MERCY BEYOND

BORDERS
PROPOSAL

Consulting for Hope

Prepared for: Diedre Frontczack, Managing Director
Prepared by: Alyssa Fiddes, Calvin Luong, Claire Capeloto, Oskar Lind
Proposal Number: 456-324

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Consulting for Hope

500 El Camino Real, Santa Clara CA 95050
(206) 307-1075

Sister Marilyn
Executive Director
Mercy Beyond Borders
1885 De La Cruz Blvd #101
Santa Clara, CA 95050

June 5, 2019
Dear Sister Marilyn,

Our group, Consulting for Hope, is excited to have the opportunity to submit a project
proposal to assist Mercy Beyond Borders (MBB). We appreciate your trust to let our team
help improve Mercy Beyond Borders’ connections with the public. We are excited for the
opportunity to work with a local non-profit organization with such an incredible impact and
mission.

As a group of business students with diverse backgrounds, we believe that we have the
combined skill set to assist Mercy Beyond Borders’ with awareness among younger
demographics. Our team has experience in finance, marketing, public health, and
management. With this experience, we plan to develop a powerful awareness campaign that
will hopefully result in increased donations and volunteers.

We believe our awareness campaign will be a success and will benefit your organization for
years to come. We look forward to the opportunity to doing our part to benefit the lives of
marginalized girls and women in the most impoverished areas of the world.

Sincerely,
Consulting for Hope

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TABLE OF CONTENTS

EXECUTIVE SUMMARY ..................................................................................... 4

DESCRIPTION AND INTRODUCTION ............................................................... 5
PROJECT RATIONALE ...................................................................................... 7
DELIVERABLES ................................................................................................. 8
DELIVERY SCHEDULE .................................................................................... 10
COST ANALYSIS .............................................................................................. 11
SUCCESS METRICS AND FINAL RESULT ..................................................... 12
IMPLICATIONS ................................................................................................. 14
STAFFING ......................................................................................................... 16
APPENDIX (A) STAFF REFERENCES ............................................................. 18
APPENDIX (B) RADIO ADVERTISEMENT ....................................................... 22
APPENDIX (C) FLIER ADVERTISMENT .......................................................... 23
APPENDIX (D) NEWSPAPER PUBLICATION ................................................. 24
APPENDIX (E) FUTURE COMMUNICATION TEMPLATES ............................ 25
APPENDIX (E) WORK CITED ........................................................................... 27

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EXECUTIVE SUMMARY

Mercy Beyond Borders is a nonprofit organization that aims to empower women in developing
countries like South Sudan and Haiti through their various education and leadership
programs. By tailoring their approach to whatever environment, they are in, MBB has been
able to run successful skills training and education classes. These skills and education
classes has been empowering women since 2008 when Sister Marilyn Lacey first founded the
organization. Consulting for Hope aims to help spread MBB’s women empowerment message
to the local Santa Clara Community.

The long-term goal that guides our project is eventually increasing the number of donors that
MBB has. However, before looking to increase donors, Consulting for Hope must first look
toward raising awareness, especially in the local community.

First, we plan to post on MBB’s social media accounts. The posts will be tailored toward to
young adults so that the young professionals that we are trying to target can more easily find
MBB through their social media channels and be more motivated to share them.

Next, we aim to get a short advertisement on a local radio station called KSCU. This will serve
to reach out to those who prefer to listen to the radio rather than reading online posts or
advertisements.

Finally, we will explore traditional methods of advertising to help raise awareness among
people who do not listen to the radio or use social media. We will do this by printing out flyers
to hang up, and by featuring MBB on a local newspaper. The flyers will be posted in high
traffic areas to advertise to as many people as possible. The newspaper that we will be
contacting is The Santa Clara.

