Cannes Lions 2019 - Brand Experience & Activation Lions SHORTLIST

Brand Experience & Activation Shortlist
Track Title Brand Product Entrant Company Entrant Country

A01 (Food & Drink)
Experience CIVIL LOVE ABSOLUT ABSOLUT INTERESTING TIMES Beirut LEBANON
Experience MIRACLE WHIP, KRAFT HEINZ MIRACLE WHIP KRAFT HEINZ COMPANY USA
FLORIDA Chicago
Experience LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEO BURNETT CHICAGO USA
LEMONADE
Experience THE MAKING OF UNILEVER CORNETTO LOLA MULLENLOWE Madrid SPAIN
LOVE
Experience BROADWAY THE MARS WRIGLEY SKITTLES DDB CHICAGO USA
RAINBOW CONFECTIONERY
Experience THE GRAND HEINEKEN HEINEKEN PUBLICIS BRASIL São Paulo BRAZIL
FINALE
Experience HALF FULL COCA COLA COCA COLA McCANN BUCHAREST ROMANIA
Experience CLEAR DIAGEO GUINNESS AMVBBDO London UNITED KINGDOM
A02 (Other FMCG)

Experience STREET-VET PURINA PURINA VETERINARY McCANN PARIS FRANCE
DIETS
Experience OMO TAG UNILEVER LEBANON OMO TBWA\RAAD Dubai UNITED ARAB
EMIRATES
A03 (Healthcare)
Experience CONSENT PACK TULIPAN TULIPAN BBDO ARGENTINA Buenos ARGENTINA
Aires
Experience DONATE WITH A AUSTRALIAN ANIMAL PET FOOD CLEMENGER BBDO SYDNEY AUSTRALIA
MATE BLOOD BANK
A04 (Consumer Durables)

Experience PHILIPS PHILIPS & THE PHILIPS OGILVY JOHANNESBURG SOUTH AFRICA
#SHAVETOREMEM NELSON MANDELA
BER FOUNDATION
Experience BILLIE JEAN KING ADIDAS ADIDAS TBWA\CHIAT\DAY New York USA
YOUR SHOES
Experience HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY Milan ITALY
Experience STORYSIGN HUAWEI HUAWEI BRAND FCB INFERNO London UNITED KINGDOM
Experience CHANGING THE MICROSOFT XBOX McCANN NEW YORK USA
GAME
Experience THISABLES IKEA IKEA THISABLES McCANN Tel Aviv ISRAEL
A05 (Automotive)
Experience THE REMARKABLE BMW OF NORTH BMW OF NORTH GOODBY SILVERSTEIN & USA
JOURNEY OF THE AMERICA AMERICA PARTNERS San Francisco
ALL-NEW BMW X5
Experience ECO PARKING HYUNDAI HYUNDAI KONA HAVAS PR Madrid SPAIN
ELECTRIC
Experience SNELWEG VOLKSWAGEN VOLKSWAGEN ISOBAR Amsterdam THE NETHERLANDS
SPROOKJES APPLICATION
A06 (Retail)
Experience PAVING FOR PIZZA DOMINO'S PIZZA DOMINO'S PIZZA DOMINO'S PIZZA Ann Arbor USA
Experience PERUSSIAN PLAZA VEA RUSIA FAHRENHEIT DDB Lima PERU
PRICES
Experience KEEPING WENDY'S WENDY'S VMLY&R Kansas City USA
FORTNITE FRESH COMMUNITY
MANAGEMENT
Experience DIY PUERTO RICO CONSTRURAMA HARDWARE GREY Mexico City MEXICO
RESTORATION
Experience THE GPS QUALITY AUCHAN GPS SERVICEPLAN FRANCE Paris FRANCE
LABEL
Experience THE WHOPPER BURGER KING FOOD FCB NEW YORK USA
DETOUR
Experience MUSEUM OF IKEA IKEA LIVING ROOMS McCANN SPAIN Madrid SPAIN
ROMANTICISM
A07 (Travel)
Experience NO NEED TO FLY - GERMAN RAIL GERMAN RAIL OGILVY GERMANY Frankfurt GERMANY
AROUND THE
WORLD IN
GERMANY
Experience FLY WITH US FLYBONDI FLYBONDI GREY ARGENTINA Buenos ARGENTINA
Aires
Experience MIND THE GAP BERLINER BVG SERVICEPLAN GERMANY GERMANY
VERKEHRSBETRIEBE Munich
A08 (Leisure)
Experience MASSIRA PROJECT PLAYSTATION MASSIRA GAME TBWA\ESPAÑA Madrid SPAIN
TALENTS (PLAYSTATION)
A09 (Media / Entertainment)

