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CUSTOMER SATISFICATION SURVEY FOR MYSURE SANDAL SOAP

Personal Profile:
Name : Age :
Occupation : Education :
Gender : E-Mail :

Questions:
1. Are you aware of the brand ‘Mysore Sandal’?
a. YES [ ] b. NO [ ]
2. What is your opinion about Mysore Sandal Soap?
i. Excellent [ ]
ii. Very good [ ]
iii. Good [ ]
iv. Average [ ]
v. Poor [ ]
3. What is the reason for your purchase of Mysore Sandal products particularly
i. Price [ ]
ii. Quality [ ]
iii. Quantity [ ]
iv. Neutrality [ ]
4. Does Brand make any difference to you?
i. Yes [ ] ii. No [ ]

5. Are you a brand loyal customer?


i. Yes [ ] ii. No [ ]
iii. Can’t say [ ] iv. I was [ ]
6. Have you been using Mysore Sandal products before?
i. Yes [ ] ii. No [ ]
7. If yes, from how many years?
i. 1-2 [ ] ii. 2-5 [ ]
iii. 5-10 [ ] iv. More than 10 years [ ]
8. How do you get aware of newly launched products of Mysore Sandal?
i. Advertisement in Newspaper and T.V [ ]
ii. Regular visit to grocery shops and malls [ ]
iii. Friends [ ]
iv. Others [ ]
9. Your opinion on overall pricing strategy of Mysore Sandal Soap?
i. Comparatively low [ ] ii. Reasonable [ ]
iii. Competitive [ ] iv. comparatively high [ ]

10. What is your opinion on the advertising strategy of Mysore Sandal Soap?
a. Excellent [ ]
b. Good [ ]
c. Insufficient [ ]
d. Average [ ]
e. Poor [ ]

11. Which kind of soap do you generally use?


i. Chemical [ ]
ii. Herbal/Ayurveda [ ]
iii. Others (Please specify)………………………………

12. Which brand of toilet soap are you using?


a. Mysore Sandal [ ] b. Medimix [ ]
c. Pears [ ] d. Lux [ ]
e. Others (please specify)…………………………………
13. What are the attributes that you find in Mysore Sandal Soap?
a. Fragrance [ ] b. Fairness [ ]
c. Freshness [ ] d. Others [ ]
14. Would you like to influence your friends and relatives to buy Mysore Sandal soap?
a. Yes [ ] b. No [ ]
15. Rate the following parts of Mysore Sandal Soap

Particulars Excellent Very Good Good Average Poor

Quality

Fragrance

Price

Package

Advertisement

16. Are you using any other product of KSDL (Mysore Sandal Brand)?
a. Yes [ ] b. No [ ]
17. Frequency of purchase is:
a. Once in 15 Days [ ] b. Once in a Month [ ]
c. Once in 2 Months [ ]

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