Greeley 2019 Physician and Hospital Leadership Education Brochure

October 17 - 19, 2019
The Arizona Biltmore | Phoenix, Arizona
Physician and Hospital

Leadership Education
Register: 800.807.9819
NEW PROGRAMS! DETAILS INSIDE
December 5 - 7, 2019
Boca Raton Resort and Club | Boca Raton, Florida
Location Information
The Arizona Biltmore

Phoenix, AZ | October 17-19, 2019
Since 1929 the Arizona Biltmore, a Waldorf Astoria Resort has been a stand-out destination. The 39 acres of gardens, swimming pools and iconic
architecture has provided a safe haven for celebrities, diplomats and presidents. Championship golf, the 22,000+ sq. ft. Biltmore Spa and fitness
center, multiple restaurants, and a variety of amenities await you in the heart of the Camelback Corridor.
DISCOUNTED ROOM RATE: $309 per night

THE ARIZONA BILTMORE HOTEL CUTOFF DATE: September 25, 2019
2400 East Missouri Avenue, Phoenix, AZ 85016 For the discounted room rate, reservations must be made by the hotel
cutoff date. Be sure to mention Greeley to receive the discounted
RESERVATIONS: 602-955-6600 room rate. Rooms are available on a first-come, first-served basis
and sell out quickly.
Boca Raton Resort and Club—A Waldorf Astoria Resort

Boca Raton, FL | December 5-7, 2019
Designed by legendary architect Addison Mizner, Boca Raton Resort and Club has reigned as an icon of elegance for more than 80 years. Today,
the resort remains faithful to its glamorous past, while radiating a vibrant energy and offering infinite amenities. Situated on 356-acres in fabled
South Florida, this eclectic, private village offers the best of all worlds: an award-winning spa, championship golf and tennis, expansive beach and
luxury marina – all just steps from your door. On-site dining options range from casual to trendy to once-in-a-lifetime.
DISCOUNTED ROOM RATE: $289 per night

BOCA RATON RESORT AND CLUB
501 East Camino Real, Boca Raton, FL 33432 HOTEL CUTOFF DATE: November 12, 2019
For the discounted room rate, reservations must be made by the hotel
RESERVATIONS: 888-543-1277 cutoff date. Be sure to mention Greeley to receive the discounted
room rate. Rooms are available on a first-come, first-served basis
Book early, this hotel will sell out!
and sell out quickly.
2 Register today: 800-807-9819 | greeleyseminars@greeley.com

Programs at a Glance
Medical Executive Committee Institute....................................................................................................................... 4
The Essential Training for All Physician Leaders | Thousands of physicians have completed this course, preparing them to assume a variety of
leadership positions. Because new leadership challenges abound, many hospitals make it standard practice to enroll current and future leaders
in this program annually; in fact, one attendee recommended: “Hospitals should make this education mandatory for any and all MEC members.”
The Greeley Physician Leadership Institute............................................................................................................... 6

The Tools Physicians Must Have to Deliver the Value Hospitals/Health Systems Need | Greeley’s expert MD/MBA’s teach you essential business
and leadership skills, whether you are an experienced or new physician leader.
Peer Review Boot Camp................................................................................................................................................. 8

Performance Improvement-Driven Peer Review | Taught by experienced physician leaders, The Peer Review Boot Camp offers practical, in-depth
training for physicians recently appointed to peer review positions, existing peer review leaders who seek new ideas on how to improve their
case review and OPPE/FPPE methods, and staff who support peer review.
The Credentialing Solution............................................................................................................................................ 10

Learn How to Overcome Credentialing and Privileging Challenges | Presented by nationally renowned credentialing experts Sally Pelletier and
Carol Cairns, this program will provide skills and knowledge necessary to design a credentialing and privileging program that protects patients,
is fair to physicians and clinicians, and complies with accreditation and regulatory requirements.
The CMO/VPMA Retreat................................................................................................................................................ 12

How To Succeed In the Toughest Job In Healthcare | If you are a CMO or VPMA or are considering this role, join us for The CMO/VPMA Retreat:
designed to provide you with management skills and knowledge, realistic perspectives on the role of CMO/VPMA, and the peer-to-peer
networking that are all necessary for you to excel in resolving the challenges that arise from having one foot in the hospital management world
and one foot in the clinical world.
NEW! Physician Burnout Epidemic............................................................................................................................... 13

Getting Serious about Moving the Needle on Physician Burnout | Our unique approach outlined during this seminar will provide you with a
meaningful approach to start treating physician burnout within your organization.
NEW! Leading Physicians Through Change............................................................................................................... 14

Techniques to Manage Change in These Difficult Times | You will leave this session ready to enact effective change within your organization.
NEW! Crucial Conversations in Practice..................................................................................................................... 15

Strategies to Protect Patients and Support the Practitioner | By attending this session, you will learn communication strategies that you can
employ in your own institution to help protect patients and support your practitioners.
NEW! The Organizational Effectiveness Workshop.................................................................................................. 16

Leveraging Teamwork, Accountability, and Communication to Achieve Results | This session provides hands on experience to build effective
teams that produce measurable results.
Additional Activities................................................................................................................................................................... 17
Registration Information + Policies ..................................................................................................................................... 18
Faculty........................................................................................................................................................................................ 19
3-Day Program 2-Day Program 1-Day Program
Register today: 800-807-9819 | greeley.com/events 3

