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Hafeez ullah
1108-BC- 2015
Class: B.COM
Section: (B)
I verify that I personally conducted the research reported herein, and that this paper is
an accurate reflection of my finding. I understand that falsifying or fabricating information is
fraud. I understand that misrepresenting another person’s material as own is plagiarism. I
further realize that either fraud or plagiarism will result in failing this class, and subsequently
can lead to formal charges. Moreover, I verify that this paper was solely researched, prepared,
and written exclusively for this class by:
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Table of Contents
B, EXECUTIVE SUMMARY…………………………………………………………………………………. 3
C.INTRODUCTION…………………………………………………………………………………………….. 4
TASK .1…………………………………………………………………………………………………………….. 5
TASK .2 ………………………………………………………………………………………………………………6
TASK .3……………………………………………………………………………………………………………….9
3.1 MISSION……………………………………………………………………………………………….9
3.2 VISSION…………………………………………………………………………………………………9
3.3 VALUES…………………………………………………………………………………………………9
TASK .4……………………………………………………………………………………………………............9
TASK . 5…………………………………………………………………………………………………………….11
TASK .6……………………………………………………………………………………………………………12
D. CONCLUSION……………………………………………………………………………………………… 15
E. RECOMMENDATIONS……………………………………………………………………………………15
F.REFERENCE…………………………………………………………………………………………………….15
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B. Executive summary:
Band activation
Event management
Direct marketing
Direct marketing offering company is proposed to be positioned at any densely populated cities
like, Lahore, Peshawar, Karachi, Rawalpindi, Multan etc. The employer has a capability of
managing 50 occasions with a preliminary utilization 50%. Total cost estimate is Rs.11 million
with constant investment Rs.754, 300 working capital 353,500. Given the cost assumption, IRR
and payback period are 23% three year and 5 months respectively. The most vital factors for
success of undertaking are:
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C. Introduction:
i. Product:
Band activation
Event management
Direct marketing
ii. Location:
The area for the proposed enterprise should preferably be mined metropolises and
inside the proximity clients. The target markets and effortless accessibility are conditions for
success of the proposed business.
Potential goal market for the proposed setup is densely populated cities such as Karachi,
Lahore, Peshawar, Rawalpindi, Islamabad, Multan etc.
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Task 1:
“Direct Marketing”
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Task 2:
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Projected Income Statement
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Projected Income Statement Year 6 Year 7 Year 8 Year 9 Year 10
Operating Expenses
Salaries 850,349 935,384 1,028,923 1,131,815 1,244,966
Office Miscallaneous Expense 193,261 212,587 233,846 257,231 282,954
Amortization of Preliminary Exp. 0 0 0 0 0
Depreciation Expense 32,731 29,458 26,512 23,861 21,475
Rent Expense 483,153 531,468 584,615 643,077 707,384
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PROJECTED BALANCE SHEET (Rs.) Year 6 Year 7 Year 8 Year 9 Year 10
ASSETS
Current Assets
Cash & Bank Balance 726,067 896,823 1,103,302 1,491,047 1,917,089
Acoounts Receivable 303,166 333,483 366,831 403,515 443,866
Advance Rent 150,000 150,000 150,000 150,000 150,000
Total Current Assets 1,179,233 1,380,306 1,620,133 2,044,561 2,510,955
Fixed Assets
Consolation & Renovation 159,432 143,489 129,140 116,226 104,604
Furniture & Fixture 135,145 121,631 109,468 98,521 88,669
Vehicle 0 0 0 0 0
Total Fixed Assets 294,578 265,120 238,608 214,747 193,272
Intangible Assets
Preliminary Expenses 0 0 0 0 0
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Task 3:
3.1 Mission:
By targeting the right people with the right information at the right time on the right
page, we compel people to take action. Present their, brand in a compelling manner. Offer a
quality direct selling business opportunity.
3.2 Vision:
We provide our customer with the benefit a full services marketing agency with a personal
approach from educated, knowledgeable consultants who understand business.
3.3 Values:
We provide honest, tried and tested marketing solutions that help improve clients business
with a real results. We always offer advice based on an open and honest approach and have the
client’s best interests in mind. We are dedicated to providing quality service and ensure our
clients see results.
Task 4:
Potential goal market for the proposed setup is densely populated cities such as Karachi,
Lahore, Peshawar, Rawalpindi, Islamabad, Multan etc.
Targeting professional and technically, and high educated, and we targeting the young people
whose age above 18 year. Income should be under 10,000:10.001.
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4.3 Pyscholographic segmentation:
We targeting social class higher level or middle levels people. Personality should be compulsive
and ambitious.
Task 05
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Task 6:
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Projected Income Statement ( Recession, normal & boom)
Operating Expenses
Salaries 1081150.989 1,244,996 3179855.85
Office Miscellaneous Expenses 280000 282,954 290000
Amortization of Preliminary Expenses 0
Depreciation Expenses 20525 21,475 22005
Rent Expense 932118.5475 707,384 2663195.85
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Projected Balance Sheet ( Recession, normal & boom)
Fixed Assets
Construction & Renovation 124604 104,604 144604
Furniture & Fixture 99.699 88.669 105.669
Vehicle 0
Total Fixed Assets 199272 193,272 245272
Intangible Assets
Preliminary Expenses 0
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D. Conclusion
Sales force effectiveness of a company depends on the efficiency of the sales people involved in
meeting the customers. This efficiency is not inherited by these people but are gained and
sharpened by the amount of effort put by these executives.
E. Recommendations:
Every direct selling company thinks of itself as extremely unique. You probably feel that way
about your company too. Your product is one of a kind. Your compensation plan has unique
perks. Your founder offers both special privileges and special challenges. Your culture is special
and unprecedented and unlike anything you have ever seen. And I bet that all true. I just bet its
not as true as you think it is.
My experience has shown me that direct selling companies have a lot more in common than
they think. Especially in the areas that you think are unique to you. Especially in the areas that
you feel are most challenging to your company right now.
F. Reference:
Akhter, S.H., 2009. Niches at the edges: price-value tradeoff, consumer behavior, and marketing
strategy. Journal of Product & Brand Management, 18(2), pp.136-142
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Consumer Marketing Research Innovation: Assessing New Tools for Understanding and
Communicating with Consumers2013, New York.
Fill, C. 2013, Marketing Communications: brands, experiences and participation, 6th edition,
Pearson Education Ltd.8
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