ADVANCE MONTESSORI EDUCATION CENTER OF ISABELA.

INC
Maligaya, Tumauini, Isabela

Fourth Quarter Examination in Marketing 11

A.Y 2018-2019
Name: _________________________________________ Score: ____________
Grade and Section: _______________________________ Date: _____________
I. MULTIPLE CHOICE: Read and understand the sentences and questions. Encircle the letter of the best answer.
1. A ______________ consists of consumers who respond in a similar way to a given set of marketing efforts.
a. market c. market position
b. market segment d. target
2. With respect to market targets, a company should target segments in which:
a. there are the most customers.
b. there are the most customers with the most money to spend.
c. the company can profitably generate the greatest customer value and sustain it over time.
d. there are the fewest competitors and there are the lowest costs.
3. A product’s __________ is the place the product occupies relative to competitors in
consumer’s minds.
a. image c. niche
b. position d. segment
4. When the Chevy Blazer is described as being “like a rock,” it is an example of:
a. market segmentation. c. market targeting.
b. product differentiation. d. market positioning.
5. In positioning its product, the company first identifies possible:
a. market segments.
b. market targets.
c. competitive advantages on which to build the position.
d. costs and profit pitfalls.
6. Product, price, place, and promotion are all controllable tactical marketing tools found in the company’s
________________.
a. positioning plan c. marketing mix
b. marketing analysis division d. marketing support system
7. Design, quality, features, brand name, packaging, services, and variety are all items found in which of the following
marketing mix variables?
a. product c. place
b. price d. promotion
8. ________________ includes the company activities that make the product available to target customers.
a. Product c. Place
b. Price d. Promotion
9. From the buyer’s point of view in this age of connectedness, the four Ps of the marketing mix might be better
described as the four Cs. Which of the following Cs would match to the Place variable in the marketing mix?
a. Customer solution c. Convenience
b. Customer cost d. Communication
10. The marketing function that identifies the company’s strengths and weaknesses while considering its opportunities
and threats is called:
a. marketing analysis. c. marketing control.
b. marketing planning. d. marketing implementation.
11. ______________ involves deciding on marketing strategies that will help the company attain its overall strategic
objectives.
a. Marketing analysis c. Marketing control
b. Marketing planning d. Marketing implementation
12. A(n) ____________ is the marketing logic whereby the company hopes to achieve
its marketing objectives.
a. marketing tactic c. marketing concept
b. marketing theory d. marketing strategy
13. The ________________ presents a brief summary of the main goals and recommendations of the plan for
management review, helping top management
to find the plan’s major points quickly.
a. executive summary c. objectives and issues
b. current marketing situation d. threats and opportunity analysis
14. Areas that are included in assessing the current marketing situation include all of the following EXCEPT:
a. a review of production action programs. c. a product reviews.
b. a market description. d. a review of competition.
15. ___________________ outlines the broad marketing logic by which the business unit hopes to achieve its marketing
objectives and the specifics of target markets,
positioning, and marketing expenditure levels.
a. The current market situation c. Marketing strategy
b. Objectives and issues d. Action programs
16. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic
marketing objectives is called:
a. marketing strategy. c. marketing analysis.
b. marketing control. d. marketing implementation.
17. Successful ________________ depends on how well a company blends its people, organizational structure, decision
and reward systems, and company culture into a cohesive program that supports its strategies.
a. marketing strategy c. marketing analysis
b. marketing control d. marketing implementation
18. The most common form of marketing organization is the:
a. functional organization. c. product management organization.
b. geographic organization. d. market management organization.
19. Companies that sell a single product to many different types of customers who have different needs and preferences
often use what type of marketing department organization?
a. functional organization
b. geographic organization
c. product management organization
d. market or customer management organization
20. ______________ is the process of measuring and evaluating the results of marketing strategies and plans, and taking
corrective action to ensure that marketing objectives are achieved.
a. Strategic control c. Functional control
b. Operating control d. Marketing control
21. _____________ involves checking ongoing performance against the annual plan and taking corrective action when
necessary.
a. Strategic control c. Operating control
b. Engineering control d. Matrix control
22. The ____________ is a comprehensive, systematic, independent, and periodic examination of a company’s
