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Board of Directors and

Executives…………………………………………………………………………………………………….2

Letter to Stockholders………………………………………………………………….……………..………3

Corporate Mission………………………………………………………………………………………….…4

Our Philosophy……………………………………………………………………………………………….5

Management Structure……………………………………………………………………………………….6

Our Accomplishments…………………………………………………………………………...…………...7

Our Services………………………………………………………………………………………………….8

Corporate Culture……………………………………………………………….………………………..…..9

Advertising.………………………………………………………………………………………………….10

Our Strategy…………………………………………………………………………………………………11

Research: Trade Shows……………………………………………………………………………………...12

Market Research…………………………………………………………………………………………….13

Brand Awareness…………………………………………………………………………………………....14

Target Market……………………………………………………………………………………………….15

Website Sales………………………………………………………………………………………………..16

Risks………………………………………………………………………………………………………...17

Balance Sheet……………………………………………………………………………………………..18-19

Cash Budget…………………………………………………………………………………………………20

Income Statement………………………………………………………………………………….……..21-22

Financial Performance……………………………………………………………………………………….23

Income Summary…………………………………………………………………………………………….24

Financial Highlights…………………………………………………………………………………………25

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 Iris Blanc, Founder
Christopher Carmody, School Vice Principal
Nick Chapman, President
Christopher Fiore, School Principal
Tyler Fugazzie, Director of Communications
Sharon Flynn, School Vice Principal
Susan Haviken, VE Facilitator
Ellen Palazzo, Long Island Regional Director
Wendy Schmitt, National Program Manager
Irv Wortman, Long Island Program Coordinator

Kaitlyn Beers, Vice President of HR

Nicholas Giacalone, Chief Operating Officer/VP of Operations
Nicholas Kubler, Chief Executive Officer
Christopher Perdios, Chief Financial Officer
Danielle Recco, Chief Technical Officer
Julia Riccobono, Chief Marketing Officer

A special thank you to our angel investor – Timothy Gannon from Alpine Construction
Services

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Dear Stockholders,

This year was the first year of Plenty Package! Plenty Package is a fully customizable care package
that can be sent to anyone anywhere. From our starter kits to our fully customizable

packages, we have everything from preset holiday packages to personal photos for family and

friends. We provide free standard shipping and overnight shipping for just a little extra cost.

As the Chief Executive Officer, I am very grateful to have such great and hardworking

employees. One benefit that we have as a compony is that we have plenty of employees. Having

a lot of employees is good because we are able to get more things done. Even though we have to

pay those employees, the more work we get done now, it will pay off in the long-term and we

will make our money back. This year our employees took great pride in being friendly and

cooperative with other companies. Doing this will allow us to make good business connections

and we can work well with other businesses.

Here at Plenty Package we are very happy to have broken even in January of 2019. At the end of
the fiscal year, we made a total net profit of $322,291.33. To prepare for the future, we will put some our
profit back into the company so that we can use the money to become a better

company. With this money, we can invest more in advertising. Also, we will be able to purchase

more inventory and create new packages. This year was a very good building block for the future

of Plenty Package. We will expand our company and we will grow rapidly.

Sincerely,

Nick Kubler

Chief Executive Officer

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 Plenty Package’s mission is to provide people with fully equipped care packages.
We provide our customers with popular, high quality products according to their loved
ones’ wants and needs. We cater to clients who are interested in giving to the military, new
born babies, families, and college students.

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 Plenty Package has a structured hierarchy that runs under five departmental advisors and a
company advisor. The Chief Executive Officer (CEO), Nicholas Kubler, is responsible for overseeing the
company as a whole. Our company’s COO is Nicholas Giacalone, and his duties include the oversight of
operations, design of successful business operations, and collaboration with other departments. The other
four departments are Marketing, Human Resources, Financing, and Information Technology. The Chief
Marketing Officer (CMO) is Julia Riccobono. Her tasks include setting marketing goals and managing
sales to improve Plenty Package’s financial status. Our Chief Financial Officer (CFO) is Christopher
Perdios, who creates the company’s chief financial strategy. Additionally, the position of CFO is
responsible for developing relationships with our stakeholders and donors. Our Chief Technical Officer
(CTO) is Danielle Recco, who provides knowledge on our technological resources in order to maintain the
smooth operation of the business. Finally, our Vice President of Human Resources, Kaitlyn Beers,
manages and deals with customer relations and ensures positive relationships in the office.

Employees at Plenty Package are held to a high standard of expectations, and are constantly being
monitored on upcoming tasks and goals. Meetings are held by our CEO weekly to outline and establish
our company's goals. We have a file sharing system through google drive, and a shared company email.
These systems make it easier for members of management to be notified on conflicts or completion of
jobs. To ensure that Plenty Package is running to the best of our ability, employee evaluations are held
quarterly by our human resources department. Each employee has an important role and quota which can
be found in our employee handbook. With carefully outline goals are employees are always up to date on
tasks and requirements necessary for that time period. Our goal is to make each process simple and
smooth, so everything can be completed orderly.

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● Obtained a net profit of approximately $500,000

● Increased business to business sales Strategies

● Attended trade shows

● Promoted customer satisfaction

● Expanded product line

● Expanded channels of distribution Strategies

● Gave back to the community through our military package line

● Created a feedback section on the company website

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 Plenty Package is a fully customizable care package that fits all your daily

needs. Whether you have a child going off to college, or a birth in the family, Plenty Package fits

your every need. We offer a college basket, a gaming basket, a movie basket, a military basket, a

tech basket and a baby boy and girl package. These packages range in price from $59.99-

$549.99. Our college basket includes a blanket, a pop socket, a string light a Bluetooth speaker

and more. Our gaming basket is perfect for the modern Xbox player. Our movie basket is ideal

for your next date, as we offer a variety of candies. Our military basket includes has shaving

cream, toothpaste and a toothbrush. This basket is a proper sendoff to our American heroes. Our

baby boy and girl baskets have a blanket, bibs, blue bottles, books, a onesie, a teddy bear and

binkies.

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 Plenty Package is a perfect example of a driven company, from our first year of competing in the

Virtual Enterprise world to becoming one of the most profitable companies, our values are important

because they help us to grow and develop. They help us to create the future we want to experience. Every

individual is involved in making hundreds of decisions every day. Executives at Plenty Package feel that if

we allow our employees a little freedom and creativity, they are more likely to succeed and thrive in the

workplace. Plenty Package offers its employee’s fun incentives to make the work- place more exciting,

such as an employee of the month and fun Fridays. We want our customers more than satisfied, we want

them to complete their purchases and attain 100% customer satisfaction. We strive for smiles on each of

our customers faces as ‘customer happiness’ that will reflect not only the quality of their purchase, but the

quality of our employees as well. We value happiness.

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 We used techniques such as word of mouth, social media and other guerilla marketing strategies.

These tactics proved to be more cost effective, which is crucial for a company that is just starting up.

Social Media is the most beneficial way to promote our company. It is popular amongst teens, and

adults. Teens and adults look to it for trends and new items. We have an Instagram account to promote

Plenty Package and all the different things we have to offer. Our social media account will be monitored

every day and we can communicate with our customers and provide excellent customer service. We can

promote the new products that we will create in the future.

On Instagram, we will be posting pictures and information on our products in order to get more

viewers., taking into account how popular social media is. In the future we are planning on making other

social media accounts too. Since we have a limited budget and need to put it to the greatest use, we are

going to advertise on google for roughly three hundred dollars for a month of advertising. This will benefit

our company because, google is available in every country and is the main place where people go to

search anything. We have a website where customers will be able to order items and give reviews which

will attract other customers and give us advice on what we need to do better. Trade Shows are the main

place where any company advertises the products. The trade shows will be our main place to market our

product. We can interact with others personally and pitch our idea.

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 We have a bundle of new packages coming out that will be more luxurious and appealing to all our
customers. For example, our new Fitness package that will include weights, gym clothes, a membership to
Life Time Athletics and more. We hope this will increase our sales considering everyone enjoys a good
workout and getting in shape for the summer. Summer is approaching, so we will also feature a Fun In
The Sun package that will include a beach chair, bathing suits, towels, sunscreen, sunglasses, and a
membership to have a cabana at Malibu beach. We feel that these new products will increase our profit
and our customer interest in our packages.

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 Before our appearance at the trade shows we researched many in a lot of different ways to give our

company the best possible chance to be as profitable as we can. We looked at successful real companies

and how they got people to invest in their company and how they got people to buy their product and used

some of their ideas in our own unique way. We also researched the schools that we knew were attending

each trade show. We had our salesman contact some of their employees to build a personal relationship

with them before we even got to the trade show. Then with plenty package being a familiar name the

students at the trade show were more likely and inclined to buy from us. This was all part of our research

seeing what schools were going to be there contacting them. Getting inspiration from real successful

companies. This all made for multiple successful trade show appearances.

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 Our marketing research included listening to customers opinions. We conducted this research to

determine an accurate target market. We discovered that 79% of U.S. consumers shop on the web, up 22%

from 2000. We went around to parents at our school football games and surveyed them. The survey

included what packages they would be interested in buying. We also had our coworkers ask their parents

what packages they would be interested in buying. These parents make up most of our targeted consumers.

PACKAGES PARENTS SELECTED

Military College Baby Girl Movie Package

20%

45%
9%

26%

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 Before our appearance at the trade shows we researched many in a lot of different ways to give our

company the best possible chance to be as profitable as we can. We looked at successful real companies

and how they got people to invest in their company and how they got people to buy their product and used

some of their ideas in our own unique way. We also researched the schools that we knew were attending

each trade show. We had our salesman contact some of their employees to build a personal relationship

with them before we even got to the trade show. Then with plenty package being a familiar name the

students at the trade show were more likely and inclined to buy from us. This was all part of our research

seeing what schools were going to be there contacting them. Getting inspiration from real successful

companies. This all made for multiple successful trade show appearances.

