Lonsdale Institute PTY LTD

Assessment Task
BSB50215 Diploma of Business
BSBMKG501 Identify and evaluate marketing opportunities

BSBMKG501 Identify and evaluate marketing opportunities

Assessment
Assessment # 2 Activity Due Date
Type

Assessment Conditions

This is an assessment that may be worked on in study time and as homework.

Assessment presentation should be completed in a manner that is appropriate to professional business reporting.
All sections and requirements of the assessment task must be included.
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The above named student, confirm that by submitting, or causing the attached assignment/s to be submitted, to Lonsdale Institute Pty
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is my own work, has been expressed in my own words, and has not previously been submitted for assessment. I do understand and
accept the consequences of academic misconduct according to Lonsdale’s Policies and Procedures.

Assessment Task

Define how each of the following would impact on the marketing of a product (at least 2 paragraphs each):

- The Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice

- Free TV Australia Commercial Television Industry Code of Practice

- Digital Business Laws (Online ecommerce)

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Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
Lonsdale Institute PTY LTD
Assessment Task
BSB50215 Diploma of Business
BSBMKG501 Identify and evaluate marketing opportunities

Definition What impact it has on the marketing of a product

ADMA sets leading industry The Code was developed to set standards of conduct for the marketing, media and

The Australian advertising industry, to minimise the risk of breaching regulatory obligations, to
standards and appropriate
Direct Marketing
Association promote a culture of best practice, to increase confidence in doing business with
(ADMA) Direct benchmarks that are relevant to
Marketing Code of
ADMA Members who are bound by the provisions of the Code and to serve as a
Practice
the sector and allow for future
benchmark for settling disputes. The Code is consumer-centric, placing consumers
growth. The ADMA Code of
front-and-centre, which ensures that the Code Principles (responsibility, choice,

Practice (the Code) meets

fairness, transparency, honesty and safety) support the four core aspects of

current industry needs for a

Customer Experience: namely Data, Technology, Creativity & Content. The Code is

flexible, future-proof approach to about conducting good business. It supports compliant practices but is not a guide to

self-regulation. legal compliance. The Code Principles supplement, rather than restate, relevant

regulatory provisions. Further detail on specific regulatory requirements can be found

on the Code Resources page of the ADMA website. Ultimately, the Code framework

establishes best practice in data-driven marketing and advertising. ADMA Members

are bound to follow both the Code and any Code Guidelines in force at the time as a

condition of ADMA membership. This obligation requires adherence to both the

literal provisions and the spirit of the Code and Code Guidelines. The Code is

overseen and administered by the Code Authority. The Code Authority consists of an

independent Chair, three independent consumer representatives and three industry

representatives. The Code Authority is empowered to make determinations about

Code compliance accordingly. The rules of the Code Authority are contained in the

Code Authority Charter available in the Code section of the ADMA website.

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TA102 PP Assessment Management (SNR1.8-1.12) (ESOS 14.2) V6 3/17
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
Lonsdale Institute PTY LTD
Assessment Task
BSB50215 Diploma of Business
BSBMKG501 Identify and evaluate marketing opportunities

Commercial free-to-air The new code reflects the reality that television is operating in a new, digital

Free TV Australia television content is regulated era in which content can be viewed from a wide variety of sources and on a
Commercial
Television Industry under the Commercial wide variety of platforms. The digital era has brought many challenges for
Code of Practice

Television Industry Code of broadcasters, and there were aspects of the previous code which made it

Practice. The Code is difficult for them to respond and innovate. The digital era has also brought

developed by Free TV challenges for viewers, and the new code is designed to assist them to

Australia in consultation with better manage their own viewing in an environment in which responsibility

the public and registered with will be increasingly shared between government, industry and, importantly,

the Australian viewers (citizens)

Communications and Media

Authority (ACMA).

Digital business is related to

If a Commonwealth law requires you to:
regulations and regulatory bodies for
Digital Business
Laws (Online  give information in writing
doing business online, setting up an
ecommerce)  provide a handwritten signature

online business, electronic contracts  produce a document in material form

 record or retain information
and signatures, data retention

the Electronic Transactions Act means you can do these things

requirements, security of online
electronically.
transactions and personal data,

licensing of domain names,

jurisdiction and governing law,

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TA102 PP Assessment Management (SNR1.8-1.12) (ESOS 14.2) V6 3/17
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
Lonsdale Institute PTY LTD
Assessment Task
BSB50215 Diploma of Business
BSBMKG501 Identify and evaluate marketing opportunities

advertising, tax, liability for content

online, insurance, and proposals for

reform.

REMEMBER TO REFERENCE

The Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice

https://www.adma.com.au/sites/default/files/ADMA_CodeOfPractice_2018_FINAL.pdf

Free TV Australia Commercial Television Industry Code of Practice

http://www.freetv.com.au/content_common/pg-code-of-practice.seo
http://www.mondaq.com/australia/x/450014/broadcasting+film+television+radio/The+new+Commercial+Telev
ision+Industry+Code+of+Practice+is+now+in+play]

Digital Business Laws (Online ecommerce)

https://uk.practicallaw.thomsonreuters.com/7-620-
6058?navId=9FEAD64829ED8126F112062099E4D01B&comp=pluk&transitionType=Default&contextData=(sc.Defa
ult)
https://www.ag.gov.au/RightsAndProtections/ECommerce/Pages/default.aspx

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TA102 PP Assessment Management (SNR1.8-1.12) (ESOS 14.2) V6 3/17
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