WayGO

Advanced location device and App

Greater Noida - 2 November 2018


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 Executive Summary
WayGo is an advanced location device and App based company. It combines
the use of automatic vehicle location in individual vehicles with software that
collects these fleet data for a comprehensive picture of vehicle locations. This vehicle
tracking systems commonly use GPS or GLONASS technology for locating the
vehicle. Vehicle information can be viewed on App developed by the company.
Urban public transit authorities are an increasingly common user of vehicle tracking
systems, particularly in large cities.
WayGo allows to locate and track people, fleets, objects and animals in novel
ways.They have been created by the team of management graduates.

VISION
WayGo Vision
To provide devices and application location solutions far superior to those
currently in the market

WayGo is aimed at outdoor sports fans, socialisers, caregivers or people living

in remote areas or travelling to distant places. It also targets small and medium
companies that want to track vehicles, assets or mobile teams in a simple, fast and
hassle-free way.
They are commonly used by fleet operators for fleet management functions
such as fleet tracking, routing, dispatching, on-board information and security. Along
with commercial fleet operators, urban transit agencies use the technology for a
number of purposes, including monitoring schedule adherence of buses in service,
triggering automatic changes of buses’ destination sign displays once the vehicle
approaches the bus terminus (or other set location along a bus route such as a
particular bus stop along the route), and triggering pre-recorded (or even synthetic
speech) bus stop, route (and its destination) or service announcements for passengers.

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 This is helpful for consumer vehicles as a theft prevention, monitoring and
retrieval device. Police can simply follow the signal emitted by the tracking system
and locate the stolen vehicle. When used as a security system, a WayGo System may
serve as either an addition to or replacement for a traditional car alarm. WayGo
makes it possible to control the vehicle remotely, including block doors or engine in
case of emergency. The existence of vehicle tracking device then can be used to
reduce the insurance cost, because the loss-risk of the vehicle drops significantly.

Why go for WayGo

WayGo App Advantages:

• Better free features than competitor’s premium ones.
• Unlimited public and private groups with which to share location.
• Easier location sharing and routes with your friends.
• Easy link with GPS tracker.
• Un-limited tracking history.
• Real time location.
• Automatic SOS alerts.
• No subscription fees.

WayGo Devices Advantages:

• The smallest and lightest in the market.
• Communication by satellite, covering almost 100% of the globe, even with
disasters.
• A smarter device as it collects more data: speed, rotation, tilt, temperature, G-Force.

Our Strengths
Our strengths are the team’s know-how, a shrewd and superior product and app
functionalities and technologies, and a product specially designed for sharing
location (i. e. diffusing itself).

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 Competitors
As WayGo has an app and a device, the competitors will be analysed separately
depending on whether they are apps or devices:

COMPETITORS ANALYSIS FOR APPS

There are 250 location apps in Google Play. All but 3 (Family Locator, Friend
Locator, Glympse) can be ruled out as relevant competitors because of low number
of installs, little quality and inferior features.

Family Locator (LIFE360)

COMPANY INFORMATION
• Devised as a family oriented location app.
• 100 million users, is the market leader in apps.
• Founded in 2008. Headquarters in San Francisco and Israel.
- Equity funding of $76.1 M, in 10 rounds from 25 investors. Investors: 500 Startups,
Bessemer Venture Partners, BMW i-Ventures, Band of Angels, Facebook and
Google.
• Partnership with BMW to integrate it in its vehicles.

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• It has acquired 4 companies.
• Revenues: 6,578 M.
- Revenue model: freemium (subscription). Also pockets a cost per lead (or a fee on
Recurring revenue with companies it provides leads to).

Friend Locator (FRIEND LOCATOR INC)

COMPANY INFORMATION
• Devised as a free location app, monetised through advertising. • 8 million
installations, is the #2 app in location.
• Company active since 2014.
• Revenue model: free, monetising through advertising

GLYMPSE (GLYMPSE INC.)

COMPANY INFORMATION
• Not for general purpose location but devised mainly for temporary real-time
location sharing. - Shares location with contacts by sending a time-limited (4
hours) link to your location in a map, updating it frequently. • 50 million users.
• Founded in 2008. Headquarters in Seattle.
• Equity funding of $19.5 M, in 2 rounds (series B and C).
- Investors: Ignition Partners, Menlo Ventures, Naya Ventures, UMC Capital, Verizon
Ventures, Presidio Ventures, XG Ventures.
• Partnerships with BMW, Mercedes, GM, Ford and Volvo for car infotainment.

WEAKNESSES OF 3 APPS
Weakness of Family Locator (LIFE360)
• Permanent location sharing. Users can’t disable location.
• Tiresome before start sharing a location: create an account, sign in, add people to a
circle, wait them to reciprocate and add places.

Weakness of Friend Locator (Friend Locator Inc)

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• Much worse features than Life360’s app.
• Advertising.

Weakness of Glympse (Glympse Inc)

• Sharing a trip with contacts is very complex: many clicks.
• Contacts need to have Glympse app installed on their mobile to share a location.
• Location sharing sessions are time-limited.
• Devised mainly for temporary location sharing.

All of these depends upon mobile phone for location. Unlike WayGo none of its have
its one device
SHORTCOMINGS OF CURRENT DEVICES
1. Locate people-such as mountaineers, outdoor sports fans, explorers, sailors,
emergency teams-in areas with little or no mobile coverage.
WayGo transmits data by the Iridium Satellite network that covers virtually all the
Earth surface.