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 Our company Plenty Package supplies customers with packages for nearly everything. Our target

market is generally for adults from the age of 20-40. However different products have different target

markets. For example, the target market for a baby girl/boy package would be people who have recently

become parents or have a cousin, sibling or relative that has become a parent. There ages are generally

around 25-35 years old. In addition, we have gaming and tech packages for which our target market would

be people around the age of 20- 25, possibly people who are video game streamers or just enjoy having

advanced technology. Additionally, we sell college baskets which our target market is made up of college

students from the age of 18-24. Our company Plenty Package has products for everyone.

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 Throughout the year of Plenty Packages’ run time, we had multiple sales whether it be face to face

or on the website. We can credit our great product and our team to the success of our company. It has

been a great year and the best year to be a part of a company that feels like family.

The sales of website didn’t match our face-to-face connections we made with our valued customers

but still brought in a good amount of business. By getting our product out there from word of mouth,

people and now our customers checked out our easy to use interface designed by none other than Bryan

DiStanislao.

Sales are up, and we had a great first year as a startup company. We made $322,291.33 over the

course of the full year. Website sales made up a small portion of our sales, around $15,000 but that’s

because we have such good interactions with our customers that there wasn’t even a competition. and our

easy to use interface was a huge factor. No one likes using a sloppy, inconsistent, and poor website to

look at. Plenty Package’s website was by a landslide the best website in the whole program.

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 During the creation of Plenty Package, we had to take the time as a company to analyze what risks

we might face as we got ourselves settled in VE economy. Now that we have come to the end of the year,

its necessary for us to re-analyze our list of risks and weaknesses for next year. At the start of the year we

saw a lack of a niche audience, not being an established company in the V.E. market, and the fact that we

are a startup company as some of our biggest risks. Lack of funding and similarities in our products with

other companies were also big risks/weaknesses faced. Now that we’ve made it to the end of the fiscal

year we have done an overall exceptional job in overcoming our weaknesses. The firm has made over

$300,000 from October to May. These numbers are very promising for next year.

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 During the creation of Plenty Package, we had to take the time as a company to analyze what risks

we might face as we got ourselves settled in VE economy. Now that we have come to the end of the year,

its necessary for us to re-analyze our list of risks and weaknesses for next year. At the start of the year we

saw a lack of a niche audience, not being an established company in the V.E. market, and the fact that we

are a startup company as some of our biggest risks. Lack of funding and similarities in our products with

other companies were also big risks/weaknesses faced. Now that we’ve made it to the end of the fiscal

year we have done an overall exceptional job in overcoming our weaknesses. The firm has made over

$300,000 from October to May. These numbers are very promising for next year.

As of May 9, 2019

Assets
Current Assets:
Cash $322,291.33
Investment In Stocks $0
Accounts Receivable $0
Merchandise Inventory $0
Supplies $0

Total Current Assets $322,291.33

Fixed Assets
Computers $1,800
Less: accumulated depreciation $0
Furniture and fixtures $2,000
Less: accumulated depreciation $0
Office equipment $850
Less: accumulated depreciation $0
Total Fixed Assets $4,650
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Total Assets $326,941.33
Liabilities and Stockholder’s Equity
Current Liabilities
Accounts payable $0
Sales tax payable $47,576.10
Salaries payable $86,163.17
Payroll tax payable $5,307.20
401(k) payable $0
Other payable $0
Corporate tax payable $100,433.61

Total Current Liabilities $239,480.08

Long Term Liabilities

Loan payable $0

Total Liabilities $239,480.08

Stockholder’s Equity
Paid-in capital $50,000.00
Common stock, $10 par value, # shares issued 5000
Additional paid-in-capital $0
Shareholder’s Equity $32,229.13
Retained earnings $0

Total Stockholder’s Equity $82,229.13

Total Liabilities and Stockholder’s Equity $321,709.21

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 Our website sales were lower than expected, however as seen in the cash budget, after both

consecutive trade shows, the company yielded a great number of sales. After, the Brooklyn Trade Show,

the company became very profitable, to the point where bonuses were steadily available to top earning

sales executives.

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 Plenty Package has succeeded in being a profitable startup company. Even though being a startup

company has proved that there is sometimes a need for additional support to come out of debt into the

green, Plenty Package has worked to bring our debt into substantial profit. As seen, Plenty Package is now

a profitable company that is looking at a bright future in its potential second year in the care package

market.

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 The balance sheet, cash budget, and income statement show that Plenty Package has had a great

fiscal year. Being a startup, Plenty Package has brought its profit from negative to positive. We have had

healthy profits due to a large presence of trade show sales, at the Brooklyn trade show in particular.

Website sales have also contributed to our success, but sales were a little below the expected value. Out of

network sales have been a driving sales method for Plenty Package when necessary.

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 Plenty Package had a healthy gross profit margin for a first-year startup company. We made this

possible because we bought our goods from the VE Wholesale Market. Our projected Net Income was

500,000 and our actual was just over 500,00. We were able to lower our total operating expense for the

year as well. We have $322,000 left over as our cash balance however we do have liabilities and we are

planning on using this money to cover them. We broke even in the end of January, all money made from

that point forward was pure profit.

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