Experience HIDDEN FLAG FELGTB/ELDIARIO.ES FELGTB LOLA MULLENLOWE Madrid SPAIN
Experience AI VERSUS TV RAIN MEDIA SERVICE VOSKHOD Ekaterinburg RUSSIA
Experience THE FAKE NEWS COLUMBIA COLUMBIA TBWA\CHIAT\DAY New York USA
STAND JOURNALISM REVIEW JOURNALISM
REVIEW - NEWS
Experience THE BLANK AN-NAHAR NEWSPAPER IMPACT BBDO Dubai UNITED ARAB
EDITION PUBLICATIONS & EMIRATES
MEDIA
Experience GRAVE OF FOXTEL PAY TV DDB SYDNEY AUSTRALIA
THRONES
Experience PAIN CAM BEIN SPORTS BEIN CONNECT VMLY&R MADRID SPAIN
A10 (Consumer Services / Business to Business)

Experience SIGNS OF LOVE ANZ BANK ANZ BRAND TBWA\MELBOURNE AUSTRALIA
Experience THE GOOGLE GOOGLE GOOGLE ASSISTANT GOOGLE EVENTS + USA
ASSISTANT RIDE EXPERIENCES San Francisco
Experience REMBRANDT ING SPONSORSHIP WUNDERMAN THOMPSON THE NETHERLANDS
TUTORIALS Amsterdam
Experience UBER EATS UBER UBER EATS SPECIAL GROUP Sydney AUSTRALIA
AUSTRALIAN OPEN
AMBUSH
A11 (Not-for-profit / charity / government)

Experience STOP TRAFFICK STREET GRACE FIGHTING DOMESTIC BBDO ATLANTA USA
MINOR SEX
TRAFFICKING
Experience BLINDMETERS OVK / PEVR (PARENTS ROAD SAFETY HAPPINESS BRUSSELS BELGIUM
OF ROAD VICTIMS) AWARENESS Brussels
MESSAGE
Experience HUNGRY PUFFS FOODBANK WA HUNGRY PUFFS THE BRAND AGENCY Perth AUSTRALIA
Experience SLEEPING FLAGS O.N.E. CHARITY DONATION ROTHCO | ACCENTURE IRELAND
INTERACTIVE Dublin
Experience THE TOXIC FLAG WASTE MANAGEMENT WASTE IMPACT BBDO Dubai UNITED ARAB
COALITION MANAGEMENT EMIRATES
Experience THE GUN ILLINOIS COUNCIL ILLINOIS COUNCIL FCB CHICAGO USA
VIOLENCE AGAINST HANDGUN AGAINST HANDGUN
HISTORY BOOK VIOLENCE VIOLENCE
Experience MOST ILLINOIS COUNCIL ILLINOIS COUNCIL FCB CHICAGO USA
DANGEROUS AGAINST HANDGUN AGAINST HANDGUN
STREET VIOLENCE VIOLENCE
Experience THE ZERO 28 TOO MANY (FGM) FEMALE IMPACT BBDO Dubai UNITED ARAB
TOLERANCE GENITAL MUTILATION EMIRATES
RIBBON
A12 (Corporate Social Responsibility (CSR) / Corporate Image)

Experience HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
Experience MY CRAYON SHISEIDO SHISEIDO R/GA TOKYO JAPAN
PROJECT
Experience THE UNILEVER - CSR EVENT 180HEARTBEATS+JUNG V POLAND
UNBREAKABLE BEN&JERRY'S MATT Warsaw
RAINBOW
Experience PRIDE JERSEY AIG JAPAN CSR TBWA\HAKUHODO INC. Tokyo JAPAN
Experience LIVING SEAWALL VOLVO CAR VOLVO whiteGREY SYDNEY AUSTRALIA
AUSTRALIA
Experience ABUSE AB INBEV AGUILA BEER MULLENLOWE SSP3 Bogotá COLOMBIA
DISCLAIMERS
Experience REPICTURING GETTY IMAGES / FIFTY REPICTURING HAVAS GERMANY GERMANY
HOMELESS FIFTY (MAGAZINE HOMELESS
FROM HOMELESS
PEOPLE)
Experience GUMSHOE: THE AMSTERDAM GUMSHOE PUBLICIS Amsterdam THE NETHERLANDS
FIRST SHOE MADE METROPOLITAN AREA
FROM RECYCLED
CHEWING GUM
Experience THE LAST EVER GAZETA.PL / GAZETA.PL (A NEWS VMLY&R POLAND Warsaw POLAND
ISSUE MASTERCARD / BNP PORTAL)
PARIBAS
Experience RADIO TINNITUS CHIME RADIO STATION ROTHCO | ACCENTURE IRELAND
INTERACTIVE Dublin
Experience SMARTSOLUTION TELEFONICA'S VIVO INSTITUTIONAL AFRICA São Paulo BRAZIL
B01 (Social Engagement & Integration for Live Experience)

Experience BE A FOLLOWER - DIESEL DIESEL PUBLICIS ITALY Milan ITALY
SIDE:BIZ
MEDIA
B02 (Use of Mobile )

Experience FACING EMOTIONS HUAWEI HUAWEI MATE 20 DIGITAS POLAND Warsaw POLAND
PRO
Experience WHAT'S IN IT ? SYSTÈME U SUPERMARKET TBWA\PARIS FRANCE
Experience SNELWEG VOLKSWAGEN VOLKSWAGEN ISOBAR Amsterdam THE NETHERLANDS
SPROOKJES APPLICATION
Experience ACCESSIBILITY FORD MOTOR FORD MOTOR GTB BRASIL São Paulo BRAZIL
MAT COMPANY COMPANY
Experience MARIA 'S MESSAGE MOVISTAR MOBILE TELEPHONE WUNDERMAN THOMPSON ARGENTINA
SERVICE Buenos Aires
DETOUR
Experience CONTRACT RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
TRANSLATOR
Experience UBERTOYS UBER UBERTOYS DDB PARIS FRANCE
B03 (Use of Website / Microsites)

Experience BLINDMETERS OVK / PEVR (PARENTS ROAD SAFETY HAPPINESS BRUSSELS BELGIUM
OF ROAD VICTIMS) AWARENESS Brussels
MESSAGE
Experience BLACK FRIDAY BURGER KING WHOPPER GRABARZ & PARTNER GERMANY
WHOPPER CORPORATION Hamburg
SHOPPER
Experience THE E.V.A. VOLVO CARS VOLVO CARS FORSMAN & BODENFORS SWEDEN
INITIATIVE Gothenburg
FROM HOMELESS
PEOPLE)
Experience DEAD OR ALIVE DGT (NATIONAL DGT (NATIONAL McCANN SPAIN Madrid SPAIN
DEPARTMENT OF DEPARTMENT OF
TRAFFIC) TRAFFIC)
B04 (New Realities & Voice-activation)

Experience ADDRESS THE CARLINGS THE DIGITAL VIRTUE Copenhagen DENMARK
FUTURE COLLECTION
Experience HAGGLEBOT FLIPKART INTERNET SALE EVENT - DENTSU WEBCHUTNEY INDIA
PVT LTD FLIPKART'S THE BIG Bangalore
BILLION DAYS
Experience THE MAGIC SNOW AMERICAN HONDA AUTOMOTIVE RPA Santa Monica USA
GLOBE MOTOR CO., INC.
Experience BURN THAT AD BURGER KING BURGER KING DAVID SÃO PAULO BRAZIL
WHOPPER
Experience SIGNS GERMAN YOUTH SIGNS SMART TOOL MRM//McCANN Frankfurt GERMANY
ASSOCIATION OF
PEOPLE WITH
HEARING LOSS
Experience IMMORTALS SBERBANK FINANCIAL SBERBANK OF RUSSIA RUSSIA
SERVICES Moscow
B05 (Branded Games)

Experience KEEPING WENDY'S WENDY'S VMLY&R Kansas City USA
FORTNITE FRESH COMMUNITY
MANAGEMENT
Experience CRAFT A WESTERN BURGER KING WHOPPER INGO Stockholm SWEDEN
WHOPPER
B06 (Digital Installations)

Experience THE INTERNET DRINKWISE DRINKWISE CLEMENGER BBDO AUSTRALIA
REMEMBERS MELBOURNE
Experience TAKE-OFF TIPS KLM ROYAL DUTCH AVIATION DDB Amsterdam THE NETHERLANDS
AIRLINES
Experience TOXIC TOBY BREEZOMETER / BREEZOMETER / McCANN LONDON UNITED KINGDOM
BRITISH LUNG BRITISH LUNG
FOUNDATION / WORLD FOUNDATION /
HEALTH WORLD HEALTH
ORGANIZATION ORGANIZATION
B07 (Tangible & Spatial Technology)

Experience LIVING SEAWALL VOLVO CAR VOLVO whiteGREY SYDNEY AUSTRALIA
AUSTRALIA
Experience CONTINENTAL CONTINENTAL CONTINENTAL PAINT FCB MILAN ITALY
GRIP LINE
Experience MUSEUM OF IKEA IKEA LIVING ROOMS McCANN SPAIN Madrid SPAIN
ROMANTICISM
Experience TALKING WALLS FUNDACIÓN MUJERES BOTTERED TBWA\ESPAÑA Madrid SPAIN
WOMEN'S
FOUNDATION
B09 (Tech-led Brand Experience)

Experience WESTWORLD: THE HBO WESTWORLD 360I New York USA
MAZE
Experience FIREVASE SAMSUNG FIRE & FIREVASE CHEIL WORLDWIDE Seoul SOUTH KOREA
MARINE INSURANCE
MAT COMPANY COMPANY
Experience STAY PLAYFUL OREO OREO COOKIES THE MARTIN AGENCY USA
Richmond
Experience REAL-TIME NEW BALANCE FRESH FOAM CRUZ VMLY&R New York USA
EXCEPTION NUBUK
SPOTTING
GAME
Experience KIT BEATS MASTERCARD MASTERCARD UEFA MRM//McCANN SPAIN Madrid SPAIN
CHAMPIONS LEAGUE
SPONSORSHIP
Experience SIGNS GERMAN YOUTH SIGNS SMART TOOL MRM//McCANN Frankfurt GERMANY
ASSOCIATION OF
PEOPLE WITH
HEARING LOSS
B10 (Cross-platform Digital Experience)

Experience HUNT THE WHITE MONDELEZ CREME EGG ELVIS London UNITED KINGDOM
CREME EGG -
EXPERIENCE
Experience PEOPLE ARE THE AEROMÉXICO AEROMÉXICO AEROMÉXICO Mexico City MEXICO
PLACES
Experience SMART DEVICE KELLOGG’S PRINGLES GREY NEW YORK USA
C01 (Customer Retail / In-store Experience)

Experience WHAT'S IN IT ? SYSTÈME U SUPERMARKET TBWA\PARIS FRANCE
YOUR SHOES
Experience THE NOT BIG BURGER KING BURGERS INGO Stockholm SWEDEN
MACS
LABEL
Experience OMO TAG UNILEVER LEBANON OMO TBWA\RAAD Dubai UNITED ARAB
EMIRATES
C02 (Retail Promotions & Competitions)

Experience LIFE DIRECT - R.I.P TRADE ME NZ LIFE DIRECT VMLY&R Auckland NEW ZEALAND
SIMON
Experience THE ERROR SPECSAVERS EYE TESTS CUMMINS & PARTNERS AUSTRALIA
RIDDEN AD Melbourne
Experience BLACK FRIDAY BURGER KING WHOPPER GRABARZ & PARTNER GERMANY
WHOPPER CORPORATION Hamburg
SHOPPER
PRICES
DETOUR
C03 (Loyalty Programmes)

Experience JERSEY AMERICAN EXPRESS JERSEY ASSURANCE MOMENTUM WORLDWIDE USA
ASSURANCE New York
Experience BE A FOLLOWER - DIESEL DIESEL PUBLICIS ITALY Milan ITALY
SIDE:BIZ
D01 (Live Brand Experience or Activation)

Experience DISTRACTED UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo BRAZIL
GOALKEEPER
PRICES
Experience CANDY HERSHEY REESE'S ANOMALY New York USA
CONVERTER
Experience TEST DONORS. CHEVROLET TRUCKS CHEVROLET SANCHO BBDO Bogotá COLOMBIA
TRUCKS.
Experience THE GOOGLE GOOGLE GOOGLE ASSISTANT GOOGLE EVENTS + USA
ASSISTANT RIDE EXPERIENCES San Francisco
Experience HOTELEKOM TELEKOM ROMANIA HOTELEKOM LEO BURNETT Bucharest ROMANIA
FLORIDA Chicago
YOUR SHOES
Experience POKER BLACK AB INBEV POKER DDB COLOMBIA Bogota COLOMBIA
PAVILION
Experience BUILDING SIZED TURISMO DE PORTUGUESE PARTNERS Lisbon PORTUGAL
WAVE PORTUGAL WAVES
Experience LIBRO VIVO_ GRUPO PLANETA AND LIBRO VIVO_ ONLY IF Ciudad De Mexico MEXICO
GOOGLE
Experience HASHTAGS OF MUSEU NACIONAL DE MUSEUM NBS Rio De Janeiro BRAZIL
ARTS BELAS ARTES
Experience HAMAM UNILEVER HAMAM HAMAM SOAP OGILVY MUMBAI INDIA
WATERPROOF
SAREE
Experience MIDDLE SEAT COCA-COLA COKE FITZCO Atlanta USA
LOUNGE
FINALE
Experience UBERTOYS UBER UBERTOYS DDB PARIS FRANCE
Experience THE WRONG LEBANESE SAVE OUR CEDARS VMLY&R Dubai UNITED ARAB
ANTHEM BASKETBALL EMIRATES
FEDERATION
D02 (Guerilla Marketing & Stunts)

Experience STOP TRAFFICK STREET GRACE FIGHTING DOMESTIC BBDO ATLANTA USA
MINOR SEX
TRAFFICKING
GOALKEEPER
Experience BIG BELL TACO BELL TACO BELL UK EDELMAN London UNITED KINGDOM
Experience HIDDEN FLAG FELGTB/ELDIARIO.ES FELGTB LOLA MULLENLOWE Madrid SPAIN
Experience HUAWEI IJACK HUAWEI HUAWEI MATE20 DENTSU X Singapore SINGAPORE
Experience MCDONALD'S FOR MCDONALD'S MINI MCDONALD'S TBWA\NEBOKO Amsterdam THE NETHERLANDS
YOU RESTAURANT
Experience IKEA + OBAMA IKEA NORWAY IKEA NORWAY SMFB Oslo NORWAY
FLORIDA Chicago
Experience THE FAKE NEWS COLUMBIA COLUMBIA TBWA\CHIAT\DAY New York USA
STAND JOURNALISM REVIEW JOURNALISM
REVIEW - NEWS
Experience BLANK WHOPPER BURGER KING BURGER KING DAVID SÃO PAULO BRAZIL
Experience MIND THE GAP BERLINER BVG SERVICEPLAN GERMANY GERMANY
VERKEHRSBETRIEBE Munich
MEDIA
Experience TOXIC TOBY BREEZOMETER / BREEZOMETER / McCANN LONDON UNITED KINGDOM
BRITISH LUNG BRITISH LUNG
FOUNDATION / WORLD FOUNDATION /
HEALTH WORLD HEALTH
ORGANIZATION ORGANIZATION
Experience BURN THAT AD BURGER KING BURGER KING DAVID SÃO PAULO BRAZIL
WHOPPER
Experience GRAVE OF FOXTEL GAME OF THRONES REVOLVER/WILL O'ROURKE AUSTRALIA
THRONES Sydney
D03 (Brand-owned Experiences)

Experience 12-HOUR DRIVE- POPEYE'S LOUISIANA QSR GSD&M Austin USA
THRU KITCHEN
Experience HOTELEKOM TELEKOM ROMANIA HOTELEKOM LEO BURNETT Bucharest ROMANIA
Experience KRAFT NOW PAY KRAFT HEINZ KRAFT HEINZ LEO BURNETT CHICAGO USA
LATER
Experience GREAT HOME OF AIRBNB "A NIGHT AT" FF SHANGHAI CHINA
CHINA
Experience JUST DO IT HQ AT NIKE NIKE MOMENTUM WORLDWIDE USA
THE CHURCH New York
Experience TYSKIE'S TYSKIE TYSKIE GRONIE GONG Gliwice POLAND
ELEVATOR BEER
Experience THE RUNAWAY NEW BALANCE RETAIL VMLY&R New York USA
PUB
Experience GRAVE OF FOXTEL PAY TV DDB SYDNEY AUSTRALIA
THRONES
Experience HOTELBNB HONDURAS MAYA HOSPITALITY OGILVY HONDURAS HONDURAS
HOTEL Tegiucigalpa
Experience STREET-VET PURINA PURINA VETERINARY McCANN PARIS FRANCE
DIETS
FINALE
Experience COCACOLERO OF COCA-COLA COCA-COLA GREY ARGENTINA Buenos ARGENTINA
THE FINAL Aires
D04 (Sponsorship & Brand Partnership)

Experience ALEXIOS, THE UBISOFT ASSASSIN’S CREED R/GA SAN FRANCISCO USA
SPARTAN ODYSSEY
ASSISTANT
Experience SIGNS OF LOVE ANZ BANK ANZ BRAND TBWA\MELBOURNE AUSTRALIA
Experience NBC + TOYOTA MOTOR TOYOTA BRAND SAATCHI & SAATCHI LA USA
PARALYMPICS CORPORATION
Experience HEY GOOGLE, ASK NIKE NIKE R/GA New York USA
NIKE
Experience ACE FOR ANZ BANK ANZ BRAND TBWA\MELBOURNE AUSTRALIA
INCLUSION
Experience PRIDE JERSEY AIG JAPAN CSR TBWA\HAKUHODO INC. Tokyo JAPAN
Experience JERSEY AMERICAN EXPRESS JERSEY ASSURANCE MOMENTUM WORLDWIDE USA
ASSURANCE New York
FROM HOMELESS
PEOPLE)
Experience CLEAR DIAGEO GUINNESS AMVBBDO London UNITED KINGDOM
D05 (Launch / Re-launch)

Experience THE LEGENDARY PIAS CHANCE MORTIERBRIGADE Brussels BELGIUM
TOUR
Experience TACO BELL NACHO TACO BELL NACHO FRIES EDELMAN Los Angeles USA
FRIES X
DEMOLITION MAN
EXPERIENCE
Experience AN POST - AN POST ADDRESS POINT WUNDERMAN THOMPSON IRELAND
ADDRESS POINT Dublin
LEMONADE
Experience TWITTER BAIT BURGER KING FAST FOOD MULLENLOWE Boston USA
Experience LIBRO VIVO_ GRUPO PLANETA AND LIBRO VIVO_ ONLY IF Ciudad De Mexico MEXICO
GOOGLE
Experience THE SLOWEST SARGENTO SARGENTO SHREDS OGILVY Chicago USA
PIZZA DELIVERY
PARIBAS
GAME
Experience VISIT XBOX XBOX / MICROSOFT XBOX ONE X McCANN LONDON UNITED KINGDOM
ENHANCED
Experience PROJECT UCB - UCASH, MOBILE BANKING GREY BANGLADESH Dhaka BANGLADESH
AGROBANKING SHWAPNO SERVICE
Experience GREEN DAWN UBISOFT THE DIVISION 2 DDB PARIS FRANCE
Experience SEETROEN CITROEN CITROEN BETC Paris FRANCE
D06 (360 Integrated Brand Experience )

LEMONADE
Experience DISCOVER YOUR FOOT LOCKER AIR MAX DAY LAUNDRY SERVICE New York USA
AIR
Experience HALF FULL COCA COLA COCA COLA McCANN BUCHAREST ROMANIA
Experience BLEED HBO GAME OF THRONES DROGA5 New York USA
Experience IMPACT 1 ANHEUSER-BUSCH BUDWEISER ISOBAR BRAZIL São Paulo BRAZIL
INBEV
Experience START YOUR TOYOTA MOTOR TOYOTA BRAND SAATCHI & SAATCHI LA USA
IMPOSSIBLE CORPORATION
E01 (Local Brand )

Experience THE HEALING CASEY HOUSE HIV/AIDS BENSIMON BYRNE Toronto CANADA
HOUSE AWARENESS
Experience GAZA BORDER ALEXANDER ALCOHOLIC DRINK- LEO BURNETT ISRAEL Bnei- ISRAEL
BEER BREWERY BEER Brak
Experience FLY WITH US FLYBONDI FLYBONDI GREY ARGENTINA Buenos ARGENTINA
Aires
Experience THE REAL UNIVERSITY ZUMBI CORPORATE GREY BRAZIL São Paulo BRAZIL
MACHADO DOS PALMARES
Experience CONTRACT RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
TRANSLATOR
Experience THE OPEN DOOR THE MILLENNIUM SCHOOL FCBULKA Delhi INDIA
PROJECT SCHOOL
Experience THE FIRST SHOE AMSTERDAM GUMSHOE PUBLICIS Amsterdam THE NETHERLANDS
MADE FROM METROPOLITAN AREA
RECYCLED
CHEWING GUM:
GUMSHOE
E02 (Challenger Brand)

MAT COMPANY COMPANY
YOUR SHOES
LABEL
DETOUR
E03 (Single-market Campaign)