Medical Executive Committee Institute
The Essential Training for All Medical Staff and Physicians REGISTER NOW
Obtain the Medical Staff Leadership Skills Not Taught in • Describe the roles and responsibilities of the medical staff,
board, and administration
Medical Training
• Explain the responsibilities of elected medical staff officers and
The Medical Executive Committee Institute is an ideal way for
department chairs
developing physician leaders to prepare for their important
positions and for current leaders to remain apprised of new issues • Identify strategies for physicians to hold their peers
and leadership techniques. Presented by nationally recognized, accountable while helping them improve performance
motivational, and effective physician leadership educators, this program
Education Pricing
leaves participants with renewed energy and commitment for their
The registration fee is $1,845 per attendee. See page 18 for more
essential roles.
information.
Trending Topics
Continuing Medical Education
• Understand new models that help to improve quality and
CME/CE credits will be available through several organizations. Please
reduce costs
visit greeley.com/ce for more information.
• Recognize why physician leadership is critical for success
• Identify effective practices for implementing a credentialing
program that is fair to physicians and protects patients Who Should Attend
• Navigate the challenges of having employed and private Organizations that send a team consisting of the following
practice physicians on the same medical staff benefit the most from this program:
• Identify strategies for making peer review effective and fair
• Medical directors • Credentialing
• Review the key drivers of hospital financial performance committee members
• Department chairs
• Understand the key elements of healthcare law impacting and chiefs • CEOs
medical staff leaders
• CMOs/VPMAs • Medical services
• Manage physician behavior using performance expectations, professionals
feedback, and effective interventions
“This course refocused my goals. It was informative, constructive, and

energizing from beginning to end. I am completely impressed.”
—BETTINA SMALLMAN, MD, SUNY UPSTATE MEDICAL UNIVERSITY

Medical Executive Committee Institute
REGISTER NOW
Agenda - subject to change

Day 1: Thursday
7 - 8 AM Registration & Breakfast
8 AM - 12:30 PM Education Session
Plenary Session: What We’re Doing in Healthcare Is Not Sustainable: Will you be part of the solution or part of
the problem?
Rethinking the Medical Staff - Who is responsible for the quality and safety of patient care? - How should physician and
hospital leaders work together to achieve success and great patient care?
Effective Medical Staff or Obsolete Medical Staff: How can physicians hold each other accountable for the quality of care
we provide? - The Physician Performance Pyramid: Keys to achieving great physician performance
Essentials of Credentialing and Privileging for Medical Staff Leaders (Part I) - Make patients the focus of credentialing and
privileging decisions - How to streamline credentialing so it is fair, effective, and efficient
12:30 PM Adjourn
4 PM Evening Networking Reception Spouses, partners and families are welcome!
Day 2: Friday
7 - 8 AM Breakfast
Essentials of Credentialing and Privileging for Physician Leaders (Part II) - How to match privileges granted to
demonstrated current competence - Making sense of laundry lists, core privileges, and competency clusters
Make Peer Review Effective, Efficient, and Fair - Driving bias out of peer review - General competencies - OPPE & FPPE
How to Manage Poor and Marginal Performance, Disruptive Behavior, and Impairment - Manage the marginally
performing physician - Identify and manage the impaired physician - How to intervene with a disruptive physician
How to Manage a Fair Hearing and Investigation - Strategies to prevent fair hearings - Effective investigations - Do’s and
don’ts of corrective action - Keys to an effective fair hearing
12:30 PM Adjourn
Day 3: Saturday
7 - 8 AM Breakfast
8 AM - 12 PM Education Session
Regulatory Compliance Made Simple - What do the CMS, Joint Commission, DNV, HFAP, and CIHQ really require?
Legal Issues: The top 10 you need to know to stay out of trouble 1. Corporate negligence, 2. The legal status of bylaws,
3. Exclusive contracting, 4. EMTALA, 5. HCQIA, 6. NPDB reporting, 7. Patient Protection and Affordable Care Act, 8. Ethics in
Physician Self-Referrals Law (Stark Law), 9. Anti-Kickback Statute, 10. False Claims Act
Follow the Money: A crash course in healthcare finance for medical staff leaders
I Want to Be Part of the Solution…Now What? - What new models are helping improve quality and reduce costs? - A review
of patient-centered medical homes, service-line management and co-management, bundled payments, and ACOs/clinically
integrated networks - How does physician employment affect the organized medical staff and the new medical staff models?
- When multiple models coexist, who’s accountable to whom for what?
Putting It All Together to Leave a Legacy You Can Be Proud Of
12 PM Adjourn
Copyright © 2019 The Greeley Company

The Greeley Physician Leadership Institute
The Tools Physicians Must Have to Deliver the
REGISTER NOW
Value Hospitals/Health Systems Need
Fundamental Business and Leadership Training for • Understand and use: RIO, pay back period, and net
present value
Current and Developing Physician Leaders
• Explain the key success factors for an effective negotiation
Leadership development and building teams that effectively lead is
complex yet essential as healthcare moves to fulfill the imperatives to • Apply emotional intelligence to strengthen physician leadership
improve quality and reduce costs. The most effective teams include effectiveness
the primary stakeholders of value-based care: executives, business • Describe an approach to enhance time management for
leaders, and physicians. physician leaders
But what is the physician’s role on this new team? Sounding board?
Guest advisor? Or accountable member of the team who provides Who Should Attend
clinical insight with a balanced understanding of the business
• Physicians ready to truly • Deparment chairs
challenges healthcare faces today?
participate in business and chiefs
The Greeley Physician Leadership Institute will equip current and decisions that affect • Service line leaders
developing physician leaders with practical skills to help drive the best clinical care and outcomes • Employed physician
decisions to improve care quality while reducing cost. This innovative • Medical directors group leaders
course employs case-based and interactive learning to prepare • Clinical department • ACO/CIN leaders
participants to take on the toughest and most complex real-world chairs and chiefs • Clinical
challenges they will face. Our physician leader faculty members (MD, • CMOs/VPMAs transformation leaders
MBA) teach these critical skills.
Trending Topics Education Pricing

