Вы находитесь на странице: 1из 40

Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).

: Ecoe Ediciones, . p 41
http://site.ebrary.com/id/10565517?ppg=41
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 42
http://site.ebrary.com/id/10565517?ppg=42
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 43
http://site.ebrary.com/id/10565517?ppg=43
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 44
http://site.ebrary.com/id/10565517?ppg=44
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 45
http://site.ebrary.com/id/10565517?ppg=45
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 46
http://site.ebrary.com/id/10565517?ppg=46
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 47
http://site.ebrary.com/id/10565517?ppg=47
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 48
http://site.ebrary.com/id/10565517?ppg=48
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 49
http://site.ebrary.com/id/10565517?ppg=49
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 50
http://site.ebrary.com/id/10565517?ppg=50
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 51
http://site.ebrary.com/id/10565517?ppg=51
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 52
http://site.ebrary.com/id/10565517?ppg=52
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 53
http://site.ebrary.com/id/10565517?ppg=53
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 54
http://site.ebrary.com/id/10565517?ppg=54
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 55
http://site.ebrary.com/id/10565517?ppg=55
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 56
http://site.ebrary.com/id/10565517?ppg=56
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 57
http://site.ebrary.com/id/10565517?ppg=57
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 58
http://site.ebrary.com/id/10565517?ppg=58
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 59
http://site.ebrary.com/id/10565517?ppg=59
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 60
http://site.ebrary.com/id/10565517?ppg=60
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 61
http://site.ebrary.com/id/10565517?ppg=61
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 62
http://site.ebrary.com/id/10565517?ppg=62
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 63
http://site.ebrary.com/id/10565517?ppg=63
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 64
http://site.ebrary.com/id/10565517?ppg=64
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 65
http://site.ebrary.com/id/10565517?ppg=65
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 66
http://site.ebrary.com/id/10565517?ppg=66
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 67
http://site.ebrary.com/id/10565517?ppg=67
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 68
http://site.ebrary.com/id/10565517?ppg=68
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 69
http://site.ebrary.com/id/10565517?ppg=69
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 70
http://site.ebrary.com/id/10565517?ppg=70
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 71
http://site.ebrary.com/id/10565517?ppg=71
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 72
http://site.ebrary.com/id/10565517?ppg=72
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 73
http://site.ebrary.com/id/10565517?ppg=73
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 74
http://site.ebrary.com/id/10565517?ppg=74
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 75
http://site.ebrary.com/id/10565517?ppg=75
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 76
http://site.ebrary.com/id/10565517?ppg=76
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 77
http://site.ebrary.com/id/10565517?ppg=77
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 78
http://site.ebrary.com/id/10565517?ppg=78
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 79
http://site.ebrary.com/id/10565517?ppg=79
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 80
http://site.ebrary.com/id/10565517?ppg=80
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Вам также может понравиться