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St. Clare Community Foundation School, Inc.

Lesson Plan in MAPEH 9


February 12, 2019

Specific Objectives:
At the end of the lesson, learners are expected to:
1. know what advertising and marketing is.
2. design and make an advertising poster for a product of their choice.
3. apply own understanding about advertising.

Topic: The art of Advertising and Marketing


Materials: Pictures, art materials, chalk
References: Our world of Mapeh 9 , internet

Teacher’s Activity Learner’s Activity


Learning Task
1. Routinary Activities
a. Prayer
Let us all stand and pray. Kindly lead the prayer ( Students will stand and pray)
Mr./Ms _____________.

b. Greetings
Good Morning Class! Good Morning Ma’am. It’s nice to see you
today!
c. Classroom Management
Okay class, so please remain standing. Put your (Students shake their hand)
hands up and shake, then sideward and shake, (Students will pick up the papers and sit
then put it down and shake again, lower, lower properly)
and shake then pick up the pieces of papers,
arrange your chairs and sit properly.

d. Checking of Attendance
Class monitor, who are the absentees for today. I’m glad to tell you ma’am that there is no
absent for today.
Very good class.
Teaching-Learning Activities:
1. Motivation
Okay class, before we start to our new lesson
let us have a game. I will show some pictures
that contains of a product, a tag lines, and some
are artists then you will guess what the pictures
are.

If you want to answer, just raise your hand.


Let us start…

(Students raise their hand)

Yes Mr./Ms._________ Rejoice

Very good!

Nescafe

Correct!

KFC

Coca-Cola
Very Good class, you guessed all the pictures.
So what have you notice on our activity? (Student answers)

Thank you! Another answer?


(Student answers)
Very Good Class!

2. Lesson Proper
Presentation of the lesson
Class, what is your idea about advertising? (Student answers)

How about marketing?


(Student answers)
Very Good! So advertising is a marketing
communication that employs an openly
sponsored, non-personal message to promote
or sell a product, service of idea. And marketing
is the business process of creating relationships
with and satisfying customers.

Discussion
Today, we will discuss about The art of
Advertising and Marketing. Let us find how the
advertising came be.
Advertising dates back to the Egyptian period in
2000 BC when people carved out notices on
steel and posted them outdoors.
During the Middle Ages, in 1472 the religious
produced print advertisements in England to
sell prayer booklets.
- Dentifrice Tooth Gel made the first product
branding.
- During the American revolution, advertising
served a political purpose when enlistment was
announced and encouraged through ads posted
on the wall.
-The first billboard advertising was seen in (Students listen and take a lecture)
1835.
-Neon light electric sign was first seen in New
York in 1882.
-There were also huge commercial stores that
produced handwritten advertisements to sell
their products in 1892.
- The first official television commercial of
Bulova Watch was aired.
- Apple company advertised its Macontish
promo at the Super Bowl in 1984.
- In 1997, the first mobile ad was launched
which provided news through cellphone.

Did you understand class how the advertising


Yes Ma’am!
came?

Okay so now, let us move on in Engaging in


Advertising Campaign. What do you think is the
goal of advertising? (Answers vary)

Good Answer! The goal of advertising is to sell a


product. An advertising campaign includes
exposure of advertisement, via online through
the Internet, print through the use of
newspapers, magazines, tarpaulins and
billboards, or broadcast media through radio or
television.

Advertising campaign consists of several steps.


These steps are:
1. Research on the needs of the target
customer. Find out if there is a demand for your
product and who your competitors are.
2. Identify your target customers and their
location.
3. Prepare a financial budget, keeping in mind
all expenses including media, presentations,
paper and computer work, printing expense,
and exposure time.
4. Choose the theme, the motif and colors, the
music, and voice that go with the product.
5. Select the media that can best reach your
target customers.
6. Choose you media exposure schedule.
Determine the best time to launch your
product.
7. Execute the advertising campaign.

Did you understand the 7 steps in advertising Yes Ma’am! None.


campaign? Any question?
The next is the advertising poster. The
advertising poster should have the following
characteristics and elements.

a. The font type is large enough to be viewed


from a distance.
b. It has a simple and clear layout that allows
the reader to find the information.
c. All important information are included: date,
time, location, contact name and telephone
number.
d. There are dominant elements such as
headline or eye-catching image.
e. The most important message is emphasized
by size, color or value.
f. Its art is related to the message.
g. The font type and imagery are arranged in a
logical, functional sequence.
h. Bold, intense colors enhance rather than
distract the message of the advertisement.

So always remember to put your poster in a


place with the biggest number intended
viewers.

The last topic was the Art Booth. What is your


Booth is a stall or stand for the sale or exhibition
idea about booth?
of goods.

Exactly! The art booth can be both for display


or commercial purpose. Whatever the purpose
is, the goal is to showcase a product.

There are some guidelines to achieve the best


display of your art product.
1. Make the product accessible to the viewers.
2. Display the products at different levels in
your booth for visual efficiency.
3. Make your product stand out without
distraction or interference from bright and
colorful backgrounds.
4. Choose flooring that is not too hard on which
walking is comfortable.
So those are the following guidelines or tips for
you to achieve the art booth. Did you Yes, Ma’am!
understand our lesson class?

Generalization
Let us see if you really understand the lesson.
(Answers vary)
What have you learned in the lesson?

Very Good! The next question is what are the (Students raised their hand.)
characteristics and elements of advertising
poster? The characteristics of advertising poster are:
a. The font type is large enough to be viewed
from a distance.
b. It has a simple and clear layout that allows
the reader to find the information.
c. All important information are included:
date, time, location, contact name and
telephone number.
d. There are dominant elements such as
headline or eye-catching image.
e. The most important message is
emphasized by size, color or value.
f. Its art is related to the message.
g. The font type and imagery are arranged in
a logical, functional sequence.
h. Bold, intense colors enhance rather than
distract the message of the advertisement.

Very well said!


Give some guidelines in art booth. 1. Make the product accessible to the
viewers.
2. Display the products at different levels in
your booth for visual efficiency.
3. Make your product stand out without
distraction or interference from bright and
colorful backgrounds.
4. Choose flooring that is not too hard on
which walking is comfortable.

Any question? Clarification? None!


Application
Very Good class. For your activity, get your art
materials. You will think a product that you
would like to sell. It may be an accessory, food Students get the materials and make an
advertising poster.
clothing or a gadget. Then, you will design and
make an advertising poster for a product of
your choice.

Evaluation
This are the criteria for judging your activity.
Criteria:
Content - 25 pts.
Creativity - 15 pts.
Neatness – 10 pts.
Total = 50 pts.

If you are done, kindly pass your work.

Assignment
For your assignment, search and study the
Types of Intentional Injuries.

Any question? Suggestion? Clarification? None

If none, that’s all for today, Goodbye class! Goodbye Ma’am! Thank you for the day!

Prepared by:
Arlene Encarnacion
Mapeh-9 Teacher