Caribou

COFFEE

Life is short.
Stay awake for it.®
 Table of Contents
The Caribou Coffe Quality
Advantage . . . . . . . . . . 0
Our Coffees . . . . . . . . . . 0
Lighter Roasts . . . . . . . . 0
Amy’s Blend . . . . . . . . . 0
Kenya . . . . . . . . . . . . . 0
Daybreak Blend . . . . . . . 0
Costa Rica Sombra Del Poro 0
Guatemala El Paraiso . . . . 0
Colombia Timana . . . . . . 0
Acacia Organic Blend . . . . 0
Darker Roasts . . . . . . . . 0
Caribou Blend . . . . . . . . 0
Fireside . . . . . . . . . . . . 0
Sumatra . . . . . . . . . . . .0
Mocha Java . . . . . . . . . . 0
Espresso . . . . . . . . . . . . 0
Mahogany . . . . . . . . . . 0
French Roast . . . . . . . . . 0
Brew Your Best . . . . . . . . 0
Company Information . . . . 0
Leadership . . . . . . . . . . 0
Fast Facts . . . . . . . . . . . 0
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The Caribou Coffee
Quality Advantage
At Caribou Coffee, we treat our
beans right. We accept only the
highest-quality beans, and craft
roast every batch to bring you
the finest coffee.
Our Roastmasters are personal-
ly responsible for all our coffees.
They’ve spent years in the field
“quite literally” discovering and
delivering the best coffees from
around the world.
Green Coffee Selec-
tion
Our coffee is made from the
finest Arabica beans. We pains-
takingly take time to maintain
worldwide grower relationships
and closely control quality
standards to find only the high-
est-quality beans.

Creating Unique
Coffees
Our Roastmasters use their
cupping expertise to create
new and interesting offer-
ings. They’re the experts
behind our unique and
sought-after coffees.
The highest bean
-sourcing standards. An
all-natural, chemical-free
decaffeination process. The
same great Caribou Coffee
flavor.

Freshness
Simply stated, coffee tastes
best when it’s fresh. That’s
why we hold ourselves to
some of the industry’s most
stringent freshness stan-
dards.

Sustainability In
Our Coffee Sourc-
ing
Our buying activities help
support and improve our cof-
fee-producing communities.

All-Natural, Chem-
ical-Free Decaf
Coffee

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3
 DISCOVERING YOUR IDEA BEAN

How to choose the coffee that’s just right for you.

Answer the questions below; then total the answers in each col-
umn. The cloumn with the most answers identifies the roast
style and coffees most suited to your tastes—we call it your ideal
Taste Bud Type™.

NUDITY FURITY SPICY SWEET

How do you prefer steak? rare medium rare medium well well done

Which fruit do you prefer? grapefruit orange melon banana

How do you like marshmal- burned

white golden brown
lows? answer counts in both columns

Which chocolate do you milk dark

prefer? answer counts in both columns answer counts in both columns

white red
Which grapes do you prefer?
answer counts in both columns answer counts in both columns

Which grapes do you prefer? dry white sweet white light-body red heavy-body red

How do you prefer your barbecued

sautéed
food? answer counts in three columns

Total # of answers:

If you had the most an- If you had the most an- If you had the most an- If you had the most an-
swers in this column, try swers in this column, try swers in this column, swers in this column,
these coffees these coffees. try these coffees try these coffees.

Lighter Roasts Darker Roasts

Amy’s Blend, Kenya, Day- Costa Rica, Colombia Mocha Java, Espresso,
Caribou Blend, Fireside,
break Blend, Guatemala Timana, Acacia Organic Mahogany, French
Sumatra
El Paraiso Blend Roast