• Link physician leadership performance expectations and The registration fee is $1,845 per attendee. See page 18 for more
accountability to system strategic goals and key performance information.
indicators
• Describe an approach to developing an ROI for physician Continuing Medical Education
leadership positions CME/CE credits will be available through several organizations. Please
• Read and understand financial statements visit greeley.com/ce for more information.
THE MOST EFFECTIVE TEAMS INCLUDE THE PRIMARY STAKEHOLDERS OF

VALUE-BASED CARE: EXECUTIVES, BUSINESS LEADERS, AND PHYSICIANS.

The Greeley Physician Leadership Institute
REGISTER NOW

Day 1: Thursday
Leadership in a Changing and Challenging Healthcare Environment
What Kind of Leader Are You? Healthcare organizations today need physician leaders who inspire excellence and increase
value. - What do we need from leaders today? - What is authentic leadership? Purpose, meaning and values - What is your
leadership style? - Moving from transactional leadership to transformational leadership
How to Build and Manage Effective Teams - Why a team? Diversity as a strength of the team - Moving from a dysfunctional
team to a functional team - Engaging and aligning the team to the organization - The use and abuse of personality
inventories
What is your job within the organization? - What do you do? - How does your role align with your strategic mission and that
of the organization?
Why do you do what you do? - Identifying the “Why” behind the “What” you do? - Why are people willing to follow you?
Using Your Power and Influence within Your Organization - Sources of power and influence - Case studies: Medical
Director - President of the Medical Staff - Personal
12:30 PM Adjourn
Day 2: Friday
7 - 8 AM Breakfast
Making Sound Financial Decisions - Understanding financial statements - Fixed vs. variable costs - Contribution margins -
Break even analysis - Margin analysis - Identifying and reducing cost drivers
Financial Case Studies - Case #1: The unprofitable service line - Case #2: clinical capital investment
Negotiation and Conflict Resolution for Medical Staff Leaders - Negotiation case studies: Understanding negotiation as
relationship building - Conflict resolution case study: Crucial confrontations
12:30 PM Adjourn
Day 3: Saturday
7 - 8 AM Breakfast
Moving from Strategy to Implementation
Change Management - Leading change - Overcoming resistance - Change management/Managing change
Polarity Management™: Identifying and Managing Unsolvable Problems - Polarities in Healthcare - New tools for a new
way of thinking: Creating polarity maps
Polarity Management™: Case study - Managing the OR
Moving the Needle on Value Based Care - Applying what you have learned to increase value - Patient satisfaction reducing
readmissions - Reducing the cost of care - Improving patient safety
12 PM Adjourn

Peer Review Boot Camp 100% OF ATTENDEES WOULD
RECOMMEND TO A PEER!
Intensive Training for Committee Chairs, Reviewers, and Quality Staff

Overcome Today’s Most Challenging Peer Review Issues • Develop a fair and efficient approach to OPPE and FPPE
The medical staff often views peer review as punitive, when it can • Create an effective action plan for FPPE
actually be a positive force for practitioner improvement. This course
offers practical, in-depth training for physicians recently appointed
Who Should Attend
to peer review positions, existing peer review leaders who seek new
This program provides practitioners who lead or participate
ideas on how to improve their case review and OPPE/FPPE methods,
in peer review and staff who support peer review with
and staff who support peer review. Taught by experienced physician
the essential skills they need to succeed in their roles.
leaders from the practitioner’s perspective, Peer Review Boot Camp’s
Organizations benefit the most when they send teams:
format features a varied curriculum of group exercises, clinical case
reviews, and case studies, with time for small group discussions and • Medical staff quality/ • Medical directors
segments on ambulatory and ACO settings. peer review committee • Department chairs
chairs and members • Quality directors
Trending Topics
• Designated • Quality staff
• Understand the responsibilities of an effective peer physician reviewers
review committee • Medical services
• Medical staff officers professionals
• Perform reliable case review with less bias and greater
• CMOs/VPMAs
efficiency
• Use data to identify patterns and trends
Education Pricing
• Create a positive peer review culture
The registration fee is $1,845 per attendee. See page 18 for more
• Implement multispecialty-based peer review
information.
• Understand how to peer review APPs
• Understand the difference between ambulatory (data-focused) Continuing Medical Education
and inpatient (chart review) CME/CE credits will be available through several organizations. Please
• Select indicators to measure the six general competencies visit greeley.com/ce for more information.
“This program will greatly influence my role as the Chair of the Peer
Review Committee: More effective and efficient meetings and process.”
–ARMOUR FORSE, MD, ALEGENT-CREIGHTON HEALTH, OMAHA, NE

