KOLEJ VOKASIONAL

JABATAN PERNIAGAAN

PERANCANGAN KURSUS
( COURSE OUTLINE )

MAKLUMAT KURSUS
( COURSE INFORMATION )

SEMESTER/SESI (SEMESTER/SESSION) : SEMESTER 3 / YEAR 2 DIPLOMA - 2018

KOD KURSUS (COURSE CODE) : DBF 3332
NAMA KURSUS (NAME OF COURSE) : PRINCIPLES OF MARKETING
BEBAN AKADEMIK PELAJAR (STUDENT ACADEMIC LOAD) :

Kategori Aktiviti Aktiviti Pembelajaran Jumlah Jam/Semester

(Category of Activities) (Learning Activity) (Total Hours/Semester)
Kuliah
11
(Lecture)
Pembelajaran berbantu Tutorial/Amali
28
(Guided learning) (Tutorial/Practical)
Aktiviti pembelajaran bertumpukan pelajar
3
(Student centered learning activities)
Persediaan untuk tugasan/projek
8
(Preparation for assignments/projects)
Pembelajaran kendiri Pembelajaran kendiri/ulangkaji
10.5
(Self learning) (Independent study/revision)
Persediaan bagi penilaian
9.5
(Preparation for assessment)
Penilaian berterusan
5
(Continuous assessments)
Penilaian rasmi Peperiksaan akhir (Amali)
2.5
(Formal assessments) (Final examination - Practical)
Peperiksaan akhir (Teori)
2.5
(Final examination - Theory)
JUMLAH JAM BELAJAR (JJB)
80
TOTAL STUDENT LEARNING TIME (SLT)
NILAI KREDIT
2
(CREDIT VALUE)

Kursus Pra-syarat (Pre-Requisite Course) : NONE

Nama Pensyarah (Name of Lecturer) :

Disediakan oleh : Disahkan oleh :

(Prepared by) (Approved by)
Tandatangan : Tandatangan :
(Signature) (Signature)

Nama ( Name ) : Head of Programme Nama ( Name ) : Head of Department

Tarikh (Date) : Tarikh (Date) :

MATLAMAT (GOALS):

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Melahirkan pelajar berkemampuan dan berkemahiran membuat penilaian dalam bidang pemasaran. Kebolehan pelajar dalam
membuat penilaian akan membantu perancangan dalam pemasaran sesuatu produk di samping dapat mempertingkatkan daya saing
organisasi hasil dari analisa pasaran yang dilakukan secara berkesan.

SINOPSIS (SYNOPSIS):

This course exposes the students on the whole concept of marketing. It covers the elements of marketing and current trends in
marketing. Marketing is managing profitable customer relationships. The person who is competent in Principles of Marketing will be
able to apply 4 P’s (product, price, place and promotion) activities.
HASIL PEMBELAJARAN (LEARNING OUTCOMES):

Upon completion of the course, students will be able to:

CLO1 Relate principles of marketing concept in daily activities. (C2,PLO1)

CLO2 Give appropriate response in authentic situations pertaining to principles of marketing. (P3,PLO2)

CLO3 Communicate effectively on principles of marketing within given contexts. (A2,PLO7)

ISI KANDUNGAN (CONTENT):

MINGGU KANDUNGAN PENTAKSIRAN

(WEEK) (CONTENT) (ASSESSMENT)

1-4 1. DEFINE MARKETING

Quiz 1
1.1 Define Marketing
1.1.1 Define the term of marketing Individual/Group
1.1.2 Identify the main principles in the marketing concept Assignment
1.2 Define Marketing Concept
1.2.1 Define marketing concept Final assessment

5- 7 2. DEFINE SEGMENTATION, TARGETING MARKET POSITIONING

Quiz 1
2.1 Define Market Segmentation
2.1.1 Define Market Segmentation
2.1.2 Identify the objective of Market Segmentation. Individual/Group
2.1.3 Identify the principles of Market Segmentation Assignment
2.2 Determine Target market
2.2.1 Determine Target Market
Final assessment
2.2.2 Identify factors in choosing Target Market
2.3 Define Marketing Positioning
2.3.1 Define Market Positioning
2.3.2 Describe Market Positioning strategies

ISI KANDUNGAN (CONTENT):

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MINGGU KANDUNGAN PENTAKSIRAN

(WEEK) (CONTENT) (ASSESSMENT)

8-14 3. IDENTIFY MARKETING MIX

3.1 Identify Product Quiz 2

3.1.1 Identify the elements in 4P’s.
Branding, packaging, labeling, warranty and product Practical Work
life cycle
3.2 Explain Price Final assessment
3.2.1 Explain the difference between Price and Cost
3.2.2 Identify three Pricing strategies
3.3 Describe Place (Distribution
3.3.1 Give the meaning of the term channel of
distribution.
3.3.2 Identify level of distribution channels
Describe the roles of the different members in the
3.3.3
channel of distribution
3.4 Identify Promotion
3.4.1 Define advertising
3.4.2 State the benefits of advertising
3.4.3 Identify the different advertising media
Define sales promotion
3.4.4.
Give examples of sales promotions and how and
3.4.5 when they are used
Define public relation
3.4.5 Tools of public relation
3.4.7 Define personal selling
3.4.8 Advantages and disadvantages of personal selling

15 STUDY WEEK

16 FINAL EXAMINATION WEEK

17 FINAL EXAMINATION WEEK

AMALI (PRACTICAL):

Tugasan 1 (Tugasan Individu)

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1. Pelajar merupakan seorang pemasar yang ingin memasarkan produk keluaran sendiri (pilih mana-mana produk yang diminati).
Sebagai pemasar baru, satu kajian pasaran terhadap produk tersebut perlu dibuat dengan melakukan segmentasi, sasaran dan
peletakan pasaran.
2. Tugasan anda hendaklah dihantar dalam bentuk folio.

