town centre would help cyclists through this stretch.

Some of our Great Waterfront Trail Adventure cyclists thought it was interesting that no bike lanes were marked
though that may just be an urban bias coming through. I’ve been on those roads many times and have not found the
absence of lanes and issue.

There are groups very active in trying to establish an off-road trail from Port Hope to Cobourg. We are extremely
supportive of this project. Contact Perta Hartwig for more information on this initiative.

Alnwick/Haldimand There is the need a sign from the Waterfront Trail to Grafton. It’s only 2 km. to refreshments
and a lovely town but you would not know that while on the trail. Similar directional signage from Grafton to the
Waterfront Trail should be installed.

Cramahe/Colborne Should consider whether the Trail should be routed off Road 2 and closer to water’s edge in
some areas or whether these should just be marked as scenic routes.

Northumberland is installing Welcome Cyclists signage with QR codes directing cyclists to tourism information.
The signs will give cyclists a sense of where town centres are throughout the County. [When you scan or read a QR
code with your iPhone, or other camera-enabled Smartphone, you can connect the mobile device to a web browser
for relevant information]

Cycle Tourism Assessment and Strategy Appendices


APPENDIX D
MEETING WITH PRESQU’ILE PROVINCIAL PARK STAFF

Cycle Tourism Assessment and Strategy Appendices


APPENDIX D
MEETING WITH PRESQU’ILE PROVINCIAL PARK STAFF AND FRIENDS OF THE PARK
April 20, 2011
• Cycle camping occurs during the spring and fall with limited cycling camping during the summer;

• There is a dedicated cycling shoulder through the park;

• There is a proposed walking / cycling path from the park to the nearest community of Brighton;

• The park is a major birding site it has a cultural centre and lighthouse as destinations;

• There are extensive ‘Friends of the Park’ programs for education and links to all bed and breakfasts and
hostels in the area;

• There is a church service in the park; artist in the park; and the friends in the park host a barbeque on
the major weekends through the summer;

• The park has significant local history, butterflies and birding migrations stopovers;

• There are significant endangered species including turtles and birding species;

• There is an extensive boardwalk and bird viewing platform over the marsh;

• Park overnight camping has 120,000 visits or 92% occupancy and between 200,000 to 250,000 visitors
per year;

• The Waterfront Trail and feeder trails connect to Presqu’ile Provincial Park;

• At Ferris Provincial Park there is a high level suspension bridge which is a major attraction;

• Healey Falls is a significant natural destination;

• Many of the parks are trying to become cycling ready and there is a program that no cyclists will be
turned away from camping at the end of the day;

• There are a number of maps identified prepared by local cycling groups that attended the Discovery
Sessions. They are also identified on the following website: http:/nhcycling.wordpress.com click link
to local cycling routes.

Cycle Tourism Assessment and Strategy Appendices


APPENDIX E
OFF ROAD TRAILS LISTING FOR RTO8

Cycle Tourism Assessment and Strategy Appendices


Off Road Trails

Source: Ontario Trails Council ontariotrails.on.ca

Ganaraska Forest Kawartha's Kendal 300 KM •• Hiking & Walking, Running, Natural
Cycling - Off-Road, Equestrian,
Motorcycling, Snowmobiling,
Snowshoeing & Backcountry,
ATVing
Victoria Rail Trail Kawartha's Lindsay 85 km •• Hiking & Walking, Running, Rail Trail, Scenic, Historic
Cycling - Roads & Paths, [Rough 2009 connects to Haliburton County
Cycling - Off-Road, Camping & Trail]
Backpacking, Equestrian, Rock
Climbing, Canoeing & Kayaking,
Cross Country Skiing, Dog
Sledding, ATVing
Ken Reid Trails Kawartha's Lindsay 11 km •• Hiking & Walking, Cycling - Natural, Scenic
Roads & Paths, Cycling - Off-
Road, Camping & Backpacking,
Cross Country Skiing,
Snowshoeing & Backcountry
Esker Trail Quinte Brighton 4.1 KM •• Hiking & Walking, Cycling - Urban
Country and Off-Road, Cross Country Skiing
Prince Edward
County