Peer Review Boot Camp
REGISTER NOW

Day 1: Thursday
Contemporary Peer Review In a Changing Healthcare Environment - What are the goals of peer review? - Peer review as
the human resources functions of the medical staff
Creating Performance-Improvement Focused Peer Review - Performance improvement to provide safer, more effective
care - Determining organizational culture - Moving from punitive to positive: Creating a performance-improvement culture in
your peer review program
The Greeley Pyramid - Keys to achieving great practitioner performance and accountability - Setting expectations and
evaluating professional performance
Creating a Sound Structure for Effective Peer Review - Legal concerns in peer review: Corporate negligence, immunity,
and discoverability - Policies: conflict of interest, and external peer review - Managing conflicts of interest (case studies)
- Multispecialty peer review: Why and how? - Integrating peer review into your network and addressing the ambulatory
environment
12:30 PM Adjourn
Day 2: Friday
7 - 8 AM Breakfast
OPPE and FPPE: Using aggregate data for peer review - Responsibilities of contemporary peer review committees -
Selecting practitioner performance measures: Data validity and rule and rate measures for OPPE (Exercise) - Selecting
practitioner performance measures: What we have to measure and what we want to measure - Selecting practitioner
performance measures: Indicator building (Exercise) - Dealing with severity-adjusted data, patient satisfaction data, and
practitioner attribution - Performance improvement-focused peer review: Evaluating OPPE data (Case studies) - Performance
improvement-focused peer review: Creating effective FPPE plans and managing practitioner performance - Is case review
really working? Benchmarking your case review process and results
Running an Effective Peer Review Committee Meeting - Sample agenda - Techniques and tips
12:30 PM Adjourn
Day 3: Saturday
7 - 8 AM Breakfast
Case Review: Step-by-Step to Getting It Right - The case rating form: Reducing bias and increasing efficiency - Case review
indicators: What makes a good indicator? - Bias and the effect on peer review: How to diminish it - Human and system
failures - How does ‘Just Culture’ fit in peer review? - Identifying improvement opportunities - Closing the loop and follow-up
Peer Review In Action: Discussion of sample clinical cases
Bringing It Back Home: Next steps for your peer review program
12 PM Adjourn

The Credentialing Solution
Learn How to Overcome Credentialing and Privileging Challenges
Manage Today’s Most Difficult Credentialing and • Formulate options for managing the dual (management,
medical staff) responsibilities related to employed physicians
Privileging Issues
This education will provide credentials committee members, medical • Address the challenges with aging practitioners including the
staff leaders, and medical services professionals with the skills and impact of the ADA
knowledge necessary to design a credentialing and privileging program • Understanding options for credentialing and privileging
that protects patients, is fair to physicians and clinicians, and complies telemedicine providers
with accreditation and regulatory requirements.
Receive several take-away tools and resources in both print and digital
formats, including:
Who Should Attend
• Professional reference questionnaire
• Medical staff leaders • Medical services
professionals • Expanded scope/train-up policy for advanced practice
• Credentialing
professionals
committee members • APP leaders
• Low-/no-volume policy
• Medical directors • Healthcare Attorneys
Education Pricing
Trending Topics The registration fee is $1,845 per attendee. Discount available: send 3
• Match privileges granted to demonstrated current competence attendees, get 1 free! See page 18 for more information.
• Address challenges related to privileging advanced practice
professionals Continuing Medical Education
• Manage high-risk credentialing in a way that protects patients CME/CE credits will be available through several organizations.
and the hospital, avoiding negligent credentialing This program is approved by the National Association Medical Staff
• Manage low- and no-volume practitioners Services for up to 14.0 continuing education units. Accreditation of this
educational program in no way implies endorsement or sponsorship by
• Explain the implications of recent legal cases and landmark
NAMSS. Please visit greeley.com/ce for more information.
cases on credentialing practices today
• Illustrate a practical approach to effective focused professional Copyright © 2019 The Greeley Company
practice evaluation (FPPE)
“Excellent learning opportunity—not just myself but my medical staff

leadership. Attending together gave us the opportunity to hear best
practice and gauge ‘together’ how our process compares.”
— ANONYMOUS MEDICAL STAFF SERVICES DIRECTOR

The Credentialing Solution
REGISTER NOW

Day 1: Thursday
Principles of Effective Credentialing and Privileging
Roles and Responsibilities in Credentialing
andmark Cases Establishing Legal Precedent - Negligent credentialing, corporate negligence, negligent selection -
L
Doctrine of charitable immunity - Duty to exercise due care - Protection from immunity
Current Legal Cases, Lessons Learned - Grandfathering: Friend or foe? - Responding to professional reference requests -
Challenges to precautionary suspension
Evolving Credentialing Standards (Initial & Reappointment)
Applying the “Four Steps” to a Physician Applicant - The good, the bad, and the ugly in bylaws statements
12:30 PM Adjourn
Day 2: Friday
7 - 8 AM Breakfast
The Greeley Pyramid - Keys to achieving great physician performance & accountability
How To Create Privileging Criteria from A To Z: New privileges, technology, services, specialties, expanding scopes of
practice - Case studies plus 8 steps to successfully manage requests for new services and new technology
How to Manage Temporary Privileges to Mitigate Risk and Protect Patients - Defining patient, community, and hospital
need - What can be done to reduce risk and protect patients? - Where do locum tenens fit in this picture?
Employed Physicians: Who is Responsible—Management or the Medical Staff? - Is it one size fits all? - Case studies: What
went wrong? & Who is responsible for addressing behavior and citizenship issues and clinical competency issues? - NPDB
reporting: How to avoid physician employment misadventures
Understanding Options for Credentialing and Privileging Telemedicine Providers
Credentialing Solutions for Clinical Integration and Physician Employment - Decreasing duplication - Increasing efficiency
- Increasing physician and staff satisfaction
12:30 PM Adjourn
Day 3: Saturday
7 - 8 AM Breakfast
APP Conundrum: How to manage their expanding role - Addressing the expanding roles or scope creep in a nontraditional
training environment - Determining organizational culture - Liability carrier considerations - Policy considerations
Performance Monitoring to Cover All the Bases - Accreditation requirements - Focused professional practice evaluation
(FPPE) - Ongoing professional practice evaluation (OPPE)
Potpourri of Competency Assessment Challenges Due to Low- and No-Volume - Lack of inpatient activity - “Just in case”
coverage - Single practitioners in a specialty - No current clinical activity - The increasingly narrow practice
The Aging Physician - Strategies to protect patients and support the practitioner - Aging is not for sissies - Analogies with
medicine - Accreditation requirements - Policy considerations
12 PM Adjourn