Tugasan 2 (Tugasan Kumpulan)

1. Anda (terdiri daripada 4 orang ahli) merupakan pemasar yang ingin memasarkan produk keluaran anda sendiri (pilih mana-mana
produk yang diminati). Sebagai pemasar baru, anda perlu menentukan produk yang hendak dipasarkan, strategi peletakan
harga, saluran agihan yang dipilih dan strategi pemasaran yang dijalankan.
2. Tugasan dihantar dalam bentuk folio

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1 Penilaian Berterusan (Continuous Assessment) : 60 % PENILAIAN (ASSESSMENT):

. i. Quiz 1 : 10%
ii. Quiz 2 : 10%
iii. Individual / group Assignment : 20%
iv. Practical work : 20%
2 Peperiksaan Akhir Amali (Practical Examination) : 30 %
.
3 Peperiksaan Akhir Teori (Final Examination) : 10%
.
Jumlah (Total ) : 100 %

Bil Penilaian Berterusan Hasil Pembelajaran

CLO 1 CLO 2 CLO 3
(C2,PLO1) (P3,PLO2) (A2,PLO7)
1 Quiz 1 10%

2 Quiz 2 10%

3 INDIVIDUAL / GROUP 15% 5%

ASSIGNMENT AND PRESENTATION

4 PRACTICAL WORK 15% 5%

Jumlah (Total) 20% 30% 10%

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JADUAL SPESIFIKASI PENTAKSIRAN BERTERUSAN - JSPB:

ASSESSMENT METHODS FOR

CLO
COURSE WORK (CA)

ASSIGNMENT INDIVIDUAL / GROUP

PRACTICAL WORK
QUIZ 1

QUIZ 2
CONTEXT

CLO1

CLO2

CLO3
10% 10% 20% 20%

1. DEFINE MARKETING   
2. DEFINE SE GMENTATI ON,  
TARGE TI NG MARKE T   
P OSI TI ONING
 
3. IDENTIFY MARKETING MIX   

i. Quiz 1 : 30 minutes Remarks:

ii.. Quiz 2 : 30 minutes 1. Suggested time for

iii. *Individual/Group Assignment : 120 minutes

iv. Practical Work : 120 minutes

*Assignment for this course should be about 350 words

2. 40 Notional hours is equivalent to 1 credit.

RUJUKAN (REFERENCES):

Main references:
1. Kurikulum Standard Kolej Vokasionalk (KSKV) 2016, Diploma Pengurusan Perniagaan (BPP), Pengurusan Akademik, Unit
Vokasional, BPTV, KPM
2. Philip Kotler (2011). Prinsip Pemasaran Kotler . PTS Professional Publishing Sdn. Bhd. ISBN 978-967-5226-51-9
3. Philip Kotler, Gary Amstrong, Chin Tiong Tan (2011). Principles of Marketing An Asian Perspective . Pearson. ISBN 978-981-
06-8753-3

Additional references:

1. William G. Nickles, James M. McHugh, Susan M. McHugh (2012). Understanding Business . McGraw Hill Education. ISBN 978-1-
259-07328-1

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2. Rajan Saxena (2009). Marketing Management. Tata McGraw Hill Education Private Limite. ISBN 978-0010-14491-0

KEHADIRAN/PERATURAN SEMASA KULIAH (LECTURE ATTENDANCE/REGULATION):

1. Pelajar mesti hadir tidak kurang dari 80% masa pertemuan yang ditentukan bagi sesuatu kursus.
Students must attend lectures not less than 80% of the contact hours for every course .

2. Pelajar yang tidak memenuhi perkara (1) di atas tidak dibenarkan menghadiri kuliah dan menduduki sebarang bentuk penilaian
selanjutnya. Markah sifar (0) akan diberikan kepada pelajar yang gagal memenuhi perkara (1).
Students who do not fulfill (1) will not be allowed to attend further lectures and sit for any further examination. Zero mark (0) will
be given to students who fail to comply with (1).

3. Pelajar perlu mengikut dan patuh kepada peraturan berpakaian yang berkuatkuasa dan menjaga disiplin diri masing-masing
untuk mengelakkan dari tindakan tatatertib diambil terhadap pelajar.
Students must obey all rules and regulations of the university and must discipline themselves in order to avoid any disciplinary
actions against them.

4. Pelajar perlu mematuhi peraturan keselamatan semasa proses pembelajaran dan pengajaran.
Student must obey safety regulations during learning and teaching process.

MATRIK HASIL PEMBELAJARAN KURSUS DAN HASIL PEMBELAJARAN PROGRAM

(MATRIX OF COURSE LEARNING OUTCOMES AND PROGRAMME LEARNING OUTCOMES )

Dilampirkan (As attached).

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MATRIK HASIL PEMBELAJARAN KURSUS DAN HASIL PEMBELAJARAN PROGRAM

MATRIX OF COURSE LEARNING OUTCOMES AND PROGRAMME LEARNING OUTCOMES
Matrik ini perlu digunakan bersama:
(This matrix is to be used with)
Jabatan (Department) : PERNIAGAAN 1. Objektif Pendidikan Program (PEO)
Program (Programme) : PENGURUSAN PERNIAGAAN (Programme Educational Objectives (PEO))
Kod Kursus (Course Code) : DBF 3332 2. Hasil Pembelajaran Program (PLO)
Nama Kursus (Course Title) : PRINCIPLES OF MARKETING (Programme Learning Outcomes (PLO))

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