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DESCRIPTION AND INTRODUCTION

The Current State of South Sudan

South Sudan is the world’s youngest country. It gained independence from Sudan in 2011
however political instability, population displacement, and famine have impacted the country
in years following its origin. Since 2013, the country has been in a civil war characterized by
mass ethnic killings, rape, and starvation. (Charnley, 2019) A combination of hunger, disease,
human rights abuse, and war crimes have forced millions to flee their homes. The conflict has
displaced some 4 million people out of the 12 million who call South Sudan home. (BBC
2018) Many who are displaced seek safety
in refugee camps. Resources cannot keep
pace with the number of refugees however
and many are left without food, water,
medical treatment, and adequate living
conditions. A recent UN report revealed
that 60% of the population experiences
food insecurity. (Charnley, 2019) Because
of the violence, large portions of the
country have been inaccessible to aid for
periods of time. (Specia, 2018)

The Current State of Haiti

The Republic of Haiti is rich in natural beauty and history. In recent years, the country has
faced periods of instability most significantly a devastating earthquake in 2010 in Port-au-
Prince. The natural disaster affected some 3 million people and destroyed homes, public
buildings, schools, hospitals, and government buildings. (Pallardy, 2019) The country was
already strained by inadequate infrastructure and was unprepared to react to such
destruction. Over one million people were left homeless in the aftermath. Many were forced to
live in tent camps in close proximity which spurred a deadly cholera outbreak killing
thousands of people. Years after the disaster, many people still live in makeshift shelters with
rudimentary sanitation and other facilities. Despite the current climate in Haiti and South
Sudan, the people who come from these countries rise again and again with resiliency,
strength, and hope.

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Opportunity for Women and Girls

A decade of instability has left South Sudan and Haiti with a lack of infrastructure, extremely
low literacy levels, a weak public health system and few opportunities to alleviate poverty
especially for women and girls. Women and girls in South Sudan and Haiti are especially
impacted by poverty because they face these conditions in addition to the discrimination and
violence women in every part of the world face. The United Nations has identified gender
equality as a right and the focus of the 2018 sustainable development goals. According to
these goals, “fulfilling this right is the best change we have in meeting some of the most
pressing challenges of our time—from
economic crisis and lack of health care, to
climate change, violence against women and
escalating violence” (UN Women, 2019)
Women are not only affected by these
problems but have ideas and leadership to
solve them. Gender discrimination holding
women back is holding the world back too.

Outcomes of Women’s Education and Empowerment

Inequalities faced by girls can begin after birth and follow them through their lives. Lack of
access to health care or proper nutrition for girls, because they are considered less valuable
as babies than boys, leads to a higher mortality rate. (UN Goal-5.pdf) Gender disparities
widen in adolescence when girls drop out of school to become child brides as early age 7.
Disadvantages in education lead to a lack of access to skills and economic independence
which leave women reliant on their husbands who can be abusive. Providing women and girls
with education, skills training, and loans to become financially independent can prevent
sexual violence and child marriage and
improve health. On a larger scale,
educating girls can expand economic
growth, promote social development
and reduce poverty. According to the
United Nations, “investing in education
programmes for girls and increasing the
age at which they marry can return $5
for every dollar spent.” (UN Goal-5.pdf)
Investing in programs that improve
income-generating activities like
microloans or skills training for women
can return $7 dollars for every dollar
spent. Supporting and investing in
women today creates a better future
tomorrow.

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PROJECT RATIONALE

This project aims to increase awareness for Mercy Beyond Borders in the local community.
The target audience for the project are young professionals. To do this we will be employing
various marketing strategies online and offline. Each of these strategies aims to eventually
bring in more donors and volunteers to MBB.

Social Media Marketing

Starting a social media campaign will become the primary way to connect with those of a
younger audience. Those in the demographic that we are targeting actively use social media.
Social media campaigns do not need heavy time investments to carry out, but can have long
lasting effects if utilized correctly. However, there may be difficulty in identifying what exactly
is the correct way to manage a social media channel for MBB. We will address this by
observing how other similar non-profit organizations utilize their social media accounts, and
take inspiration from them.