4
 Our Coffees
EOur Coffees
Every year, we travel the
globe to find the finest coffee
available. We’ll try hundreds
of samples from any one
country. Then, we select the
most spectacular coffees to
bring home to you.
Our company’s size is perfect
for sourcing the best of each
country’s crop. We’re able to
bring in special coffees that
might otherwise be out of
the small roaster’s reach or
too limited in supply for the
large roaster.
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AMY’S BLEND
About Amy
Amy Erickson was a beloved
Roastmaster of ours who
passed away after a valiant
fight with breast cancer. To
honor Amy’s passion for coffee
and life, and to do our part to
find a cure, each year we create
a special coffee and other
products that would meet her
standards. We think she’d
approve.
Our Contribution
When you buy Amy’s Blend
products, 10% of sales are
donated to Susan G. Komen
for the Cure. Together we will
find a cure. This east-African country
Roastmasters Notes: produces some of the best
• Bright and sweet coffee in the world. We
• Clean Finish make the trek to Kenya
• Tart raspberry and to purchase these special
orange flavors coffees each year and
• Floral overtones select from the best our
• Citrus flavors nestled exporter partners have to
into a soft, silky body offer. Hundreds of small
ROAST DEGREE INDI- lots are cupped in order to
CATOR create the special Kenyan
Lightness on a scale of 1 coffees we offer.
to 10: 2 Tasting Notes:
Caribou Coffee Company Though this is our lightest
is proud to support Susan coffee on the roast degree
G. Komen for the Cure. spectrum, it is in no way
Amy’s Blend is a Rain- light or delicate in terms
forest Alliance Certified of body or taste. This is
coffee. an intense, full-flavored
cup with a clean, powerful
beginning. Kenya is full of
sparkling brightness, and
has a huge velvety body
that serves as a backdrop
for crisp, colorful black-
berry notes. Expect bur-
gundy heaviness and silky
body underscored with a
KENYA light currant spicy-tart
quality and blackberry

6
 sweetness.
Roastmaster’s Notes:
• Light, velvety and intense
• Big-bodied light roast
• Clean, sparkling blackberry
notes
• Spicy, black currant finish
ROAST DEGREE INDICA-
TOR
Lightness on a scale of 1 to
10: 1

COSTA RICA
SOMBRA DEL PORO

These beans are grown under

the beautiful flower-laden
branches of poro trees in
central Costa Rica in the
Tarazzu’ region. This lush riv-
er valley is one of the richest
and most bio-diverse regions
on the planet, known for ex-

7
quisite speciality coffees.
When carefully cultivated
under the ‘’sombra del
poro’’ (shade of the poro),
the coffee cherries devel-
op more slowly, allowing
the fruity flavors of the
bean to intensify natu-
rally.
Tasting Notes:
Roasted to a lighter
degree, the Sombra del
Poro’s sweetness and
punch are preserved.
In the cup, you’ll find
notes of dark chocolate
mingling with black
cherry sweet-tart notes,
woven with a robust
body.
Roastmaster’s Notes:
• Bold, creamy medium
roast
• Tart black cherry
acidity
• Engaging chocolate
notes
• Relaxing, down-to-
earth brew
ROAST DEGREE INDI-
CATOR
Lightness on a scale of 1
to 10: 4
Costa Rica is 100% Rain-
forest Alliance Certified™
coffee.
GUATEMALA EL
PARAISO
Every bean in Guatemala
El Paraiso is grown on the
Martinez family farm, the
first farm encouraged by
Caribou Coffee to achieve
Rainforest Alliance certi-
fication. By practicing sus-
tainable farming methods
they’ve helped make life
better for their workers
and the community. We’re
8
 proud to call them our friends,
and proud to bring you this
100% Rainforest Alliance
Certified coffee.
Tasting Notes:
Guatemala El Paraiso has
the hallmark citrus and floral
flavors of the Huehuetenango
Region, along with cranberry
and dried cherry notes.
Roastmaster’s Notes:
• Sweet almond, vanilla and
cherry
• Fresh floral flavors

ROAST DEGREE INDICA-

TOR
Lightness on a scale of 1 to
10: 2
Daybreak is a Rainforest Alli-
ance Certified™ coffee.

9
DAYBREAK BLEND Roastmaster’s Notes:
& Daybreak • Subtle fruit sweetness
Blend Decaf • Cheery floral overtones
• Sweet caramel and nut
Sunshine in your mouth! finish
Daybreak starts your • Rainforest Alliance
day on the right track, Certified™
or kick-starts your ROAST DEGREE INDI-
afternoon with its tangy CATOR
citrus and floral notes. A Lightness on a scale of 1
blend of coffees from the to 10: 2
Americas and East Afri- Daybreak is a Rainfor-
ca, Daybreak is roasted to est Alliance Certified™
a lovely chocolate brown coffee.
on the lighter end of our
roasting spectrum. This
highlights its unassuming
and cheerful sweetness
and balanced nutty fin-
ish. Tasting Notes:
This unpretentious coffee
starts sweetly and quietly
in the mouth and leaves
you with fruity, nutty COLOMBIA TIMA-
hints after each sip. This NA
is a blend that’s true to
nature - the perfect pick- Hailing from the south-
me-up for slow mornings ern department (state)
or those days you have to of Huila in Colombia,
rush to work! our Colombia Timana is