John Eakins Kawartha's Lindsay 1 km • Hiking & Walking, Running, Urban


Walkway Cycling - Roads & Paths,
Cycling - Off-Road
Kawartha Trans Kawartha's Peterborough 44 km •• Hiking & Walking, Cycling - Rail Trail [upgraded 2008 Lindsay-Omemee,
Canada Trail Off-Road, Equestrian, 2009 through Lindsay, 2011 west to Durham
Snowmobiling, Snowshoeing & boundary [www.kawarthatranscanadatrail.ca]
Backcountry
Ken Reid Trails Kawartha's Lindsay 11 km •• Hiking & Walking, Cycling - Natural, Scenic
Roads & Paths, Cycling - Off-
Road, Camping & Backpacking,
Cross Country Skiing,
Snowshoeing & Backcountry
Lakefield Rotary Kawartha's Peterborough 10 km •• Hiking & Walking, Cycling - Rail Trail
Greenway Trail Off-Road
Lakefield Trail Kawartha's Lakefield 5.5 km • Hiking & Walking, Running, Scenic, Urban
Cycling - Off-Road,
Snowshoeing & Backcountry
Lakeshore Hiking Land O'Lakes Apsley 15 km •• Hiking & Walking, Cycling - Scenic
Trail Off-Road, Snowshoeing &
Backcountry
Lime Kiln Trail Lake Ontario Cobourg 0.6 km • Hiking & Walking, Cycling - Natural, Scenic
Port's of Call Off-Road, Equestrian,
Snowshoeing & Backcountry
Mountain Bike Land O'Lakes Apsley 7 km, 12 •• Hiking & Walking, Running, Natural, Scenic
Trails km & 19 Cycling - Off-Road,
km Snowshoeing & Backcountry
Nawautin Nature Lake Ontario Cobourg 5.31 •• Hiking & Walking, Cycling - Scenic
Sanctuary and Port's of Call hectare Off-Road
Wetland Trail

Cycle Tourism Assessment and Strategy Appendices


Northumberland Lake Ontario Grafton 13 KM ••• Hiking & Walking, Running, Natural
Forest Port's of Call Cycling - Off-Road, Equestrian,
Snowmobiling, Snowshoeing &
Backcountry
Proctor Park Lake Ontario Brighton 10km •• Hiking & Walking, Running, Natural, Scenic,
Conservation Area Port's of Call Cycling - Roads & Paths,
Cycling - Off-Road,
Snowshoeing & Backcountry
Spartan Ravine Lake Ontario Cobourg •• Hiking & Walking, Cycling - Natural, Scenic
Walkway Port's of Call Off-Road, Snowshoeing &
Backcountry
Spencer Point - Lake Ontario Colborne 6.4 km •• Hiking & Walking, Cycling - Scenic
Waterfront Trail Port's of Call Roads & Paths
Brighton - Lake Ontario Brighton 6.2 km •• Hiking & Walking, Cycling - Scenic
Waterfront Trail Port's of Call Roads & Paths
Cobourg - Lake Ontario Cobourg 8.3 km •• Hiking & Walking, Running, Scenic, Urban
Waterfront Trail Port's of Call Cycling - Roads & Paths
Colborne - Lake Ontario Colborne 6.4 km •• Hiking & Walking, Cycling - Scenic
Waterfront Trail Port's of Call Roads & Paths
Grafton - Lake Ontario Grafton 6 km •• Hiking & Walking, Cycling - Scenic
Waterfront Trail Port's of Call Roads & Paths
Jackson Creek Kawartha's Peterborough 4 km • Hiking & Walking, Cycling - Natural, Rail Trail, Scenic
Kiwanis Trail Roads & Paths
Lakeport - Lake Ontario Lakeport 6.5 km •• Hiking & Walking, Cycling - Scenic
Waterfront Trail Port's of Call Roads & Paths
Lighthouse Foot Quinte Brighton 300 m • Hiking & Walking, Cycling - Natural, Scenic
Path Country and Roads & Paths, Snowshoeing &
Prince Edward Backcountry
County
Parkway Trail Kawartha's Peterborough 4.2 km •• Hiking & Walking, Running, Urban
Cycling - Roads & Paths
Rotary Greenway Kawartha's Peterborough 8.5 km •• Hiking & Walking, Running, Natural, Rail Trail, Scenic
Trail Cycling - Roads & Paths
Scugog River Trail Kawartha's Lindsay 1.5 km • Hiking & Walking, Running, Urban
Cycling - Roads & Paths,
Equestrian, Snowshoeing &
Backcountry
Spicer/Brookside - Lake Ontario Cobourg 10 km •• Hiking & Walking, Cycling - Scenic
Waterfront Trail Port's of Call Roads & Paths
Trans Canada Trail Quinte Campbellford 22 km • Hiking & Walking, Running, Scenic
- Northumberland Country and Cycling - Roads & Paths, [gravel,
portion Prince Edward Equestrian, Snowmobiling runs Hastings to Hoards Station
County www.transcanadatrail.com]
Wicklow - Lake Ontario Colborne 6.5 km •• Hiking & Walking, Cycling - Scenic
Waterfront Trail Port's of Call Roads & Paths
Somerville Tract - Kawartha's Norland 8.5 km •• Hiking & Walking, Running, Natural
Loop 1,2 &3 Cycling - Off-Road,
Snowshoeing & Backcountry

Cycle Tourism Assessment and Strategy Appendices

Вам также может понравиться