Traditional Media Marketing

The founder of MBB mentioned that just by being included in a small interview with a local TV
station, people could recognize her even a year after the fact. We hope to produce these
same results by contacting local newspapers or news stations to feature MBB on their
platform. On top of this, we will be printing out informational flyers to hang up around the area
to make sure that the information is easily accessible to the local community. The main
obstacle with this proposed action will be reaching out the various news platforms. We must
be able to convince these local newspapers/news stations to set up an interview. To take on
this obstacle, we will use MBB’s past achievements as credibility, as well as utilizing our own
contacts to expedite the process.

Another challenge will be finishing everything that we have planned on time. However, by
making a realistic, mutually agreed upon timeline, we believe that this problem will be solved
without much difficulty.

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DELIVERABLES

Social Media Marketing Campaign

Due to the popularity of social media in younger demographics, we implemented a social
media campaign to increase awareness and engagement on their current social media
accounts. This campaign has the end goal of potentially attracting young professionals to
donate to MBB, as well as young students to volunteer for the organization. Our plan is to
reach our target market through Instagram and Facebook. We believe that this campaign will
be successful, because MBB already has high quality National Geographic photographs and
we have the knowledge of how to appeal to the target demographic.

News Broadcast - KSCU Radio

Mercy Beyond Borders founder Sr. Marilyn was featured in a broadcasted interview on
television nearly a decade ago. The result of her interview was an outpouring of public
attention and donations to MBB, naturally helping the organization grow rapidly. Our goal is to
bring MBB back into the spotlight with a short feature on the public radio. This will bring back
the awareness that provides Mercy Beyond Borders with loyal donors. We reached out to
various radio shows and podcasts to potentially feature Sr. Marilyn and MBB. KSCU, Santa
Clara’s radio station agreed to publish radio advertisements on MBB for four months during
the academic year. This platform can reach a wide range of students and community
members for a prolonged period of time.

Newspaper
The Santa Clara Newspaper is an integral part of the Santa Clara community. It is a way for
students to keep up with current global and on campus events and news. This newspaper
prints weekly copies, along with digital copies posted online. Featuring MBB in the newspaper
would encourage students to learn more about the organization and potentially even
volunteer or donate. Our goal is to further raise awareness about the organization to Santa
Clara University students through print and online articles in The Santa Clara Newspaper.

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Informational Flyer
With physical bulletins in almost every building on campus and in various restaurants around
campus, informational flyers are a great way to spread awareness about an event,
organization, or cause. To increase awareness about MBB, we created a colorful
informational flyer with a summary of the organization, a link to their website, links to their
social media accounts, and pictures from recent service trips.

Future Communications Template

To expedite the process of contacting potential venue owners, Consulting for Hope has
created a few emailing templates. The goal is to greatly reduce the amount of time used for
sending out multiple emails when looking for talk venues. Our templates will fit the situation
for trying to contact a local news network, asking to be a guest speaker, and proposing joint
events. This will help with future outreach events and other marketing efforts MBB will engage
in in the future.

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DELIVERY SCHEDULE

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COST ANALYSIS

Item Price

Cost of Labor $600.00 Cost donated by CFH

Transportation $25.00 Cost covered by CFH
Printing Cost $40.00 Cost covered by CFH
Newspaper Article $0.00
Radio Broadcast $0.00
Instagram $0.00
Facebook $0.00
Twitter $0.00

Total Cost $0.00

Consulting for Hope does not anticipate any significant costs to produce these deliverables.
The four consultants at Consulting for Hope are donating their time to Mercy Beyond Borders,
negating any labor costs. Social media platform use and account creation for Twitter,
Facebook and Instagram are all free. The only costs that are planned are the minimal costs of
transportation while Consulting for Hope travels to and from Mercy Beyond Borders office and
Santa Clara University campus.

Projected Benefits
The projected benefits of this project can be measured through exposure. Our goal is to
create more awareness for Mercy Beyond Borders, specifically in the millennial generation.
We project that with increased exposure to the mission, values and people behind MBB, the
organization will receive more monetary donations and volunteered time. This increased
exposure will change the lives of hundreds of young women across developing countries,
providing them with places to study, education opportunities, and technology.

