University of Mindanao

College of Business Administration Education

In Partial Fulfillment of the Requirement of Marketing 1

Principles of Marketing

JK JACHI Gibalot sa Dahon

A Product Presentation
Group II
Leader: Yap, Hernan
Secretary: Yucor, Joyce Ivy
Members: Flores, Aprilca
Diao, Candice
Irish, Clana
Autida, April Joy
Paquibot, Kimberly

Presented to:
Prof. Calvin, Caliat
Presented on:
March 22, 2018
 I. COMPANY BACKGROUND

JK JACHI Industries Incorporated is a small Filipino company based in Davao City, Philippines which was

founded in the year 2017 and continue to innovate and developed based on their principles high quality product.

The company’s name is derived from the friends first name initials Joyce, Kim, Joy, April, Candice, Hernan and

Irish this friends are still studying in the University of Mindanao, Davao City taking up Bachelor of Arts and

Science in Business Administration.

Friends observe that people living in the city especially now a day, are very busy that there are times they

choose to not eat because of time pressure, even in fast food, restaurant and specially to cook for their self.

However, friends wanted to share their idea to help busy people to make their stomach satisfy. Product is inspired

by the Maguindanaoan delicacy “Pastil” a boiled rice with sautéed shredded meat of chicken wrapped in a banana

leaf. Company innovated it instead of just one flavor they make it 4 varieties of flavors which are chicken, beef,

pork and Fish with the perfect match of Hot chili sauce that customer would surely love it.

Founders of the company agreed to call their product as “GIBALOT SA DAHON” company make sure it is

distinct, accessible, affordable, delicious and quality product in serving their consumers. A Kind of food that they

could eat where they are or anytime they want even they’re just standing, riding in a jeep , walking, running, etc.

as long as they want and where they are comfortable. Everyone is welcome to buy and consume the product in a

budget meal, convenient and easy way that they don’t need to consume their time and effort but by just stop for a

second, buy and there you are you could make your stomach full and satisfy for just a minute with the very perfect

combination of the taste to be loved by Filipinos.

As for now Jk Jachi Industries Incorporated is still working every day to innovate, develop and learning

about their product and discover new strategy to make their product more competitive and quality product to give

to their consumer.