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  • TOWS Analysis

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    keith niduelan
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    This TOWS matrix analyzes the strengths, weaknesses, opportunities, and threats of a company operating in the snacks and beverages industry in the Philippines. The company has strengths in market leadership, strategic partnerships, exports, and production capacity. Weaknesses include debt rating, outdated technologies, lack of scale, and unhealthy products. Opportunities exist in expanding markets, innovation, and supply chains. Threats are stringent regulations, volatility, inflation, and substitutes. The matrix identifies strategies to leverage strengths and opportunities, such as expanding markets through sponsorship and product depth. It also provides strategies to mitigate weaknesses and threats, like improving sales through market penetration and continuous product enhancement.

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    This TOWS matrix analyzes the strengths, weaknesses, opportunities, and threats of a company operating in the snacks and beverages industry in the Philippines. The company has strengths in market leadership, strategic partnerships, exports, and production capacity. Weaknesses include debt rating, outdated technologies, lack of scale, and unhealthy products. Opportunities exist in expanding markets, innovation, and supply chains. Threats are stringent regulations, volatility, inflation, and substitutes. The matrix identifies strategies to leverage strengths and opportunities, such as expanding markets through sponsorship and product depth. It also provides strategies to mitigate weaknesses and threats, like improving sales through market penetration and continuous product enhancement.

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    36 просмотров2 страницы

    TOWS Analysis

    Загружено:

    keith niduelan
    This TOWS matrix analyzes the strengths, weaknesses, opportunities, and threats of a company operating in the snacks and beverages industry in the Philippines. The company has strengths in market leadership, strategic partnerships, exports, and production capacity. Weaknesses include debt rating, outdated technologies, lack of scale, and unhealthy products. Opportunities exist in expanding markets, innovation, and supply chains. Threats are stringent regulations, volatility, inflation, and substitutes. The matrix identifies strategies to leverage strengths and opportunities, such as expanding markets through sponsorship and product depth. It also provides strategies to mitigate weaknesses and threats, like improving sales through market penetration and continuous product enhancement.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате DOCX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 2

    TOWS Analysis

    TOWS MATRIX
    STRENGTH WEAKNESS
    S1. Market Leadership in the Philippines. W1. Debt rating.
    S2. Strategic joint ventures with large W2 Online presence.
    international snack foods and beverageW3. Outdated technologies.
    players across the globe. W4. Lack of scale.
    S3. Dedicated exports department thatW5. Cost structure.
    serves as agent ensuring proper distribution W6. Weak brand overseas.
    of products. W7. Investment in research and
    S4. Sugar and renewables business are the development.
    largest sugar milling capacity based onW8. Unhealthy food products.
    consolidated milling capacity and production.
    S5. Broad product portfolio.
    OPPORTUNITIES SO STRATEGIES WO STRATEGIES
    O1. Integrating Australia and New Zealand
    under single leadership to build a large and S1, S2, O2. – Sponsorship. O1, O2, O3, O6, W2, W3 W6. –
    dynamic macro snacking across both S3, O1, O4, O6. – Expand market depth Advertising locally and
    markets. overseas. internationally.
    O2. Growing snacks market. S4, S5, O3, O4, O5, O6. – Expand product O4, O5, O6, W1, W4, W5. –
    O3. Innovation of products. depth. Improve sales through market
    O4. Penetrating new market segment. penetration.
    O5. Enhancement of supply chain. O3, O6, W7, W8 – Continuous
    O6. Become the leading brand once again product enhancement for quality
    in the Philippines. improvement.
    THREATS ST STRATEGIES WT STRATEGIES
    T1. Stringent government regulations.
    T2. Volatile revenue. S1, S2, S3, S4, S5, T1, T2, T3, T4 – Strong W1, W2, W3, W4, W5, W6, W7,
    T3. Inflation rate advertising strategy W8, T1, T2, T3, T4 - Continuous
    T4. Alternatives or substitutes from other product enhancement for quality
    company. improvement and strong advertising
    strategy.

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