Questionnaire

Dear Respondent, I am doing MBA (IB) in Gitarattan International Business School. I am

pursuing research project and my topic is “Brand image of companies towards selection of
customers Apparels” Through this brief survey, your opinion will be helpful in enhancing
my research. The information used by me in this study will be kept confidential and used
only for research purpose and it will not be disclosed anywhere. Put the tick against
appropriate options as mentioned in each questions below.

1. Gender a) Male b) Female

2. Age (in Years) a) Less than 25 b) 26-35 c) 36-45 d) Above 45

3. Income (in Lakhs) a) Less than 5 b) 6 – 12 c)13 – 18 d) Above 18

4. Can you recall some national/ international brand names of apparels? a)Yes b)No

5. Do you possess any branded apparel whose cost is more than Rs 50000/-?

a) Yes b) No

6. How often do you purchase branded apparels?

a) In every 3 months b) Once in a year c) Once in 5 year or more

7. What is the source of information about luxury fashion products for you?

a) Television b) Online adds c) Newspaper d) Fashion magazine

e) Others ( Mention)

8. Name the factor which influenced you in the purchase of luxury fashion apparels?

a) Friend influence on me to make purchase

 b) Ask a relative for advice

c) Ask Colleague/mates for advice

d) Media significantly influence me to make purchase

e) No influence

9. While purchasing luxury fashion products, which Brand Variable drives you most to
purchase?

a) Core Brand Images b) Brand Attitude c) Brand Attachment

d) Brand trust e) Brand Loyalty

10. When do you prefer the most to buy luxury fashion products?

a) Festive Offers b) Seasonal Offers c) Special Day Offers

d) At any point of time

11. What are the ways through which you buy luxury fashion products (rational
variables)?

a) You Compare the feature with other Brand

b) Comparison of Price

c) You do Online Survey

d) Search local shops to get best deals

12. Which indicators do you use while purchasing branded apparels?

a) Price b) Variety c)Brand value d) Uniqueness of brand

e) Any others (Mention)

13. What is the proportion of branded to unbranded apparel in your house?

a) 20 : 80 b) 50 : 50 c) 60 : 40 d) Others (mention)

14. Does country of origin affects your product purchase decisions? a)Yes b) No

15. Does associations of products with a particular groups of company leads to preference
for such products?

a) Sometimes b) Always c) Never

16. What is your attitude towards calls from sales person?

a) I do not entertain calls from sales person

b) I get irritated and scold them

c) I listen to them but calmly say NO

d) I took forward to such calls

17. Do you believe in products that are endorsed by your favourite celebrities?

a) Yes b) No

18. According to me,purchasing branded apparels as compare to unbranded apparels ?

(You can choose more than one option).

a) Quality b) Comfort c) Style d) Colour d) Varieties

 19. From the following segments which brands do you prefer according to classification
of preference given below?

Segments Mostly Moderately Least preferred Not preferred

preferred
Preferred

Ethnic

Corporate

Casual

All of these

20. Reasons for buying branded apparels (You are required to rate each of the following
statements on a scale arranging from 1 to 5 where 1 indicates Strongly agree and 5
indicates disagree and 3 indicates that you are Neither agree nor disagree)?

Agenda Strongly Agree Neutral Strongly Disagree

Agree Disgree

(1) (4)
(2) (3) (5)

High Quality

To fit in with Friends

Follow the Trend

Value for Money

Show Off

Envy others with luxury Brand

products, so I want The same
products that they have

Representation of celebrities
Associates luxury Brand
influence me into Purchasing
them