The CMO/VPMA Retreat
How to Succeed in the Toughest Job In Healthcare REGISTER NOW
Think Strategically. Act Effectively. Trending Topics
If you are a CMO or VPMA or are considering this role, join us for The • Learn strategies for exercising power and influence in the
CMO/VPMA Retreat that is designed to provide you with high-level absence of authority
management skills and knowledge, realistic perspectives on the role of • Understand the spheres of control, influence, and interest
CMO/VPMA, and the peer-to-peer networking that will support you in of the physician executive regarding employed physician
your challenging position. This interactive retreat spans two half-days performance and conduct
that will cover advanced management techniques to assist CMOs/ • Identify practical approaches to addressing performance and
VPMAs in resolving the challenges that arise from having one foot in conduct issues with employed physicians
the hospital management world and one foot in the clinical world.
• Effectively manage conflicts between employed and private
The CMO/VPMA Retreat is an additional education that immediately practice physicians
follows the other educations. It runs from 12:30 to 4:30 p.m. on • Proactively manage and participate in significant executive
Saturday and from 7:00 a.m. to 11:00 a.m. on Sunday. This schedule team decisions
allows participants to add this education to one of the other educations • Build trust between physicians and the hospital
offered and, with a noon adjournment on Sunday, offers ample time for
travel home for most participants. For those of you already attending Education Pricing
one of the other educations, we hope you will consider staying to join The registration fee is $649 per attendee when added to a three-day
us for this one! registration, or $1,195 as a stand-alone program. See page 18 for
more information.
“I learned how to develop an executive Continuing Medical Education

CME/CE credits will be available through several organizations. Please
presence and gained valuable insight
visit greeley.com/ce for more information.
from other CMOs.” – CMO IN ATTENDANCE

Day 1: Saturday
12 - 12:30 PM Lunch Provided in Room
12:30 - 4:30 PM The Unique Challenges of the CMO/VPMA Role
Case Study #1: The CMO Role and Physician Employment
Case Study #2: Clinical Integration as a Moving Target
4:30 PM Adjourn
Day 2: Sunday
6:30 - 7 AM Breakfast
7 - 11 AM The Unique Challenges of the CMO/VPMA Role
(continued from day one)
Case Study #3: Rebuilding Trust Once It’s Broken
Challenges and Opportunities In the Career Path for CMOs/VPMAs: What Will Be Your Action Plan for Enhancing Your
Effectiveness As a CMO/VPMA When You Get Home?
11 AM Adjourn

Physician Burnout Epidemic NEW GREELEY
PROGRAM!
Getting Serious about Moving the Needle on Physician Burnout

Program Overview Education Pricing
Improving patient care and lowering the cost of healthcare are top The registration fee for this Wednesday pre-conference program is
priorities in the US, but none of this can be addressed if our providers $649 per attendee when added to a three-day registration, or $795 as
and clinicians are burned out and inaccessible. We’ve listened to our a stand-alone program. See page 18 for more information.
clients and other subject matter experts, and we’ve figured out what’s
missing from how everyone’s trying to respond to physician burnout: an Who Should Attend
accurate, in-depth diagnosis and treatment plan. Our unique approach
• Senior executives • HR directors
outlined during this seminar will provide you with meaningful solutions
(including CMO, • Physician wellness officers
to start treating physician burnout within your organization.
VPMA, and CEO) and committee members
Trending Topics • Medical staff officers • Medical staff
• Rebuild trust and reduce conflict between physicians and • Employed physician department chairs
hospitals/health systems group leaders • Medical staff professionals
• Developing a shared vision
• Overcoming EHR fatigue, emotional exhaustion, and Continuing Medical Education

depersonalization CE credits will be available through several organizations. Please visit
• Understanding work-life balance changes in recent years greeley.com/ce for more information.
• Early detection and intervention for physicians in need Copyright © 2019 The Greeley Company
“Burnout does not have a quick-fix, as it is a symptom of a challenged healthcare system, but
healthcare will not work for any of us unless we take the necessary measures to better support the
success of physicians as well as hospitals and health systems.” – RICHARD A. SHEFF, MD, CMO
Agenda - subject to change REGISTER NOW

Wednesday
8:35 -9 AM Registration (Breakfast Not Included)
8:30 AM - 12 PM Education Session
What is Physician Burnout? Why Does It Matter?
Applying the Medical Model: Diagnosing the Root Causes of Physician Burnout - What’s changed to drive the epidemic of
physician burnout? - Does physician brain chemistry matter for burnout? - The “Dis-Integration of Healthcare” and its impact
on physician burnout - What can the science of happiness teach us about physician burnout? - When conflict is high and
trust is low, physician burnout is sure to follow. Does it have to be this way?
12 - 1 PM Lunch
1 - 4 PM Education Session
From Diagnosis to Treatment: Getting to Work on the Root Causes of Burnout - How to establish institutional awareness
and commitment - Finding the lost “Why?” - Enhancing integration and connectedness is harder than it looks, but no solution
will work without it - How to stop doing stupid stuff - Rethinking the EMR - How to help physicians rediscover the joy of
medicine - Enhancing resilience - Addressing the second victim - Establishing early detection and support - Implementing
intensive intervention
4 PM Adjourn