2. Locate people in natural disasters (as communication satellite is more reliable,

since mobile antennas generally are also affected).
WayGo transmits location position through satellite communication, immune to
disasters that disrupt mobile networks.
384 disasters, 99,820 killed, 199.2 million victims in average per year

3. Coordinate people or teams in the field in time-sensitive tasks (e.g. complex

events (congresses, weddings), construction projects).
The app can create a private network to track and locate in space and real-time the
people invited.

4. Locate and monitor of objects being transported (cases, valuable materials) or

ships, airplanes or vehicle fleets.

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WayGo GPS transmits data through satellite, so it can track objects out of mobile
networks coverage (e.g. sea, air) and provide metrics such as movement, location,
speed limits, downtime.
There were $22.6 billion worldwide in losses due to cargo theft in 2015.

5. Issue alerts in accidents (e. g vehicles, objects, old people,...), filter false positives
and send SOS messages.
Alerts can be programmed when the sensors transmit certain data: e. g. a blow of
more than 5G plus a fast slowdown, possibly with swings, followed by a quick stop
and maybe with a high temperature (fire).
6. Monitor the quality of driving (e.g. of vehicles with hazardous materials or
vehicles insured).
The device and app allow the monitoring of rapid accelerations, maximum speed or
swings, unlike other solutions.

WEAKNESSES OF CURRENT DEVICES

1. Unreliable or unhandy devices. Positioning devices usually are mobile phones or
bulkier positioning equipment.
2. Mobile network reliance. 98% of location devices send data about position
through mobile networks that may not cover some areas because of orography,
high seas, Third World countries, or disasters.
3. Little data provided. Current devices track the position and, sometimes, speed,
distance, oil consumption and little more.
4. Interface vs device trade-off. Some of the best devices offer poor interfaces to
monitor information and some of the best interfaces (certain apps) rely on mobile
phone technologies with coverage gaps.

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 The WayGo Offering

FEATURE OVERVIEW OF WAYGO APP

1. Invite your contacts to share their location with you.
2. Unlimited tracking of any historical or real-time location and telemetry data
(speed) of you, your contacts and objects.
3. Chat with your geolocated contacts within WayGo app.
4. Create public and private groups for locating the people joined.
5. Grant temporary access to geo-located groups even to people without WayGo
App.
6. Obtain easily routes to your contacts in WayGo or to located objects.
7. Link app with GPS devices.
8. Configure location and other data to be shared with contacts or groups.
9. Send automatic SOS alerts to selected contacts and ensure your alert is seen.
10. Receive location-specific promotions or remove them.
11. Create unlimited areas in order to receive alerts if people enter, exit or gets near
them.
12. Purchase credits for app use beyond free daily limits or buy WayGo GPS through
app.
FEATURES OF WAYO GPS DEVICES
1. WayGo SAT transmits location data of person, animal or object via satellite SSM
when the mobile network is not available.
2. Broader, better and cheaper satellite coverage through the Iridium Satellite
network.
3. Smaller size of WayGo GPRS and SAT, as they are 1⁄2 and 1⁄4 of the size of the
competitor.
4. Provide more data thanks to better sensors: longitude, latitude, speed, G-Force in
9 axis, rotation, tilt, magnetometer, altitude, air temperature, wind speed.

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5. Comply with the military quality standards (MIL-STD 810G) regarding to shock,
temperature and weather resistance.

WAYGO COMPETITIVE ADVANTAGE

A. Founders outstanding know-how.
Before WayGo, they had long experience in designing devices and software.

B. Clever selection of technologies in WayGo product platform.

Technologies already existing, but difficult to integrate as expert personnel is
scarce.Difficult imitation allows a longer period until performance is matched by
competition.

C. Superior capabilities and value proposition of WayGo platform.

WayGo device and app complement themselves and provide better capabilities and
performance than the competition.

D. Quality support as an acknowledged promising project.

Marketing Plan
SUMMARY OF KEY SECTOR OPPORTUNITIES

1. Valuable features are missing in current solutions:-Because of competitors app’s

stated mission or use procedures, certain features are cumbersome to use (e.g.
share a trip with contacts) or users are forced to accept certain features (e.g.
always share location).
2. Payment models are ill- adapted for customers:-Customers are forced to accept
very intrusive advertising or to periodic charges even if they need location
features occasionally.

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3. Apps and devices are decoupled:-Apps and devices used to be separate markets
and their actors continue acting mostly as if they still were, whether being pure
players or not harnessing the opportunities that an integrated view provides to
solve customers jobs.
4. Reliance on mobile networks underserves customers:-Certain segments of
customers are underserved because of the reliance of mobile networks of most
location solutions.
5. Devices:-Technology advance enables higher benefits to certain customers by
providing more data than only location.

TARGET CUSTOMERS
Main target segments of customers for WayGo
1. Off-road adventurers.
2. Emerging Prepares.
3. Socialisers.
4. SMES with vehicle fleets/mobile staff.

THE WAYGO REVENUE MODEL

The WAYGO APP has a freemium revenue model and also monetisation features
built-in. The app is free.
Its use consumes credits and there is a daily limit. The users can purchase or earn
credits to expand their use beyond that minimum daily limits.
Unlike the competing apps, WayGo app:
• Has no download price.
• Has no monthly or periodic fees.
• Is free in most features, even those that other apps require to pay.

Users can earn credits to use the app features if they help monetisation by:
• Allowing advertising.

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• Inviting their contacts and sharing their location with them (i.e.helping the app get
viral) (referral program).

When the user is near an outlet running a promotion in Adwords, WAYO APP
notifies him with a banner over the map.The user earns credits if he watches the
advertisement.Only the promotions adapted to the user profile will be used in order
to improve conversions.
Advertising revenues will depend on geo-located supply and demand of ads,
keywords and target audience.

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