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Introduction to the general information of the chosen company: the name, the head office, the
address, the website address and the structure of the ownerships/ shareholders.
P2. Explain the size and scope of a range of different types of organisations.
- Micro, small, medium-sized ente rprises (SMEs). Definition
- Level of activity: Primary, secondary, tertiary. Definition
- Market forces and economic operations: Define supply and demand, factors affect to to the quantity of
supply and demand.
- Internal and external stakeholders: Define who they are, what are their expectations from the
company. How their interest could be affected by company’s decision?
- Define Public relation and Corporate image. How these responsibility affect to company’s
image? Different types of business (primary, secondary, tertiary) have different responsibility
with the environment.
1
For the size of the chosen company, you must demonstrate the capital with number of
total asset, owner equity and the total liabilities and the number of labour with the latest
information. For the scope of the chosen company, you must present the geographic
locations/ markets and the target customers.
To get a better result (M1) , when explaining the size and scope of the chosen company,
you had better analyse that whether the size and the scope are compatible with the matter
of achieving the set objectives and products or services of the chosen company.
P3. Explain the relationship between different organisational functions and how they link to
organisational objectives and structure.
- The role of marketing, finance, human resource management, accounting and operations within
an organisational context and the interrelationships. Define what is the function of each
department and how do they support each other?
- Organisational structure: Functional structure, Divisional structure (Product, Geographic,
Market), Matrix structure. Advatage and Disadvantage of each kind of structure.
In detail, first, you must present the structure map of the chosen company. After that, you
have to explain the main functions of various departments in this map and the
relationships between these departments as well. Lastly, you have to point out the type of
the structure (functional structure; divisional structure; matrix structure or project based
structure, and multinational or transnational structure) and explain whether the structure
serves for achieving the set objectives.
To gain a better result (M2), You are also highly recommended to analyse the advantages and
disadvantage of the chose company’s structure (not in general).
(D1) Provide a critical analysis of the complexities of different types of business structures and the
interrelationships of the different organisational functions.
2
Notes: