Health & Wellness Winners

Title Client Product Medium Entrant / Idea Creation Country Award

THISABLES IKEA IKEA THISABLES Product Innovation McCANN, Tel Aviv ISRAEL Grand Prix

VIVA LA VULVA ESSITY LIBRESSE/ Integrated Campaign AMVBBDO, London UNITED KINGDOM Gold Lion
BODYFORM

THISABLES IKEA IKEA THISABLES Product Innovation McCANN, Tel Aviv ISRAEL Gold Lion

STORYSIGN HUAWEI HUAWEI BRAND Mobile FCB INFERNO, London UNITED KINGDOM Gold Lion

THISABLES IKEA IKEA THISABLES Product Innovation McCANN, Tel Aviv ISRAEL Gold Lion

STREET-VET PURINA PURINA Creative Data: Use of McCANN PARIS FRANCE Gold Lion
VETERINARY Real-Time Data
DIETS

VIVA LA VULVA ESSITY LIBRESSE/ Film Craft: Production AMVBBDO, London UNITED KINGDOM Silver Lion
BODYFORM Design / Art Direction

VOICELESS WOMEN NEW LIVES ANTI Film Craft: Direction UITCH ISCRATCH, DENMARK Silver Lion
TRAFFICKING Copenhagen
THE LIFE SAVING SOAP OPERAS PERUVIAN PERUVIAN Branded Content & CIRCUS GREY PERU, Lima PERU Silver Lion
MINISTRY OF MINISTRY OF Entertainment: Film, TV
HEALTH HEALTH and Online Film Content

#DEFYTHENAME MONICA ANTI-BULLYING PR BBDO NEW YORK USA Silver Lion

LEWINSKY

WE ARE ALL EQUAL. AND NO ONE IS PRO INFIRMIS PRO INFIRMIS Film: Cinema, TV and THJNK, Zürich SWITZERLAND Silver Lion
MORE EQUAL THAN ANYONE ELSE. Digital Film Content

5B JOHNSON & JOHNSON & Film: Cinema, TV and UM STUDIOS, New York USA Silver Lion
JOHNSON JOHNSON Digital Film Content

1
1 MINUTE 46 SECONDS HOSPITAL HEALTH Film Craft: Production McCANN HEALTH, São BRAZIL Silver Lion
LEFORTE SERVICES FOR Design / Art Direction Paulo
FÓRMULA 1

TOOTH FAIRY’S ADDRES FACULDADE SERVICES Brand Experience & VMLY&R BRAZIL, São Paulo BRAZIL Silver Lion
DE Activation
ODONTOLOGIA

STREET-VET PURINA PURINA Ambient Outdoor McCANN PARIS FRANCE Silver Lion
VETERINARY
DIETS
STREET-VET PURINA PURINA Brand Experience & McCANN PARIS FRANCE Silver Lion
VETERINARY Activation
DIETS
PAIN IS DRAMA GSK VOLTAREN Film: Cinema, TV and SAATCHI & SAATCHI SWITZERLAND Bronze Lion
Digital Film Content SWITZERLAND, Lausanne

NASTIEST TEST PORTA HNOS BIALCOHOL Branded Content & SANTO, Buenos Aires ARGENTINA Bronze Lion
Entertainment: Film, TV
and Online Film Content

NEW NORMAL MEDMEN CANNABIS Film Craft: Production MJZ, Los Angeles / USA Bronze Lion
Design / Art Direction MEKANISM, New York

PINCH NESTLE GLACIAR Brand Experience & PONCE, Buenos Aires ARGENTINA Bronze Lion
WATERS Activation

BACK2LIFE SAMSUNG CORPORATE Mobile CHEIL PENGTAI, Beijing / CHINA Bronze Lion
SOCIAL CHEIL WORLDWIDE HONG
RESPONSIBILITY KONG
PROJECT (CPR)

NEXT MINUTE LAW MINISTERIO INSTITUTIONAL Integrated Campaign VMLY&R BRAZIL, São BRAZIL Bronze Lion
PUBLICO AND Paulo / Y&R SAO PAULO
ABAP
ONE MINDFUL MIND NEUROGEN KIT Print Collateral TBWA\INDIA, Mumbai INDIA Bronze Lion
BRAIN AND
SPINE
INSTITUTE
LEGS TO FLY ESPN INSTITUTIONAL Direct AFRICA, São Paulo BRAZIL Bronze Lion

PRICELESS JEWELRY JOYERÍA JOYERÍA AURUS PR LOS QUILTROS, Santiago CHILE Bronze Lion
AURUS
TOXIC TOBY BREEZOMETE BREEZOMETER / PR McCANN LONDON UNITED KINGDOM Bronze Lion
R / BRITISH BRITISH LUNG
LUNG FOUNDATION /
FOUNDATION / WORLD HEALTH
WORLD ORGANIZATION
HEALTH
ORGANIZATIO
N

BOYS DON'T CRY WHITE RIBBON WHITE RIBBON Film: Cinema, TV and BENSIMON BYRNE, Toronto CANADA Bronze Lion
CAMPAIGN Digital Film Content

#HOPESTEMS SHATTERPRO SHATTERPROOF Industry Craft: Art McCANN HEALTH NEW USA Bronze Lion
OF Direction YORK

2
REMEMBERING MY FATHER REFUGE DOMESTIC Industry Craft: McCANN BRISTOL UNITED KINGDOM Bronze Lion
ABUSE SUPPORT Copywriting
AND
AWARENESS
MISTLETOE REFUGE DOMESTIC Industry Craft: McCANN BRISTOL UNITED KINGDOM
ABUSE SUPPORT Copywriting
AND
AWARENESS
CHRISTMAS EVE REFUGE DOMESTIC Industry Craft: McCANN BRISTOL UNITED KINGDOM
ABUSE SUPPORT Copywriting
AND
AWARENESS
THE HEALING HOUSE CASEY HOUSE HIV/AIDS Branded Content & BENSIMON BYRNE, CANADA Bronze Lion
AWARENESS Entertainment: Live Toronto / NARRATIVE,
Experience Toronto
THE TOXIC FLAG WASTE WASTE Ambient Outdoor IMPACT BBDO, Dubai UNITED ARAB Bronze Lion
MANAGEMENT MANAGEMENT EMIRATES
COALITION
THE ANIMALS' OWN EMERGENCY DNB ANIMAL PR TRY REKLAME, Oslo NORWAY Bronze Lion
NUMBER INSURANCE
LIFE PRINT AMPARA INSTITUTIONAL PR AFRICA, São Paulo BRAZIL Bronze Lion
ANIMAL NGO