Leading Physicians Through Change NEW GREELEY
PROGRAM!
Techniques to Manage Change in These Difficult Times

Program Overview Trending Topics
As clinical, financial and operational healthcare processes continue • Learn the fundamentals of change management techniques
to evolve, an often-overlooked aspect is the human one. Many
• Understand the key drivers of change in healthcare systems
initiatives fall short when we fail to consider our leadership practices.
• Identify techniques to help physicians adapt
To ensure success of any initiative, healthcare leaders must be skilled
constructively to change
at spearheading and implementing change. Join Greeley faculty in this
interactive session where you will learn effective change management • Participate in scenarios and case studies to solidify the use of
techniques, participate in role playing scenarios, and review case change management techniques
studies. You will leave this session ready to enact effective change • Understand the four steps to managing change
within your organization!
Education Pricing
The registration fee for this single-day afternoon program is $389 per
Who Should Attend
attendee. See page 18 for more information.
• Physicians ready to • Clinical department chairs
participate in business and chiefs Continuing Medical Education
decisions that affect CE credits will be available through several organizations. Please visit
• Employed physician
clinical care and outcomes greeley.com/ce for more information.
group leaders
• Medical directors • ACO/CIN leaders Copyright © 2019 The Greeley Company
• Service line leaders • CMOs/VPMAs
REGISTER NOW
Single-Day Registration: Thursday or Friday
12:30 - 1 PM Lunch Provided in Room
Change Management Overview
The Natural Human Response to Change
Steps to Managing Change
Case Study
3 PM Adjourn

Crucial Conversations in Practice NEW GREELEY
PROGRAM!
Strategies to Protect Patients and Support the Practitioner

The ability to navigate difficult conversations and handle conflict is • Understand your role when conflict arises
critical for success in today’s healthcare environment. For developing
• Recognize why the ability to lead crucial conversations is
leaders, communication is one of the most critical skills. Join us for
critical for success
an afternoon of role playing and reviewing case studies, where you
• Identify the steps to approach crucial conversations
will have an opportunity to hone your skills in crucial conversations
in multiple scenarios. By attending this session, you can employ Education Pricing
strategies in your own institution that protect patients and support your
The registration fee for this single-day afternoon program is $389 per
practitioners.
attendee. See page 18 for more information.
Continuing Medical Education

Who Should Attend
CE credits will be available through several organizations. Please visit
• Physicians ready to • Clinical department chairs greeley.com/ce for more information.
decisions that affect • Employed physician
clinical care and outcomes group leaders
• Medical directors • ACO/CIN leaders
• Service line leaders • CMOs/VPMAs
REGISTER NOW
Single-Day Registration: Thursday or Friday
12:30 - 1 PM Lunch Provided in Room
A Stepped Approach to Crucial Conversations
Case Study: Handling Complex Situations Involving Physician Behaviors
Your Role in Conflict
3 PM Adjourn

The Organizational Effectiveness Workshop NEW GREELEY
PROGRAM!
Leveraging Teamwork, Accountability, and

Communication to Achieve Results
The only constant in healthcare is change. This 2-day program gives • Principles of effective team design to form teams that produce
attendees an opportunity to collaborate on addressing front-burner measurable results
issues that are common challenges for most organizations. This is a • Identify and rectify team dysfunction
dynamic, high-energy workshop that includes role-playing cases, group
• Strategies to apply principles of accountability, psychological
exercises and provides essential communication tools for you to use to
safety and healthy cultures throughout your organization
be a more effective leader. Attendees will benefit from participating and
actively engaging with our speakers as well as other attendees. • How to build trust, maintain trust, or restore trust within
organizations
• Approaches for successful communication with stakeholders

from across your organization
Who Should Attend
Education Pricing
• Physicians ready to • Clinical department chairs
The registration fee is $649 per attendee when added to a three-day
registration, or $1,195 as a stand-alone program. See page 18 for
decisions that affect • Employed physician
more information.
clinical care and outcomes group leaders
• Medical directors • ACO/CIN leaders Continuing Medical Education
• Service line leaders • CMOs/VPMAs CE credits will be available through several organizations. Please visit
greeley.com/ce for more information.
REGISTER NOW

Day 1: Saturday
12 - 12:30 PM Lunch Provided in Room
12:30 - 4:30 PM Education Session
Case Study #1: Assembling A High Performing Healthcare Delivery Team
Case Study #2: Dealing with Dysfunction
4:30 PM Adjourn
Day 2: Sunday
6:30 - 7 AM Breakfast
7 - 11 AM Education Session
Case Study #3: Establishing and Promoting a Culture of Accountability
Case Study #4: Mastering the Message: How to Harness the Power of EFFECTIVE Communication
11 AM Adjourn

Additional Activities REGISTER NOW
Included with your 3-day conference registration are optional programs Saturday Morning Breakfast Roundtables
designed to give you greater access and engagement with Greeley Saturday 7 -7:45 AM | Included with 3-day registration
faculty. These add-ons are intended to supplement your experience
by providing more opportunity to exchange ideas, gather insight, and This optional morning session provides an opportunity for you to
connect with fellow attendees. discuss relevant issues and timely topics with conference attendees
and Greeley faculty. Topics are announced on Thursday and sign-up
Controversy and Board Certification is on-site.
Friday, 7-7:45 AM | Included with 3-day registration
Get Out with Greeley
Eligible for .75 CME credit. Back by popular demand! Following the conclusion of Friday’s
afternoon sessions, we will be organizing a special event that
This optional morning session offers insight into maintaining
showcases the local area. Our last event sold out, so don’t miss this
certification, alternative certifying boards, and the link between
opportunity to get to know other attendees outside of the learning
board certification and quality. This session provides a framework for
environment while enjoying the local sights!
understanding the history of board certification and offers perspective
on how organizations manage the complicated relationship between The schedule for this event will be available closer to the start date of
certification and quality. the conference and is subject to an additional fee. Please visit
greeley.com/edu for more information.
Daily Schedule - subject to change
October | Phoenix, Arizona 1-Day Program 3-Day Program Additional Activity 2-Day Program
Wed Thu Fri Sat Sun