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SUCCESS METRICS AND FINAL RESULT

Consulting for Hope will evaluate the success of this project based on multiple metrics. First,
we are primarily looking to increase exposure for Mercy Beyond Borders. Our first success
metric will be to calculate the number of people that our deliverable reached. This will allow
us to understand the scope of our success. Second, we will examine the amount of
interactions, both likes and follows, through the social media platforms both before and after
we overhaul the MBB pages. We believe that through these two measurable metrics, we will
be able to evaluate the success of our project and understand the scope of our success.

Goal
At Consulting for Hope, our goal is to increase exposure, donations, and volunteer work at
Mercy Beyond Borders. Not only will this project benefit the organization but also hundreds of
young women around the world. Each dollar helps improve the education and lifestyle of
children who are living below the poverty line in developing countries, specifically Sudan and
Haiti. As a result, we are striving the change the lives of women for generations to come.

Social Media
The results from our social media
overhaul showed an increase in
engagement, followers and an
increase in our targeted
demographic. Since taking over the
social media platforms, we compared
our post to the other posts made in
2019. With our posts, we have
increased Mercy Beyond Borders
followers by 10%. We have increased
the reached accounts by 5% and
likes by 20%. Our most goal oriented
achievement came from increasing
our followers, aged 18-34 by 19%.

Radio Broadcast
At the beginning of May, we successfully obtained a radio advertisement on local radio. The
40 second piece has been running daily since then. KSCU has a consistent average of 2,500
listeners per week. This has helped expose Mercy Beyond Borders to more people in the
local area and has increased social media engagement since the beginning of this section.

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Newspaper Article
In addition to our radio broadcast, we also had a local newspaper article posted about Mercy
Beyond Borders and the social benefit they are having on girls around the world. The Santa
Clara publishes 2000 weekly newspapers and publishes all their articles online. Between
online and print, The Santa Clara receives 3500 weekly views.

Flyer
Throughout the week of May 27th, Consulting for Hope posted flyers across campus in many
of the academic buildings and dining halls. The main objective of the flyer is to promote Mercy
Beyond Borders social media accounts. Since posting the flyers, we have received over 40
follows from Santa Clara students, which makes up 10% of Mercy Beyond Borders followers.

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IMPLICATIONS

After eight weeks of working with Mercy Beyond Borders on community outreach in the Santa
Clara community, we learned that outreach is challenging. It was harder than expected to
connect with on-campus groups and off-campus sites to feature Sister Marilyn and MBB for a
talk. We quickly realized that the use of a network and connections are the best way to go
about this project. We used our connections at The Santa Clara Newspaper and KSCU to
feature MBB in the news.

Lastly, we learned that with each outreach opportunity, people’s time is limited so sticky
principles are important. As part of our project, we got MBB featured in The Santa Clara
Newspaper and on KSCU radio. The article in The Santa Clara Newspaper was only a few
paragraphs long, a short section on the second page without a picture. The short
announcement on KSCU radio was only around 30 seconds. Both outlets, time and space
were precious. It was important to use sticky principles to captivate the reader’s attention.

Limitations
During this project, we ran into two main obstacles that brought us many problems throughout
these 8 weeks. First of which is our limited network.

Due to our limited network, it was very hard to try to find anybody who would help us with our
outreach attempts. Our whole project was centered around public outreach, with a specific
focus on traditional media channels. However, unless one has a contact, it is very hard to get
featured on any local news or radio station. We could get a newspaper feature and a small
radio advertisement, but we would have gotten more if our network were larger.

The next obstacle we faced was our limited credibility as college students. When reaching out
to potential partners, we suspected that one of the main factors as to why we were so often
being rejected was our credibility. Since we are just undergraduates who do not directly work
for MBB, it would seem that we lack the authority to write about or speak on behalf of MBB.

