BUSINESS PLAN FORMAT

I. Title Page

II. Table of content

VII. Marketing Strategy
III. Executive Summary a. Marketing Plan (How to promote/Advertise?)
a. Highlights of the entire plan b. Sales Plan (How to increase the number of
buyers?)
IV. Company Summary c. Pricing
a. Name of the business d. Technology Used
b. Logo of the business
c. Description of the business VIII. Management Summary
d. Location of the business a. Organizational Structure
e. Owner of the business- background, experience, b. Duties and Responsibilities
skills, values
f. Vision of the company IX. Financial Summary
g. Mission of the company a. Table of Expenses
h. Values of the company b. Table of Projected Revenue and Profit (by month)
i. Objectives of the company c. Table of Projected Revenue and Profit (by year-2
years)
V. The Product/ Service
a. What are you selling? X. Social Impact
b. Why is this Product/ Service needed? a. How does your business effect the community?
c. Why is your product going to be different/Why will
people buy it from you?

VI. Market Analysis

a. Market Trends
b. The costumers
c. Competition
d. Risks
VI. Market Analysis
Market Trends

MARKET TRENDS
50,000

45,000

40,000

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0
2016 2017 2018 2019

HIGH-END TRENDS SMALL BUSINESS OTHER

The Costumers

Our target costumer is a person we’ve identified as most likely to purchase our product according to our business. These
customers is much more segmented portion than target market, as we identified certain aspects of these individual. We as
the entrepreneur of this branch or product gives a large impact of our business to have this target customers we also design
campaigns with messages to be conveyed and advertisements to entertain our very own pastry business. As the owner,
understand the attributes of the costumers can provide many benefits is needed, I must have the ability to communicate in a
manner they will grasp. Sweeties Business is not just a business who have a qualification of having a costumers with right
age, this is a Pastry business which is everyone is welcome to buy, adult or young. As having this Sweeties business, we
know that we don’t have any problems about costumers, we are very confident to have this gratitude to entertain costumers
within our business and we know that they will love this kind of business.

Competition

As an Entrepreneur, as the owner of Sweeties Business, I face many competition with any business that can also be
called as the same kind of our business just like Bakeshops, and many Pastry business. We have this full of confidence that
lots of costumers will be satisfied and love our business competitors will be envy to our business because their costumer will
be convince to buy our sweet and delicious pastries. TO BE CONTINUED!!
Risk

As an entrepreneur with my assistants and workers, we are willing to take risks for this business because taking risks is
part of improving our business quality. Taking risk is a start or a steps to develop a good and unique business outcome.
Risking is not just part of a business but it is one of the most important part of a business. We have this many risks that we
experience before like Lack of Steady Paycheque this is a most serious risk that a budding entrepreneur needs to
consider before taking the final plunge, next is Stay Wary of Disruptions we starts a business with a resolve to stay afloat
despite the rampant competition but there’s one another form of competition that might not be as easy to face so it’s difficult,
Fluctuations in Currency which is very astutely trying to tap into the overseas market by increasing outreach, this paves
the way for one of the most common entrepreneurship risks, that is the uncertain fluctuations in currency If this is fluctuation
somehow ends up working against our favour, then we would worry about rising exchange rate losses; Cyber Security
Risks everyone knows the drastic effect it would have on the company if your confidential information leaks out, No one
without proper authority should be able to access important and confidential employee and company data, Trusting a
Business Partner or A Key Employee many entrepreneurs overlook this, however, trusting a key employee or workers or
even your business partner is actually one of the most common entrepreneurship risk, To get the things up and running we
will have to put a humongous amount of trust in my Business partner or a key workers Now, this risk is unavoidable as I
don’t have many options at this stage of life, Sacrificing private capital I as an entrepreneur I am relying heavily on outside
funding but not every entrepreneur is able to pull it off, More often than not, I have to sell out my own private savings to fund
my business venture, If God forbid, My business venture fails to pick up, then I might not even have a safety net to fall back
on, This is actually a big risk to take, however, once things start to pick up, We will be happy that we took this risk,
Investing Your Personal Time & Health being an entrepreneur is a tedious task that will take away a lot from you. Initially I
might feel like the whole business venture is only taking away my resources without giving away anything in return. The lack
of returns and profits might take a toll on my mental health as well. It’s difficult to take risk but we all need to especially us as
an Entrepreneur but I know the key for this is to embrace these risk and surpass them with an aplomb. Those all risk is not a
hindrance it is a step or guide that’s why I stand Sweeties Business successfully.
VII. Marketing Strategy

Marketing Plan

Goal Setting 1 Mission

2 Corporate Objectives

3 Marketing Adult
Analysing the
4 SWOT Analysis
current situation
5 Marketing Assumptions

6 Marketing Objectives & Strategies

Creating the
7 Forecasts of Expected results
Marketing strategy
8 Create Alternatives Plans

9 Marketing Budget
Allocating marketing
Resources and monitoring 10 Detailed Action Plan
 Sales Plan

Pricing
Technology Used

VIII. Management Summary

Organizational Structure
Duties and Responsibilities

IX. Financial Summary

Table of Expenses
Table of Projected Revenue and Profit (by month)
Table of Projected Revenue and Profit (by year-2 years)

X. Social Impact
How does your business effect the community?