environment, objectives, strategies, and activities to determine problem areas and opportunities.
a. marketing plan c. marketing audit
b. marketing strategy d. marketing profile
23. According to research reports, Starbucks Coffee has used all of the following growth strategies to fuel its growth and
expansion EXCEPT:
a. more store growth. c. new retail channels.
b. deep discounting to wholesalers. d. new products and store concepts.
24. Under the product/market expansion grid, the strategy of making more sales of current products to current market
segments without altering the product is called:
a. market penetration. c. product development.
b. market development. d. diversification.
25. Considering the strategies available in the product/market expansion grid, assume that a company cuts prices,
increases advertising, tries to get its products into more stores, and tries to obtain better in-store displays. Which of
the following strategies would the company most likely be pursuing based on the above actions?
a. market penetration c. product development
b. market development d. diversification
26. Under the product/market expansion grid, the strategy of finding new market
segments for current company products is called:
a. market penetration. c. product development.
b. market development. d. diversification.
27. If a company (in reviewing its product/market expansion grid) decides to pursue new demographic markets and
expand into new geographic markets with existing products, the company would be following which of the general
strategies below?
a. market penetration c. product development
b. market development d. diversification
28. Under the product/market expansion grid, the strategy of offering new products to
current markets is called:
a. market penetration. c. product development.
b. market development. d. diversification.
29. If a company chooses (considering its options on the product/market expansion grid) to offer new styles, sizes, or
colors to its existing market, the company would be following which of the general strategies listed below?
a. market penetration c. product development
b. market development d. diversification
30. Under the product/market expansion grid, the strategy of entering a new market(s)
with new products is called:
a. market penetration. c. product development.
b. market development. d. diversification.
31. If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated
fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be
following which of the following general strategies?
a. market penetration c. product development
b. market development d. diversification
32. All of the following are ways that marketing plays a key role in the company’s strategic planning EXCEPT:
a. marketing provides a guiding philosophy.
b. marketing is the only discipline that can provide a formal structure for the planning effort.
c. marketing provides inputs to strategic planners by helping to identify attractive market opportunities.
d. within individual business units, marketing designs strategies for reaching the
unit’s objectives.
33. When Wal-Mart’s purchasing department obtains the lowest prices possible from suppliers so that Wal-Mart can sell
at low prices to the consumer, the purchasing department becomes part of a ______________.
a. product life-cycle c. value chain
b. synergistic function d. promotion network
34. Honda has designed a program for working closely with its suppliers to help them reduce their costs and improve
quality. This form of program becomes part of Honda’s _____________.
a. circulation cycle c. small business chain
b. financial network d. value delivery network
35. The first step in the marketing process is to:
a. select target markets. c. manage the marketing effort.
b. develop the marketing mix. d. analyze marketing opportunities.
36. At the center of any well-founded marketing process is the:
a. profit maximization motive. c. shipping department.
b. target customer. d. advertising.
37. Each company must divide up the total market, choose the best segments, and design strategies for profitably serving
chosen segments better than its competitors do. This process involves three steps. Which of the following IS NOT
one of those steps?
a. market delineation c. market targeting
b. market segmentation d. market positioning
38. ________________ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics,
or behavior who might require separate products or marketing mixes.
a. Product differentiation c. Market targeting
b. Market segmentation d. Market positioning
39. The _____________________ is the collection of businesses and products that make up the company.
a. business strategy group c. business cartel
b. business portfolio d. business organization
40. When using a business portfolio to manage its businesses, the organization must first analyze its current business
portfolio and decide which businesses should receive more, less, or no investment, and second, the organization must:
a. develop retraction strategies for the portfolio.
b. develop tactical decisions for the portfolio.
c. develop merger strategies for the portfolio.
d. develop growth strategies for adding new products or businesses to the portfolio.

Prepared by: Checked by:

ROLDAN M. ORMILLA LUCILA B. AGGARI, PhD

Subject Teacher Principal