These two obstacles led us to two shortcomings. Firstly, we were not able to book and plan a
platform where Sister Marilyn would give a talk. Despite many cold emails and reaching out to
people we know, we were not able to land any events. Next, we were only able to reach out to
the Santa Clara community.

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Next Steps/Recommendations
This project aimed to provide assistance that could be sustainable when implemented.
Therefore, here are a few recommendations that Consulting for Hope has for Mercy Beyond
Borders.

First is to continue to grow the social media by utilizing the promote feature. Another thing to
consider would be to increase the frequency of posts to provide a steady stream of content for
followers.

Next, we would like to recommend that MBB host more events in the local community. This
will integrate MBB more within the local community, thus making them more well known.
These events can be run in conjunction with any other community leader like local high
schools or Santa Clara University to ensure an event venue where there is high foot traffic.

Finally, Consulting for Hope recommends that MBB try and establish a partnership with some
larger organizations whose ideals line up closely with MBB’s. By having a partnership, MBB
will be enabled to host more talks and events, and maybe even create merchandise,
depending on which organization MBB decides to partner with.

These next steps will ensure MBB with steady and sustainable growth over time, while also
achieving the goal of lowering the donor demographic.

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STAFFING

Alyssa Fiddes

Alyssa is a senior at Santa Clara University from San

Diego, California. With a major in marketing and a minor
in entrepreneurship, Alyssa is very passionate about
growth business strategies. She has diverse marketing
experience that includes branding, social media
marketing, integrated marketing communications, and
data analytics. As a former student athlete at Santa
Clara, Alyssa is passionate about soccer and other
sports. Additionally, she is interested in global citizenship
work after her involvement with SCU’s Global Fellows
Program.

Calvin Luong

Calvin is a sophomore accounting major at Santa Clara

University from Sunnyvale, California. Calvin has always
had interest in promoting local organizations, as he has
had many volunteering experiences in his community. He
also has had experience working for, and consulting small
businesses through his Neighborhood Prosperity Initiative
Class. Calvin hopes to be a business consultant for small
businesses and nonprofit organizations in the future.

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Claire Capeloto

Claire is a senior public health major at Santa Clara

University. She is from Seattle, Washington and was
drawn to the Silicon Valley for its energy and
opportunity. Her background in science provides
Consultants for Hope with a unique detailed oriented
analytical perspective. She has experience in human
centered design thinking and social
entrepreneurship and hopes to use both nonprofits
and businesses to enact positive social change. She
is passionate about women’s health, the outdoors,
and cooking.

Oskar Lind

Oskar is a sophomore finance major at Santa

Clara’s Leavey School of Business. Oskar is from
San Francisco, California and has always been
interested entrepreneurship and business growth.
He currently works for DripDrop ORS, a medical
rehydration company, helping grow their collegiate
presence around the country. Oskar is also very
passionate about sports, specifically basketball,
football and the outdoors.

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APPENDIX (A) STAFF REFERENCES

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Alyssa Fiddes
(858) 344-3338 | alyssafiddes@gmail.com

EXPERIENCE
Destiny Reflection | Kolkata, India | Summer 2018- Marketing Intern
Destiny is an online retailer and private organization that works to employ and empower survivors of sex trafficking
● Rewrote and redesigned website content to increase cause awareness; resulted in significantly increased
online donations
● Developed a Facebook and Instagram social media strategy and plan to boost global engagement and
executed ongoing social media posting cadence
● Tracked and reported digital contributions through Google Analytics and Facebook Analytics
● Created a quarterly email campaign template and launched initial campaign

Outrigger Hotels & Resorts | Honolulu | Summer 2018 - Corporate Communications Intern
Outrigger is an international hotel chain and management company operating in Hawaii and Asia-Pacific
● Analyzed annual contracts with University of Hawaii Athletics to find contractual discrepancies
● Wrote internal and external news report communications
● Forecasted anticipated contributions/sponsorships for 2019 budget
● Created distribution strategy for non-digital disaster communications during Hurricane Lane