16 17 18 19 20
7 AM: Board Certification 7 AM: Roundtables
8:30 AM: Burnout Epidemic Daily from 8 AM - 12:30 PM: Medical Executive Committee Institute
Daily from 8 AM - 12:30 PM: The Greeley Physician Leadership Institute
Daily from 8 AM - 12:30 PM: Peer Review Boot Camp
Daily from 8 AM - 12:30 PM: The Credentialing Solution
1 PM: Leading Physicians 1 PM: Leading Physicians 12:30 - 4:30 PM: CMO/VPMA Retreat (Sun 7 - 11 AM)
1 PM: Crucial Conversations 1 PM: Crucial Conversations 12:30 - 4:30 PM: Organizational Workshop (Sun 7 - 11 AM)
4 PM: Networking Reception PM: Get Out with Greeley*
December | Boca Raton, Florida
Wed Thu Fri Sat Sun

4 5 6 7 8
7 AM: Board Certification 7 AM: Roundtables
8:30 AM: Burnout Epidemic Daily from 8 AM - 12:30 PM: Medical Executive Committee Institute
Daily from 8 AM - 12:30 PM: The Greeley Physician Leadership Institute
Daily from 8 AM - 12:30 PM: Peer Review Boot Camp
Daily from 8 AM - 12:30 PM: The Credentialing Solution
1 PM: Leading Physicians 1 PM: Leading Physicians 12:30 - 4:30 PM: CMO/VPMA Retreat (Sun 7 - 11 AM)
1 PM: Crucial Conversations 1 PM: Crucial Conversations 12:30 - 4:30 PM: Organizational Workshop (Sun 7 - 11 AM)
4 PM: Networking Reception PM: Get Out with Greeley*
* Additional fee applies for this optional event

Registration Information + Policies REGISTER NOW
Pricing Education Policies

Pre-Conference Recording Policy:
No recording or reproduction of our presentation is permitted without
• Diagnosis and Treatment for the Physician Burnout Epidemic,
the express written consent of The Greeley Company, LLC.
$795 per attendee as a standalone, and $649 if purchased in
conjunction with a 3 day program. Photography/Recording Disclaimer:
3-Day Event Tracks Greeley may record or photograph program activities for both archival
• Medical Executive Committee Institute, $1,845 per attendee. and promotional purposes. By attending the Greeley Program,
attendees give Greeley unrestricted permission to use any attendee’s
• The Credentialing Solution, $1,845 per attendee.
voice and image in any such archival or promotional recording or
• Peer Review Boot Camp, $1,845 per attendee.
photography without any compensation or credit to the attendee.
• The Greeley Physician Leadership Institute, $1,845 per
attendee. Cancellation Policy:
1.) Cancellations received by The Greeley Company 30 days or more
Afternoon Event Add-Ons
prior to the education are eligible for a credit or refund, less a $250
• Leading Physicians Through Change, $389 per attendee.
cancellation fee. The credit is valid for up to six months from the date
• Crucial Conversations in Practice, $389 per attendee. of cancellation. 2.) Cancellations made 30 to 10 days prior to the
Post-Conference education date are ineligible for refunds but are eligible for payment
• The CMO/VPMA Retreat, $1,195 per attendee as a standalone, transfer (credit) to another Greeley education, less a $250 cancellation
and $649 if purchased in conjunction with a 3 day program. fee. The credit is valid for up to six months from date of cancellation. 3.)
Participants who cancel fewer than 10 days prior to the education date
• The Organizational Effectiveness Workshop, $1,195 per
are considered as “no shows” and are ineligible for refund/credit. This
attendee as a standalone, and $649 if purchased in conjunction
policy is subject to change.
with a 3 day program.
Additional Activity Americans with Disabilities Act:
• Get Out with Greeley is subject to an additional fee. Please visit If you require special accommodations in order to participate in this
greeley.com/edu for more information. educational activity, please contact us.
Faculty Disclosure Statement:

GROUP DISCOUNTS AVAILABLE The Greeley Company has confirmed that none of the faculty/
CALL 800-807-9819 presenters, planners, or contributors has any relevant financial

relationships to disclose related to the content of this educational
• Groups are eligible for private sessions with faculty on a
activity.
first-come, first-served basis
• CEOs always attend for free! Payment Policy:
• The Credentialing Solution: Send 3 attendees, get 1 free The Greeley Company requires full payment of the registration fee
upon booking. Registration is not guaranteed until payment is received.