10
 the result of the hard work
of a dedicated group of
producers. In the past years,
the quality of this coffee
has grown from average to
absolutely outstanding!
Tasting Notes:
The cup is infused with
beautiful notes of sweet
tangerine, raw sugar,
and roasted walnuts. It’s
smooth and light, with a
refreshingly mellow, clean
character and a wonderful
aroma. It could be our most
accessible coffee - a great
beginner’s coffee and yet
still appreciated by the
connoisseur!
Roastmaster’s Notes:
• Sweet tangerine acidity
• Smooth caramel accents
• Warm, roasted walnut
finish
• Great starter coffee
ROAST DEGREE INDICA-
TOR
Lightness on a scale of 1 to
10: 3
Colombia is a Rainforest

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Alliance Certified™ coffee. Acacia Organic Blend is proud
to meet the rigorous standards
for both USDA Organic Certifi-
cation and is also a Rainforest
Alliance Certified™ coffee
ROAST DEGREE INDICATOR
Lightness on a scale of 1 to 10:
4

ACACIA ORGANIC
BLEND

Acacia Organic Blend

suggests flavors of luscious
blueberry, dark chocolate
and just the slightest hint of
juicy tangerine. A medium
body coupled with a smooth
finish and light acidity make
this coffee an exceptionally
drinkable delight. Acacia is
a remarkable coffee, not only
is it a refreshing treat for
your palate, but remarkable
for the earth and its inhabi-
tants as well.

12
 CARIBOU BLEND

& Caribou Blend Decaf

The secret of this blend’s
relaxed complexity is the rich,
hearty Indonesian bean. It
has woodsy, spicy notes that
balance the bright acidity and
lively fruit tones of Central and
South American varieties.

Tasting Notes:
Caribou Blend begins with a
satisfying heaviness on your
palate. Expect a big-bodied,
syrupy taste with a clean,
snappy finish of savory bit-
tersweet chocolate. Caribou
Blend is an inspired merging of
sweet, spicy and berry notes for
a smooth, relaxing, down-to-

13
earth cup. A cup of Caribou
Blend is perfect for any time
of the day!
Roastmaster’s Notes:
• Smooth, medium
roast
• Balanced sweet,
spicy, and berry notes
• Rich, syrupy body
• Bittersweet cocoa
and cedar finish
ROAST DEGREE INDICA-
TOR
Lightness on a scale of 1 to
10: 6
Caribou Blend is a 100%
Rainforest Alliance Certi-
fied™ coffee.
FIRESIDE
& Fireside Decaf
Perfect with dessert -- in fact,
this blend can be dessert! The
medium-to-dark roast brings
out the best from this combina-
tion of coffees from the Amer-
icas, New Guinea, and a hint
of rare Ethiopian coffee called
Harrar. Good for an evening
curled up by a fire or with a
touch of milk after dinner.
Tasting Notes:
This fragrant, thick and spicy
coffee starts with silky, syr-
upy notes and ends with the
smooth, low acidity sweetness
of smoky berries. This coffee
will hold up to cream and sugar
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 and stand up well to desserts of
all kinds.

Roastmaster’s Notes:
• Fragrant, medium
roast
• Clean and sweet
• Silky, syrupy taste
• Deep, smoky berry
finish

ROAST DEGREE INDICATOR

Lightness on a scale of 1 to 10:
6

Fireside Blend is a Rainforest

Alliance Certified™ coffee.

15
 SUMATRA • Hints of tobacco and
apricot
& Sumatra Decaf • Vibrant herbal notes
We partnered with the most quali- • Highly energizing
ty-renowned exporter from Suma- roast
tra to create this special coffee. This
exotic coffee is grown and processed ROAST DEGREE INDICA-
by the Batak people who live in TOR
the coffee production areas around Lightness on a scale of 1 to
Lake Toba. This is a bio-diverse 10: 7
area that is home to 201 mammal

species, 580 bird species and the

Sumatra is 100% Rainforest
largest flowers on earth.
Alliance Certified™ coffee.
Tasting Notes:
Flavors of sweet pipe tobacco, cedar
wood spice, juicy apricot and vanil-
la all intertwine with a heavy herb-
al note and deliver an impressive
weight in the cup. These flavors are
the result of the unique processing
used in Sumatra - a sort of hybrid

method between the wet and dry

techniques for removing the beans
from cherries.

Roastmaster’s Notes:
• Woody, aromatic, medi-
um-dark roast

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 MOCHA JAVA

While many coffee shops sell

Mocha Java, very few contain
the real thing: Yemen Mocha
Mattari. This rare bean has
been grown and dry-processed
the same way for hundreds of
years - and it makes up a full
40 percent of our Mocha Java.
To perfectly balance and elicit
the legendary Mocha qualities,
we blend it with Java, Costa
Rica, and Ethiopia Harrar.