Experience XX XY HEINEKEN MEXICO DOS EQUIS MARCEL Mexico City MEXICO
Experience THE WRONG GIFT REAL PLAZA REAL PLAZA FAHRENHEIT DDB Lima PERU
Experience REPELLENT OFF OFF BBDO ARGENTINA Buenos ARGENTINA
BOUQUET Aires
Experience TREATMENT BOX TRUTH, AD COUNCIL, TRUTH 72ANDSUNNY Los Angeles USA
OFFICE OF NATIONAL
DRUG CONTROL
POLICY
Experience HAGGLEBOT FLIPKART INTERNET SALE EVENT - DENTSU WEBCHUTNEY INDIA
PVT LTD FLIPKART'S THE BIG Bangalore
BILLION DAYS
Experience KRAFT NOW PAY KRAFT HEINZ KRAFT HEINZ LEO BURNETT CHICAGO USA
LATER
Experience GREAT HOME OF AIRBNB "A NIGHT AT" FF SHANGHAI CHINA
CHINA
Experience COLA TRUCE PEPSI BRAND PEPSI TRACYLOCKE Wilton USA
Experience THE PARKING TOYOTA TOYOTA CARS CIRCUS GREY PERU Lima PERU
SPOT BILLBOARDS
Experience BLANK WHOPPER BURGER KING BURGER KING DAVID SÃO PAULO BRAZIL
Experience GUMSHOE: THE AMSTERDAM GUMSHOE PUBLICIS Amsterdam THE NETHERLANDS
FIRST SHOE MADE METROPOLITAN AREA
FROM RECYCLED
CHEWING GUM
Experience PHILLY FOREVER AB INBEV BUD LIGHT WIEDEN+KENNEDY NEW USA
YORK
Experience VICTORY FRIDGE AB INBEV BUD LIGHT 3PM AGENCY New York USA
PARIBAS
Experience IKEA 'GREENWICH' IKEA IKEA GREENWICH MOTHER London UNITED KINGDOM
Experience THE OUTLAW BIKE ROCKY MOUNTAIN ROCKY MOUNTAIN TALENT MARCEL São Paulo BRAZIL
SPORTS CONTENT SPORTS CONTENT
RIBBON
Experience THE TOXIC FLAG WASTE MANAGEMENT WASTE IMPACT BBDO Dubai UNITED ARAB
COALITION MANAGEMENT EMIRATES
E04 (Social Behaviour & Cultural Insight)

