HERIBERTUS CHARLES

BAGUS DHARMAWAN
Pesona Amerika Blok A4/39 Kota Wisata
Jln Cibubur – Cileungsi km 6; Postal Code 16968
Greater Jakarta INDONESIA
⚫ Phone: +62 856 9394 1650 ⚫ bgs.dharmawan@gmail.com
https://www.linkedin.com/in/bagus-dharmawan-146637100

Communications-Public Affairs - Senior Manager

Artisanal Gold Council – Indonesia

Selected Records
⚫ More than 7 years experience of international NGO leadership and management, with
proven project and budget management skills, strategic planning, capacity
development, with senior management team of Canada based organization Artisanal
Gold Council and previously US-based global humanitarian and community development
organization Habitat for Humanity Indonesia.

⚫ Extensive and intensive experiences in sustainability and social responsibility operations,

welfare program, IDP, youth development and woman-child protection. Have been
involved in all stages of programs implementation (design, launching, implementation,
monitoring, evaluation, phase-out).

⚫ Member of Senior Management Team with hands on experience in strategic business

planning with business model canvas approach and build organizational development
and performance management. Actively participate in the overall management of the
organization. Setting the strategic business plan for organization’s sustainability.

⚫ Master degree (candidate with thesis) in Communication and Media Studies at

Postgraduate School - Pelita Harapan University.

⚫ More than 10 years experience in communication and public relation field (plan,
execute, and deliver PR/Communications programs and services), with hands-on
experience in PR management and protecting brand reputations through corporate
partnership coordination, mass media engagement, and government relations.

⚫ Expert in the technical, conceptual and content development of revenue-driving

collateral in of marketing communication program. Proven ability to drive record-high
 fundraising campaign response rates and execute successful product launches: Habitat
Crew, crowdfunding platform.

⚫ Respected leader in external engagement and government affairs with responsibility in

leading public policy and government affairs strategy, partnership, and programs
development. Proven record in maintain good relationship with national/provincial high-
ranking government officials.

⚫ Hands-on experience in building and maintaining branding and reputation management

through consistency in corporate branding campaign by flag-event management and
handling, website content management, e-newsletter publications, social media
interactions management, also mass media and public figure engagement.

⚫ Globally award winning communications professional with 10 years of experience

leading external and internal, corporate and marketing communications for global
operations NGO and corporates. Regionally trained by experts on communications and
advocacy/government affairs.
⚫ Trained in global standard by international expert from reputable humanitarian
organization (2015 Social Services Non-Profit Brand of the Year by Harris Poll
Equitrend).
⚫ Proven record in maintain good relationship with mainstream media leaders and
celebrities. Hands-on experiences in media space buying and placement with focus on
high-impact and efficiency.

Skills

⚫ Marketing Strategies & Campaigns ⚫ Government Relations

⚫ Event Management ⚫ Development of Training
⚫ Corporate Communications Materials
⚫ Creative Team Leadership ⚫ Fundraising Collateral & Support
⚫ Corporate Positioning & Branding ⚫ Public & Media Relations
⚫ Web & Print Content Development ⚫ New Product Launch

Professional Experience

ARTISANAL GOLD COUNCIL INDONESIA – COMMUNICATIONS-PUBLIC AFFAIRS

SENIOR MANAGER.
07/2018 - NOW

ARTISANAL GOLD COUNCIL INDONESIA – non government organization based on

Canada that focus on developing small scale gold mining and empowering the communities,
by providing no mercury gold processing machine and its training.
Communications – Public Affairs Senior Manager
• Establish regular contact with politicians, political advisers, civil servants,
ministrial/non-departmental public bodies or regulators to keep them informed about
the organisation’s work and policy concerns. Organise or attend regular meetings
with these stakeholders, representing organisation and forging contacts with key
decision-makers.
 • Serve as editor for the development, production and maintenance of the company's
internal and external communication vehicles, including the main website, social
media, PR materials, publications, newsletters, invitations, flyers, advertisements,
and annual reports.

Milestones:

• Initiate, lead, and organize Informal Stakeholder Meeting in Small Gold Mining
sector on Central Kalimantan and North Sulawesi, in partnership with provincial
government. The informal meeting is monthly mini conference that advocates for
innovation, partnerships and solutions to small gold-mining issues.
o Coordinate the organization of events with provincial government office.
o Liaison of speakers from government, NGOs, experts, in the areas of small
gold mining development.
o Manage content for the event, including website, press releases, and reports.
o Facilitated online and television interviews for senior management.