UpThere (Western Digital) | Redwood City | Summer 2017 - Marketing Intern

UpThere was a specialist Could Services provider (Acquired by Western Digital in 2017)
● Leader of the 2017 Skyline Ambassador Program - identified and recruited social media influencers to
promote the Skyline
● Conducted extensive market research on how photographers utilize cloud storage

EDUCATION
Santa Clara University | June 2019 - Bachelor of Science in Business Commerce
Major: Marketing Minor: Entrepreneurship

Santa Clara University Global Fellow - Placement in Kolkata, India

• Selected from a competitive pool of students to engage in exploration of cross cultural relationships
for a nine-month leadership program focused on becoming a global citizen

NCAA Division I Women’s Soccer Team Member (2015-2018)

• Dedicated 25+ hours of training a week in addition to a full class load
• Ability to perform under pressure, at the highest level

Disruptive Force | Internship in Entrepreneurship - Marketing Strategy Intern

Disruptive Force is a health and fitness company seeking to revolutionize the way people workout
• Developed the 2018 Marketing Plan for the Axon and Axon-Go products
• Conducted extensive market research on the fitness industry to accurately identify optimal target
personas and distribution channels

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APPENDIX (B) RADIO ADVERTISEMENT

Mercy Beyond Boarders is a non-profit that transforms the lives of women and girls in
extreme poverty in South Sudan, Uganda, Kenya and Haiti to enable them to learn, connect,
and lead. Mercy Beyond Boarders operates programs for women’s development as well as
for girls’ education, leadership training, and advocacy for basic human rights. These
programs help educate girls from kindergarten through university so they can claim their voice
and pursue their dreams, connect them across social and tribal divisions, and prepare them to
lead their communities toward inclusive, peaceful development. Through their work, Mercy
Beyond Boarders aims to transform places where females have traditionally been
marginalized into places where females are educated, influential and contributing to a stable,
peaceful future for all.

The organization is currently trying to establish The Colin Family Scholarship Fund to pay for
the university education of Haitian and South Sudanese women. If you would like to donate or
learn more about the organization please reach out to Founder and Executive Director Sister
Marilyn Lacey at mlacey@mercybeyondborders.org or check out their website,
http://www.mercybeyondborders.org/.

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APPENDIX (C) FLIER ADVERTISMENT

APPENDIX (D) FUTURE COMMUNICATION TEMPLATES

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APPENDIX (D) NEWSPAPER PUBLICATION

Anthony Alegrete
The Santa Clara
May 16, 2019

While some students have lived in Santa Clara for many years, it may be difficult for them to know what
can be in your own backyard.

One example of this is Mercy Beyond Borders (MBB), an organization that aids and educates women in
third world and struggling countries.

MBB focuses on education for these women in an effort to combat the impoverished environments that
they are currently in.

From sponsoring local primary schools that host only girls, to providing scholarships and financial aid, MBB
strives to educate women no matter what obstacles they may face.

The organization was founded by Sister Marilyn Lacey in 2008.

It was later expanded in 2012 to support the areas of South Sudan and Haiti.

Senior marketing major Alyssa Fiddes is currently working with MBB as part of her advanced writing
course.

Fiddes’ work with the organization includes aiding them with the business matters of the organization.

She has been able to see the effects of their involvement, as well as how Santa Clara can help them to do
even more.

“I believe the Santa Clara community should become more aware of this organization for many reasons,”
Fiddes said. “First of all, to simply be aware of the problems at hand in these other countries – the refugee
camps in South Sudan and the lack of female education in Haiti. Secondly, to help the organization grow
through volunteer work and potential Anthondonations.”

MBB has been apart of the Santa Clara community for around 11 years.

Tt is this sense of community that has truly stuck with Fiddes.

“Something I find special about MBB is the sense of family within the organization, regardless of the fact it
functions across multiple countries,” Fiddes said. “Sister Marilyn Lacey made it clear how involved she is,
as she told me she knows whenever one of the women in Sudan or Haiti is sick. It’s just such a special
community.”