Experience THE UNILEVER - CSR EVENT 180HEARTBEATS+JUNG V POLAND
UNBREAKABLE BEN&JERRY'S MATT Warsaw
RAINBOW
GOALKEEPER
Experience PHILIPS PHILIPS & THE PHILIPS OGILVY JOHANNESBURG SOUTH AFRICA
#SHAVETOREMEM NELSON MANDELA
BER FOUNDATION
CONVERTER
Experience BLACK SALARY INSTITUTO INSTITUTIONAL LEO BURNETT TAILOR MADE BRAZIL
FRIDAY IDENTIDADES DO São Paulo
BRASIL ( ID_BR ) -
BRAZIL’S IDENTITIES
INSTITUTE
Experience SEETROEN CITROEN CITROEN BETC Paris FRANCE
Experience TREATMENT BOX TRUTH, AD COUNCIL, TRUTH 72ANDSUNNY Los Angeles USA
OFFICE OF NATIONAL
DRUG CONTROL
POLICY
Experience PROUD DADS DUBLIN BUS DUBLIN BUS ROTHCO | ACCENTURE IRELAND
INTERACTIVE Dublin
INTERACTIVE Dublin
Experience ALL TOGETHER KELLOGG'S KELLOGG'S CEREAL LEO BURNETT CHICAGO USA
CEREAL
LEMONADE
Experience LOVE FREE OF FUNDACION IGUALES FUNDACION VMLY&R Santiago CHILE
RIGHTS IGUALES
Experience THE COMMERCIAL GOBIERNO DE CHILE MINISTERIO DE VMLY&R Santiago CHILE
THAT SAVES LIVES SALUD
Experience JUST DO IT HQ AT NIKE NIKE MOMENTUM WORLDWIDE USA
THE CHURCH New York
Experience DELIVERING HOPE UNITED STATES OPERATION SANTA MRM//McCANN New York USA
POSTAL SERVICE
Experience THE FOOLITZER E-FARSAS INSTITUTIONAL LEO BURNETT TAILOR MADE BRAZIL
PRIZES São Paulo
Experience DONT TELL ME EDGARS FILM VMLY&R SOUTH AFRICA SOUTH AFRICA
WHAT TO DO Johannesburg
Experience MISS AMERICA 2.0
MISS AMERICA MISS AMERICA 2.0 VMLY&R New York USA
ORGANIZATION REBRAND CAMPAIGN
Experience SECOND CHANCES DONATE LIFE DONATE LIFE CASANOVA//McCANN Costa USA
CALIFORNIA CALIFORNIA Mesa
GAME
Experience BEAUTY RUNS UNILEVER – DOVE DOVE HAND & BODY OGILVY London UNITED KINGDOM
DEEPER LOTION
Experience THE NON-ISSUE L'ORÉAL PARIS AGE PERFECT McCANN PARIS FRANCE
Experience GENEROSITY BAR CADBURY CADBURY DAIRY OGILVY SINGAPORE SINGAPORE
MILK
Experience TOOTH FAIRY’S FACULDADE DE SERVICES VMLY&R BRAZIL São Paulo BRAZIL
ADDRES ODONTOLOGIA
Experience #RIGHTMYNAME NANDO'S PERI-PERI CHICKEN M&C SAATCHI ABEL Cape SOUTH AFRICA
Town
Experience PROJECT UNILEVER - DOVE BEAUTY PRODUCTS PUBLICIS SAPIENT New York USA
#SHOWUS
Experience INDIGENOUS REDD´S / ABINBEV REDD´S BEER AB INBEV Bogotá COLOMBIA
REDEFINITION
Experience FACING A HATER COCA COLA SPRITE SANTO Buenos Aires ARGENTINA
CASE
Experience NEXT MINUTE LAW MINISTERIO PUBLICO INSTITUTIONAL VMLY&R BRAZIL São Paulo BRAZIL
AND ABAP
RIBBON
Experience START YOUR TOYOTA MOTOR TOYOTA BRAND SAATCHI & SAATCHI LA USA
IMPOSSIBLE CORPORATION
Experience HOPE ANHEUSER-BUSCH BUDWEISER ISOBAR BRAZIL São Paulo BRAZIL
INBEV
E05 (Breakthrough on a Budget)

CONVERTER
Experience HUNGRY PUFFS FOODBANK WA HUNGRY PUFFS THE BRAND AGENCY Perth AUSTRALIA
Experience PALESSI PAYLESS PAYLESS SHOE DCX GROWTH ACCELERATOR USA
SOURCE New York
INTERACTIVE Dublin
Experience THE NOT BIG BURGER KING BURGERS INGO Stockholm SWEDEN
MACS
Experience SECOND CHANCES DONATE LIFE DONATE LIFE CASANOVA//McCANN Costa USA
CALIFORNIA CALIFORNIA Mesa
RIBBON
Total Entries: 275

Cannes Lions 2019 - Brand Experience & Activation Lions SHORTLIST

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Cannes Lions 2019 - Brand Experience & Activation Lions SHORTLIST

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Brand Experience & Activation Shortlist

Track Title Brand Product Entrant Company Entrant Country

A02 (Other FMCG)

A04 (Consumer Durables)

A09 (Media / Entertainment)

A10 (Consumer Services / Business to Business)

A11 (Not-for-profit / charity / government)

A12 (Corporate Social Responsibility (CSR) / Corporate Image)

B01 (Social Engagement & Integration for Live Experience)

B02 (Use of Mobile )

B03 (Use of Website / Microsites)

B04 (New Realities & Voice-activation)

B05 (Branded Games)

B06 (Digital Installations)

B07 (Tangible & Spatial Technology)

B09 (Tech-led Brand Experience)

B10 (Cross-platform Digital Experience)

C01 (Customer Retail / In-store Experience)

C02 (Retail Promotions & Competitions)

C03 (Loyalty Programmes)

D01 (Live Brand Experience or Activation)

D02 (Guerilla Marketing & Stunts)

D03 (Brand-owned Experiences)

D04 (Sponsorship & Brand Partnership)

D05 (Launch / Re-launch)

D06 (360 Integrated Brand Experience )

E01 (Local Brand )

E02 (Challenger Brand)

E03 (Single-market Campaign)

E04 (Social Behaviour & Cultural Insight)

E05 (Breakthrough on a Budget)

Total Entries: 275

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