A

PROJECT REPORT

ON

“Industry Analysis & Desk Research: FMCG Industry”

In Partial Fulfillment of the Subject

IADR (215)

Submitted By

Amit Sharma (C- 47)

Miss. Maitreyee Ingle (C-19)

Guided By

Mr. Uttam Sapate

Submitted To

Marathwada Mitra Mandal’s Institute of Management Education and Research Training

(IMERT)

(2019-20)

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 EXECUTIVE SUMMARY

II
Sr. No. Contents Page
No.
1 Introduction 1
Reason behind choosing the company 2
2 Industry Profile 3
2.1 Industry size 4
2.2 Growth Trends 5
2.3 Major Players & Their Market Share 6
2.4 Government Support and Policies 7
3 Company Profile 9
3.1 History of the Company 10
3.2 Management Team 12
3.3 Milestones 12

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 3.4 Awards 12
4 Review of Literature 15
Ratios Formulae A. Per Share Ratio 16
B. Per Branch Ratio 16
C. Key Performance Ratio 17
D. Valuation Ratio 19
5 Objectives 21
6 Research Methodology A. Types of Research 23
B. Data Collection 23
C. Scope of Research 24
D. Limitation of Research 24
7 Data Analysis & Interpretation 25
7.1 Product Profile & Brands of the company 26
7.2 Geographical Spread 33
7.3 Advertisement and Branding Strategies 34
7.4 Financial Trends, Ratios 35
A. Balance Sheet of the Company 36
B. Profit And loss Account of the Company 37
C. Ratio of the Company 39
8 Observations & Findings 48
9 Suggestions 50
10 Conclusion 52
Bibliography 53

IV
 List of Graphs/ Charts

Graphs No. Title Page No.

Graphs a. Diluted Eps 40

Graphs b. Book Value per share 40

Graphs c. Business per Branch 41

Graphs d. Net Profit Margin 41

Graphs e. Operating Profit margin 42

Graphs f. Return on Assets 42

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Graphs g. Return on Equity 43

Graphs h. Net Interest margin 43

Graphs i. Cost to Income 44

Graphs j. Interest Income to Total Assets 44

Graphs k. Non-Interest Income to total Assets 45

Graphs l. Operating Profit to Total Assets 45

Graphs m. Operating Expenses to total assets 45

Graphs n. Interest Expenses to total assets 46

Graphs o. Price to Book Value 46

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