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Spring 2010
► Role models
► Gap of knowledge
Which one the following is the best protection against product liability?
► Avoid negligence
► Give warranty
► Avoid misrepresentation
Which one of the following reviews the trends and competitive strategies?
► Product forecast
► Contingency plan
► Industry analysis
► 10 years
► 40 years
► 80 years
Question No: 6 ( Marks: 1 ) - Please choose one
► GATT
► NAFTA
► FTA
Which of the following is a more structured method of problem solving, including principles and rules for
concept formation, making observations and experiments, and finally validating the hypothesis?
► Heuristics
► Attribute listing
► Value analysis
Which one of the following gives suggestions for new product and also help to market new products?
► Federal government
► Consumers
Question No: 9 ( Marks: 1 ) - Please choose one
► German leadership
► French leadership
► U.S. leadership
► U.K. leadership
http://www.google.com.pk/search?client=firefox-a&rls=org.mozilla%3Aen-US
%3Aofficial&channel=s&hl=en&source=hp&q=GATT+is+established+in+1947%2C+u
nder%3A++++++++++%E2%96%BA+German+leadership++++++++++
%E2%96%BA+French+leadership++++++++%E2%96%BA+U.S.+leadership+
%28Not+Sure%29++++++++%E2%96%BA+U.K.
+leadership&meta=&btnG=Google+Search
► Government
► Finance
► Role models
Question No: 11 ( Marks: 1 ) - Please choose one
► Fashion
► A winding up company
Which one of the following is the primary cause of failure in small businesses?
► Poor location
► Management mistakes
http://www.scribd.com/doc/21955115/MARKETING-TEST-046-Exam-Questions-Answers
Ref:
http://wps.prenhall.com/bp_barringer_entrep_1/29/7476/1913875.cw/content/index.html
Question No: 14 ( Marks: 1 ) - Please choose one
► Understands environment
► Persistent
Which of the following system is necessary for expansion or elimination of intrapreneurial units?
► Reward
► Training
Ref: http://www.rcktmom.com/njlworks/Spst541MgtANAL_NJL.html
This expansion is attained through the infusion of the intrapreneurial management strategy
Which of the following factor does not affect a person for being an entrepreneur?
► Education
► Personal values
► Work history
► Personal affiliations
► Mentor
► Trade associations
► Joint venture
► Minority interest
► Merger
► Licensing
► Management contracts
► Turnkey projects
According to which of the following, an entrepreneur is the person who brings resources, labor, materials
and other assets into combinations that increase their value?
► Psychologist
► Businessman
► Sociologist
► Conceptualization
► Understanding environment
Which of the following options can be very helpful to start-up new ventures?
► Seed Capital
► Infrastructure
► Technology
► Experience
Google Search: New ventures needing capital must depend on a well documented and frequently updated
plan. The objectives are two fold. First, to give prospective investors a realistic valuation of the feasibility
and risks involved with a thorough analysis of capital needs and applications. Secondly, to provide the
entrepreneurial team with a detailed operational guideline
WikiPedia: Venture capital (also known as VC or Venture) is provided as seed funding to early-stage,
high-potential, growth companies and more often after the seed funding round as growth funding round
According to Henning and Jardim, female executives tend to be the firstborn. Which of the following
supports this research?
http://www.google.com.pk/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US
%3Aofficial&channel=s&q=According+to+Henning+and+Jardim
%2C+female+executives+tend+to+be+the+firstborn.
+Which+of+the+following+supports+this+research%3F++++++++
%E2%96%BA+Because+firstborn+has+to+be+more+responsible++++++++
%E2%96%BA+Because+firstborn+needs+special+care++++++++
%E2%96%BA+Because+firstborn+tends+to+be+more+flexible++++++++
%E2%96%BA+Because+firstborn+receives+special+attention++++
+&btnG=Search&aq=f&aqi=&aql=&oq=&gs_rfai=
In terms of personality, there are strong similarities between men and women entrepreneurs. Which of the
following does not refer to this statement?
► Manufacturing
► Construction
► High-technology fields
This high education level of the women entrepreneurs and their parents is
reflected ... Educational Services Law/Medical Services Distribution and
Construction ... findings that entrepreneurs tend to start businesses in fields in
which they.... Some women entrepreneurs may prefer to maintain small, easy-to-
manage...
► Barter
► Trading
► It refers to combining at least two totally unrelated firms (Page No. 32)
► It refers to a group method for obtaining new ideas and solutions (Page 40)
► It refers to a method for obtaining new ideas and solutions by focusing on problems
► It grants holder protection from others making, using or selling similar idea
► It may be a word, symbol, design or some combination that identifies the source of certain goods
► It is a contractual agreement giving rights to others to use intellectual property in return for a
royalty or fee (Page No. 53)
Which of the following denote no relationship between the mark and the goods or services?
► Coined marks Page No.49
► Arbitrary marks
► Suggestive marks
► Descriptive marks
Which of the following trademarks is used to suggest certain features, qualities, ingredients or
characteristics of a product or service?
► Coined mark
► Arbitrary mark
► Descriptive mark
Data that support the opportunity for the venture should be briefly stated in the executive summary. If this
venture is an internet business, all of the following facts should be stated by an entrepreneur EXCEPT:
Which of the following make the business plan difficult to control and implement?
Discuss what kind of information should be mentioned in “description of venture” section of a business plan.