Habitat for Humanity Indonesia – national entity of global humanitarian organization

that focus on developing rural area and build decent home and facilities for low income
communities, bring positive impact for more than 52,000 families on our country.
Communications – Senior Manager, 9/2012 to 07/2018
Manage corporate marketing and communications functions, overseeing IDR 1bio annual
budget and national office and branches team. Direct brand management, PR, media and
celebrity relations, corporate positioning, product launches, advertising, fundraising
collateral and exhibition.
• Proven experience in communications campaign, branding and reputation management,
corporate marketing
• Proven experience in international and national media relations/journalists.
• Proven experience in government relations.
• Clear understanding of the motivations, interests and concerns of target audiences.
• Collaborative, trustworthy expert on messaging, channel strategies and audience
engagement
• Success in event planning and execution.
• Success in online/social media.
• Success in mass media campaign with good understanding of mass media planning and
mapping to achieve measurable result.
• Creative with an eye for detail.
• Articulate and able to quickly understand, summarize and communicate key concepts, take-
aways or achievements in a concise manner.
• Fluent English speaker.

Milestones:

⚫ Lead PR-Communications program consistently since 2012 for the organization to

use the home and youth generation as borderless platform campaign: 28UILD.ID (To
Build Indonesia/Membangun Indonesia) to gather support, love and care from all over
country. With this campaign, by 2017 Habitat for Humanity Indonesia has engaged
 more than 2,000 youth in field activities and more than 10,000 account in social
media engagement, built more than 50 villages in Greater Jakarta area, West Java,
Central Java and Yogyakarta Special Region, East Java, Batam, and Bitung; sponsored
by more than 50 corporates, with exposure in more than 50 mainstream mass
media. The projects cover houses reconstruction and community facilities improvement
project such as public toilets, multifunction hall, community libraries, schools, village
road, also clean water system and drainage.
⚫ Manage and lead mass marketing campaign launching named Habitat Crew on
2014 and preparing the redesign, relaunching, and marketing strategy through event
and media partnership to strengthen the focus in crowd-funding and youth segment on
schools and universities.
a. Preparing the Habitat Crew fundraising package for direct marketing/mass
market.
b. Planning and executing Habitat Crew fundraising tools productions.
⚫ Oversee Habitat for Humanity Indonesia’s brand and reputations management
with content, stories, photos, report gathering from five operational areas in Indonesia
and 10 long term commitment partner, and sharing them to all available channel, mass
media, and social media, with celebrities supports. All in-line with the new International
Brand User Guide (2016) in marketing, communications, and fundraising purporses.
a. Website, online and social media strategy.
b. Media partnership
c. Celebrity partnership
⚫ Organizing Chair of Indonesia Housing Forum 30 August 2017 in partnership with
Universitas Pelita Harapan; for which I led the team to raise IDR 100 million, a first for
the Habitat for Humanity Indonesia’s advocacy events. The Indonesia Housing Forum is
biennial conference that advocates for innovation, partnerships and solutions to low-
income housing issues.
a. Coordinate the organization of events with UPH Office with over 150
attendants.
b. Liaison of high-level speakers from government (Ministry of Public Works and
Housing; National Development Planning Agency; provincial government),
NGOs, experts, and major players in the areas of housing development,
poverty alleviation, disaster relief, housing finance, CSR, and others.
c. Manage content for the event, including website, press releases, and reports.
d. Facilitated online and television interviews for senior management on DAAI TV
and Beritasatu.com . Over 500,000 people reached through media coverage,
valued at more than IDR 200 million.
e. Social media campaign with estimated reach of over 100,000 Facebook,
Instagram, Twitter followers.
⚫ A versatile government affairs and advocacy professional, with extensive
background in understanding diverse interests and tailoring messages to specific
audiences; also skilled at policy and political analysis, relationship and project
management, external affairs and collaboration in complex, global institutions.
⚫ Member of Senior Management Team with hands on experience in strategic
business planning with business model canvas approach and build organizational
development and performance management, which in line with HFH International’s
growth strategy. The goal is to position HFH Indonesia as an independent, sustainable,
and thriving humanitarian organization in Indonesia.
a. Actively participate in the overall management of the organization, of the
department and capacity building of the Communications team on National
Office also leadership team of branch offices.
b. Setting the strategic business plan for organization’s sustainability.
⚫ My responsibilities are the maintenance of positive and sustainable PR and Media
Relations, report generation, data banking and publications, achievement report on
weekly Senior Management Team Meeting.
⚫ HFH Indonesia has gained support from more than 100 corporates and enterprises, and
attracted more than 20,000 volunteers from global and local corporates. The online
community has collected more than 1 million clicks of attention. And more than 50,000
children from remote area benefited from the project.
⚫ Since relaunching on November 2012, the HFH Indonesia has been attracting media
attention. By December 2017, HFH Indonesia was reported 1,856 times in mainstream
media including 50 times on TV, 15 times on radio, 295 times on newspaper and
magazines, and 1,773 times on internet news portal.
⚫ Google has more than 510,000 search result for HFH Indonesia.
⚫ Build and maintain good relationship with leading national media and foreign
media of Singapore, South Korea, Australia, Thailand, and Japan in creating content
and exposure of global build volunteers.
⚫ Build and maintain good relationship with respected prominent and famous
persons in creating endorsement content and exposure for many programs.
⚫ After almost five years development, Habitat for Humanity Indonesia and its project has
become a sustainable open platform that gathers supporting and charity power from
every walk of life of the society, such as the employee of many corporates, university,
schools, celebrity, netizens, and media. They give supports to low income families to re-
build their home and improve their potentials for a brighter future.
⚫ Starting in early 2016, lead external engagement and government affairs with
responsibility in leading public policy and government affairs strategy, partnership, and
programs development, towards enabling low income families to improve their lives and
live in decent home. Local Government Development Planning Agency on Tangerang,
Batam, Bitung recommend Habitat for Humanity Indonesia as realiable partner in CSR
Program for corporates on respected area.
⚫ HFH Indonesia branches on Jakarta, Surabaya, and Batam implement first ever low
income families market access to micro finance funding in decent home renovation
towards our country visions for more decent homes. We created positive socio-economic
impact for low income and rural communities in Jakarta, Yogyakarta, Surabaya, and
Batam through partnership.
⚫ Significantly grow in leadership agility engaging team and stakeholders on those four
big cities of operational area, build and maintain good relationship with colleagues from
national office of Australia, Japan, Singapore, South Korea, Japan, and Thailand; while
 reporting to three global HFH International Asia-Pacific Office leaders of Costa Rican,
Australian, and Singaporean origin simultaneously.
⚫ Developed and launched integrated, multi-channel print, catalog, web and direct
marketing campaigns that initiated individual fundraising.
⚫ Created web portal with a dynamic website improving communication flow and adding
an effective fundraising tool.
1. Managing website development
2. Actively develop and design website and its content.