Faculty REGISTER NOW
Thomas Anthony, JD
Carol S. Cairns, CPMSM, CPCS
Mr. Anthony is a senior consultant with
Carol S. Cairns, CPMSM, CPCS, is a senior
The Greeley Company and a partner and
consultant with The Greeley Company,
chair of the healthcare practice group in
and a recognized expert in the field of
the law firm of Frost Brown Todd, LLC, in
credentialing and privileging.
Cincinnati.
Andrew J. Curtin, MD, MBA

Joseph D. Cooper, MD
Dr. Curtin is a Philadelphia-based board
Dr. Cooper is a senior consultant with The
certified, practicing radiologist with
Greeley Company and a practicing board-
expertise in neuroradiology and a senior
certified ophthalmologist, based in Ohio.
consultant with The Greeley Company.
Gabrielle Gaspar, MD, MPH, MBA, CPE Mary Hoppa, MD, MBA
Dr. K Gabrielle Gaspar is a consultant with Dr. Mary Hoppa is a senior consultant
The Greeley Company and serves as the with The Greeley Company, focusing on
CMO of the Northern California Group for medical staff operations, bylaws, peer
Tenet Healthcare. review, and accreditation.
Sally J. Pelletier, CPMSM, CPCS Laura Rife, MD, MBA

Sally Pelletier, CPMSM, CPCS, is Chief Laura Rife, MD, MBA is a consultant with
Credentialing Officer with The Greeley The Greeley Company and is board
Company. She brings over two decades of certified by the American Board of Family
credentialing and privileging experience. Practice.
Rick A. Sheff, MD
David P. Tarantino, MD, MBA
Dr. Sheff is CMO with The Greeley
Dr. Tarantino is a practicing board certified
Company. He brings more than 25 years
anesthesiologist based in NJ and a senior
of healthcare management and leadership
experience.
Herman Williams, MD, MBA, MPH

Raúl Zambrano, MS, MD, FAAFP
Herman Williams, MD, MBA, MPH is a
Dr. Zambrano is CMO for Aurora
Physician Executive and Board-Certified
Healthcare in Kenosha, WI, and a senior
Coach with 20+ years of executive
management experience.
Faculty is subject to change

October 17 - 19, 2019 Danvers, MA 01923
The Arizona Biltmore | Phoenix, Arizona

5 Cherry Hill Drive, Suite 200
Physician and Hospital

Leadership Education
Register: 800.807.9819
NEW PROGRAMS! DETAILS INSIDE
December 5 - 7, 2019
Boca Raton Resort and Club | Boca Raton, Florida

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October 17 - 19, 2019

The Arizona Biltmore | Phoenix, Arizona

Physician and Hospital

NEW PROGRAMS! DETAILS INSIDE

The Arizona Biltmore

DISCOUNTED ROOM RATE: $309 per night

Boca Raton Resort and Club—A Waldorf Astoria Resort

DISCOUNTED ROOM RATE: $289 per night

2 Register today: 800-807-9819 | greeleyseminars@greeley.com

The Greeley Physician Leadership Institute............................................................................................................... 6

Peer Review Boot Camp................................................................................................................................................. 8

The Credentialing Solution............................................................................................................................................ 10

The CMO/VPMA Retreat................................................................................................................................................ 12

NEW! Physician Burnout Epidemic............................................................................................................................... 13

NEW! Leading Physicians Through Change............................................................................................................... 14

NEW! Crucial Conversations in Practice..................................................................................................................... 15

NEW! The Organizational Effectiveness Workshop.................................................................................................. 16

Registration Information + Policies ..................................................................................................................................... 18

3-Day Program 2-Day Program 1-Day Program

Register today: 800-807-9819 | greeley.com/events 3

“This course refocused my goals. It was informative, constructive, and

4 Register today: 800-807-9819 | greeleyseminars@greeley.com

Agenda - subject to change

Copyright © 2019 The Greeley Company

Register today: 800-807-9819 | greeley.com/events 5

Trending Topics Education Pricing

THE MOST EFFECTIVE TEAMS INCLUDE THE PRIMARY STAKEHOLDERS OF

6 Register today: 800-807-9819 | greeleyseminars@greeley.com

Agenda - subject to change

Copyright © 2019 The Greeley Company

Register today: 800-807-9819 | greeley.com/events 7

Intensive Training for Committee Chairs, Reviewers, and Quality Staff

8 Register today: 800-807-9819 | greeleyseminars@greeley.com

Agenda - subject to change

Copyright © 2019 The Greeley Company

Register today: 800-807-9819 | greeley.com/events 9

“Excellent learning opportunity—not just myself but my medical staff

10 Register today: 800-807-9819 | greeleyseminars@greeley.com

Agenda - subject to change

Register today: 800-807-9819 | greeley.com/events 11

“I learned how to develop an executive Continuing Medical Education

Agenda - subject to change

12 Register today: 800-807-9819 | greeleyseminars@greeley.com

Getting Serious about Moving the Needle on Physician Burnout

• Overcoming EHR fatigue, emotional exhaustion, and Continuing Medical Education

Agenda - subject to change REGISTER NOW

Register today: 800-807-9819 | greeley.com/events 13

Techniques to Manage Change in These Difficult Times

14 Register today: 800-807-9819 | greeleyseminars@greeley.com

Strategies to Protect Patients and Support the Practitioner

Continuing Medical Education

Register today: 800-807-9819 | greeley.com/events 15

Leveraging Teamwork, Accountability, and

• Approaches for successful communication with stakeholders

Copyright © 2019 The Greeley Company

Agenda - subject to change

16 Register today: 800-807-9819 | greeleyseminars@greeley.com

Wed Thu Fri Sat Sun

Daily from 8 AM - 12:30 PM: The Greeley Physician Leadership Institute

Daily from 8 AM - 12:30 PM: Peer Review Boot Camp

Daily from 8 AM - 12:30 PM: The Credentialing Solution

4 PM: Networking Reception PM: Get Out with Greeley*

December | Boca Raton, Florida

Wed Thu Fri Sat Sun