While MBB is doing great work abroad, they can also do great things for the Santa Clara community by
providing students with an opportunity to support and help those who are affected by poverty worldwide.

MBB has been able to foster a sense of community across internatinoal borders.

The organization gives Santa Clara students the opportunity to engage with those beyond their community
borders, breaking Broncos out of the “Santa Clara bubble” they can get caught in.

Contact Anthony Alegrete at aalegrete@scu. edu or call (408) 554-4852.

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APPENDIX (E) FUTURE COMMUNICATION TEMPLATES

Requesting to be a Guest Speaker

Hello (contact name),

We heard that you are holding a class on women empowerment, and we would like to
become a guest speaker in your class! We are a non-profit organization called Mercy Beyond
Borders. We aim to forge a path for women to allow them to learn, connect, and lead in areas
where they are marginalized and undervalued. We wish to be able to help bring attention to
the problems that these women face in their home countries, and believe that speaking with
youths are a great start.

The philosophy and purpose of the class closely relates to our area of work, so we believe we
can make a significant contribution to the class with our unique experiences and perspective.

Hope to hear back from you soon.

Respectfully,

Proposing Joint Events

Hello (contact name),

We believe our mission statement will resonate very strongly with your audience at (partner
org name) due to the social justice aspect of our message. Therefore, we would like to
propose a joint event between (partner org name) and Mercy Beyond Borders at (event
venue) to promote women advocacy in areas where women are marginalized and
undervalued.

Here at MBB we are involved in three areas that guide our work. These three areas are
education, economic empowerment, and women advocacy. Through our work we provide
women and girls mainly in South Sudan and Haiti the education and skills they need to build
their confidence to pursue their passions.

By working together, MBB hopes to increase awareness of your message in our audience,
and ours to yours. We believe this partnership will be mutually beneficial for the both of us
and are excited to hear your thoughts.

Respectfully,

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Requesting Radio/Newspaper Feature

Hello (contact name),

We would like to be featured on your platform in order to help spread our mission to empower
and educate women in areas where they are grossly undervalued so that they may learn,
connect, and lead. We found that (network name) would be a great platform, because of your
reputation for (compliments for the network). Mercy Beyond Borders will be able to provide a
unique perspective on marginalized women in developing countries.

Here at MBB we are involved in three areas that guide our work. These three areas are
education, economic empowerment, and women advocacy. Through our work we provide
women and girls mainly in South Sudan and Haiti the education and skills they need to build
their confidence to pursue their passions.

We have been featured in multiple local news sources in the past such as The Silicon Valley
Voice and The Santa Clara. Also, our founder Sr. Marilyn Lacey is the Opus Prize Laureate in
2017 for our work in South Sudan and Haiti.

Hope to hear back from you soon.

Respectfully,

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APPENDIX (E) WORK CITED

Charnley, William. (March 19, 2019). South Sudan: Post civil war instability. Retrieved from
https://globalriskinsights.com/2019/03/south-sudan-war-peace-deal/

South Sudan country profile. (August 6, 2018). Retrieved from

https://www.bbc.com/news/world-africa-14069082

Specia, Megan. (Sept. 26, 2018). 383,000: Estimated Death Toll in South Sudan’s War.
Retrieved from https://www.nytimes.com/2018/09/26/world/africa/south-sudan-civil-war-
deaths.html

Women and the Sustainable Development Goals (SDGs). (n.d.). Retrieved from
http://www.unwomen.org/en/news/in-focus/women-and-the-sdgs

Gender Equality: Why it Matters. (n.d.). [PDF file]. Retrieved form

https://www.un.org/sustainabledevelopment/wp-content/uploads/2018/09/Goal-5.pdf

Pallardy, Richard. (April 1, 2019). 2010 Haiti earthquake. Retrieved from

https://www.britannica.com/event/2010-Haiti-earthquake

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