INTEGRATION PLATFORMS ARE

TAKING OVER THE WORLD

 (Virtual) Housekeeping

● Welcome!
● We’ll be taking questions at the end
● Recording available for those that have to drop early
○ ...with juicy tidbits
 Today’s Speakers

Dave Honan Chase Doelling

Director of Technical Marketing Director of Alliances Marketing
 C
Software has
eaten the world
60% +
Growth Rate Increase from 2017 to 2018

Gartner
$1B $4B+
Integration Platform Market Revenue - 2017 to 2021

Gartner
“
By 2021, enterprise iPaaS will be the largest market segment in
application integration middleware, potentially consuming the
traditional software delivery model along the way.
“
Gartner Magic Quadrant for Enterprise Integration Platform as a Service
Background on the Integration Market

● Evolution of Integration, how did we get here?

● Growth and current trends the industry
● Importance of integration across all industries
 THE EVOLUTION OF
INTEGRATION PLATFORMS Virtual Data Hub

iSaaS
iPaaS
API
Management ONE-TO-MANY
ESB BASIC API INTEGRATION
MDM enterprise
POINT-TO- INTEGRATION
ETL master data service bus
POINT RECIPES
extract, management
transform, load PUBLISHING, CONNECTING IF THIS, THEN THAT
NOT INTEGRATING
NOT CLOUD
BATCH & DATA FRIENDLY
REDUNDANCY
FILE
80’s 90’s - 00s 10’s Today & Beyond
 THE EVOLUTION OF
INTEGRATION PLATFORMS

‘85 ‘90 ‘95 ‘00 ‘05 ‘10 ‘15

1980 1985 1996 2000 2006 2011 ‘12 ‘13

Cloud Elements 2018 - Confidential & Proprietary
OVER 5,000 FINTECH COMPANIES
What do these acquisitions mean?
“
For SaaS providers, owning the integration infrastructure is a matter of competitive
advantage - not just an offer of completeness.

WHY? “
The provider that controls the cloud integration layer, can understand its customers
business process better than customers themselves.
Massimo Pezzini, VP & Fellow at Gartner
Now a competitive differentiator

DOUGHNUT INTEGRATED DOUGHNUT

APPLICATION EXPERIENCE
Now a competitive differentiator

DOUGHNUT

APPLICATION
 OWN
GOVERN
GUIDE
“An iPaaS should offer a unified platform that addresses customers' integration
needs, including process, application, and data integration.” - IDC 4/2018

Cloud Elements 2018 - Confidential & Proprietary

Majority agree that at least 25% of
their user base will upgrade or
renew, if they offer integrations.
Cloud Elements 2018 - Confidential & Proprietary
Cloud Elements 2018 - Confidential & Proprietary
What were these platforms missing?
Traditional Integration Approaches
Are No Longer Fit For Purpose

Cloud Elements 2017 - Confidential & Proprietary

 What Are Traditional Approaches Missing?

It’s impossible for Many integration platforms The data models of cloud
developers to have deep ignore the fundamental applications are highly
knowledge about every value of integration - the customizable
API they integrate
data
5 Things To Know When Selecting An
Integration Platform

1. One to many, not point-to-point

2. Size of Catalog
3. Depth of Connectors
4. Control: User & Dev Experience
5. Security & Data Protection
No! Point To Point ... Yes! One To Many

WASTES YOUR RESOURCES ACCELERATES YOUR BUSINESS

Breadth Of Connectors
Does the platform have the breadth of prebuilt,
ready to consume connectors?

Ability to customize:
1. Can you special order custom connectors?
2. Can you make your own?
3. Extend the ones that are there
Consistent Connectors
● Breadth of connectors is not
enough
● Connectors should be
consistent, pre-built, ready to
use - with little to no setup
required
 CONNECTING
TO AN API
IS EASY

INTEGRATING
WITH AN API
IS HARD
Depth Of Connectors ERROR HANDLING

NORMALIZED APIs
BULK

AUTHENTICATION

EVENTING

DISCOVERY APIs
& CUSTOM DATA

MODEL SCHEMAS
PAGINATION

MARGARITA

S
SEARCH OPENAPI SPEC

CONNECTOR
Integration User Journey
CITIZEN
DEVELOP AN INTEGRATOR TOOLS
SYSTEM OPEN API
INTEGRATORS

-Expensive -Developers Only -Lose Control of UX

-Lengthy Timelines -Low Adoption -Customer Cost
-Lose Revenue -Onus on Customer -Inflexible
Control User Experience
Select a platform that provides
for embeddable APIs, making it “... owning the integration
invisible to your users infrastructure is a matter of
competitive advantage - not just
an offer of completeness.”

Don’t force your users to leave your app!

Keep Developers On The Same Page
Select an integration platform that:
● Offers normalized, consistent APIs
● Standardizes on modern, best practices
● Uses non-proprietary languages
○ Protection from turnover
○ No specialized certifications
○ No expensive consultants to hire
● Handles updates easily
Security & Data Protection

Stay off the front page!

Certified, Enterprise Grade

Insist on the standards:

SOC2, ISO 27001, GDPR, PCI
 We Make Integration Suck Less!
Cloud Elements has re-imagined the world of app
integration, so you (and your customers) can focus on the
data you care about.
End

THANK YOU & QUESTIONS

Cloud Elements 2018 - Confidential & Proprietary

NAMED A VISIONARY BY GARTNER

“
… a large catalog of prebuilt, API-based connectors
gives it an advantage over competitors that provide only
"building blocks" for customers to manually configure
“
API connections to cloud services.

“
Magic Quadrant for Full Lifecycle API Management

Cloud Elements' approach to integration through the

“
creation of normalized APIs, very rich connectors and
unified data models is differentiating.
Magic Quadrant for Enterprise Integration Platform as a Service

Cloud Elements 2018 - Confidential & Proprietary

Ways to use Cloud Elements
Embedded UX / API Mediation Platform Providers Enterprise IT /
SaaS App System Integrators
Who uses Cloud Elements
Embedded UX / API Mediation Platform Providers Enterprise IT /
SaaS App System Integrators
5 Things Required of a integration platform
1. Vendor neutrality - eliminates biases or lock in
2. One to many, not point-to-point
a. Unified data models: Virtual Data Hub
b. Multi-tenant connectors
3. Size and depth of integration catalog
4. Control of the user’s and Dev’s experience
a. Dev environment - standards, not proprietary
i. Built for modern, cloud integrations & configurable
ii. Supports business logic - workflows
iii. How are updates handled?
5. Compliance certifications
Integration platform = margaritas

What goes into a margarita to make it taste like a Rio marg?

Drinking is easy, but making margaritas is hard.

Getting your recipe is hard… the right combination of ingredients.

Vendor neutrality- I like Rio margs the best, but I will drink a margarita anywhere
 HOW TO USE ELEMENTS
Elements are heart of the the Cloud ELements Platform

Uniform APIs
How to select a vendor
- Vendor neutrality - eliminates biases or lock in
- One to many, not point-to-point
- Unified data models: Virtual Data Hub
- Multi-tenant connectors
- Size and depth of integration catalog
- Control of the user’s experience
- Dev environment - standards, not proprietary
- Built for modern, cloud integrations & configurable
- Supports business logic - workflows
- How are updates handled?
- Compliance certifications