Tasting Notes:
This is a robust, spicy, intense-
ly fruity blend with hints of
bittersweet chocolate, blueber-
ries and wild honey in a big,

17
bold body. Due to the heavy
percentage of naturally pro-
cessed coffee in this blend, it
packs a level of sweetness and
fruitiness not present in many
other blends.

Roastmaster’s Notes:
• Rich, spicy, medi-
um-dark roast
• Wild honey high
notes
• Chocolate mousse
body and sweetness ESPRESSO
• Memorable, relaxing & Espresso Decaf
blend It is important to note that
espresso is a brewing method. If
ROAST DEGREE INDICA- you like the taste of our Espresso
TOR Blend, use any brewing method
Lightness on a scale of 1 to you like to brew this terrific
coffee! Our Espresso Blend
10: 8
produces a cup that is sweet,
smooth and sophisticated with
Mocha Java is a Rainforest
a powerful flavor and a hint
Alliance Certified™ coffee.
of berry that explodes in your
mouth.

Tasting Notes:
Our Espresso Blend has the
bitterness to punch through
milk, making it ideal for a latte

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 or cappuccino, or exquisite on
its own. This blend has a lot of
body, and produces a cup that
is sweet, smooth, and sophis-
ticated. Expect caramel and
chocolate sweetness, followed
by a satisfying, long lasting,
syrupy finish.

Roastmaster’s Notes:
• Pungent, dark roast
• Hints of berry
• Sweet, syrupy caramel
finish
• Try french pressed or
drip-brewed
ROAST DEGREE INDICATOR
Lightness on a scale of 1 to 10:
9

Espresso Blend is 100%

Rainforest Alliance™ Certified
coffee.

20
 vanilla and flowers. Expect bold,
dry spice along with heady, aro-
matic wood and leather flavors.
Look also for the hints of floral,
vanilla, molasses and semi-
sweet chocolate.

Roastmaster’s Notes:
• Bold, aromatic dark
roast
• Sweet vanilla and mo-
lasses tones
• Rugged, earthy finish
MAHOGANY
• Ideal dark roast for
light roast drinkers
Mahogany is roasted to bring
out the body of the El Salvador
ROAST DEGREE INDICATOR
and Sumatra coffees, yet also
Lightness on a scale of 1 to 10: 9
preserve the delicate vanilla
and floral notes of the Guate-
Mahogany is a Rainforest Alli-
mala. Accented by aromatic
ance™ Certified coffee.
woods notes and finishing with
a raw sugar sweetness, this
coffee will become a staple in
the cupboard for those who
appreciate complexity in a cup.
Tasting Notes:
Mahogany is a dark roast coffee
that offers dry spice notes,
woodsy accents and hints of

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 FRENCH ROAST

This coffee offers a wonderfully

rich and dramatic combination
of high grown Central and
South American coffees ac-
cented with beans from Papau
New Guinea. They’re blended
together and roasted to a beau-
tiful dark brown with an even
development of surface oils.
Our French Roast is a coffee
with presence, and a body that
is smooth and deliciously heavy.

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Tasting Notes:
While we roast this blend in
traditional French roast style,
we do it with a Caribou Coffee
twist, which means it will not
be as dark and oily as some
French roasts. Our technique
produces a decadent coffee
with bittersweet cocoa notes
that contrast with a wonderful
tart apple acidity, and finishes
with subtle smoky tones.

Roastmasters Notes:
• Our darkest roast
• Tart, apple acidity
• Silk, heavy body

ROAST DEGREE INDICATOR

Lightness on a scale of 1 to 10:
10

French Roast is a Rainforest

Alliance™ Certified coffee.

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Company Information

Our Story

Here at Caribou Coffee, we believe this to be true: that if passion,

hard work and excellence go into an endeavor, the outcome will be a
quality experience, and therefore rewarding.
In 1990, during an adventure through the Alaskan wilderness, our
founders journeyed to the top of Sable Mountain. After a stren-
uous climb, they reached the summit and were rewarded with a
sensational view: the boundless mountains, a clear blue sky, and a
herd of caribou thundering through the valley. That was truly the
“aha” moment.
The breathtaking panoramic view became the entrepreneurial
vision for Caribou Coffee - a company that believes excellence is a
product of hard work, and that life is too short for anything else.
This vision serves as a guide as we strive to create a special experi-
ence for you here at Caribou Coffee.
Now, we invite you as our guest along this path. Enjoy a moment,
or several, filled with the highest-quality