ORGANIZATION STUDY

AT
LOYAL TEXTILE MILLS LTD
CHENNAI
Submitted to Mahatma Gandhi University in partial fulfillment of the requirements for the award
of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted By

AKASH MATHEW
Reg. No. 100815

Under the guidance of

Mr. M RAMAKRISHNAN Dr. AGGI ANAND

Company Guide Faculty Guide

Accredited by NAAC with ‘A’ Grade

DEPARTMENT OF MANAGEMENT STUDIES
MAR ATHANASIOS COLLEGE FOR ADVANCED STUDIES
TIRUVALLA
2018
 MAR ATHANASIOS COLLEGE
FOR ADVANCED STUDIES
TIRUVALLA

CERTIFICATE

This is to certify that this report, based on the organization study conducted by AKASH
MATHEW, second semester MBA student of our college for 4 weeks starting from 6 th August
2018 at LOYAL TEXTILE MILLS LTD, is a bonafide record submitted in partial fulfillment of
the requirements for the degree of Master of Business Administrationof Mahatma Gandhi
University, Kottayam.

Dr. AGGI ANAND Prof. SUDEEP B CHANDRAMANA

Faculty Guide Head of Dept. of Management Studies

Rev.Fr. Dr. CHERIAN J KOTTAYIL Signature of the External Examiner

Principal
 DECLARATION

I hereby declare that this report titled “Organization Study at LOYAL TEXTILE MILLS LTD”
has been prepared by me during the academic year 2017-2019, under the guidance of Prof.Dr.
AGGI ANAND, Department of Management Studies, MACFAST, Tiruvalla.

I also hereby declare that this project report has not been submitted to any other University or
institute for the award of any degree or diploma.

Place …………. AKASH MATHEW

Date………….
 ACKNOWLEDGMENT

First and foremost, I utilize this space to thank the Lord Almighty for allowing me to
successfully complete this organization study. I express my sincerest gratitude to Rev. Fr. Dr.
Cherian J Kottayil Vazhatharamalayil, principal of Mar Athanasios College for Advanced
Studies, Tiruvalla and Prof.Dr Sudeep B Chandramana, Head of the Department of Management
Studies, for giving me the required approval to conduct such a study. I also extend my heartfelt
thanks to Mr. M Ramakrishnan for the guidance that was given to me which helped me greatly in
performing this organization study as genuinely as possible. I would also like to thank the faculty
guide, Prof.Dr Aggi Anand, Asst. Professor, Mar Athanasios College for Advanced Studies,
Tiruvalla, for his immense support and guidance that was of utmost importance in the completion
of this study. I also thank all the faculty members and staff for their valuable support. Also, I
would like to express my warmest gratitude to my parents without whose support and prayers I
would not have been able to complete this project to the best of my ability.
 FIGURES

FIG. NO TITLE PAGE NO

3.3 LOGISITICS 19
3.6 FUTURE INITIATIVES 22
3.7 RESEARCH AND DEVELOPMENT 23
4.1 YARN PRODUCTS 28
4.2 FABRICS 30
4.3 ORGANIC PRODUCTS 32
4.4 HOME TEXTILES 33
5.1 ORGANIZATION STRUCTURE 36
5.1.1 PRODUCTION PROCESS 37
5.1.2 BUSINESS OPERATION CYCLE 39
5.2 PROCESSING HOUSE 40
5.3 PRODUCTION DEPARTMENT 42
5.4 HR DEPARTMENT 43
5.6 MARKETING DEPARTMENT 57
5.8 PURCHASE DEPARTMENT 59
5.9 RESEARCH AND DEVELOPMENT 65
DEPARTMENT
6.2 PORTER’S FIVE FORCES ANALYSIS 73
6.3 PORTER’S FIVE FORCES IN TEXTILE 76
INDUSTRY
 CONTENTS

TABLE NO TITLE PAGE NO

1 INTRODUCTION 1-4
Introduction 2
1.1 SCOPE OF STUDY 3
1.2 OBJECTIVE OF STUDY 3
1.3 SIGNIFICANCE OF STUDY 3
1.4 METHODOLOGY OF THE STUDY 3
1.5 LIMITATIONS OF THE STUDY 4
2 INDUSTRY PROFILE 5-16
2.1 OVERVIEW OF TEXTILE INDUSTRY 6-9
2.2 GLOBAL SCENARIO 10-13
2.3 INDIAN SCENARIO 13-15
2.4 STATE SCENARIO 15-16
3 COMPANY PROFILE 17-26
3.1 COMPANY PROFILE 18
3.2 CORPORATE VISION 18-19
3.3 CORPORATE MISSION 19
3.4 BOARD OF DIRECTORS 20
3.5 EXPORT MARKETS 21
3.6 FUTURE INITIATIVES 21-22
3.7 RESEARCH AND DEVELOPMENT 23-24
3.8 COMPANY HISTORY 24-25
3.9 COMPETITORS IN TEXTILE INDUSTRY 26
4 PRODUCT LINE 27-34
4.1 YARN PRODUCTS 28-29
4.2 FABRICS 30-32
4.3 ORGANIC PRODUCTS 32-33
4.4 HOME TEXTILES 33-34
 5 FUNCTIONAL DEPARTMENTS 35-68
5.1 ORGANIZATIONAL STRUCTURE 36-37

5.1.1 PRODUCTION PROCESS 37-38

5.1.2 OBJECTIVES OF PRODUCTION 38-39
DEPARTMENT
5.2 PRODUCTION IN LOYAL GROUP OF 39-41
TEXTILES
5.3 CHART OF PRODUCTION DEPARTMENT 42
5.4 HR DEPARTMENT 43-53

5.4.1 FUNCTION OF HR DEPARTMENT 43-48

5.4.2 RESPONSIBILITIES OF HR MANAGER 48-53

5.5 ACCOUNTING & FINANCE DEPARTMENT 54-55

5.6 MARKETING DEPARTMENT 55-57
5.7 MARKETING MIX 57-59
5.8 PURCHASE AND STORE DEPARTMENT 59-64
5.9 RESEARCH AND DEVELOPMENT 65-66
5.10 ADMINISTRATION DEPARTMENT 67
5.11 IT AND SYSTEM DEPARTMENT 68
6 SWOT ANALYSIS AND PORTER’S FIVE 69-78
FORCE ANALYSIS
6.1 SWOT ANALYSIS 70-72

6.1.1 STRENGTH 70
6.1.2 WEAKNESSES 71
6.1.3 OPPORTUNITIES 72
6.1.4 THREAT 72
6.2 PORTER’S FIVE FORCE ANALYSIS 73-78
7 FINDINGS, SUGGESTIONS AND 79-81
CONCLUSION
7.1 FINDINGS 80
7.2 SUGGESTIONS 80
7.3 CONCLUSION 81
BIBLIOGRAPHY 82-83