⚫ Wrote brochures/flyers that enhanced the fundraising staffs’ understanding of complex

program features and helped them improving fundraising effectiveness.
⚫ Performed ongoing customer/market research and demographic profiling to identify and
capitalize on unmet market needs ahead of the curve.
⚫ Produced media kit and video presentations that demonstrated key marketing analytics
and demographics for use in corporate presentations. Efforts were credited as
instrumental in closing numerous high-level deals.
⚫ Leveraged strengths in cost-effective marketing management and vendor negotiations
to end each year an average of 15% under-budget (without compromising business
growth goals).

KOMPAS DAILY – National Newspaper

Journalist, 2/2000 to 8/2012 on various beat: city, sport, national.

Technology

Software: Photoshop, MS Office (Word, Access, Excel, PowerPoint)

Web/Multimedia: Search Optimization, Web Server Administration, Content

Management Systems

Education

GADJAH MADA UNIVERSITY, Yogyakarta

Bachelor of Science, 11/1996
⚫ Major: Communications Studies
⚫ Graduated with high honors

POSTGRADUATE SCHOOL - PELITA HARAPAN UNIVERSITY, Jakarta

Studying Post-graduate in Communication and Media.
Awards

Award of Excellence for Branding Improvement (Habitat for Humanity Global

Leader Campaign-Atlanta USA), 2016

Training

• News Gathering and Writing Course (1997, Kompas Daily)

• Basic Mentality in Business (2002, GMS HRD Consultant)
• Content and Publishing (2004, Frankfurt Book Fair)
• Effective Leadership Course (2007, Prasetiya Mulya)
• Neuro Linguistic Program for Leader (2008, HR Excellency Anthony Dio
Martin).
• Communications and Branding (2013, HFH Asia Pacific)
• Strategic Leadership (2014, HFH Asia Pacific)
• Government Relations and Advocacy (2014, HFH Asia Pacific)
• Strategic Business Plan (2014, HFH Asia Pacific)
• Corporate Communications (2015, HFH Asia Pacific)
• Strategic Media Handling (2015, Singapore Media Agency)
• Branding Management (2016, HFH Asia Pacific)

Certificate