3 Great Ideas that can Influence the Future of B2B Digital Marketing

It was only from a couple of years, B2B companies were investing into Digital Marketing tactics like
paid social media ads. However, the investments had been increasing on a rapid speed, companies
were investing in both talent & technology for topping the race of digital marketing.

The interesting thing over here is that B2B companies don’t just compete with each other for
attention, these companies are also competing to deliver the best digital experience for their
audience. Customers have been expecting flexibility and comfort from B2B companies for doing
business.

As of now many B2B organizations have been investing in digital marketing infrastructure, however
according to experts the future of digital marketing in B2B lies in these 3 key areas.

1. Customer Data Privacy:

Quantitative data of individuals like health and personal data are considered to be private,
notably there is a conception in people regarding this personal data, that the data is
available to companies as well.

Privacy & personal data of customers are considered to be the top most priority for any
company. Travelling in the lines of European Union's General Data Protection Regulation,
USA is also considering its own version of data protection laws and policies.

Along with these developments and continuous data breaches from popular social media
channels like Facebook & Twitter, people are more worried about their privacy. As per
expert’s prediction this concern level is so high, that the audience may stop engaging on said
social media channels.

Customer data should be the top priority for marketers. All marketing strategies should be
crafted keeping the security of personal data in their minds.

2. Search Engine Optimization & Marketing:

As of now audience are facing a content overload from several brands. The only way to deal
with this content overload issue is to avoid all forms of marketing. This will result in decrease
of communication channels for brands.

Search Engines are considered to be a great solution for this problem, as they were the most
neutral grounds for organizations to meet their potential customers.

Companies focusing on SEO can provide relevant information to their customers, for those
who are looking for fact-gathering and searching phase of their buying journey. Feeding
customers with the data to make decisions, and making it easy to find, companies can create
an impression in customers mind during the time of purchase.
3. Account Based Marketing:

ABM helps companies take the long view with customers because it requires the creation of
a long-term strategy and requires companies to consider their long-term goals with
acquiring an account.

Account Based Manufacturing (ABM) is considered as one of the most efficient ways of
marketers to take long view with their customers. Precisely ABM is a strategic marketing
approach that targets the best-fit accounts for sales and marketing efforts.

ABM can help companies to take the long view with customers, this is required for creating a
long-term strategy and requires companies to consider their long-term goals with acquiring
an account.

ABM is considered to be a multichannel, highly targeted approach to marketing. This

comprises of few offline tactics as well, however most important and effective ABM tactics
— such as IP address-targeted ads, customized website experiences and personalized
videos are online only.

This strategy of targeting right customers and delivering content that it is relevant to them,
companies can avoid so much of waste from their marketing. This can also help in merging
marketing and sales efforts quickly and comfortably.

ABM ensures an efficient marketing system by handling the flips of fundamental marketing.
Companies need to identify their ideal customer profiles and dream accounts before
switching into ABM.

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906 7001 or e-mail us on info@marke8now.com